Chapter 328 Issues with the Magazine

Huang Jingping was called down and had a supper that was more expensive than the main meal. Yesterday she vaguely felt that there seemed to be some awkwardness between Feng Yiping and Jin Ling, but now that they have returned to their original state, she didn't care. Disputes are normal.

Having been in contact with Feng Yiping for such a long time, she now fully understands that apart from the person he may still have in a certain corner of his heart, she doesn't have to worry about the others.

"Let's go and see if the house is okay later. It's very busy during the day and it's not convenient."

"Okay, I also want to go and have a look. If the house over there is finished, we can sit in the backyard and eat supper at this time. It's safe and affordable, and it's more comfortable. That would be great!"

Jin Ling was eating a bunch of Luxi Yellow Beef that was said to be made in secret at this time, and felt that Huang Jingping's words seemed to be aimed at her, "Hey, I said you two, it's not that you can't eat Is the barbecue of five hundred yuan so heartbreaking? You have lived in my place for so long, and I have never collected the rent. "

"That's not the case, isn't Jingping equivalent to being a nanny for such a long time for free, and we haven't mentioned salary," Feng Yiping said.

"Okay, Miss Jin, don't bring your work into your life, okay?"

Jin Ling shook his head, the guy you like is fine at work, but in life, tsk, it seems that there will be many things in the future.

In fact, there is still a problem of consumption concept. From Jin Ling's point of view, with Feng Yiping's net worth, the car he drives, and the fact that he spent tens of millions to buy a house a few days ago, a meal It's not a big deal to spend a few hundred bucks.

As far as the second-generation people in the circle she came into contact with, relying on their parents' relationship, they earn less than 10% of Feng Yiping's money, so they go to those high-end places all day long, or have long-term private rooms in high-end hotels.

She didn't know that Feng Yiping didn't have the self-consciousness of being a rich man at all. He bought that car because he liked it later but couldn't afford it. It was profitable after all. As for buying a house, anyone who came from later would do the same, but she had other considerations besides investment when buying a house.

In other aspects of life, he is still the same as later, he can cook by himself instead of eating outside. Although he talks about the reasons such as hogwash and waste oil, in the final analysis, a large part of the reason is to save money.

This is the difference between him and Huang Jingping and Jin Ling, different backgrounds and environments, not to mention other things such as the three views, at least the living habits are very different.

But when Huang Jingping said this, Jin Ling really couldn't say anything. She couldn't tell her that your boyfriend took advantage of me. Her generation, when they went to study in Europe and America, didn't go to the Nude Beach. What happened the day before yesterday was really nothing. Of course, if Feng Yiping did it on purpose, it would be a different matter, but obviously he wasn't.

She did that, vaguely, as if she was trying to make use of it. This young guy who grew up in a ravine has been overwhelming her in business, and he has never been able to find a chance to deal with him at work. Like yesterday Of course, she will not let go of this rare opportunity.

"Then you go, I have to go back to sleep quickly,"

"Let's go together. I just ate such a bellyful of beef, and then I went to sleep. I will grow a belly. Even if I don't grow a belly, it's not good to grow a bezoar."

The conscience of heaven and earth, Feng Yiping's words were really for her, but Jin Ling was very unwelcoming, and Jin Ling also got Huang Jingping's support. Of course, after denouncing her, she still followed.

The house is actually nothing to look at right now, there are piles of materials everywhere, and the inside of the house is in a mess. No one is finished, and it is still in its infancy. Huang Jingping saw the renderings, and compared it at this time, she felt that the construction would be completed in the middle of next month. It's not a problem at all. When the time comes, this new house, she wants to become their real new house.

As for Jin Ling, seeing that there is no design similar to the suspended ceiling, I feel that it is still acceptable. For a while, there are still many families who like to make their homes look like hotels or nightclubs. She always scoffed at all kinds of lamps and such tastes.

Feng Yiping's absence from evening self-study the night before did not cause any consequences. However, after a day of study, his original plan to complete four years of credits in two years now seems unrealistic.

It's not impossible, the premise is that he doesn't have so many entanglements like now, and he only focuses on his studies.

Judging from the current situation, he will have to work very hard, and he may be able to complete his studies within three years. He really has to work hard, because there are always unplanned things happening, for example, he just had a normal day of class and also attended evening self-study. He received a call from Bao Zhuoyuan to send Gao Yiming to report to work.

Gao Yiming also brought two bags of magazines along the way, covering various aspects such as finance, fashion, decoration, home furnishing, travel, etc. It is said that it took a lot of time and tongue to pass the test.

Judging from the work report written by Bao Zhuoyuan, the work performance in the past two months is very unsatisfactory. Whether it is drafting or publishing, let alone the contact with advertising clients, those companies that Feng Yiping likes don't pay attention to them. A magazine in preparation.

