Chapter 876: Star Car Experience Store
Chapter 876 Star Car Experience Store
In one week's time, Xingchen xc-1 will be officially launched.
Therefore, Yang Chen deliberately came to the 4S store to take a look.
It is said to be a 4S store, but it is actually different from other brands of 4S stores.
4S stores of other brands are the main sales and after-sales channels.
However, the main function of the 4S store of Xingchen Automobile is to give customers a free experience of the automobile products and services under the Xingchen Automobile brand.
As long as the customer submits the capital verification report and can really afford the car, the 4S store will provide services such as a test drive for free no matter whether he buys it or not.
If you are a customer who needs to apply for a mortgage to purchase, then provide a credit report to confirm that you can apply for a mortgage loan, and then you can enjoy a free test drive.
If the customer is satisfied with the test drive, he can place an order directly on the company's official website or at the 4S store.
All the cars ordered by customers will be delivered directly from the warehouses of Star Motors in various cities, and will not be delivered to customers through 4S stores.
Doing so will definitely increase the workload of 4S stores, but it can bring consumers a better service experience.
Even if some people don't want to buy a car, coming over for a test drive can also boost the reputation of Xingchen Motors.
isn't it?
Because there is no performance pressure for the staff, and there is no worry about commission.
All employees receive a fixed salary, plus some welfare benefits such as transportation subsidies.
Therefore, there is no immoral or even illegal thing to do in order to close the order.
This is why Yang Chen dared to play like this, because he is absolutely confident in the quality of his products.
Knowing that the boss came to inspect, all the employees of the 4S store were very excited.
Many employees are Yang Chen's fans, and they came here to apply for the job only after they knew that the Xingchen car was his car.
In order to endorse his car, Yang Chen has already put his Cullinan in the garage, and now he drives the xc-1 high-end version when he travels.
It has the appearance of a sports car, can open the roof and drive it as a convertible, and has a battery life of 800 kilometers without the air conditioner. Who doesn’t love such a car?
The main reason why many people do not buy new energy vehicles is battery life and replacement issues.
Now that Yang Chen has solved these two problems, consumers have no reason not to buy.
As soon as Yang Chen got off the car, the employees immediately started walking in small steps excitedly.
Li Heng, the current CEO of Star Motors, hurried over to greet him.
"Yang Dong, you are here. We are ready." Li Heng said with a smile.
Yang Chen looked at the employees lined up on both sides of the red carpet, and said with a smile: "What I want to see most is everyone's normal work, why do you let them do these things?"
Li Heng knew that he was a little self-righteous, so he hurriedly replied in fear: "I'm sorry, Director Yang, but I'm superficial. I hope Director Yang will punish me."
Yang Chen waved his hand, and said: "I'm not an ancient emperor, so I can punish my subordinates at every turn. In the future, wherever I want to investigate, just show me the most authentic side. No matter good or bad, I can accept it. But don't Show me this prepped false prosperity. See what I mean?"
Li Heng quickly nodded and replied: "Understood! Please rest assured, Mr. Yang, there will never be a next time! I will know how to serve you in the future. This time, I really didn't think carefully and was a little superficial."
Yang Chen smiled and nodded, but didn't move forward.
Li Heng understood, and hurriedly said loudly to the employees: "Director Yang said that he most wants to see you working normally. So, please return to your work immediately. During the training, I will teach you how to work, and you will do it. Now Mr. Yang is our first customer, you have to find a way to let him experience the best service of our Xingchen Automobile. No matter whether he will buy it in the end, but he must be satisfied, or at least have an unforgettable experience .Is everyone clear?"
All the employees quickly shouted "clear".
Afterwards, everyone quickly returned to their respective posts.
After everyone was doing it, Yang Chen walked towards the store.
There was a regular greeter at the door, and when Yang Chen walked up to him, the two greeters immediately bowed and said hello.
"Dear guest, welcome to the Xingchen Automobile Experience Store. I wish you a pleasant experience."
Yang Chen nodded with a smile, but made the two welcoming ladies so happy.
After all, it was approved by the chairman, which was enough for them to be happy for several days.
Yang Chen walked into the store, and the experiencers in the store hurried forward to greet him.
There are basic services such as serving tea and water, and there are professionals explaining the performance of the car to Yang Chen.
After experiencing this set of procedures, Yang Chen can get in the car for a test drive.
The test drive is also accompanied by professionals to ensure that passengers can not only understand the performance of the car well, but also ensure safety.
If there are no other episodes, it will last about 30 minutes from the time the customer enters the store to the end of the test drive.
The specific time required will be controlled by the experiencer and test driver in charge of entertainment according to the actual situation.
For example, some customers obviously have high transaction intentions, so try to sing for a while.
Some customers obviously have no intention to make a deal, so half an hour shall prevail.
If you really encounter that kind of customer who can delay time, after the test drive is over, you will transfer to the maintenance department for communication.
The task of this maintenance department is to chat with customers to pass the time, so as to prevent customers from interfering with the work of experience engineers and test drivers. At the same time, it is also necessary to further screen potential customers for follow-up by telephone sales personnel.
The staff of each department has their own work to do, of course, they only need to do their own work well, and don't need to worry about things other than job responsibilities.
To put it bluntly, Xingchen Automobile relies on the quality of its products, rather than relying on sales staff to sell meat with bare legs and breasts to facilitate transactions.
Yang Chen always believes that as long as the product quality is excellent, the salesperson doesn't need to do anything that damages personal dignity and image, and consumers will still pay.
After the experience, Yang Chen happily talked to everyone.
"Everyone's performance is very good, but there are still some things that can be better. For example, you don't need to be too obsequious or even humble when greeting guests, just treat them with a normal mind. You may not understand this, just imagine Let’s talk about how you get along with your friends, how you get along with guests. When your friends come to your door, how do you entertain them? Just use that mentality, be polite, and worry about not being well greeted, but you can’t put yourself down To cater to them. Right? Also, we are an experience store, and the focus is on experience. Therefore, you don’t need to spend too much time introducing products. You don’t need to be so clear about the materials used in the car. , focus on telling our advantages, and then take customers to test drive experience. To be honest, how many ordinary people can hear the materials when buying a car. Even the parameters may not be well understood. They only look at whether the car looks good, how is the battery life, how is the safety, and they don’t care too much about the others. In addition to experiencing your warm hospitality, customers come to experience our products. There is still a week anyway, You rehearse and rehearse more, and you can do better in details."
After listening to Yang Chen's words, CEO Li Heng hurriedly said: "Thank you, Director Yang, for your pointers and teachings. Later, I will work with all the store managers of the experience stores, and step up rehearsals within the next week, so that every customer who enters the store has A perfect experience."
Yang Chen nodded, and said: "Yes. You guys are busy, I'll go back first. I wish you all a happy work and a happy life in our company."
The employees immediately applauded and thanked.
"thank you boss. "
"Thank you, Director Yang."
"Yang Dong, you are so handsome."
"Ha ha……"
Yang Chen smiled, and left the experience store accompanied by Li Heng.
Not long after he got in the car and drove out, Jin Zhina called.
Jin Zhina took her team to sign a contract with Zhao Bing, it must be something important.