Chapter 1459 Style

'Walkman sound quality competition! Beats comprehensive score is not as good as APLUS boasted? '

‘Beats Walkman seems to have serious heating and power failure problems, and users complain that the battery life can’t reach the nominal time at all. '

‘Beats has a high repair and return rate. '

‘Young people don’t think the Beats Walkman is cool enough. '

'Beats faces patent lawsuits... overshadows IPO plans. '

In Manhattan, Song Ya looked through the negative news compiled by his subordinates, and sighed long.

The advantage of competing with Apple and Jobs is that you don't need to worry about people like Motura who will play tricks outside the rules of the game, but the oppressive force is even more astonishing just because of the upright business tactics.

Apple's ipod and its own Beats are mainly marketed in developed countries such as North America, Western Europe and other countries. It can be said that they are close to each other. After ordinary users have passed the new period, Beats is obviously at a complete disadvantage. Sales data shows that the shipment volume during the same period is probably only ipod one-eighth of.

Even if it is only one-eighth, the small sales peak on Valentine's Day may be limited by the insufficient supply of micro hard drives, and there will be a shortage.

Out of stock is one of the most annoying things for channel dealers. Back then, Sega's game consoles failed to deal with this problem in the North American market, which led to a bad relationship with channel dealers.

Apple's influence is all-round, advertisers, technology media, evaluation agencies, channels, supply chain... For a while, true and false news are flying all over the sky, and the nascent Beats Walkman is facing a major crisis.

Song Ya shifted her gaze out of the car window. The Beats Walkman promotion show was going on in the small square. The old brother NAS was leading his followers to create an atmosphere. move posture.

On the background building behind is also a large advertising poster of Adriana Lima wearing headphones and holding a Beats Walkman. The high-priced endorsement to Beats has greatly helped her improve her status in the modeling circle.

The fluttering black long hair and her she-wolf face and eyes are in line with Beats' main "cool" temperament.

"APLUS, the company has made clear its intention to acquire Handspring, what do you think?"

Jeffrey Hawkins called. After he left the Palm company he founded, Palm was owned by others. Now Song Ya still holds 5% of its shares and serves as a director.

"The situation isn't good, is it?"

Song Ya asked back. The company's network equipment products have been beaten down by competitors such as Cisco and Juniper, and it is currently introducing a Chinese company as foreign aid to struggle to survive.

"Yes, they can't come up with that much cash to exchange shares for mergers and acquisitions, but this is a good opportunity for us to regain control of Palm! There is no bargaining power now!"

Jeffrey Hawkins still needs to purchase the PalmOS license for the new smartphone products launched by Handspring, even if it is the operating system he created before he left. "Palm is a listed company, and it can save you from going through the IPO process again!"

"Let's talk first.

"

Jeffrey Hawkins wanted to go back and was very excited. As he said: taking back the control of Palm, which he founded before and after, the merger will also make the two PDA and smart phone product lines of the same blood stop internal friction, which means that both sides have less a competitor.

Strictly speaking, he is his own subordinate, but the actual relationship is more similar to a partner. Song Ya is not willing to struggle in the PDA and smartphone markets outside of the Walkman front, so he agrees.

"Hey!"

While chatting about business matters, at some point Adriana Lima had finished the activity task, opened the car door in a hurry, and sat in.

The supermodel's straight long legs first appeared in Song Ya's sight, and then the Latin girl embraced and kissed enthusiastically. She just broke out in a layer of sweat, accompanied by perfume and the smell of youth, she was full of vitality, "Send you of……"

This girl has a somewhat...old-fashioned personality? Every time you receive your own luxury goods and job opportunities, you will definitely return carefully selected small gifts.

"What?" Song Ya asked, weighing the gift box.

"Open it."

she laughed. "Hi, Grandpa Mike." He rested his chin on the back of the front seat and greeted the driver, Old Mike.

"Hello, Adriana." Old Mike responded with a wry smile.

"Goodbye! NAS!" Then he pressed the car window again, poked his head out and waved goodbye to NAS and others who had also left the show, and couldn't rest for a moment.

