Chapter 1439 Why?

"You may be wondering what this square device is, it's... an XBOX! So now, let's unveil it..."

New York, Times Square, Song Ya hid on the side of the XBOX press conference stage, watching Bill Gates on the stage lift a piece of black cloth with his own hands, revealing the real face of the XBOX console and handle placed on the glass display stand, which are all black, The 'X' letter is the source of its main design element.

The richest man in the world did not continue to talk until the warm applause from the audience subsided. Compared with Jobs, another technology hero of his generation who also likes to host new product launches in person, his speech style is more cordial, more Nerd or A little more technical, and it would be even more boring without Ballmer's help.

Jobs, on the other hand, has the charisma of a confident leader. His prioritized and appropriate tone can arouse people's emotions, and he gives less information but is more concise.

"We tried hundreds of different solutions just to find out what would give the player a more comfortable grip... Its digital interface support, the clarity is unbelievable... Its graphics performance is unbelievable in other games Three times the host..."

The richest man clasped his hands together, and chatted excitedly with a smile from the heart. Song Ya observed secretly, not inflated, and really felt that the effect of his speech should be better if he replaced it.

It is also time to learn to show up at the new product launches of its technology companies. For example, when 3DFX launched a new chip, the current CEO Yasa was even more incapable in this area, and his celebrity star effect was not in vain.

"Let's invite today's mysterious guest, APLUS!" Finally, the richest man introduced himself grandly.

Song Ya checked the microphone, waved and smiled, and strode onto the stage amidst more enthusiastic applause.

In mid-November, that is, before the Black Friday discount season, Microsoft had already planned to release the XBOX in Times Square. It was unfortunate that it happened to meet the September 11th incident. New York Mayor Giuliani paid for it to persuade Microsoft not to change the time and place. With a lot of energy lobbying, he wants to use this to prove to the world the tenacity of the United States and prove that New York is still the center of the world.

From this point of view, although Giuliani is suspected of meddling in his own shooting, and just a few days ago because he failed to extend his term in the New York State Assembly, he became angry and revoked the lease of the Apollo Theater of the Inner City Broadcasting Company, but he is indeed willing to do practical things. The mayor of the city can also be regarded as clean and honest, and the credit for fighting the mafia and improving New York's law and order in the past eight years must also be recognized.

Um? Where was he thinking, just as the applause stopped, Song Ya and the richest man stood still across the XBOX console. The two of them had a simple rehearsal before. With more than ten years of rich stage experience, I am more professional than him, so there is no possibility of problems, "X !BOX!"

With a cool face, he opened with a plosive sound with a black accent, paused a little, "just like me..." and continued to pause.

The richest man and the audience all laughed, "APLUS, full marks!" He pointed at his chest and threw out a stalk, ushering in even bigger laughter, "Incomparable innovation! Powerful functions! Exciting exclusive game! This will be the hottest product of the year, believe me, it and I are unique existences! Bill... I heard that the current games on the market can only play one-fifth of its performance?"

"Uh, I think so..." the richest man explained.

"It doesn't matter what you think, Bill!" Song Ya interrupted forcefully, embarrassing the richest man.

The audience burst into laughter.

"Sorry, I'm sorry..." Song Ya switched to a smiling face and apologized in seconds, and the rhythm was under control, "Well, even if it is only one-fifth, XBOX and I can still beat all opponents... This is the future of games! I am so excited and honored to be a part of this revolutionary event..."

After a round of business touts, the two shook hands.

After all, it’s better not to be too noisy, "Voodoo X!" Song Ya ended her brief guest career, and when she turned around, she still pointed to the XBOX host to advertise the display chip customized for this host, and then gave thumbs up with both hands, Trot off the stage to the cheers of the audience.

"These two on stage are worth 70 billion knives, right?"

There was a live broadcast of this event, which was also located at the Sony Beimi headquarters in New York. Hirai, the president and CEO of Sony Beimi Electronic Entertainment Branch, laughed and asked after watching the scene.

"It's all your trouble."

Howard Stringer, the chairman and CEO of Sony Beimi, who also holds several important positions within Sony, although his rank is higher than him, does not have much say in the game console project, and all the local factions within the company play by themselves.

Game consoles are an all-round competition involving many important industries. Microsoft, which is far more powerful than Sega, will end up, and a shocking business battle with Sony is bound to break out. Hirai’s department has been preparing for this day for a long time. His relaxed attitude now Instead, Howard Stringer was relieved.

The richest man was much more emaciated by the anti-monopoly case and the spin-off crisis than in previous years, while APLUS on the same stage had healthy wheat-colored skin, a highly recognizable magnetic voice, a calm and confident demeanor, and his gestures were like sunshine Such a hot and unparalleled appeal, that... that kind of temperament and charm unique to a superstar is simply amazing. Just two or three minutes of guest time can make people completely forget that there is the world's richest man beside him...

Howard Stringer looked even more worried in his eyes, and hurried out without saying a word.

"Go to Columbia Records," he ordered the driver as he got into the car.

Since he was the president of CBS in the 1980s, he seldom added the word Sony before calling Columbia Records, which did not belong to Sony at that time.

