Chapter 1499 Under the 4th Battle of Disney

It's still the same problem. If you want to get things done, you must create public opinion in advance in order to influence the choices of small and medium shareholders to the greatest extent. Linton has been helping the emperor for too long, and it is impossible for him to have a re-election crisis for his director Has been kept in the dark.

Linton was outraged.

He realized that the Eisner-Goldman Sachs camp was a little late in the action, so he could only start remedial action immediately. As for the effect, he had no idea.

Everyone has no idea.

When Pixar still has the possibility to stay, Robert Iger is the key person that everyone has to coax, but the game is like this. When Pixar really and resolutely leaves, what can other people do besides accepting it? Woolen cloth?

Robert Iger was also angry when he discovered that other parties might reach a compromise before and after the general meeting of shareholders, and there was a high probability that he would lose his share in this compromise transaction. The image of Jobs' allies has been fixed, and it will not change because of how much he took care of the overall situation or how much he liked Eisner this year. When DreamWorks Animation and Katzenberg return like lightning, what will he do in Disney? What is the future?

So he changed his image of focusing on the overall situation, and suddenly became radical, talking loudly that he would buy it at a premium, and even launched a hostile takeover to resolutely keep Pixar. As the COO, his stance is diametrically opposed to that of Disney’s chairman, CEO and others who have begun to welcome DreamWorks Animation in order to stabilize people’s hearts. He is tantamount to a blatant rebellion.

The turnaround of the boss of the ABC department caused the influence of Michael Eisner's public opinion to collapse instantly. That is the second largest TV network in the entire meter...

Even George Mitchell, relying on his status as the former Senate majority leader, had a louder voice than him, "Well, Robert Iger is also impatient...Michael, you are the CEO. The current chaos at ABC is only short-term, right? You can handle it right?"

George Mitchell walked up and down in front of him and questioned: "Don't tell me that you promoted Robert to COO back then, and you didn't think about it in advance when you left ABC!"

"Of course I have."

Controlling power and balancing the power of subordinates are his absolute strengths, Eisner replied indifferently.

"Then act quickly!" George Mitchell's chairman was full of posture.

Eisner stopped talking and pondered.

Indeed, after I promoted Robert Iger to COO, I took the opportunity to install a lot of people on the ABC TV network. However, after the shareholders meeting last year, because Robert Iger did not follow Jobs' baton, he behaved very satisfied. So it's not good for me to do too much with my allies, and Robert Iger's ABC department has recovered a lot.

The middle-level staff of the ABC TV network may not necessarily understand the full picture of the struggles of Disney’s top management. Many of them choose to follow Robert Iger habitually at this time, which does not mean that they intend to join the rebellion.

"Why are you hesitating?! Our mouths are all zipped up by Robert!"

The opinion polls of the George dynasty are getting lower day by day. Their second term ended in 2008. George Mitchell, who is hopeful for the general election, undoubtedly cannot accept being abandoned by his own media. He roared: "Lynton is better than We insist that he, M-FXXK, can still go to APLUS to show his face, accept an exclusive interview with Chief Reporter Stephanie, and be flattered by Jones Stewart on the talk show! Jones Stewart is very popular now! The influence of public opinion is not small!"

"You do not understand."

In the art of corporate management, Eisner infinitely despises the former Senate majority leader in front of him. If he bypasses the top management and starts to infiltrate the struggle, the middle management of the company will try to figure out what is going on, and they may be able to do something. Pandora's box..." he said.

"I don't care about the magic box, open it now!"

George Mitchell urged impatiently: "We are all about to be emptied by Robert Iger and Linton! It can't be worse than it is now!"

"Hey! Well..."

The other party was indeed right about this point, and Eisner agreed with a sigh.

The energy of the two was still there, and they quickly passed Robert Iger, and directly contacted and directed the middle management of the ABC TV network. The middle managers then chose sides based on their personal judgment.

The speculative drama of power within Disney begins, and the world is in chaos...

"In the Enchanted Enchanted trailer released by ABC yesterday, the film's opening time was wrongly placed in the summer file, and the date was corrected only after our protest."

Enchanted is a live-action fairy tale movie of the family carnival type. It was originally scheduled to be released on the Christmas file. The opening of the summer file was only a plan that was killed in the early stage of the project. The president of Touchstone Films complained to Linton and Song Ya: "There must be someone It was done intentionally, and this kind of behavior will have a certain negative impact on the box office of Enchanted Romance."

"They also broadcast gossip about you visiting Amy on set." Linton said, frowning.

