Chapter 354 Magazine Release
On the fifth day of the first month of the new millennium, the magazine named "Frontiers", the English name Forward Position, was officially published. Addresses various institutes and think tanks.
At present, there are only two versions of the magazine, the Chinese version and the English version. Except for advertisements, the content of the two editions is exactly the same. The English version has no advertisements, and the Chinese version. A small software company with less than 100 people has no shortage of compliments.
Of course, in China, although there are not many enterprise application software developed by Zhitong, they can be called high-quality products. However, the current Zhitong is completely incomparable with those large international companies, so after careful consideration, it is still not included. English version, so as not to affect the subsequent advertising negotiations.
Bao Zhuoyuan led the directors of the magazine, and personally loaded the first batch of magazines to be sent out onto the car. Everyone was full of hope, just like parents sending their children off to war.
"Okay, we have done our best. Next, all departments must stick to their posts and pay close attention to the market reaction. The managers of each department, according to the previous arrangement, will go to the distribution office to receive magazines and promote them personally to those enterprises in Hong Kong. "
The inaugural issue of such a serious and serious magazine is not like the ones they have done before. They cannot rely on the local distributors, and they do not want to distribute the goods at a very low price, so as not to lower the quality of the magazine.
In terms of distribution and promotion, although Feng Yiping did not ask them to do so, Bao Zhuoyuan still wanted to do more. A dozen supervisors, each of them went to twenty related companies to promote. Make some impressions.
He himself is no exception. These days, when he is free, he makes phone calls in the office, tirelessly contacting and promoting the companies he has dealt with in the past.
Gao Yiming, who is in charge of publishing, has the heaviest task today. He keeps Feng Yiping’s request in mind. This first issue is to learn from the current Internet companies. Burn money when it needs to be spent, or spread the net regardless of cost, and give away hundreds of thousands for nothing This magazine is fine—this refers to giving it to direct customers, not to those sales outlets for free, as long as one in a thousand people can read it, then he probably has to consider setting up branches around the world next, Take care of publishing or wait for those publishers to come to you.
Of course, it's not that there is no income at all, and there are still a few publishers who are interested. However, due to the influence of Feng Yiping's failure to succeed, the magazine is very strict about the issue price. When signing the agreement, it is clear and clear I made it clear that no discount sales are allowed, and there is a very important one, no refunds will be accepted!
With such a tough attitude, of course, it is impossible to achieve much results. Those publishers finally purchased more than 5,000 copies in total. The magazine is priced at 15 Hong Kong dollars, and the combined income is less than 100,000.
On the 8th, Feng Yiping drove to the train station and mentioned the 500 magazines sent from Hong Kong. Gao Yiming sent people to bring in these magazines several times, filling up the trunk and the back seat.
Opening a package, the magazine with the scent of ink was exposed. The cover design still inherited Feng Yiping's personal style, which was simple and elegant.
The preface is very short, but the content is very comprehensive. It briefly outlines the outlook and forecast of world politics and economy in the new millennium, followed by Feng Yiping's article on blue ocean strategy, followed by a detailed discussion of the contents mentioned in the frontier .
For example, Feng Yiping has a positive and optimistic attitude towards the world economy this year. Why? And his affirmative assertion that the Internet bubble is coming, why? He asserted that the green battalion in Baodao will replace the blue battalion in power this year. Why?
…………
The point of view is clear and the arguments are solid.
This is what the editors of the magazine were most worried about. When the draft was finalized, many people approached Bao Zhuoyuan with such a clear and categorical point of view, isn't it inappropriate? What if these conclusions are wrong?
Bao Zhuoyuan has also expressed similar worries to Feng Yiping many times, but Feng Yiping was unmoved and insisted that he would not interfere in other matters, but in the future, the first issue of each year will publish such an allegation to the whole world. This year's outlook and prediction articles in all aspects, and the content of the article, his opinion, is the final opinion and cannot be changed in the slightest.
