Seven Hundred and Sixty-One This Pattern Is Big Enough!
From Manchester to North America, and from North America to Ireland.
Manchester City took a big circle and spent nearly a month on long-distance training. The training intensity was very high and the games were quite intensive. So after returning to Manchester, Gao Shen gave the players a day to rest.
On the one hand, let them recover from the jet lag, and on the other hand, they can rest and spend time with their families.
Next, Manchester City will face Manchester United in the Community Shield.
This is the skirmish of the new season.
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As the saying goes: flowers are similar every year, but people are different every year.
Every year, the European transfer market is playing a seemingly different, but actually similar drama, which makes the media and fans all over the world worry about it.
If it is said that Manchester City, a local tyrant, was still supporting last year, then Paris Saint-Germain will take over the banner of local tyrants this year.
But unlike last year, this year's European transfer market is relatively flat.
This point is clear when you look at the investment of the major leagues.
Especially in the Premier League, after Manchester City invested heavily in three consecutive seasons, it tightened money for the first time this season. As a result, the transfer expenditure of the Premier League actually lost to Serie A.
This has to be said to be a very surprising thing.
Serie A can be regarded as a dark horse in the transfer market this season, mainly because Naples, after winning the Serie A championship and reaching the semi-finals of the Champions League, sent away the core players of the team one after another, and gained more than 200 million euros in transfers Income, naturally also invested a lot in the transfer market.
Coupled with the reorganization of Juventus, the increased investment of Lazio and Roma, and the continuous expenditure of the Milan duo, the transfer investment of the entire Serie A reached 460 million euros, surpassing the Premier League and ranking first in European football .
The Premier League is only 10 million euros behind Serie A. This is mainly because Manchester City is unwilling to invest in the transfer market. In addition, Everton and other teams have tightened their money. The overall performance is still relatively sluggish.
La Liga ranked third with 350 million euros, Ligue 1 relied on the investment of a Paris Saint-Germain team to climb to fourth, and the Bundesliga's total investment was only 150 million euros, ranking third. fifth.
It is worth mentioning that, in addition to Paris Saint-Germain, Malaga, known as La Liga Manchester City, has also attracted a lot of attention, with a net investment of 60 million euros, even more than Real Madrid and Barcelona.
After Rome was acquired, it also changed drastically, investing nearly 80 million euros.
There is also Anzhi in the Russian Super League. An Eto'o spent 23 million euros. The key is Eto'o's annual salary of 20 million euros, which is the most scary.
Now we can clearly see the general trend of European football in the next few years.
That is, after the economic downturn, hot money began to pour into professional football, especially hot money from the Middle East such as Manchester City, Paris Saint-Germain, and Malaga. There is no limit to squandering.
This will create a phenomenon that high-quality players will become more and more sought-after.
The final result is that the value and annual salary of players have increased significantly.
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The day after Gao Shen returned to Manchester, Lucas came to report the situation.
This time the management went to China to attract investment and the progress was quite smooth.
At first, through his own channel in Italy, Gao Shen,
Contacted Huawei, a well-known domestic communications giant.
This company has been sponsoring sports events for the past two years, including this summer's Italian Super Cup in China, which was their title sponsorship. It is also heard that they plan to sponsor teams in La Liga and Serie A.
After a little contact between the two sides, they hit it off.
Unexpectedly, during their stay in China, Inco, another well-known domestic solar photovoltaic giant, was more sincere. They not only sponsored the World Cup, but also sponsored La Liga teams in the future, and were also very interested in sports marketing.
After the two parties got in touch, they quickly reached a consensus that Yingke would sponsor Leeds United's chest advertisement with an annual amount of 3.5 million pounds. That's five million pounds.
Huawei's consumer business has not improved yet, and the mate mobile phone that has been deeply missed has not been seen yet. Of course, he is not willing to invest such a large sum of money in sponsoring chest ads, but he still sponsors Leeds United with 2 million pounds. Won Leeds United's training suit sponsorship and cuff sponsorship.
After signing two major sponsorships, Leeds United's finances were suddenly much better.
Not only that, Su Qing and Fernando Lucas also specially visited Lianxiang, the world's largest computer manufacturer, and the two parties also reached a sponsorship agreement. Lianxiang will become a partner of Leeds United's data center and will be responsible for providing Leeds United with a full set of servers Equipment and system construction, and will also become a sponsor of Leeds United.
This sponsorship is also up to one million pounds, but most of it will be based on the goods and services provided.
After all, it is necessary to build such a huge data center, and at the same time to build an office system inside Leeds United. Equipment and services will also be a lot of expenses, and Lianxiang has both.
For this cooperation, both Huawei and Lianxiang are more optimistic about the combination of technology and football advocated by Leeds United.
To put it bluntly, they just believe in the prospects brought by the business model that Gao Shen wants to engage in.
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"When I came to China this time, I found that the Chinese market is huge and the potential is amazing."
Fernando Lucas said quite admiringly.
"I've heard you say it a few times before, but I can only believe it after seeing it with my own eyes. He is completely different from the China I imagined."
Gao Shen and Su Qing looked at each other, and they both laughed in unison.
