Chapter 1481 During the Second Battle of Disney

"No, Mr. Roberts, you...you Comcast as a broadcast, telecommunications, broadband infrastructure operator should be like, like a road company..."

"No one stipulates that road companies can't make cars, right? Aplus."

"Yes, there is no regulation, but you use Disney to directly participate in the competition among content providers...Small and medium-sized companies like Litman Media will feel very troubled."

"There is no need to worry about aplus. I guarantee that our policy will not change. Yes, Disney's abc TV network is very powerful, but we will never crowd out the channel resources of other TV stations because of this. On the contrary, the brand new Kang Custer will give you a bigger and bigger space for the movies and records you release through Disney. It's a win-win for us...aplus, I don't think you should be afraid of change."

"I'm just a little surprised."

"Haha, there is no way. Do you know how much a local operator in the United States is selling with only about 200,000 user resources? 800 million dollars. Our expansion in the original field has reached its limit, and we must get out of our comfort zone to find new profits. It's grown a bit..."

After chatting with Comcast Chairman Roberts Jr., Song Ya put down the phone without knowing the point. He never expected that another Comcast would come out of the oblique stab?

And like Disney, Comcast, which has signed exclusive channel resources with a and ace, also belongs to its own rear...

"Why didn't I think that something would happen to Comcast before... I didn't offend that rich second generation, did I?"

He even wondered if it had something to do with his hatred physique again, "It is logically impossible? Little Roberts' ability and bearing are almost the ceiling of all second-generation businessmen. I have never had any conflicts with him."

"Don't be too narcissistic, you, who would take 54 billion dollars in real money just to disgust you..."

Sloan complained: "In this shocking hostile takeover case, you are just an insignificant role, okay? Besides, isn't our cooperation with Comcast always pleasant?"

"But His Majesty the Emperor will resist desperately, right?" Song Ya asked.

"Sure, Eisner's kind of power freak..."

Sloan put a document in front of him.

'After the acquisition of ATANDT's cable TV division, Comcast currently has nearly 21.5 million cable TV subscribers and is the largest cable TV service provider in the United States.

At the same time, Comcast also has nearly 15 million broadband and IP phone users, and is the second largest Internet service provider in the United States...’

'According to its 2003 annual report before it issued a takeover offer to Disney, Comcast currently has 67,000 employees, annual revenue of 18.3 billion yuan, and a profit of 6.4 billion yuan ...'

'While Disney is a media giant spanning film, television, amusement parks, animation peripherals, the Internet and other fields, it employs about 112,000 people worldwide. The total annual revenue is about 25 billion yuan, and the profit is only about one billion yuan...'

"From any perspective, Disney is bigger, and Comcast is more profitable. Currently, Disney's market value is about 42 billion dollars, and Comcast's market value is 80 billion dollars..."

'According to this offer, Comcast will exchange 42 billion of the 54 billion to all shareholders of Disney based on the current stock prices of the two companies, which is currently about 0.78 to 1, and the premium part is Comcast assumes Disney's $12 billion debt in full. '

"It seems to be a good business for Disney, and the industrial layout of the two companies is also very complementary..."

"Come in."

On the night of the 11th, Eisner was also taking a long exam with a similar document in front of him, so focused that he didn't notice Linton who came in lightly.

"The timing of Comcast's move is too delicate. Boss, we will hold a shareholder meeting on the 3rd of next month... Roy and the others are making trouble again."

Linton observed secretly, and felt that the sudden incident had caused His Majesty the Emperor to panic. His eyeballs were bloodshot and his face was terribly serious even though he was already suffering from illness. After waiting for a long time, he could only speak cautiously.

"No...cough cough."

His Majesty finally cleared his throat and said, "We can't wait until the shareholders' meeting, we have to persuade Comcast to quit before then."

With the two things coming together, it seems that His Majesty the Emperor has no confidence to repel all enemies in front of the shareholders meeting.

"Isn't it... more difficult?" No one is stupid. Comcast deliberately chose this opportunity, and the heart of the savage is clearly revealed.

"No matter how difficult it is, it must be done!"

His Majesty the Emperor regained some lion-like arrogance, and then swept away the documents, "Go and call the chief financial officer."

