Seven Hundred and Fifty Ninth Fans "Riot"

Gao Shen actually underestimated the enthusiasm of Leeds United fans.

When Fernando Lucas officially launched the 20-year package buyback plan, the vast majority of fans who hold this kind of package are very supportive of it, especially with Lucas and Eddie Gray. After the discussion, they all feel that this is beneficial to the long-term development of the club, so they all agree.

The vast majority of people stated on the spot that they would not take advantage of the club. They had watched the games for seven seasons, and the club would refund the remaining money after deducting the corresponding season ticket price.

The remaining small part basically agreed on the spot after learning that the club was willing to refund the original price.

In the end, the whole thing worked out surprisingly well.

In fact, it is not surprising to think about it. In 2004, he was willing to spend such a large amount of money to support Leeds United. He said he valued the season tickets for the next 20 years, but in fact, everyone knows that this money may be wasted at any time. .

These fans all have a typical characteristic, that is, they are wealthy, not short of money, and at the same time extremely loyal to Leeds United.

Fernando Lucas also handled it very well, gave a lot of gifts, and took good care of the feelings of every loyal fan, so that they all felt the big difference between the new management and the past.

At the same time, Lucas also quickly invited major fan organizations and the media to a meeting at Elland Road Stadium, thanked this group of loyal Leeds United fans for their support, and announced the club's major decision on ticketing.

These five or six hundred die-hard fans are very generous, and the club will not be stingy.

The team promises that in the next three years, even if the team is promoted to the Premier League, it will never increase the price of tickets.

This is definitely a policy of conscience.

What do you think?

The current average season ticket price for Leeds United is £349. If this price is placed in the Premier League, it will definitely be ranked almost at the bottom.

Not to mention anything else, after newly promoted Norwich was promoted to the Premier League this season, the season ticket price immediately rose to 471 pounds, Swansea also rose to 427 pounds, and Queens Park Rangers even more. Soared ten percent, to four hundred and ninety-nine pounds.

If Leeds United really succeeds in surpassing, this promise is enough to benefit all Leeds United fans.

Even if they fail to reach the Super League and stay in the British Championship, the price of this kind of season ticket can only be regarded as a mid-range in the British Championship.

But Leeds United's move is more than that.

Lucas also announced that from now on, he will officially launch a campaign to reward season ticket fans. All fans who hold Leeds United season tickets will return up to 50% of the purchase price if the team succeeds in surpassing this season. ticket amount.

But the money returned can only be used to buy season tickets and stadium consumption for the next season.

This immediately aroused the shock of the on-site media and representatives of fan organizations.

Although the specific details have not yet come out, they have already felt the decision-making courage of the new management.

Promising not to raise prices for three years is outrageous enough, but now you want to return it?

Although there is a limit to the refund amount, it is still very fragrant, okay?

It's all here, what are you waiting for for loose ticket promotions?

The fan representatives at the scene responded very enthusiastically to this, and asked various detailed questions on the spot, including season ticket classification, refund ratio and so on.

In fact, in this regard,

The Leeds United team has also been carefully designed.

For example, season tickets are divided into ABC three grades, the highest price is the highest, but the refund rate is also the largest, because the number of this grade is very small; and so on, the refund ratio of C grade with the largest number is only 30%.

But that's attractive enough!

In England, watching football is just needed, and fans have endured high ticket prices for a long time.

Just like Manchester United, since it was acquired by the Glazer family, the price of season tickets and loose tickets is the same, can you bear it?

But what if I can't bear it anymore?

Manchester United's annual season ticket sales still reach 50,000, easily pocketing nearly 30 million pounds.

Like Leeds United, not only promised not to raise prices, but also gave back activities to give back to fans after surpassing. This is simply a big conscience, right?

After the report and interpretation of the Yorkshire Post, there was a storm of season ticket sales for Leeds United in Yorkshire immediately.

More than 2,000 season tickets were sold on the first day, and then saw more and more popular season ticket sales, and more and more Leeds United fans also joined them. At the peak, 5,000 season tickets were sold in one day .

Half a month later, when more and more fans reacted, they found that Leeds United's season tickets had been sold out.

The Elland Road Stadium, which can accommodate up to 39,000 people, finally sold 25,000 season tickets, far exceeding the expectations of Fernando Lucas and others.

Afterwards, another 5,000 season tickets had to be added, but they were still sold out, a total of 30,000 were sold.

There is really no way to sell the last more than 9,000 tickets, because they have to be reserved for some away fans, and there are some maneuvering positions, and there is also a need to take care of loose ticket fans, so they can no longer be sold.

The 30,000 season tickets brought Leeds United an income of tens of millions of pounds, which surprised everyone.

But the most dissatisfied are the fans of Leeds United, because they are complaining that the capacity of the team's Elland Road Stadium is too small and cannot meet their requirements at all.

