Chapter 1949: A Profitable Academic Product
The bosses couldn't help but feel slightly moved when they heard that their boss was so sure.
Why does Yang Fei insist that laundry tablets cannot be successful?
Could it be that the current boom in the market is just a flower in the mirror and a moon in the water?
Han Yiyi said: "Boss, judging from the current summer offensive of SARS companies, they have invested heavily in laundry tablets. If the market is really not optimistic, they will not invest so much, right?"
Yang Fei said: "Because of Wang Lei! Wang Lei is a rich man with a lot of money. He bought the shares of the SARS company owned by the Gao family and is buying up daily chemical companies. He is eager to make a difference."
Zhu Zhongnan said: "With such strong publicity and promotion, will laundry tablets really become the second laundry detergent?"
Yang Fei smiled and said: "In daily life, have you ever heard someone say: In the traditional sense, academic masters will not be very successful in entrepreneurship? Or in other words, you are so smart, how can you What if you can’t make any money?”
Everyone laughed.
Han Yiyi said: "I feel deeply about this. I don't know how many times I have heard it! There was a class reunion. The boy who was the best at reading in our high school ended up making the least money! The classmates didn't say it openly. But from time to time he mentions how good his grades were back then, and shows off how much his monthly income is now, which is actually what the boss said: You are so smart, why aren't you rich?"
Wei Xinyuan sighed: "Because of these words, I was forced to resign from the energy factory and join the boss's company."
Han Yiyi smiled and said: "Mr. Wei, if you have any stories, would you like to tell them?"
Wei Xinyuan said: "I still remember it. In 1993, the boss came to the Vitality Factory to talk to me about joining the franchise. I was not optimistic about this young man at the time and thought he was very arrogant. That night, I returned home , I was despised by my wife’s classmates. Among her female classmates, she was the only one who had the best marriage at that time, because I graduated from a prestigious university, a standard academic, and a representative of smart people. As a result, other female classmates , they all live in commercial housing and drive a small car. My wife still lives in a floor-to-ceiling house assigned by the work unit and relies on two legs to travel! She is mentally unbalanced and gives me a hard time."
Jiang Wanxia pursed her lips and smiled: "So Mr. Wei just changed jobs?"
Wei Xinyuan said: "Yes, just because of that, I quit."
Zhu Zhongnan said: "Mr. Wei, you have to thank your sister-in-law. If it weren't for him, you wouldn't be where you are today."
Yang Fei smiled and said, "I should be grateful to her. Without her disdain, I wouldn't have gotten a general like Mr. Wei!"
Everyone laughed.
Wei Xinyuan said: "Speaking of it, this is also a weird circle. There are indeed many people who are top academics, but they don't achieve much after graduation?"
Yang Fei said: "This is what I just said, good products may not necessarily have a good market."
Everyone nodded thoughtfully.
Yang Fei said: "Actually, a top student is still a top student. His area of expertise is in learning. After graduation, his learning ability is still stronger than that of ordinary people. However, our measurement standards have changed. In school, as long as you study Okay, then everything will be fine. Whoever studies best will get more favor and praise. But when we enter society, our judgment standards will immediately change. Right?"
Wei Xinyuan said: "That's true.
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Yang Fei said: "In society, to evaluate a person's achievements, one is to see how much money he makes, and the other is to see whether he is a big official. If you are rich and powerful, people will think you are successful. You say you are How many books have you read? How many papers have you written? Those are all false. If you don’t have a house or a car, no one will think you are successful. Of course, you can transform knowledge into productivity, and you can also do it by reading. If you earn a house and a car, or if you can become a big leader, no one will dare to underestimate you. On the contrary, they will feel that you are really capable! Not only can you study, but you can also make money, and you are better than others in everything. They are strong!”
Han Yiyi said: "I think this is a question of evaluation standards. A scientist must be a top student. He may not make much money and his official position is not big. Could it be that his achievements are not as good as those who make a lot of money?" A businessman?"
Yang Fei said: "Yes. This is caused by focusing on money. I don't agree with this kind of value."
Han Yiyi said: "In the future, if someone asks the top academics again, you are so smart, why don't you make any money? The top academics can answer this, you are so good at making money, why can't you study?"
The conference room burst into laughter.
Jiang Wanxia smiled and said: "This makes sense. Everyone's values and outlook on life are different. The ideal of a businessman is to make more money, while the ideal of a painter is to paint works that he is satisfied with, and the ideal of a scientist is to research Produce more high-tech products. How much money you make is just a reflection of a businessman's self-worth. If he uses this standard to measure painters and scientists, he would be wrong."
Han Yiyi said: "Rich people always feel that they are superior and superior to others, but they don't know that in the eyes of people who don't give up for five buckets of rice, people like him are just money-loving people... stupid."
Yang Fei said: "Everyone had a good discussion. A good product in our eyes is like a top student in the eyes of classmates. Some people think he is good, but when it comes to the market, it may not be accepted by the public. Things that are not accepted by the public may not be accepted by the public. It’s not a good product, it’s just the public’s values that haven’t reached the level of acceptance yet.”
This metaphor is easy to understand and everyone can understand it.
Yang Fei said: "We are businessmen, and what we pursue is profits! Not good products that are high-pitched. Moreover, are laundry tablets really good? Doesn't it have functions that washing powder and laundry detergent don't have? It is not unique, nor is it useless. Replaceable!”
"This principle applies not only to laundry tablets, but also to our other products. In our R&D room, we do not know how many new products are developed every year, but only a small part of them are actually launched on the market. , even among the many scientific research products that are inconspicuous, those products that are favored by scientific researchers, we will not easily launch them into the market."
"Because we not only have to develop products, but also pay attention to the needs of the market. It is not advisable to build a product behind closed doors. If consumers don't buy a self-righteous good product, it will be in vain!"
Hu Zhibiao said: "Speaking of products, boss, our Aido has newly developed a mobile phone, which is a flip phone with a touch screen. This is the first PDA-type mobile phone launched by our Aido brand. This mobile phone will be available soon. It is about to be launched, but market research shows that consumers are not very interested in this kind of mobile phone. Will this become what the boss calls a 'student-type product that does not make money'?"
Yang Fei smiled and said: "No, on the contrary, I think this phone you are talking about is not only a top student, but also a top student who can make money! Aido's performance in the second half of the year will depend on this phone. Keep up the scene!"
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