Speaking of fixed forests, they are basically of the same age or older than themselves. Adriana's 'youth' and vitality are another kind of enjoyment. Song Ya ignored her and unwrapped the gift box, "I have it. "

It is a self-made product, Jeffrey Hawkins's favorite work last year: Handspring Treo270, which is also the smartphone he is using.

"But the agent told me that this is the latest model that just came out!?" Adriana turned around and screamed in great disappointment.

The young supermodel somewhat reminded Song Ya of Mira back then, and the English with a Latin accent was very similar to Shakira, but she was taller than Mira and taller than Mira.

"Oh, indeed."

Song Ya saw clearly the words GPRS on the outer packaging of the mobile phone, and remembered that this was the new 2003 Treo270 released by Handspring this year, which was the follow-up model she was using, with a slightly enhanced performance and more GPRS functions that supported faster network speeds. , "Thank you, Adriana."

"Fortunately..." She clutched her chest, thankful that she didn't give the wrong gift.

Old Mike drove the car, and Song Ya took out this phone to study it. It is black...strictly speaking, it is a steel-gray plastic body, with a stubby antenna, in order to protect the easily scratched 4096-color, 160 by 160-pixel touch screen , there is a transparent plastic flip cover, open the cover, and there is a row of full-letter buttons below.

Adelia’s agent bought a version that is not bound to a carrier contract, which is more expensive, and the price should be 699 dollars, but because Song Ya’s old mobile phone has a phone book and other information in it, it cannot be said that changing the card can be used immediately superior.

She also bought one herself, and Song Ya played with hers.

Open the transparent flip cover, press the browser icon, and you can use the GSM network to surf the Internet. The Internet speed of the GPRS version seems to be much faster.

But it is still very slow. The reason why Jeffrey Hawkins uses the browser is that it optimizes the traffic saving and acceleration of many large websites. For ordinary users, the wireless Internet access fee of mobile phones is still relatively expensive.

Opening the YAHOO page is very different from the current mainstream PC browser IE. It is basically full of text, without many messy pictures, and some complex page functions are also missing.

'Facing yet another massive lawsuit, MJ is likely to lose custody of his three children. '

The R Kelly case started in March. Like Simpson and APLUS, he also spent huge sums of money to form a fantasy lawyer team. '

Song Ya briefly browsed YAHOO's entertainment news. The two black lights are still not out of trouble. Currently, the harming alliance is chasing after MJ's mental state and the matter of taking his youngest son out of the hotel balcony in Germany. The California female lawyer Gloria Allred, who had harassed him for ten years, and a child protection organization have launched a lawsuit, and other former bodyguards, former gardeners, and former servants who took advantage of the fire have appeared on the stage one after another.

R Kelly's case is relatively simple. After Aaliyah and other insiders refused to testify, the key witnesses of the video tape, the victim's underage girl and the girl's ex-singer uncle, are willing to appear in court to testify that he is absolutely victorious. Negative hand.

Because the case was also filed in Chicago, Song Ya saw a lot of familiar faces in the dream lawyer team, such as Diane Lockhard and Will Gardner who once represented her... and some black barristers in Detroit, basically from R Kelly's two basic cities.

Song Ya calculated in her heart that this configuration would cause R Kelly to bleed a lot. If the short-term lawsuit cannot be concluded, it will be worth 10 million dollars.

interesting……

Now Alicia is the State Attorney of Cook County. For such a high-profile case, Alicia will definitely not let go of the good opportunity to go to court as the chief prosecutor of the public prosecution and enjoy the spotlight.

So... the former law firm colleagues are going to confront each other head-on.

Song Ya put down her phone, and Adriana beside her didn't want to disturb him. She had already taken out another book from her bag and was reading it silently. As a Brazilian, she also read Portuguese books, but Song Ya recognized the cover. "style?"

"Yes."

Sure enough, it's Paul Seifer's bestseller: Style. Song Ya has read it and is deeply impressed by the nine classes described in the book, top, upper, middle and upper, middle class, upper poor, middle poor, lower poor, extremely poor and invisible bottom...

The anxiety of the so-called middle class, the obsession with the so-called 'elegant', 'noble' and 'taste', Paul Seifer points out all classes in the book, and lists many ways to see through the upper class disguised as the middle class or nouveau riche, or vice versa Talk about how to teach the middle class and the nouveau riche how to not be seen through, talk, manner, word and sentence, dress, education, what brand to use... and so on.