Linton omitted the second half of the sentence, constantly emphasizing that the real black boyfriend of the white fairy tale princess will not help the box office.

"They began to hurt others and benefit themselves, and they are getting more and more over the line." Song Ya was the calmest, and asked: "Eisner? Or Robert Iger?"

"It should be done by the party loyal to Eisner..."

Linton said: "He and Robert Ai fought more fiercely. On the matter of whether to continue to retain Pixar animation, now different channels of ABC, and even different columns of the same channel are inconsistent."

"APLUS..."

The executive vice president of Bowei Films said: "Now we have the basis to negotiate peace with Robert Iger. I think if the two sides can turn to join forces, Linton will have a greater chance of passing the shareholder meeting."

"Also, now that the struggle has been going on, maybe you can help us win Oprah over. After all, you belong to the same ethnic group. The impact of Oprah's talk show and book club, two super-high ratings programs, on the ABC network Very powerful."

A middle-level ABC TV network loyal to Linton suggested: "I know you two had a feud, but she is up for sale now, and this is also a good opportunity to mend the relationship."

"But we've already negotiated with Katzenberg at DreamWorks."

Song Ya also omitted the second half of the sentence. He didn't want to break his promise and tear up the verbal alliance he had just reached with Katzenberg, let alone mend the relationship with Oprah and his ilk.

"But as long as Katzenberg doesn't come back for a day, it won't help Linton's re-election as director."

The president of Touchstone Pictures persuaded.

"Robert Iger has offered us an olive branch. I think this is what you would like to see, right? APLUS, haven't you already maintained a certain level of tacit understanding with Jobs behind him?" the vice president of Bowei Pictures added.

The members of these live-action film gangs are currently pinning their hopes on Linton, and they don't want to take any risk of Linton being killed as the board and vice chairman.

Linton himself looked over with implied hope.

"I don't want to do that."

When Song Ya made an excuse to leave, she privately threw the bottom line with Linton who sent it out, "We have to take this risk, what do you think?"

"Well, I trust your judgment." Linton nodded in agreement.

"He's different from us, Linton, he has won Warner Records now, and A+ Entertainment is gradually not investing in blockbuster movies, and he can leave easily by paying a sum of money whenever he wants to leave. But we, anyone here can't... ..."

"APLUS can try to ignore Oprah for the sake of face, but we can't. The chaos of the ABC department gives us a great opportunity to intervene in and expand our power. Eisner did not hesitate to initiate a middle-level war, which shows that his control power has further weakened. Now, he can't hold us and Robert Iger at the same time, our current situation is improving, why not strike while the iron is hot?"

"The stock held by APLUS has voting rights this year. Has he increased his holdings?"

"Maybe not."

"He won't sell it?"

"I don't know..."

The live-action movie gang continued to persuade Linton to make peace with Robert Iger after he returned. Their careers are all in Disney, and it is true that they cannot always keep 100% in line with Song Ya's interests.

"How will Linton choose?"

Song Ya informed Sloan of the latest developments in the incident, and Sloan replied: "The relationship between us and him has begun to crack, right?"

"Well, it's up to him now anyway."

Song Ya replied: "I hope he can withstand the pressure and don't let me down..."

"No, the ultimate problem now is: No matter how we cooperate with Robert Iger right now, we will face a problem of insufficient benefits in the final stage..."

Linton finally made a gratifying choice after hesitating in every possible way. He said to the live-action film gang gathered under his banner: "George Mitchell, who has the support of Goldman Sachs, will not be able to step down for the time being. Robert and I hope to replace Ace." Na, he will not be unaware of this in his heart, and I am the same, the short-term alliance is beneficial to me, and it is also beneficial to him, it seems to be a win-win situation, but it is also a big long-term risk for us to sit back and watch his power continue to expand."

"What about the re-election of directors?" Bowei executive vice president asked.

"Robert Iger returned to the poker table by showing his personal energy, and if I have to desperately grab those so-called life-saving straws to get through this level, how can I convince everyone that I am worthy of this table? ’ Linton said to himself.

"Yes, we've enjoyed years of working with A+ Records, Metropolis, and A+ Entertainment, and Disney sees no reason to let them go, and I warn you again: If we lose A+ Records and Metropolis, then Disney Can no longer gain a foothold in the first-tier record distribution industry...”

Linton then asked the financial channel of the ABC TV network to re-edit the interview clips made by the chief reporter Stephanie for him and broadcast it, "This is far more terrible than losing Pixar. Losing Pixar, we still have the option of DreamWorks Animation, but with the current record In the difficult environment of the industry, without the star-studded Metropolis Records, Disney Records will immediately face huge losses... Yes, I am confident to keep APLUS, I know he bought Warner Records, but there is a saying that goes well, You cannot put all your eggs in one basket, and I believe APLUS will make the right choice."