Many fans even called the club and the newspaper, asking the club to increase the supply of season tickets and put the expansion of the stadium on the agenda as soon as possible to meet the growing needs of fans to watch football.

With those 39,000 seats, how can it meet the needs of Leeds United's population of nearly 800,000?

Not to mention, there is only one Premier League team in Leeds United in Yorkshire.

Under the pressure from the fans and the media, Leeds United had to come forward to appease, saying that the team's season tickets have indeed been sold out. As for the expansion of the stadium, this is also a big problem.

As early as the beginning of the century, Leeds United had already proposed to further expand the stadium.

In the past few years, the Elland Road Stadium has also been expanded several times. Otherwise, how could it have a capacity of nearly 40,000?

But after all, this stadium was first built in 1977, yes, that's right, it has a history of more than 100 years.

Under such circumstances, is Leeds United going to continue to repair and expand the Elland Road Stadium? Or do you have to make up your mind, bite the bullet and build a new stadium?

This is actually a question worth looking into.

Gao Shen and the team are also more cautious about this, especially considering that the team's funds are not abundant at all, so they don't consider this aspect for the time being, and wait until the time is ripe in the future to see the situation.

To put it simply, rebuild if you have money, and expand if you don't have money.

But Leeds United fans quit.

If you don't hurry up, how can we buy football tickets?

No money? If there is no money, we will sell the tickets first to raise a sum of money. Let's expand the building first.

But the club can only respond with a helpless wry smile.

This soon became an anecdote in British and even European football.

When all the low-level league teams are racking their brains for ticket sales, it is unbelievable that Leeds United is in short supply and even caused fans to "riot".

Even at the beginning, many teams are scrambling to follow suit, and they have offered refund activities like Leeds United, hoping to stimulate fans' consumption**, but the effect is far less than that of Leeds United.

Firstly, Leeds United does have a strong fan base; secondly, Leeds United has done a lot of preparatory work before launching the policy. At the same time, the team's signings also let the fans see their ambition to hit the Premier League.

If you change to some other big teams, even if you shout to return to the Super League, who will believe it?

...

When the ticket sales results reached Gao Shen's ears, he was leading Manchester City to prepare for the summer training camp in the United States.

Gao Shen is quite satisfied with this gratifying result, which further strengthened his confidence in running Leeds United.

Don't say anything else, just aim at this group of fans, what else can't be done?

As for the investment attraction of Su Qing and Fernando Lucas in China, the progress is quite smooth.

In recent years, many Chinese brands have gone abroad one after another, and they also have a strong interest in sports sponsorship, including home appliances, photovoltaics, communications and personal digital products.

Su Qing and others are also actively negotiating with companies in this area, and the progress is pretty good.

According to Su Qing's phone call to Gao Shen, if there is no accident, the name of the Chinese company will be printed on the chest of Leeds United this season.

Of course, don't think too much about sponsorship fees.

Knowing that everything was going well with Leeds United, Gao Shen put more of his thoughts on Manchester City.

This time Manchester City went to North America for training because they were invited to participate in the World Football Challenge, the predecessor of the International Champions Cup.

This is the second session.

This event is a gold-grabbing event. The participating teams are very attractive in terms of appearance fees, and they are all giants from major leagues, such as Real Madrid, Barcelona, ​​Manchester United, Juventus, and Manchester City.

Manchester City's trip is also aimed at developing the North American market.

Although in the transfer market this summer, they can only go in and out, but Manchester City is still a long way from financial health.

With the intervention of Paris Saint-Germain, Rummenigge, as the chairman of Bayern Munich and also the chairman of the UEFA Club Association, publicly asked UEFA to conduct all teams, focusing on teams such as Manchester City and Paris Saint-Germain. financial investigation.

Obviously, these veteran giants have clearly felt the threat from the local tyrants in the Middle East.

Moreover, this threat will only increase.

No wonder they are worried, because like Paris Saint-Germain, spending two to three hundred million euros in one summer without even frowning is really terrible.

Not to mention Bayern Munich, Real Madrid can't do this.

This has even gone far beyond the scope of traditional football clubs.

Under the coaching of Gao Shen, Manchester City has become the champion of the Champions League in two years. It is reported that Paris Saint-Germain also wants to invite Gao Shen to coach. What if he brings Paris Saint-Germain out?

At that time, the entire European football world will be lively.

Therefore, the best way is to thoroughly investigate the financial situation of these teams, especially some financial means to circumvent the financial fair play policy, to ensure that all clubs compete in an environment as fair as possible.

But everyone knows that this is basically impossible.

Especially Gao Shen, he knows better than anyone else that this is just the beginning.

Paris Saint-Germain is a local tyrant who can pay more than 200 million euros for Neymar's termination fee, and more and more local tyrants will enter European football in the future.

This trend cannot be stopped!