Song Ya's special antithesis how to arrange the living room in the style of "old money" is still fresh in his memory. In the book, all kinds of decorations in the living room are even scored one by one. The fake Tiffany table lamps subtract four points, and the real ones add three points. The older the better Oriental-style rugs score higher, blah blah blah...

If the final score exceeds 245, it means that you are in the upper class, and if it is less than 50, you are in the lower class. Very maneuverable.

Xue Linfen took the score sheet as a bible and meticulously rearranged her living room in Los Angeles, and also begged a lot of oil paintings from herself, and got more than 245 points as she wished.

But Song Ya felt that it was the same after reading it...

"These burning, swelling, and thwarted desires in the heart begin to gnaw at the soul secretly and in vain, and we can see the pain and torture of the soul everywhere."

Adriana read in English: "Only an alternative who transcends the depression and anxiety caused by class chaos is an American who truly enjoys the freedom promised on the coin."

"Bullshxt!"

Song Ya still didn't take it seriously, but he remembered something again, "Mike, go around there..."

He made old Mike walk around outside an Apple Store in Manhattan.

Should it be the year before last? Apple began to imitate Gateway and build its own direct-sale retail store. Gateway puts its own computers in the store, but only for display. Customers fancy a good model and then pay and leave the address, and Gateway will deliver the goods to their door.

This model was partially successful, but Gateway eventually lost out to Dell, which offered optional phone ordering, home delivery, and more convenience.

Apple has made it more...yes, higher style than Gateway, with high-quality services, well-designed exhibition halls, and a full ecological product layout. It uses computers to display various Apple software and teaches customers how to use it. With the iPod on, you can also download and listen to songs by the way...

There are no other shopping guides in electronic product stores who are always around you to urge and fool you to buy products. In this regard, Apple has imitated the self-service shopping principle that the clothing chain store GAP is proud of.

The regular-priced items in the direct sales store are even more expensive than those in the electronics store outside! But Apple has miraculously succeeded despite the unfavorable circumstances of the outside world. It has already opened 50 stores in Quanmi, and it is said that it will continue to expand this year...

However, Beats still follows the traditional supply chain, supplying to major chain electronic product stores, and even supermarkets such as Best Buy and Wal-Mart, which makes it very difficult to maintain the same price style as Apple. Even if Beats makes repeated demands, it can't stop the price war.

They will not cut prices clearly, special offers, discount coupons, small gifts, and Wal-Mart's special trick, you will be exempt from consumption tax in disguise at checkout...

However, in the MP3 player market where there are many brands and has become a red sea, even if it is not your intention, if you lower the price before Apple, it means that your style is not high and not cool, so when your style falls into the company of those brands, Customers will become less and less willing to pay the high premium for buying your products.

Back then, Daniel and the Big Six of the recording industry fell into the game with these guys, and were finally caught in the anti-monopoly handle of joint resale price maintenance.

Although the so-called multi-billion fines raised by the Ministry of Commerce fell gently with the decline of the record industry, the total fines were only more than 80 million knives...

"Um……"

Song Ya thought of her Gray Goose vodka back then, the vicious circle that the more it sold, the cheaper it was, and the lower the style.

Then copy Apple's direct sales model? No, just selling Walkmans is not worth such a big investment.

According to intelligence, it is Ron Johnson, whom Apple poached from Target, who presides over this direct sales model. Song Ya even knows this person, and he has dealt with him when he was advertising the opening of Target stores.

Song Ya later tried to poach Ron Johnson and Apple's supply chain guru Cook, but was rejected. The attraction of working for Apple is undoubtedly greater than that of Beats.

It is so difficult to make consumer electronics! He sighed secretly.

unless……

Bring together MP3 players, smart phones, and laptop businesses, and unify the image and ecology like Apple...

Tribeca's home arrived. Old Mike drove the car into the underground garage. Song Ya shook her head to temporarily drive her troubles out of her head. She and Adriana got out of the car laughing and walked into the elevator.

"Where's your boyfriend? Amy."