"yes!"

Linton asked tentatively before heading out: "Should we re-sign the contract with Aplus? Now we need a staunch supporter with plenty of cash. Based on interests, he naturally hopes that we will tide over the difficulties."

"That's too late."

His Majesty the Emperor shook his head and raised his eyelids to glance at Linton. He knew that this confidant wanted to take this opportunity to try to cancel the clause in the original contract that prohibited Aplus from holding Disney stocks. He also knew about the alliance between Linton and the tens of billionaires. "It's not enough, anyway, let's get rid of the troubles in front of us first."

"OK."

Linton didn't dare to say more, and went out to call for someone. The king's heart is unpredictable, the emperor has his own skills, even within the royalist party, he, the vice chairman, is not without enemies, but he is just a part of the division and wooing.

"Annual report? Impossible, too late..."

Such a dangerous position as the chief financial officer naturally belongs to the royalists. He waited in the office and was called over soon, "It will be the end of the month at the earliest."

"It's late at the end of the month."

His Majesty the Emperor asked impatiently, "What about the quarterly report for the fourth quarter?"

"That's...almost done."

"Did you bring it?"

"Bring it." The chief financial officer immediately took out the document and presented it. Perhaps realizing something, he took out a handkerchief to wipe the sweat on his forehead.

"Go home and rest, everyone is very tired today." His Majesty the Emperor sent Linton away and looked at it seriously.

'Disney suddenly disclosed the quarterly report for the fourth quarter of last year in advance on the second day after receiving Comcast's offer. The data showed that its revenue and profit in the fourth quarter of last year were gratifying. Disney believes that this means that the company's operating conditions are still in the post-stock market disaster In the fourth quarter, the revenue was 8.56 billion, and the profit was 688 million, a year-on-year increase of 55% and 19% respectively...'

Later on the 12th, another blockbuster news broke out.

"Our emperor is in a panic."

Little Roberts sneered at the BC news screen on the TV.

"He's still him, simple but effective. Hey!" Old Roberts sighed and closed his eyes.

"Pick up Jobs." Roberts Jr. picked up the microphone: "Steve, our enemy is messing around... Is the profit in the fourth quarter higher than the sum of the previous three quarters? It makes people laugh out loud! Yes, if there is now The falsification of that botched quarterly report will be our Longinus gun to kill Disney fast."

"Don't forget Steve, we have a lot of Disney stock..."

After Jobs hung up the phone, Oracle founder Larry Ellison, who could hear clearly beside him, reminded him.

"Robert, we need original evidence." Jobs took a long test, but still dialed the phone, "You are the chief operating officer, shouldn't it be difficult?"

"I'm in a meeting...give me some time to think about it, and I'll call you later."

Robert Iger, who was huddled in a remote corner, evaded in a low voice, and calmed down for a while, before straightening his back again and taking big steps calmly.

"No one surrenders after the first offer, Comcast can pay better lol..."

Eisner, who was talking to his executives, glanced at Robert Iger, who silently pushed the door and took his seat, and continued to smile: "54 billion... well, maybe we should find more competitors for Comcast, if To sell it, we have to sell it for a good price!"

Apart from looking haggard, His Majesty the Emperor seemed to have fully recovered from yesterday's shock, full of vigor, and his voice was loud, "Robert, who was looking for you just now?"

"The directors are all concerned about when the board meeting will be held." Of course, Robert Iger would not tell the truth. "They are very anxious and keep asking."

"Haha, sure, I can understand. emm..."

Eisner pondered for half a minute, "The sixteenth."

"Will it be too late? All the media and investors are waiting for our response to Comcast's hostile takeover." Robert Iger, a senior executive, questioned.

"It's fine for me to respond for the time being. Don't talk nonsense."

Eisner waved his hand proudly, and issued a gag order, "In addition, our media must act immediately to create pressure on Comcast, and then cooperate with me to release the news that other bidders have entered the game, five hundred 4 billion... 54 billion is definitely not enough."

"Is he counting on Disney going up tomorrow and Comcast going down?"

Since Comcast’s condition is a share swap and acquisition, any fool Eisner can see what Eisner wants to do. As long as Song Ya frowned after Linton reported the progress after the board meeting on the 16th, “Comcast should have Did you secretly absorb a lot of stocks? Can His Majesty achieve his goal?"

