Chapter 2868: Conquer

In view of this, the old gentleman East said coldly, "If you are right, and I heard it right, I am sure that even in China, where the development speed is first-class, a company that has already established a certain foundation, it is very difficult to have such a high growth rate."

This year, the shipment volume of chips using ARM architecture has reached 4 billion, which is a very high goal given by him out of respect for the new boss and the importance of his career.

He knows very well that it will not be easy to achieve the goal of 4 billion shipments this year, because everyone knows that the global economic situation this year will still not be optimistic.

As for the year after next, it should not be much better. As a result, you directly 25 times the 4 billion chips next year, 100 billion chips, this...

Come on, even the Hollywood movie "Mission Impossible" has not launched a new sequel for two years, okay?

"No, no, no, East," Feng Yiping shook his head and stood up, "Although such a prospect does have a lot to do with China, but in such an era, as the helmsman of such a company, you should not compare the growth rate with China, a huge economy ranked second in the world,"

"I think, after all the procedures are completed next month, all ARM executives, including you, should go to Silicon Valley to broaden their horizons. There are many companies there that can make you intuitively understand what it means to make rapid progress,"

Easter controlled himself not to curl his lips. Are you asking us low-key people to follow the exaggerated Silicon Valley?

"Easter, you have to understand that we are making chips. What are chips in this era? It will become more and more like food, water, and oxygen, and become an indispensable thing in people's lives,"

Easter's face still did not change. He said it well, but what I want is a down-to-earth field that is sure to grow significantly.

Feng Yiping was somewhat helpless. Not to mention the future Internet of Things and innovative applications such as AI, which will become the driving force for the rapid development of chip demand, let's talk about some areas that have already started. As long as ARM's research and development direction is right and the technology can keep up, by 2010, the shipment volume of chips using ARM architecture will be more than 100 billion.

His eyes swept across the room and picked up the Tesla car model on the bookshelf. "I know that ARM chips have been used in cars, but do you know how many chips are needed for future cars, especially new energy cars driven by Tesla?"

"I can tell you a set of data. The electronic cost of my current traditional car is about US$315, while the cost of pure electric vehicles like Tesla is already about US$715,"

"And as global energy, environment, traffic safety and other issues become increasingly prominent and consumers' requirements for comfort, convenience, entertainment, etc. in cars are getting higher and higher, the development of cars towards electrification, lightweight, intelligence, and networking is already a very obvious trend,"

"Think about it, how much growth will this bring?"

"I can also tell you that we are currently developing technologies related to autonomous driving. I believe that many companies have already been involved in this field. We believe I believe that in the future, in the short term, let's not talk about the automatic posture, but the functions of the intelligent driving assistance system equipped in the car will become more and more..."

"With the increase of on-board cameras, radars and other sensors, how many chips will be added accordingly?"

"Don't think these are far away. I can tell you very confidently that the development and diffusion of these technologies will be much faster than you think,"

"In the field of smartphones that you have also seen, how many smartphone shipments do you think will be in 10 years?"

"I tell you, it will be at least more than 400 million, and how many of these 400 million mobile phones will be equipped with Android systems and ARM chips?"

"Whether it is Qualcomm, Texas Instruments, Nvidia, Apple, or Samsung, which one of them will not become our customers?"-There is more than one chip in a mobile phone. On average, there are about 2.7 ARM chips.

"Take another look," he grabbed the table lamp beside the table, "Does it need a chip? I can also tell you that we are developing smarter table lamps and other smart home products, such as sockets, such as TVs..."

"It also includes some wearable products, such as watches with more functions that can be connected to smartphones, and even the clothes we wear and the shoes we step on..."

"We believe that many companies have already seen these markets,"

Easter looked at Feng Yiping, who was dancing with excitement, and listened to the specific directions he pointed out with certainty. He suddenly felt that he was like listening to a prophet speaking.

Although this guy is a little arrogant, a little overbearing, a little unsophisticated, and a little..., he really has some real stuff.

"Think about the success of the Wintel Alliance. I tell you, the future double A alliance of Android and ARM will be more successful and more glorious than them,"

Easter nodded seriously, "Mr. Feng, we will continue to play the advantages of ARM, seize this rare opportunity, and establish our dominant position in the mobile field and other fields,"

"No, no, no," Feng Yiping shook his head again, "Why do we have to limit ourselves to the mobile field?"

"Why can't we improve the core structure, enhance performance, and attract relevant manufacturers to introduce ARM architecture into the PC and server market?"

"Although smartphones will keep more and more people away from PCs, PC shipments in the next few years should not be underestimated,"

"Think about it again. Currently, companies are investing more and more in big data and cloud computing. After all, this is an important field in the future. How huge is the demand for servers in this field?"

"Yes, although I know that we have to consider power consumption more when designing products, this does not mean that our products cannot run faster and cannot meet the needs of servers, right?"

This is a more professional question. East didn't expect Feng Yiping to have such a deep understanding of this aspect. "Yes, but that will bring about a corresponding increase in power consumption. Can consumers accept it..."

Feng Yiping waved his hand again, "Consumers will definitely accept it , they have long expected to have more choices,"

"I also know your real concerns. You hope to avoid conflicts with Intel as much as possible, so try not to get involved in their field, but I tell you, competition with Intel is inevitable,"

"Although they still look down on mobile products, do you think they will remain indifferent when our achievements in this field are getting bigger and bigger?"

"It is better to be prepared in advance than to respond hastily at that time,"

"I can also tell you that I am sure to pull Intel's old partner, Microsoft, an important member of the Wintel Alliance, to our camp. I am confident that they will launch Windows operating systems for ARM mobile phone chips in the future,"

Easter was stunned. He knew the significance of this matter very well and couldn't help asking, "Is it really possible?"

"I can give you this guarantee," Feng Yiping said easily and with great certainty.

"... Let's stand higher, we will see that from smartphones to mobile base stations, from WiFi hotspots to enterprise networks, from smart TVs to video-on-demand servers, from big data to cloud computing, from our home products to children's toys..." He stood in front of East and drew a big circle, as if to circle the whole world in it, "Next, chips carrying ARM architecture design will be everywhere,"

"And the development speed of related fields will definitely change with each passing day, East, do you still think that it is unrealistic for us to ship 100 billion pieces in 10 years?"

Because he received too much information, his head was a little confused, and at the same time, he was a little dizzy by the future envisioned by Feng Yiping, and East shook his head.

Well, that's right, Feng Yiping sat down and looked at East seriously, "Then, what I need you to promise me is, can you lead ARM to develop corresponding products?"

East knew that this question would be directly related to his future. Thinking about ARM's R&D strength and technical reserves, thinking of these clear directions, he said loudly, "I can guarantee it!"

"Very good!" Feng Yiping stood up, "It's time for dinner, East..."

"Mr. Feng, you can call me Warren," East said.

Letting Feng Yiping call him by his name directly fully expressed his recognition of Feng Yiping at this time.

In other words, Feng Yiping conquered him.

He saw Feng Yiping reaching out to him, and just when he was wondering if this was to put his arm around me, Feng Yiping opened the study door behind him, "You can call me, boss,"