Chapter 2466 Excellent Opponent
"News?" Page looked at Feng Yiping and then at Brin, who was looking down in thought.
"Feng, you have to understand that news is different from the general direction. The authenticity of such public media information is very important,"
Feng Yiping saw that when Page said these words, Brin still lowered his head.
It is obvious that the two of them are quite cautious about news.
He understood.
Compared with other fields, news is indeed more sensitive.
Because Google is now close to monopolizing the entire Western search market and has hundreds of millions of users. If they randomly grab a piece of news from the Internet and then push it to users who may be interested in the news based on existing data, then The consequences may be serious.
For example, in some catastrophic emergencies, it is difficult to predict the consequences of a piece of fake news.
Even if there are no irreversible serious consequences, users receiving fake news will undoubtedly seriously affect Google's image in the public mind.
Although there are still problems of one kind or another with regard to Google's decision-making and behavior, in any case, their declaration of "don't do evil" is really more than just words.
"I completely understand your concerns," Feng Yiping said. "So, I plan to cooperate with the mainstream media and only forward their news."
Feng Yiping also does not want his platforms to become the source of fake news, but if the entire network is captured, fake news will definitely not be eradicated. Therefore, the safest thing is to cooperate with authoritative media.
In this way, at least in terms of authenticity, it has been strictly controlled.
"I think authenticity is a problem, but it's not the biggest problem," Brin raised his head. "We can also configure a dedicated news team to do the final review of all the news we capture,"
"But what I'm worried about is the issue of fairness,"
"For example, newspapers are full of news about next year's election, and there are a lot of news about candidate scandals,"
"If we push one of them to specific users, for example, his supporters, but not push the scandal to his competitors,"
"This would be obviously unfair,"
Feng Yiping didn't know what to say, but they were just forwarding news. In addition to worrying about authenticity, they were also worried about fairness. If they were asked to acquire a print media, they would definitely not do it even to death.
Look at Bezos, he will simply buy the Washington Post in the future.
He didn't know that yesterday, Sheng Zheng said in front of Huang Chengzhong that his boss Feng cherished feathers too much. Now he wanted to say that these two people at Google really cherished feathers too much.
"If the program decides which news should be pushed and to whom, there should be no issue of fairness," Page said. "Designing such an algorithm should not be a problem."
"It's just that the issue of authenticity still needs to be checked manually. As we push more and more news, the demand for employees in this area will become larger and larger... Do you think this department of ours will eventually... Become a professional but traditional media company? ”
Feng Yiping was about to speak when he spoke again, "However, I think we will all find solutions to these problems."
Hey, that's right. If you are afraid of things and look forward and backward, then why start a business?
"The question is, Feng, how important do you think this business will be to our future development?" he asked.
His question obviously hit the point.
If this is very important to future development, then it is natural to bear the associated risks.
"Besides, we all know that this will definitely increase our advertising revenue," Brin said.
That's absolutely certain.
Because traditional media rely on advertising to make a living, they forward news from traditional media, which is equivalent to providing another platform for those media, and naturally they can get a share of the pie.
"You should also know that in the future, content will be the main battlefield for all our Internet companies to compete. Being involved in news will essentially enrich our content reserves," Feng Yiping walked into this small office. Go.
"There is another common problem, which is the traffic problem,"
"Whether it can be monetized now or not, having more traffic is naturally the key to the success of an Internet company,"
"If we develop similar products, there will naturally be a lot more traffic accordingly,"
“The hot news nowadays will undoubtedly introduce some users into our ecosystem. Later, if we use high-quality content and the original functions of our products to increase user stickiness... we can attract more users. batch of users,”
"Guys, news can be said to be a comprehensive traffic portal, right?"
"A person may not use Google or Facebook, but he cannot not care about all the news, right?"
Page and the others nodded. For Internet companies, they can never have too many users.
Attracting resources to lock in users is the tenet of the Internet. This is where connectivity comes first and economies of scale come into play.
"Also, if you think about it, our news products can also help us better understand users' hobbies,"
"From what type of news he usually browses, we can easily do this, right?"
"So, you see, this product not only brings us new advertising revenue, but also further enhances our ability to accurately place advertisements,"
"There is also an interaction from this," Page also stood up, "that is, we can know more clearly what news our users pay attention to, so that we can push the news he cares about in a targeted manner, which will not only not make him disgusted, but also improve his satisfaction,"
"In the end, he may get used to receiving news through our products, instead of looking for relevant news in newspapers, on TV, and on websites,"
"In other words, in the future, we may be more successful than portals like Yahoo in terms of news,"
Hey, this guy, how obsessed he is with Yahoo.
"I think it is not ruled out that we will replace giants like News Corporation in the future and become the largest media supplier," Feng Yiping said.
Brin also stood up, "Just for these points, there is no doubt that we must do it,"
"It must be done, because I think such products are likely to become a major trend for people to obtain information after search and social networking," Feng Yiping said.
"So, more and more companies will think of this. We are ahead and naturally have a great first-mover advantage,"
"Haha," Page sat behind the table, "I don't know what kind of achievements Google will make in this regard in the future, but I know what kind of achievements Facebook will make in the future,"
"Tell me about it," Feng Yiping smiled.
"This will definitely be a major expansion of Facebook's business line. Now Facebook will only take over the information that users receive in a social way. In the future, it may completely take over all the information of users,"
Feng Yiping also sat down, "You see, this is a bad aspect of talking to you. Many times, I wanted to hide my intentions, but I couldn't hide them,"
Page said exactly. Facebook is currently doing well in social networking and will do better in the future, but social networking cannot become a wall.
Breaking the wall and allowing the beautiful scenery outside the wall and the scenery inside the wall to blend organically and harmoniously will undoubtedly further enhance their advantages in social networking.
"So, I have a plan. I plan to have preliminary contact with the ten most influential media about cooperation in this area before the Android conference. How about it? Are you interested? Do you want to join us?"
"Of course," Page said, "If you want to do it, start as soon as possible,"
He shook his head, "Okay, I have to be busy again,"
Although it sounds like he is complaining, his face is full of excitement.
He likes this kind of work that can have an impact on society.
"Feng," Brin looked at Feng Yiping, "Why do I always feel that you must have other purposes for talking with those media at this time and for this purpose?"
"Don't worry, it won't be directed at you," Feng Yiping said.
The reason why he wanted to talk to those media before the Android conference was naturally to prevent the relevant media from attacking Android next time.
He glanced to the east, hum, since you want to target me, then, as an opponent, I will never let you down!