Chapter 156 Video Production Completed
Song Xiao happily returned to 802, and immediately x-on: everyone in the work group.
"Tell you the good news, I exchanged 95% of the equity for a partner. Didn't I say before that both buildings C and D were bought? My partner is him! So, everyone, work hard , soon you can all have big funds to package and promote, and the moment to change your destiny is coming!"
When the live broadcasters saw the news, they all laughed happily.
The hard days are finally coming to an end, and the good days are coming soon!
Yang Chen took Cao Ziran back to the 230 Hotel.
Cao Ziran: "Brother, how can you be so rich?"
Yang Chen: "It's good luck. By the way, don't tell others, I'm still thinking of giving my family a surprise in the future."
Cao Ziran: "Understood. Don't worry, I will definitely not talk nonsense."
The two came to the 230 hotel suite.
Yang Yue and Cao Ziyan hurried forward and pulled Cao Ziran over.
The two of them were curious about who the person who gave Cao Ziran a lot of gifts was.
Cao Ziyan: "Sister, who is the person who gave you a lot of gifts?"
Yang Yue: "He's too reluctant. He paid more than 200,000 yuan."
Cao Ziran: "Who else could it be? Big brother."
The three of them all looked at Yang Chen.
Yang Chen: "Don't ask, ask is more money."
The three burst out laughing.
However, Yang Yue was still very distressed.
After all, it was more than 200,000 yuan, and it was wiped out by the younger brother after a while.
However, in front of the Cao sisters, she was too embarrassed to say it.
Yang Chen knew very well that her elder sister was a thrifty person.
If she didn't explain it clearly, she would definitely feel uncomfortable.
Therefore, he quickly continued: "Actually, I have an idea, I want to cooperate with Xiao Ran to make a video with the theme of experiencing high-end consumption. Take the 230 Hotel as an example, before we came, we didn't know it would be like this. When we were introduced by the manager, we were all dumbfounded. I believe there are many people like us, and they will definitely like our videos.”
Cao Ziran: "Wow, eldest brother, you've hit me a long time ago."
Yang Chen: "Haha... Yes. However, you have a contract before, so I can't tell you."
Yang Yue: "I've always been curious, how do those who shoot Douyin make money?"
Cao Ziran: "I know this."
Yang Yue: "Then tell us about it."
Cao Ziran nodded, and briefly introduced to Yang Chen and the two sisters how the Douyin Internet celebrity was realized.
The first, the most low-level way, is to add advertising links in the published videos, and calculate the advertising fee according to the effective clicks.
Generally speaking, this kind of advertising fee is not too much, and it is rare to get tens of thousands of dollars.
The second, more advanced, punch-in merchants make exclusive interview videos.
For example, the Pearl Tower 230 Hotel invited Cao Ziran to advertise together.
Cao Ziran can come to check in, introduce and experience the consumption here.
In a very intuitive way, let everyone know the goods and services here very accurately.
The advertising fee that can be obtained in this way is relatively high, ranging from tens of thousands to hundreds of thousands, which is generally determined according to the number of fans.
The third, more high-end way, can only be used by first-line Internet celebrities, that is, participating in offline business promotion.
For example, when Cao Ziran became popular, the merchant invited her to go offline to participate in a store opening event, or a commercial promotion event, etc., to use her popularity to promote their products and services.
In this way, the rewards are higher, and the first-line Internet celebrities can get nearly one million in activity fees.
The fourth way, which is very demanding on the Internet celebrity itself, is to bring goods.
Many Internet celebrities have a lot of fans, but the ability to bring goods is not good.
There are only a few Internet celebrities with many fans and strong ability to carry goods.
For example, Mouya, Mouqi, Mouba, etc. According to the data released by them, this top Internet celebrity can earn hundreds of millions of dollars a year.
In addition to these ways,
There are many other ways, depending on the positioning of the influencer.
Yang Yue: "Wow, I didn't expect that there are so many ways to play Douyin. I swipe videos every day and laugh at it, but people can use this to make money."
Cao Ziyan: "Can you really make money in these ways?"
Cao Ziran: "Of course. Can I lie to you? I think sister, you can make videos explaining surgery and other medical knowledge, and you will definitely gain a lot of fans. Isn't Sister Yue'er working in a Cartier store? You can make videos every day to introduce Cartier jewelry to everyone, and maybe you can dig some potential customers.”
Hearing what Cao Ziran said, both Yang Yue and Cao Ziran were moved.
Now the Internet celebrity economy is the outlet, standing in the outlet, pigs can fly.
It's not difficult to shoot video anyway, so why not give it a try?
Don't ask for a big hit, as long as you can get a few thousand pocket money every month.