"Who can explain the ever-changing business war clearly, I'm sorry aplus, it seems that he still doesn't want to let your money in at this time."

Linton said dejectedly. There was something wrong with today's quarterly report. Of course he could sense that His Majesty the Emperor was in a panic, but he was still so wary of his tens of billionaire foreign aid, which was frustrating.

"It's okay, my little money really won't play a big role."

Throw real money in to buy Disney? Song Ya actually has neither the ability nor the will. Firstly, it is not enough to change the situation. Secondly, he also has doubts about whether Eisner's Disney is worth investing in.

If you have money, you might as well continue to invest in Apple.

The sales data of the ipod series is getting better and better, and Apple's stock price has risen to 1.6 yuan. Even if it is for investment purposes, he and his investment bank have gained a lot.

In the final analysis, I just don't want to see Disney fall into the hands of the alliance of Roy Disney and Jobs. Comcast that was killed by accident? In fact, the relationship with myself is not bad.

"Is the capital market optimistic about this merger?" After dealing with Linton, he called O'Grady from Northern Trust.

"There's a general feeling that Comcast is being reckless in jumping into a whole new space, and Hollywood ... has a long list of hapless giants."

O'Grady replied: "In addition to the fact that Disney's quarterly report today is very good, if you don't calculate other factors... it is normal for companies that suffer from hostile mergers to rise in stock prices."

"other factors?"

"Dare to launch a hostile merger, Comcast must have enough ammunition."

At this time, there was another incoming call on the mobile phone. Song Ya subconsciously wanted to refuse to answer, but saw that the number was from Eisner's office.

"Mr. Eisner." Linton didn't remind him just now, so he probably didn't know that His Majesty the Emperor would come to him directly.

"Aplus, I'm sorry that I rejected Linton's suggestion. I also think that the stock ban is a bit inappropriate, but if it is suddenly lifted at this time, the outside world will think that Disney has nowhere to go."

His Majesty the Emperor seemed to be really flustered. The kinder the tone, the more detailed the explanation, the more abrupt and abnormal, "You know, there are enemies inside the company... Now market confidence is very important to us."

"I understand, Mr. Eisner, don't worry, I respect you, and I will continue to support you firmly. It would be a disaster for Disney to lose your leadership." Song Ya said: "I can't imagine it at all."

"Haha, thank you, I like you too, you are the best young man I have ever seen."

The two complimented each other a few times, and Eisner asked Song Ya to make another public statement before the Disney board meeting on the 16th.

"Well……"

It seems that this time it is really a bit unpredictable, and Comcast also...

Song Ya thought for a while and decided to say straight: "It may be inconvenient for me, you know, Comcast holds the channel resources of the Litman TV station..."

"Okay, it's okay, I can understand."

It is rare that His Majesty the Emperor is so 'gentle'.

"But I can still help, privately."

But Song Ya knew that the old man was not so broad-minded, so he had to make up for it, "I have some Comcast stocks in my hand, and I will sell them all when the stock market opens tomorrow...Of course, it's very small, and it shouldn't be enough to affect anything. "

"Oh? Okay, fine, never mind, I'm so glad you did."

Eisner was really relieved. Putting down the phone, he took out a magazine from the desk drawer and opened it. Inside, there was a chapter of an exclusive interview with his youngest son Anders not long ago. sna. '

The son of the chairman of Disney refused to follow the path arranged by his father: After graduating from Harvard Business School and entering the office of a federal senator, Anders chose to go to Manhattan to find a job by himself, live in a single apartment, and submit a resume to a small investment bank... Soon, he shined in the field of mortgage subprime bonds, becoming one of the fund managers with the highest return on investment on Wall Street. '

"Um."

Eisner took the magazine back with satisfaction, "Give me Bear Stearns..." and continued to call other important targets one by one.

Tomorrow, the two companies will resume trading at the same time, and today is destined to be a sleepless night.

'The Savage appeared at Mickey Mouse's door. '

‘M&A predator Comcast targets Mickey Mouse. '

‘Is it to save Disney or to defend Disney? '

‘Upstart Comcast Tries To Marry Snow White. '

"Robert Iger doesn't move, and I don't want to touch Steve tomorrow."