"Toy Story, Finding Nemo... All the sequel plans for these blockbuster animated films will disappear with Pixar's departure. This is an unbearable burden for us Walt Disney Animation, Disneyland and peripheral industry companies. I am very grateful. Respect Mr. Jobs, maybe everyone is more familiar with his identity as the great founder and leader of Apple, but you may not know it well. He is also the owner of the great 3D animation company Pixar. Disney cannot lose Pixar...for this reason I strongly recommend that Disney keep him, even in a way that might offend him."

Robert Iger controls most of the good resources of ABC. He continues to hype that Disney must keep Pixar even if it does not hesitate to initiate a hostile takeover. Responding to the lack of expected response from the Linton camp, he reiterated: "The record industry is going through a long period of market shrinkage. There is no research to prove that it will improve in the short term, and there is no reason for the excess profits of A+ record labels. If APLUS wants to break the contract and leave, let him leave. At least we can get a big breakup fee from him. This may not be a good opportunity to sell at a high point. A more abundant Disney Cash flow is also better protected against risks.”

"We must be united, we must!"

Eisner played a thief and called catch the thief, "I want to tell some careerists inside Disney that any chaos you deliberately create will not be hidden from the eyes of the company's shareholders. I believe that at this shareholders' meeting, investors will make the right decision. The choice! Only with unity can our market value recover! Everything else! No one who leaves or stays can change Disney’s stable profit expectations. Our operating income and profits in the last fiscal year are still growing. We just distributed A higher dividend than last year, with a growth rate of more than ten percentage points..."

The only one who doesn’t fit the style of painting is Harvey Weinstein. He is only a small player in this game. It is required that Disney must be handed over to someone who understands the art of film, that is, himself.

He has media such as New York Talk magazine in his hands, and many high-level friends of the Donkey Party. In the field of public opinion, no one can stop him from speaking out.

In early March 2005, Disney's shareholder meeting was held in chaos, which was delayed by several days compared with the same period last year.

"Quiet! Quiet!"

The new chairman, George Mitchell, presided over the meeting. The old man was very dissatisfied with the out-of-control meeting scene, and rolled the documents in his hand into a tube and kept beating the table.

Those shareholders who held up anti-Eisner placards last year appeared again. This year, there are more shareholders demanding that Disney retain Pixar animation at all costs, and those demanding Disney retain A+ records at all costs. On one side, shouting and making noise.

"It's like being in a zoo, more chaotic than the House of Representatives..."

The former Senate Majority Leader's prestige in Disney is not as good as Eisner's. He maintained order for a long time, but finally had to cover the microphone and curse in a low voice.

Fortunately, Eisner chose not to show his face this year, and most shareholder representatives did not know much about the new chairman, so the anger did not spread to him personally. When he began to read the agenda, it gradually quieted down.

"We have to unite! OK?"

George Mitchell's style of dealing with shareholder representatives' questioning is also completely different. His impatient and rude old white male official tone has actually played a wonderful positive effect in the current chaotic situation, which Eisner cannot achieve. , "What bullshit Pixar, DreamWorks, Metropolis, are they going or staying... so what? Me! We! Yes! Disney! Who is leaving? They are reluctant to leave here..."

"Of course I know that Jobs announced that he would stop cooperating with us after the summer of Cars, but didn't we recruit DreamWorks again? Katzenberg is a Disney veteran, and I welcome him back, that's it!"

"Shut up, you! I once led the people of the United States to unite and overthrow it! What is this difficulty?! As long as we don't have any internal problems, no one can knock us down...Goddamnit! Of course I mean Disney!"

In 1991, he was appointed as the majority leader of the Senate. As a senior member of the Senate, he could not be wronged for taking this credit. I think you are about to cry, you crying coward! If you like APLUS so much, then you buy the shares of his company!? Why come to the Disney shareholders meeting!? How many shares do you have? Sell them all to Me, then get out of here immediately!"

"Hahaha!"

But after he suppressed and extremely humiliated a shareholder representative suspected of Song Ya’s trust, Paulson, who had returned to Manhattan, laughed, and at the same time raised his wrist to look at the time, “It’s time to vote.”

"It's time to vote..."

Jobs copied his hands and paced away from the TV with his subordinates, and there was a period of 'intermission' later.

"Um?"