This is Jin Ling's office. After flipping through financial magazines, she immediately focused on fashion.

"I am very relieved by the worries and self-blame of my colleagues in the magazine. This shows that everyone is really thinking about me as the boss. You must convey my thoughts to Mr. Bao and everyone when you go back. At the same time, the same sentence , In the early stage, including the first issue, we should not put too much pressure on it. I have already planned to lose money.

At the same time, I am also confident that after the publication of our first issue, all work will have a great improvement. However, the issuance of the first issue is also very important. We must ensure that our target customers can see our magazine. "

This is the first time for Gao Yiming to know that Feng Yiping's business in the mainland also includes convenience stores. He doesn't know exactly the prospects of this business. He only knows that if the operation is successful, the cash flow of such a company will be good.

"Good Mr. Feng, I will definitely tell Mr. Bao the truth, and I will go all out to do a good job in the distribution work."

"As for drafting, don't worry. I have an article here, which is just a preface to a new concept. I plan to publish it in the inaugural issue. Take it back first, so that Mr. Bao can have a clear idea. At the same time, this article , before it is published, it must not spread."

He took out a prepared folder and handed it to Gao Yiming. The content inside was the core idea of ​​the blue ocean strategy. The two authors of the later blue ocean strategy may also be studying this issue at this time, but they must have not yet formed a systematic thinking. , their book, will not be published until 6 years later.

But this problem does not exist for Feng Yiping. This book can be said to be the book he has read the most and studied the most thoroughly since he started working. Much better.

The electromechanical industry he later engaged in, whether it was products or services, soon became highly homogeneous. In the end, except for those who were related, most merchants like him could only compete for prices and receivables.

For example, a small household washing machine used to wash cars. At the beginning, it must be cash and spot, and generally no return, and selling one can earn half of the machine. Later, even a 10% gross profit cannot be guaranteed. Not to mention, at least one month's turnaround time is required for customers, and there are more and more returns. If operating costs are added, it is actually a loss-making operation.

So even though his sales were getting higher and higher, and the annual sales of one or two product lines were the highest in the local area, his financial situation was getting worse and worse.

The unsatisfactory reality forced him to think seriously and learn from it. At that time, he read the book Blue Ocean Strategy. Some of the concepts in it gave him a sense of enlightenment, and he also had some successful practices.

For example, he no longer competes with other companies, pursues high sales, and pursues the largest market share. Instead, he starts with after-sales services that no one pays attention to. Not only does he get high returns—buying accessories is always more profitable than buying complete machines, And also won a good reputation, which in turn also promoted his sales.

Such a seemingly inconspicuous decision can also be said to have saved his small company. Today, with more and more developed communications and faster globalization, companies that encountered the situation he later experienced are probably already It is the majority, and the proposal of the theory of blue ocean strategy will definitely attract the attention of those who are interested.

Immediately after the publication of that book, one of the authors was invited to give a speech at the "Microsoft Summit" held by Gates, the richest man at that time. Private house party, once a year.

In the following November, the author also gave an opening speech at the annual meeting of "Fortune" that year. Among the attendees were the CEOs of all the world's top 500 companies.

Feng Yiping believes that such articles, published serially in his magazine, will definitely attract many target customers.

"In that case, why don't you stay with you now, and I'll go back and explain the situation to Mr. Bao." Gao Yiming took the folder and returned it to Feng Yiping without opening it.

"That's fine," Feng Yiping thought for a while, it's good to be careful, there are still a few months, and he can polish it again.

"Then you take this. It contains the tasks I gave to those pens in the agency. This does not need to be kept secret. It is about the current status of Internet companies. There are still three months before the publication is launched. Let them study in depth. I don’t need to draw conclusions, I just need to understand the current situation first hand, and give me feedback once a month.” Feng Yiping gave him another folder.

Knowing that the Internet bubble will burst in the first quarter of next year, this must also be an important topic in the first issue.

"Okay," Gao Yiming took the folder.

"Tell Mr. Bao that more experienced writers and researchers should be recruited. Don't worry about financial issues. It's okay to set up a research institute for me now. My time and energy are limited. In the next few years, there will definitely be many The subject should be done preliminary research.”

"I remember, by the way, where is Ms. Huang, can I see her today?" He never forgot the two people who helped him when he was at his lowest ebb.

"No problem, let's have dinner together tonight."

They chatted for more than two hours, and these words did not avoid Jin Ling. She flipped through the latest fashion magazines over there, and listening to them, she probably heard that Feng Yiping was preparing a high-end political and economic magazine. And he is still the main one, but, as a young man who just graduated from university, can he support it?

However, Gao Yiming looked like a professional. During the conversation, he was always very solemn, not flattering, so she was very puzzled. Where did Feng Yiping get such confidence at this time?