Larry Ellison didn't wait for Robert Iger's fake evidence. He expressed his attitude to Jobs, "I'm here to help."

"Robert?" Jobs called Robert Iger again.

"Sorry, I really don't have access to the original document," replied the thoughtful Robert Iger, "Please understand."

"Okay, I understand." Jobs didn't press further, "Then let's have another conference call before the board meeting on the 16th?"

"no problem."

"Roy?" In Philadelphia, old Roberts called Roy Disney himself.

"Why don't you have to wait until next month's shareholder meeting?" Roy held the family's only 2.1% of Disney stock, and was reluctant to sell it for Comcast: "Please rest assured in terms of public opinion, I will continue to cooperate you."

On the 13th, the rice stocks opened, and Disney opened at a high of 24 yuan. The closing price of the previous trading day was in the early 23 dollars.

Comcast opened slightly lower at 33 yuan.

Then the stock prices of the two companies entered into a huge shock.

O'Grady operated it himself and took the opportunity to sell the Comcast shares owned by Song Ya.

'In an interview with reporters, Disney Chairman Eisner said enthusiastically: The performance data of the last quarter was very strong. Regarding Comcast's merger request, he responded that Disney is seriously considering it. At the same time, he revealed that there are other competitors in the market. Swear Disney won't turn down a really good offer. '

Eisner appeared in the media at the right time in the morning and sang many songs in person.

As soon as the reporter left, he held the executives for a long meeting, especially Robert Iger's abc department.

'The diversity of Walt Disney's businesses makes it one of the most valuable entertainment companies in the world, and Comcast's nearly all-in-stock bid undervalues ​​it...' The media, such as abc's financial channel, also began to build momentum without any concealment.

In fact, Robert Iger did not dare to move. Mickey Mouse's public opinion firepower was fully fired under the command of His Majesty the Emperor.

‘Eisner is just reluctant to give up his power. Even if someone offered 100 billion for Disney, he would not sell it. Wake up! He is the enemy of all our shareholders...' Roy Disney also spoke out through his own channels.

At the close of trading in the afternoon, Disney’s stock price soared to $26, while Comcast’s stock price fell slightly to $32.50.

"Boss, Comcast doesn't seem to have made any big moves today, especially to question our quarterly report. Is this abnormal?" The chief financial officer walked into His Majesty's office worriedly.

"Don't forget, the Roberts family is also a power holder who has overtaken the super giants with a low proportion of shares." Eisner, who had completely calmed down, stood in front of the window and looked at the scenery, and replied calmly.

"Damn it, if we don't question the quarterly report without conclusive evidence, then we can't stop Disney's stock price from rising. If we question him, how can we explain to shareholders that we still insist on acquiring a company with false accounts? ?”

At the same time, Roberts Jr. was staring at the stock machine and complaining to his father.

"Don't move, we won't move tomorrow either."

Chairman Paulson of Goldman Sachs watched the news, shook his head and smiled wryly. He picked up the phone after giving the order, "Harvey, what's George Mitchell's attitude? Does he dare to challenge your emperor on the 16th?"

"The current situation?" Harvey replied hesitantly, "It's hard... Let me ask."

"These insects at the ends of the mouse..."

Paulson turned the phone back and called Eisner directly, "Michael, I heard that you plan to hire Bear Stearns to provide consulting services for the acquisition initiated by Comcast?"

"Haha, your news is really well-informed..."

"Our Goldman Sachs is also interested in this business, how about it?"

"Uh...we're close to signing with Bear Stearns."

Eisner declined, because he didn't want the Black Pharaoh, who provided stable record and movie business profits, to jump and set fire to his backyard at this time.

Besides, Paulson's public image has not been very good since The Wolf of Wall Street was released...The Wolf of Wall Street is still released by Disney itself.

"Add a family?"

"It's a little late..."

"Okay, it's okay, I'm just asking."

The two hung up the phone respectively.

In Manhattan, Philadelphia, Los Angeles, and Silicon Valley, the relevant parties continue to spend all night thinking about this super business war...

And Song Ya is celebrating Valentine's Day.