The trend of MP3 players replacing CDs and MD players is accelerating. Following Apple's entry into this market, HandSpring President Jeffrey Hawkins revealed to this newspaper in Chicago that he is also considering launching HandSpring's own MP3 brand... '

The car started, and he saw another piece of glaring news. He knew exactly who Jeffrey Hawkins was working for, and crumpled the newspaper irritably.

"Mr. Chairman."

Arriving at the top floor of the Sony Columbia Records headquarters, the president here, Rick Rubin, has already led people to wait at the elevator entrance, respectfully.

"How's the sales of MJ's new album!?"

He has no patience for this bearded man lying on the Motura legacy. After the merger of Universal Polygram and BMG's global success with a few Teen Pop idol singers and groups, Sony Columbia Records has moved from the industry's No. As soon as it fell to the third place, MJ's album, which has been polished for several years and invested countless resources, fails again, and he will start firing people.

"Uh, not so good." Rick Rubin hastened to hand over sales data for the first two weeks of the "Invincible" album.

"explain!"

Howard Stringer looked very disappointed, and sat on Rick Rubin's boss chair, panting and scolding.

"September 11 led to low buying momentum, but that was only temporary. MJ's albums have always been on a long-term sales model, and the current data can't prove anything."

Rick Rubin quickly excused himself: "I think it's still a success overall. APLUS didn't dare to confront it head-on and gave up the plan to release a special on the same day as MJ. This would do a lot of damage to his image..."

"That's because APLUS's brain is not broken!"

Howard Stringer was even more outraged when he heard this, "Knowing that 9/11 made American people not in the mood to buy records for the time being..."

"But consumer demand is always there, we have to give MJ more time..."

Rick Rubin laughed: "He's a bit stubborn, but... the king of pop, hey, that's right."

"You always have a reason Rick!"

"The current record industry environment is really bad, Mr. Chairman..."

"..."

Howard Stringer, who had already seen the essence of this bastard, didn't have much to say, but after all, he was found by himself back then, and he had to bear some responsibility. He looked at the photos of the previous presidents of Sony Columbia Records that were still hanging on the wall of the other party's office, and his eyes stayed for a few seconds on the last picture of Motura's voice and smile, feeling very nostalgic.

Why did APLUS let APLUS toss the company like this back then! If you don't die from a snake, you will suffer from it, and it will add obstacles to game consoles, walkmans, records, movies, and distribution! A half-blood in his twenties...

Looking back, he felt that the process of those messy things was very magical, and the result was very unreal, and his mood couldn't help but get worse.

"WTF?"

Backstage and Ballmer had just waited for the richest man at the XBOX press conference. Song Ya was also exclaiming at this time, because he heard a very strange news here. Arthur Andersen, an external audit and consulting firm, did not send anyone to attend!

"Didn't you say you have to go if you're summoned by Parliament Bill? Uh, Mr. Gates."

Song Ya said it was easy to say, and quickly corrected it. Back then, Sloan and the lawyers could brainwash themselves time and time again that they must come if they were summoned, but isn't Andersen just not going now? Speaking of congressional testimony, Arthur Andersen, one of the top five accounting firms with a history of nearly 90 years, is definitely the most professional. If they didn't go, it means that they don't have to go!

Otherwise, why are you so rampant...

"Just call me Bill."

Bill Gates was also a little upset. He thought of his embarrassment when he attended antitrust hearings again and again, and all the memories related to it were psychological shadows. "This is so strange..."

He propped his chin and said. Although he never went to law school, he has fought in the turbulent shopping malls for many years, eating more salt than Song Ya has walked across bridges, and his father is a top lawyer, regardless of the law and unspoken rules. clear.

"There is only one possibility. Arthur Andersen is cooperating with Enron in fraudulent accounts, and he is deeply involved and has no way to get out. Therefore, the high-level officials would rather let the entire firm be involved in the Enron scandal than anyone dare to go to Congress for questioning, because whoever I also don’t want to be charged with felony perjury and spend the rest of my life in jail for the sake of the company.”

Ballmer understands a little better: "Enron's chief accountant, chief financial officer and other high-level executives seem to be from Arthur Andersen. They have integrated into one, and it is difficult to separate."

"Integrity is higher than profit...hehe." The richest man shook his head after reading Andersen's company motto, but he didn't want to talk about it in front of outsiders, so he patted Song Ya's arm friendly, "Come here today APLUS, Let's talk another day."

"Okay, bye, bye, Mr. Ballmer."

Song Ya watched the two tycoons who were not much richer than himself leave, but still stayed where they were and continued to think. He needed more time to digest the news, "Andersen?"

His eyes suddenly brightened. Didn't Vivendi Universal cooperate with Andersen after it went public in Rice?

"These bloody daring Chicagoans!"

In Manhattan, Paulson, chairman of Goldman Sachs, also got the news. Andersen was in Chicago, and so was APLUS. Regardless of Enron or Vivendi Global, Goldman Sachs suffered a lot because it failed to grasp the internal accounts of the two companies.

Furious, he also had a crumpled newspaper in his hand, a Hollywood gossip tabloid, with a picture of a group photo of the cast and crew of The Wolf of Wall Street just assembled, a middle-aged man standing behind Nicolas Cage with a bright smile The actor really looks seven points like himself...

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