Hollywood, the war for the awards season has already begun. After losing two nominations for Cold Mountain and Moulin Rouge, Nicole Kidman, who is completely on the list, can feel that this year's film has a great chance of winning the best actress. , Amy Adams, a powerful enemy with the support of her boyfriend APLUS behind her, seems to have given up halfway, which made her suffer from black pharaoh PTSD a big stone in her heart.

"He seems to be busy with some New Jersey investment bank."

Without Song Ya's courage by her side, and she had just lost to the opponent in an award just now, Amy faced this Hollywood senior alone, and the aura of the tall Australian horse was still a bit at a disadvantage. After a false hug, she asked: "What are you doing?" Are you looking for him?"

"No, just asking."

Who wants to find that stinging bee that turned its back on it? Nicole pouted unhappily, "Take a picture together?"

"OK."

Nicole hugged Amy, and the two switched to fighting mode instantly, posing the most proud pose to the reporter's camera.

She is very confident that she can overwhelm each other in this group photo.

"Harvey is looking for you." At this moment, the manager sent Kingsley to whisper.

"Okay...sorry."

She used to be very resistant to Xiang Harvey and Snake, and felt extremely sick and wanted to vomit after every time, but no matter what, Harvey has credibility, at least more than that stinging bee. The laurel crown is just around the corner, and Harvey's dead fat pig face can't help but feel cute.

During this period of time, in order to compete for awards, she had to frequently participate in TV interviews and talk shows. Every time, she said that she would not talk about her ex-husband's soup, but every time she would 'follow the trend' to chat about the part with the other party under the host's questioning. Marriage and relationship issues, rub off on the enthusiasm of the ex-husband.

Tired and not too young, she even had the idea of ​​using her charm to tie up Harvey.

"Mr. Weinstein..."

After saying goodbye to Amy, she moved to hug her new benefactor affectionately. She was no longer angry and afraid of being photographed by the paparazzi for her intimate behavior like last time. She took the initiative to hug Harvey, and was helped by Harvey before Like those female stars who won the award, she pursed her lips and kissed Harvey's fat pig face in front of the camera.

"Hahaha!"

Harvey laughed heartily, so satisfied that the flesh on his jaw twitched.

"Don't worry, there are no obstacles for this Oscar queen."

After avoiding the camera, Harvey proudly patted his chest to assure.

"Thank you..." She knew the rules and was about to express her gratitude with practical actions. Harvey waved from a distance and called another actress nominee: Latin actress Salma Hayek over, and then With one arm in each hand, they put their arms around their waists, "Shall we... go upstairs?"

"Harvey..." Salma Hayek was very satisfied with being nominated for an Oscar this year, pretending to be coquettish and protesting.

"..."

She was extremely disappointed in her heart, and the smile froze on her face.

"Nicole?" Harvey clapped his hands.

There is no turning back, considering the sunk cost...

"Hmm..." She gritted her teeth and agreed.

A few nights later, Harvey sent a text message and directly gave the hotel room number.

It's already like this, it doesn't matter anymore... She had no choice but to take the initiative to come to the door.

"Ho!"

Unexpectedly, there was a young and beautiful white girl in Harvey's room. Seeing her, she immediately covered her mouth in surprise, her eyes widened.

"You know her? I didn't lie to you, did I? Just a text message..."

Harvey proudly pointed at her and bragged to the girl and continued to seduce, "Don't worry, I won't let you suffer, you can choose any good role in Hollywood, and you can win the best actress like her in the future, this is my guarantee! "

Hollywood's top actresses and Tang's ex-wives are all here at their beck and call, and the girl immediately falls into Harvey's power without hesitation.

"Nicole, close the door, thank you."

Harvey hurriedly pushed the girl towards the ensuite bedroom, "We'll be waiting for you!"

She closed the door and leaned limply behind the door. How did she become like this? She knew very well that the mouth of this pure newcomer girl was not like the famous actress Salma Hayek who already knew the rules very well! If Harvey does this, there is a risk of playing off in the future!

Embarrassment, regret, shame, anger... fear.

All kinds of emotions came to mind.

Cover your eyes and sob silently...

Harvey's behavior is too low, let alone the ex-husband's good soup, it is even worse than that stinging bee!

The black pharaoh is so flamboyant, at least he has some basic respect for women, and he will help keep the secret!

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