Yang Yue: "Little brother, I think you can sign me."
Cao Ziyan also looked at Yang Chen, but she was too embarrassed to speak.
After all, Yang Yue is Sister Yang Chen, whatever you say will do, but she is not.
Yang Chen: "Okay, then according to what Xiao Ran said just now, my sister is positioning Cartier jewelry, and sister Yan'er is positioning surgery and other medical knowledge. Let Song Xiao make a good plan for you and see what to do. Make videos in style. If you follow the script, no one will watch it. You have to find a way to make videos that suits you and arouses everyone’s interest.”
Yang Chen is so resolute in his work, he will do it when he sees it.
Success, everyone is happy.
Failure is nothing more than a loss of money.
For others, money is hard to earn and shit is hard to eat.
But for Yang Chen, making money is the easiest thing in this world.
He first considers his interest in doing things, then considers whether he can succeed, and finally considers whether he can make money.
Yang Yue and Cao Ziyan nodded, and the matter was settled.
Yang Chen: "Xiao Ran, you go to the video room with me, I want to tell you about tomorrow's work plan."
Cao Ziran: "Okay."
The two went to the studio together.
Yang Chen told Cao Ziran his thoughts in detail, and asked her to immediately draw up a shooting plan based on her own experience.
Where to start shooting, what to focus on, what lines to use, etc., must be determined first.
In the early morning of tomorrow, they will get up to shoot, and at noon, they will pay extra for a set meal that they had eaten in the evening, and be sure to shoot a complete 230 hotel check-in experience.
However, there is one more problem to solve now, and that is video clipping.
Yang Chen thought about it for a while, and simply groped for it overnight. He would do it himself first, and then recruit professional editors after Song Xiao had prepared the company.
Cao Ziran was writing the shooting plan for tomorrow, while Yang Chen was studying how to use the clipping.
Software that is too complicated can't be studied overnight.
Or study the official software, it should be relatively simple to get started.
The two men's research did not end until two in the morning.
Yang Yue and Cao Ziyan both fell asleep in the upstairs bedroom.
Cao Ziran was also too sleepy, so she hurried up to sleep.
Poor Yang Chen couldn't experience what it was like to have a starry sky bedroom, so he could only spend one night in the audio-visual room.
It was just dawn.
The Cao sisters went back to Tomson Yipin Makeup.
After they put on their makeup, breakfast was also delivered.
Yang Chen took the photo with his mobile phone, and Cao Ziran put on her pajamas and walked into the picture.
Cao Ziran: "Wow, breakfast looks quite rich. Let's try it first..."
Yang Chen: "Stop, stop, don't sit there, sit north to south, and the light is better."
Cao Ziran nodded and quickly got up and started over.
The two tried to find problems while trying, and it took more than an hour to finish the part of eating breakfast.
After filming, Yang Chen was about to collapse.
Cao Ziran leaned directly on the chair, not even thinking about eating.
Yang Yue: "Wow, it seems very difficult to see you do this."
Cao Ziyan: "I don't even want to do it anymore."
While watching the replay, Yang Chen said, "We are trying and filming, and we will definitely take a lot of detours. When the company is officially formed, there will be a professional team to shoot for you, so you don't need to worry about that."
The two nodded and sat down for breakfast.
After breakfast.
Yang Chen quickly sat down and tried to edit the video.
Due to the first formal operation, he was very unskilled, and it took him more than three hours to cut out a 5-minute video.
However, it is worthwhile to finally figure out how to operate through this editing.
According to hotel regulations, 68,100 yuan only includes dinner and breakfast, but not lunch.
But in order to shoot a complete check-in video, Yang Chen spent extra money to eat a set meal.
It’s still in the order of the set meal last night, what about sea and land, and Yangcheng Lake hairy crabs, all of them.
After filming the video, they checked out and left.
Afterwards, they went to 801, Building C, First Class, Tomson.
Yang Chen immediately threw himself into the production of video editing.
After an afternoon of hard work, he finally edited the two videos.
The first video starts with a Rolls-Royce pickup from the hotel, introduces the luxurious decoration in the hotel, and then ends with a luxurious dinner.
The second video, from admiring the night view of the Bund, to experiencing the starry sky bedroom, to having breakfast, and finally checking out and leaving, adds a brief comment from Cao Ziran at the end.
Yang Chen logged into Cao Ziran's Douyin account and uploaded the first video to Douyin.
His copywriting and video titles are visually striking.
"What is the experience of the 60,008-a-night hotel in the sky at 230 meters from the Pearl Tower? With questions, Ran'er took everyone to explore together."
Normal people would definitely want to click to see it when they see it.
The upload is complete, waiting for you to wake up tomorrow morning to see the effect.
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