Chapter 2468 Old Ginger

It is no doubt that Murdoch is a great man who can develop a small newspaper he inherited into a global media group today.

Of course, just as there is no omnipotent person, a great man like Murdoch will also make mistakes.

He made the most mistakes in the Internet.

As a person with a keen sense of touch, he naturally saw the advantages and potential of the Internet very early, but people make mistakes, and Murdoch's timing was not very good.

He happened to acquire several Internet companies with .com concepts at the peak of the Internet bubble, but they all died in the next cold wave before they had time to operate.

If he and his News Corporation are defined, then Murdoch and News Corporation can only be regarded as amateurs in the Internet industry.

And they are amateurs who paid a high price.

However, for such a great man as him, such high costs naturally cannot be burned in vain, although his most successful achievement in the Internet field is the acquisition of MySpace under the influence of Feng Yiping.

Moreover, the social networking site, which was once hyped by the outside world and has grown dozens of times compared to their original acquisition price of more than 500 million US dollars, has a bit of worry about its current development momentum, but this does not prevent him from having a deep understanding of the Internet.

Many times, things are like this. For example, there is an industry called critics in this world, whether it is film critics, literary critics, or food critics... If you ask them to direct a play, act in a play, or write a novel, or cook, it will definitely not work.

But they can clearly point out what is worthy of praise in a film or television work, a literary work, or a dish, and what are the shortcomings.

And Murdoch is now a critic in the Internet field.

Although since the emergence of portal websites, there have been endless comments about the decline of traditional news media, and traditional news media, whether newspapers, television or magazines, have indeed been affected a lot.

From then to now, the number of newspapers and magazines issued has indeed been decreasing overall, and there are indeed many magazines and newspapers that have really closed down.

Even those who didn't make it to this point have one more worry, worrying about when they will not be able to hold on, just like there is a sword hanging over their heads. Although they don't know when the sword will fall, it will undoubtedly fall in the end...

Despite this, Murdoch still feels that those people in Silicon Valley, who seem to be eliminated by the times and technology, can still make a difference in these traditional industries, at least for a long time in the future.

If they make changes in response to the general environment during the process of persistence, it is not impossible to always sit in the position of the world's number one media supplier.

The emergence of the iPhone has made him feel a little bad. For example, the biggest advantage of newspapers compared to computers is that they are still very convenient to read in many outdoor scenes.

But with the emergence of the iPhone and the advancement of mobile communication technology - the 3G technology that is currently being popularized has greatly improved the download speed compared to the 2G era.

And the 4G technology with faster download speed is believed to start to come out of the laboratory in three years at the latest. The fourth generation of mobile communication technology can support 100Mbps download speed!

With its support, smartphones represented by the iPhone will naturally be more powerful, and the advantages of traditional paper media such as portability and convenience will no longer exist.

At that time, they will face greater challenges, but what worries him most is not this, but Feng Yiping.

He also has a deep understanding of Feng Yiping. He believes that since Feng Yiping has decided to get involved in the field of news, he will definitely make great achievements in this field. It is hard to say that he will be one of the biggest competitors of News Corporation in this field in the future.

However, in the company's meeting, he naturally would not say such words that he was mainly worried about Feng Yiping personally. "Let's talk about it first. If we agree to this cooperation, what benefits will it bring?" He asked.

Everyone turned their eyes to one person.

Based on some lessons learned in the past, News Corporation currently has all its Internet businesses handed over to Fox Interactive Media under its command.

The one that everyone is watching is the CEO of Fox Interactive Media, Levinsohn, who had contact with Feng Yiping before. "The most obvious thing is naturally traffic,"

"We have done analysis. If we reach a cooperation with Facebook, the traffic of our website will increase by at least 10 percentage points."

The current Levinsohn is very different from the original Levinsohn.

After MySpace achieved a phased success, they acquired several Internet companies in one go, including Photobucket, a photo sharing website that had conflicts with them before but grew rapidly.

And a series of other startups.

From the data, these companies have developed quite well after being taken over by them.

In a subtle way, Levinsohn also feels that he has become the number one figure in the Internet.

"This will naturally increase our advertising revenue," he said, "even if they may take away 30% of the revenue, the growth brought by this is still quite considerable."

In the field of advertising, News Corporation is not a weak chicken, at least it is much stronger than Facebook at present. A one-point increase is a very considerable number.

Old Murdoch looked at the other people at the table. He knew that this was probably everyone's common view.

But decades of business struggles have given him and the executives present a different perspective. He knows that people like Feng Yiping will never bring them such benefits for no reason. "Can we guarantee that if the business in this area grows bigger and bigger, will they add terms that are unfavorable to us?"

"Although in the short term, cooperation with them can increase our advertising costs, once they have a greater development in the news field, will it threaten our position?"

"Have you ever noticed how much time young people spend on Facebook every day?"

"Have you ever continued to imagine how much time users will spend on Facebook after the 3G version of the iPhone is launched, after other brands of smartphones are fully launched, and especially after 4G technology is fully available?"

"At present, they will bring us some traffic growth, but they themselves are a black hole of traffic,"

"Their products, of course," he glanced at Levinsohn, "including our MySpace, will definitely become a time killer for many users in the future,"

Levinsohn immediately felt that the boss's look gave him very, very great pressure.

"That is, there will be many users who may spend only a little time reading newspapers and browsing the news online, because products including Facebook on mobile phones can fully meet their demand for news,"

"So, after they have squeezed it, how much attention resources will remain for users? How much advertising funds will advertisers have left?"

At this point, his attitude has been very clear, "We should not support such cooperation," he said.

He glanced at Levinsohn again, and Levinsohn nodded quickly, "I understand."

He personally still has reservations about this, after all, one of the biggest features of the Internet is sharing.

But Murdoch was not satisfied with his answer, "Can't we take such measures ourselves?"

Seeing the boss's cold eyes, Levinsohn trembled, "I will immediately let MySpace develop related products,"

"We must be good at learning and learning from experience," said Murdoch.

…………

Soon, Feng Yiping received the news that News Corporation politely rejected the relevant cooperation. The good news is that of the ten companies they contacted, the other nine expressed interest in cooperation.

"Sure enough, the old ginger is still spicy," Feng Yiping sighed in his heart.

"Boss, I wonder if they will soon launch similar products after our product is launched?" Zuckerberg was a little worried.

"That's for sure," Feng Yiping said.

From the acquisition of MySpace, we can see how News Corporation is good at learning from others.

"They have acquired so many companies, and they seem to be developing well. Should we..."

"No need," Sandberg interrupted Zuckerberg, "You see, they didn't carry out relevant integration after the acquisition, so," she shook her head easily, "in the long run, they are not worth our concern,"

Feng Yiping nodded, fortunately I am also very good, just like the other nine companies, they still expressed their willingness to cooperate, some trends cannot be changed.

Onions, still tender and fragrant!