Chapter 1273 Price Increase and Dumping
Text Chapter 1273: Price increase and dumping
"I don't want to lose."
Turning the time back to the 29th, Song Ya, who realized that something was wrong yesterday, urgently summoned his staff to discuss countermeasures. When faced with complaints from Ms. Sloan, who had to end her vacation early, he replied.
"Our opendiary will soon receive a large wave of visits. You should spend more energy on running your own weblog homepage. Think about it, the value of a website these days is much higher than your hard work selling records."
"I need to focus more on managing Littman Media and not be distracted by your personal PR affairs," Sloan said.
"I understand, but that's one thing, if I get too angry, I won't attract many people to the opendiary website."
When the new album was released, he asked the publicity personnel of a+ records to post the first article on the opendiary website, mainly to say hello and introduce the new album, and the response was good. How is the progress of crimereads?"
"The beta version will be launched in March."
After Leng Shan reached a cooperation, the new website plan of Littman Media and Grove Publishing House was also launched as agreed. The media group has a lot of affairs, and workaholic Sloan is very hard. She will only find a new website at the end of the year. Vacationing alone in a place where no one disturbs, Song Ya felt guilty and distressed about finding her back in advance, "Sorry, I..."
"Okay, okay, don't go off topic, right now the dealers are trying to suppress you?" Sloan raised his hand to block his gaze and asked.
'Due to a production line accident, the new aplus brand is facing a large-scale out-of-stock problem three days after its launch...'
Hayden showed the news video. In the screen, a 'sold out' sticker appeared in a video store, and several customers in line showed disappointed expressions on their faces.
"Isn't that bad news?" Sloan asked.
Hayden held out his index finger to indicate that there is no need to worry, and pressed fast forward to change a news material, "We have been cheated!" A young black girl customer opened Sony Columbia Records' so-called aplus career collection package in front of the camera, only to find that there was nothing in it. There are no three albums 'can't hold us', and complained angrily to the reporter: "I have supported aplus for so many years, and I bought this because I couldn't buy the new album, but he lied to us! These first album, second album, and original soundtrack are still available. I've already had a double-disc selection! He's so rich..."
"Ordinary people don't understand the key points of different distribution companies, and they don't know the little tricks they are doing behind the scenes." Linda explained: "Because of taking care of the pre-order needs of the boss Quanmi fan club, plus factory problems, Disney did appear yesterday. Out of stock, but resolved quickly."
"They changed it this morning." Song Ya showed Sloan the morning newspaper.
‘Sales data shows that the sales volume of aplus’s new exclusive brand has plummeted three days after its launch…’
‘Aplus’s third degree is less than a week old, full of fatigue, out of breath...’
The latter is the combination of punches that the media ignores the facts.
"They move fast." Sloan understood.
"Yes, the cooperation is very good. This time it should be the five big ones." Linda nodded.
"I have asked Disney and other well-connected media to fight back." Song Ya snapped his fingers at Hayden, "I have also accepted some media interviews myself."
Hayden changed the videotape.
‘Due to a factory accident, the new aplus album was out of stock, and some dealers bought it in limited quantities, causing fans to queue up in the wind and snow…’
The footage from the abc station was sent to a store in Chicago. Customers lined up outside the store and couldn’t see the end of the street. Many people tucked their necks into their coat collars. It’s too cold in Chicago now, and there are still snowflakes in the sky.
"It's just a small problem. I guarantee that everyone can buy it. Don't worry. The publisher assured me that the supply will be restored soon, and the power failure of the production line has been dealt with."
Then Song Ya said it herself in an interview with the black TV station Bet.
Basically, the coping strategy here is to use the out-of-stock news to continue to play, spread the impression that the new album was snapped up, and discredit the media from the same fact to a different way of manipulating public opinion.
"But many professional music media are in the five major camps, right?" Sloan continued to flip through the newspaper.
"Yes, there is no way to do this. I have made Vibe, xxl and other hip-hop music magazines that can influence me disagree. Some music critics who support me, such as Philby, will also support me, but the manuscript seems to be rejected by mainstream magazines. Pressed."
Song Ya replied: "I have been prepared for a long time, the reaction is not slow, and the capital of the bet is enough. The current momentum is about 50-50, it depends on which side the fans believe."
"Suppressed for not complaining?" Sloan asked again.
"I tried to mention it, but the effect was not good. I have been shouting about this a lot these years, and now it is a bit unbelievable, and my wealth..."
Without mentioning the second half of the sentence, everyone can understand that even if the three billionaires complain about being suppressed, ordinary people will not have much sympathy if they are not convincing.