On the set of Magical Romance, Amy knelt on the sofa with winking eyes like silk, delicately and slowly lifted the hem of the complicated princess dress and costume, but waited and waited until her boyfriend responded. Watching the TV, I don't even have to look back at this side.

"snort!"

The play was shown to the blind man, and Amy's little mouth pouted immediately.

Unfortunately it still doesn't work.

"It is with regret that I announce that...the director will not seek re-election due to medical reasons, and the Disney board of directors has nominated...Mr. to replace him."

George Mitchell returned to the venue and read from the document: "Okay, you can vote now."

This seat was replaced by people from Eisner to people from Goldman Sachs. I don't know what method they used to get Eisner's people to withdraw voluntarily before voting.

Linton did not go today, neither did Robert Iger. Both of them stayed in their offices quietly waiting for the results, and declined all visits at the same time.

"OK, the nomination is approved!"

This nomination received 75% of the valid votes, and the high number of votes passed safely. George Mitchell announced the result happily.

"hiss……"

Under the heavy pressure, Linton took a deep breath of depression. According to this ratio, it is certain that Roy Disney, Jobs, Robert Iger and others chose to temporarily follow Goldman Sachs in order to achieve the goal of weakening Eisner. Most institutions and small and medium shareholders also have no opinion on the introduction of Goldman Sachs to the Disney board.

Even if some of them voted with their noses pinched.

'Ring ring ring...' The landline suddenly rang, and Linton immediately picked up the receiver to answer it.

"Linton, it's still too late for a deal." Eisner's voice came from over there, "We've worked together for so many years, isn't it as strong as your friendship with APLUS?"

"No, no, MyLord."

Linton was naturally tempted, but he couldn't believe the other party anymore. Eisner's credibility with him was already zero.

He didn't even accept Robert Iger's olive branch before. Now that the matter has come to an end, it is even more impossible for him to compromise. He can guess a little bit of the conditions that Eisner may ask, and it will inevitably separate himself and APLUS. He used a special honorific title to call. The former master of the head.

"OK."

Eisner originally wanted to say something harsh like 'you will regret it', but his mind suddenly flashed back to the cold eyes of the black pharaoh after he sat on his throne that night a year ago. mouth.

"The following is the re-election vote of Linton, the vice chairman of the company. Please use your voting rights carefully..."

George Mitchell made a dark statement: "It's a very important seat. Remember what I said before? Unity, we Disney don't need any ambitious people who destroy the company's unity and stability."

"yeah!"

They also had supporters at the scene, and suddenly there was a huge booing and echoing sound from the representative seats.

Linton suddenly felt that the lights in the office were very dazzling, so he simply turned off all the objects that could emit light except the TV.

In another office, Robert Iger even turned off all objects that could produce sound, such as radios and televisions, to isolate all external disturbances.

The vote counting process was a bit too long in the eyes of all those who cared. No matter in Los Angeles, New York or Silicon Valley, the bigwigs held their breath and waited silently.

George Mitchell scratched his head boredly alone on the podium.

Like Jobs, Eisner picked up his hands and paced the office. At the same time, he cast a disgusted look at the two Weinstein brothers who had just visited unexpectedly and stayed in his office.

Song Ya's two sword eyebrows were also furrowed deeply.

A counting paper was finally delivered to George Mitchell.

George Mitchell glanced at the piece of paper, his face contorted instantly, making no effort to hide his irritability and disgust.

The brows of Linton and Song Ya stretched, while the eyebrows of Jobs and Paulson furrowed.

"Vice Chairman Layton received all valid votes..."

Linton got up and strode towards the office door in slow motion. The sound of the leather shoes touching the floor echoed clearly in the office.

"Fifty-seven percent, the re-election motion was passed..."

George Mitchell stood up and finished reading the results, took the opportunity to turn his back to the camera, raised his head sharply, and made a 'damn' swear word at the same time.

'despair! '

Linton opened the door and smiled at the live-action movie gang members who were nervously waiting for the news outside.

"Mr. Linton, congratulations." Everyone expressed their congratulations respectfully.

"I see." Robert Iger put down the landline microphone, shook his head and sighed deeply.

But Eisner seemed to be ten years older in an instant, and he had no intention of responding and yelled, 'This is impossible! This is impossible! Who ran the ticket? Jewish Pension Fund? I said I saw Linton that day and went too! ’ The noisy Harvey put his hands on his forehead in pain.

"Huh! Really M-FXXK thrilling..."

Song Ya turned off the TV and complained, "Huh? Amy? Amy!? Where did you go?"

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