The boss is so determined, what can he do?
When he came to the downstairs of the company, he called Jin Ling, "Sister Jin, come down for a while, I have something good for you!"
"It's no wonder I believe you, I'm busy!" Jin Ling said angrily. After returning from the meeting, she officially took up the post. Now that Feng Yiping was liberated, she was really busy.
But after a while, she still came down, "Where's the stuff? If you lie to me, hum!" She moved her hands and feet in a demonstration, "I'm worried that I can't find someone to practice in these two days."
"How dare I lie to you? Look, I can give you up to fifty copies of the first issue of my painstaking efforts, which is less than 10,000 Hong Kong dollars. Be generous! I also strongly recommend that you collect a few copies, which will definitely increase in value in the future. Otherwise, I will give you Please sign some names!"
Jin Ling can well block his boastful words now, and picks up a magazine to look through it. As the president, the magazine will also be included in her jurisdiction, and it is normal to care about it. At the same time, She is also a little curious, what is the suspense of this magazine that Feng Yiping runs so mysteriously and solemnly?
She quickly flipped through the content of the preface. She has seen many articles like this, so it is not surprising. Of course, this is now. If all Feng Yiping's conclusions are proved to be correct, it will be another matter.
Then she was immediately attracted by the article describing the blue ocean strategy. When Gao Yiming came last time, Feng Yiping mentioned this article. At that time, she felt that Feng Yiping was pretending to be profound, but now she only read it for a few minutes. She had to admit that from the perspective of her Harvard Business School graduate, Feng Yiping's solemnity at that time still had some truth.
If the few thousand words of this small piece are regarded as citations, and if the follow-up content can maintain this level, she reckons that it will be no problem to pass the doctoral defense of Harvard Business School as a thesis.
"Are there any examples?" She asked with concern, the proposal of such a theory always seems too pale if it is not supported by examples.
"Of course there is, but these things don't need to be done today. I have arranged some people to conduct analysis and research on several representative companies and cases according to my requirements. It will be mentioned in the follow-up article, and it will be a strong evidence at that time. .”
"Well, I'll send twenty copies to my dad, give another thirty to acquaintances, and keep a few more for myself."
After successfully handling a second-generation official, Feng Yiping took the initiative to call Zheng Jiayi, "Hello, my classmate sitting in the back row!"
"Hello, Boss Feng!" Zheng Jiayi now also sees through Feng Yiping's sullen nature, and doesn't care about his harmless teasing.
"Beauty, I have troubled you many times. Although I didn't say anything, I feel very sorry. It happens to be the end of the year again. In order to express my gratitude, I would like to give you a little gift."
"Oh, did the sun come out from the west? Well, I won't ask the reason. I am very pleased that you are so grateful. Then I can ask, is it cash? Clothes? Cosmetics or something? Let me state first, your convenience store I don't want shopping cards."
"I know you're joking with me, mentioning those material things doesn't match your elegant temperament, so what I want to give you is spiritual food."
"Have you published novels again?" Zheng Jiayi was also joking about those things just mentioned. If Feng Yiping really gave those things, she would really be a little embarrassed.
"Almost, I put a lot of effort into starting a magazine. I hope you will be the first batch of readers. Of course, I also hope to get Mayor Fang's uprightness. At the same time, I also want to ask you to give your school's School of Economics, The leaders of the School of Management sent a few copies." Feng Yiping is not at all embarrassed to ask Zheng Jiayi for help.
"Hehe, I knew you weren't that generous, but who told me that I am easy to talk, you can send it over for me to have a look first, and make a statement first, if I feel that your magazine is not up to standard, I will not follow what you said Do it, I can't afford to lose that person!"
"Just kidding, Feng Yiping's product must be a high-quality product. You can rest assured that as long as they read it carefully for a few minutes, they will definitely be attracted. I'll send you fifty copies first!"