"Aplus."
A high-level executive from Disney came in, "Look at this."
'Aplus used to say that the website is a road company, and later asked the American music website to delete shares and ban users. He is an obvious businessman, a fool, and it only depends on which side is in his personal interest... Now it is posted After the new release, they clamored not to buy pirated copies, but actually sold the old release as if it were a new release, defrauding customers. '
Similar remarks began to appear in some music communities. The typical speaker Disney found was an influential senior user in the Yahoo music community, and many of the following posts also echoed.
"shxt."
The side effect of the double-headed snake is that it is likely to be unfriendly to both sides. Now the record industry represented by Universal is dissatisfied with its attitude in the Digital Millennium Act, and Internet veterans who advocate free sharing are also because of the large-scale blockade of American music websites after the bill was passed. The behavior is ungrateful.
"Personal design is still very important." Sloan said: "This is the price of leaving Universal, right?"
"If I don't redeem my body, I won't get a job." Song Ya replied.
"They may have been waiting for this day."
"Fortunately, I made money first."
What is this conspiracy and conspiracy, Song Ya smiled confidently, and everyone else laughed too.
at the same time.
"What are you doing!?"
High school classmate and die-hard fan Daenerys got a stable job at A+ Records, and has moved from her home in Nancheng to a place with better security. She went back to the rented place to get things temporarily, but found that the door of the house was opened, and someone came from When they came out, it was my two gangster brothers, "How do you know where my key is hidden?!"
The eldest brother and the second brother both held small cardboard boxes in their hands, and there was still a pickup truck at the door, and when they saw her, they fled into the speeding car with a hippie smile on their faces.
"Damn it! That's fan club stuff!"
Daenerys understood immediately, and the two brothers who failed to live up to expectations went mad on the spot, "You m-fxxk stole into my house!?"
"We will return it. Don't you know that this thing is out of stock now? Someone in Nancheng is willing to buy it at a higher price!"
The second brother poked his head out of the car window and shouted, "Just let your little sisters wait!"
The eldest brother started the car and ran away in a hurry.
"I will call the police!" She followed the car frantically for a few steps and threatened.
"Don't! We are in trouble now! Please..." The second brother's voice became smaller and smaller.
The big brother’s gang was recently kicked out of the site by his rival Kenneth, and the record company he raised went bankrupt, "omg..." Daenerys went back to the room with her head in her arms to check, the 3,000 copies that were supposed to be distributed at the fan meeting tomorrow More than half of the new CD of aplus was stolen, which is not a small amount of money.
"What should I do woo woo woo..."
Daenerys looked at the remaining messy cardboard boxes in a daze, and cried on the spot.
The two brothers drove back to Nancheng. They had been careful since their sister came home to brag about it. Money was tight, and borrowing things from the family was considered a normal operation. The two of them were very flexible.
"The price will increase by five yuan, right? Show me the goods, ok..."
In the back alley of a nightclub, I met a dj with both money and goods. The boss counted the money happily, and the second brother asked the other party: "Don't you want to eat more? We got a lot, and the new album of aplus is very tight now." They didn't expect My sister has so many at home.
"I know, thanks." DJ waved his hand, "Go and ask..." A friend's name was reported.
They both knew each other, and the two drove off again. The customers introduced each other, and the business was booming. The price was increased by three or five yuan and sold randomly. open.
With the cash in hand, the two brothers were overjoyed. They went back to the nightclub to summon their friends and prepare to have a good night. As for the promises to return to their sister in the future, they couldn’t be bothered anymore. Let’s talk about tomorrow.
"Hey, I want to return the product." I didn't expect to be blocked at the booth by the previous dj leader, "One hundred cards, most of them have not been opened, let's count them."
"Wtf? That's not how business is done." The two brothers were furious holding the cardboard box that was forcibly stuffed back by the other.
"Don't play tricks on me, you are not the boss of a gang anymore." The dj is also a gangster, and there are many people in the arena, and he is rude to the eldest brother.
"What are you playing with? You m-fxxk said that no one can buy this thing, and the business can be done! Otherwise, we wouldn't..." After all, the elder brother has been the boss for many years, so he got angry and grabbed the gun from the back on the spot. But today is different from the past, being pinned against a wall by a group of people and unable to move.
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"Don't you guys watch the news? nger."
DJ said: "Aplus's new monopoly is not selling well at all. The out of stock is fake. Video stores in many cities outside of Chicago have begun to withdraw their shelves."
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