In fact, as long as you come to China in person and live there for a period of time to experience it, everyone can feel the progress and speed of development of this country, which is a shock that cannot be felt in Europe and the United States.
"Before we left China, there was a TV company, a home appliance company, and several other brands contacting us. I can feel their desire to further open up the international market."
Speaking of this, Fernando Lucas looked at Gao Shen, "Gao, I think we should set up an office in China to do brand promotion, as well as the construction and maintenance of cooperative relations."
Gao Shen actually thought about this too.
"If we are just trying to make money, it doesn't make much sense to set up this office. I always think that we should establish a benign and sustainable win-win cooperation with our partners, even including serving China. fans, I think we should start from this point to consider this issue."
Lucas looked at Gao Shen, then at Su Qing, and couldn't help laughing, "You two said exactly the same thing."
"Really?" Gao Shen was rather surprised.
Su Qing smiled softly, "Actually, there is a saying in China that when a friend comes, he has good wine, and when a jackal comes, he has a shotgun. We should be this friend, and even more broadly speaking, we should strive to become a cooperative partner between the East and the West." A link of communication."
Look, after all, he came from a ministry, this pattern is big enough!
In fact, around the marketing of Leeds United, Gao Shen and others already have a whole set of plans.
For example, next, the team will invite professional documentary directors to start planning the documentary filming of Leeds United, starting from the history of the team, to the peak of the White Rose, to the later sinking, and finally ushering in the revival now...
The club intends to tell the story, culture and feelings of Leeds United in a way that young people like and can understand, and then resonate.
Leeds United will keep up with major Internet platforms such as Twitter, Youtubie, and Facebook.
In addition, the team also plans to cooperate with Huawei to build WIFI throughout Leeds United's Elland Road Stadium and start making APPs, so that fans can enjoy more convenient stadium services and watching experience, while also being able to Have more and closer interactions.
For example, sponsors can carry out brand promotion and advertising marketing. During the game, fans can watch slow-motion replays, multi-angle replays, player statistics and goal reminders, and share exciting moments of the game in real time. The club will also create a permanent A revolutionary space for fan activities, launching various online and offline activities in a targeted manner.
In addition, after connecting to WIFI, fans can order food and purchase goods at any corner of the stadium, which will greatly facilitate fans and further promote consumption on match days.
All of these can greatly improve the watching experience of Leeds United fans, and at the same time, it can also make Leeds United's stadium service a qualitative leap.
Huawei also attaches great importance to this. After the two parties signed the contract, they immediately arranged personnel to visit the site and quickly formulated a plan. It is currently under intensive preparation and is expected to be officially launched before September.
Huawei, who advocates wolf nature, knows very well that this is a stepping stone.
Knocking will be the door of European football!
Leeds United's Elland Road Stadium will also become the first team in European football to start stadium WIFI, which will undoubtedly set a good example for other teams.
It is precisely because of this that Huawei attaches great importance to the cooperation with Leeds United.
It can be said that regarding marketing, Gao Shen, Su Qing, Lucas and the club's marketing staff have already made a lot of preparations, and the next step is to make efforts.
In the Chinese market, Gao Shen also hopes to take this long-term route instead of blindly chasing money and interests.
For example, the cooperation with Huawei, the cooperation with Yingke, and the cooperation with Lianxiang all hope to form a win-win situation.
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Compared with the management of the club, in terms of the team, Gao Shen doesn't have much to worry about.
At the beginning of Sarri's coaching, he was still a little worried about the team's strength, but on the first day of the training camp, he called Gao Shen who was far away in the United States, and happily expressed that he had great confidence in the team.
why?
Because the players of Leeds United are really strong.
After a month of training and running-in, the current main lineup has basically appeared.
Goalkeeper: Courtois.
Defense: Kurzawa, Koulibaly, Woodgate and Klein.
Midfield: Pogba, Schneiderlin and Paulinho.
Forwards: Adam Lallana, Benteke and Boracier.
On the left back, Kurzawa was able to suppress Bertrand, which surprised Gao Shen.
After all, Bertrand is going to play in the Champions League final this season.
In midfield, Kondogbia failed to grab a main position, and Gao Shen was a little surprised.
On the front line, Bolasier played the main force, which also surprised Gao Shen.
But after discussing with Sarri, I found that Bolassier's speed is really fast and his ability is really strong. As long as he is one-on-one, he can definitely become the number one threat.
As for the midfielder, the three big men are all brave, but the key is that they are active at their feet.
Schneiderlin kicked late, played and passed the ball very well, and defended very well, especially suitable for Sarri and Gao Shen's style of play.
The presence of Pogba and Paulinho further protects the team's midfield.
Both Sarri and Fernando Lucas are quite satisfied with the situation of this team.
If you really want to talk about hidden dangers, the biggest hidden danger should be the central defender in the back line.
Coulibaly has outstanding physical fitness, but his defense is still a bit frizzy, Woodgate is stable, but prone to injuries, Maguire and Stones are still too young, especially Stones, who cannot be reused for the time being.
But it doesn't matter, in advanced terms, it will come out after a little practice.