Chapter 2068: Plan

Wolf Factory now feels like dark clouds are looming, and a storm is about to come. However, the atmosphere in Google China is as hot as the sun outside.

"So, they are, scared?" Zhao Yong personally brought Feng Yiping a glass of iced cola.

"Yes," Feng Yiping took a big sip, the coolness slipped down his throat, and the gas rushed up along his throat, "Fresh!"

"Good," Zhao Yong clapped his hands, "So, we did it right," he happily turned around in the office.

"Yes, they are scared," Feng Yiping stood in front of the window with his arms crossed.

Under the blue sky and white clouds, there is a prosperous world.

"Don't you think that having awe is a good thing?" he said.

There is nothing wrong with the bidding ranking model. For example, we know that this model is actually applied on all e-commerce websites.

The key lies in the implementation details, and the key lies in balancing the relationship between advertisers, their own profits, user interests, and social responsibilities.

In the final analysis, some money can be made, and some money cannot be made.

If such a business model is used by some people who pursue profit first, disregard user interests and social responsibilities, or even social morality, and only watch the money flowing into their accounts, it will definitely produce some bad consequences.

Zhao Yong, who was happy at this time, said everything was good, "Yes, that's right,"

"In terms of technical indicators, whether it is page response speed, relevance, index volume, or content update frequency, we are still comprehensively ahead of them,"

"Not to mention our human and financial resources, which are also better than theirs, so it is normal for them to be afraid of us. Before, we can only say that we did not pay enough attention to it,"

"Do you think it's that simple?" Feng Yiping asked.

Zhao Yong's words were not quite right.

When Google first entered, Wolf Factory was very nervous. Just like what Zhao Yong said, Wolf Factory could not compare with Google in any link.

Just the momentum of Google's rise also frightened Wolf Factory. In just a few years, it knocked down former search giants such as Infoseek and Yahoo. After gaining a monopoly in North America, it quickly gained an unshakable advantage in many countries including Europe.

When Google first entered, they were indeed very nervous and worked hard to improve their technology in order to be able to compete.

However, the rise of Google, in a sense, also gave Wolf Factory confidence: as long as it does well, the weak side can defeat the strong opponent.

In addition, after Google entered China, according to Feng Yiping, it took a long time to get familiar with China's national conditions, and there was no big move. Wolf Factory, which is good at marketing, took the opportunity to launch several important activities and instilled the idea that they are the best Chinese search engine to many users.

What made them most relieved was that Google did not respond to their actions in time.

They didn't know that it was Google accumulating strength.

"Before this, they were not afraid of Google because we didn't pay enough attention to it. After all, Google's focus was on the European and American markets,"

"But more importantly, they thought that Google China would still do the same as Google in the United States, mainly relying on word-of-mouth communication among netizens to develop users," Feng Yiping said.

"Do you know why this idea makes them relax?" He looked at Zhao Yong.

Zhao Yong thought for a while, "I think this has something to do with the difference in the recognition of a product between users in China and the United States,"

"Yes," Feng Yiping nodded approvingly, "We all know that in the United States, everyone believes that what they think is good is good,"

"But in our country, it's not like that. Many people prefer to believe that what others say is good is good,"

"Have you had time to watch domestic TV after you came back?" he asked Zhao Yong.

"Yes, in fact, I also watched it when I was in the United States,"

"Then you must have seen that advertisement, saying that I won't accept gifts during the holidays this year, and I will only accept Melatonin. It's vulgar and unartistic, right? But many of us still buy into it,"

"So, what they are afraid of is Google, which has finally started to promote it," Zhao Yong understood.

"It is still the largest investment in the history of the domestic Internet," Feng Yiping added, "So, the Google Star Search plan must be successful. Whether it is the director, the actors or the script, we must strive for excellence,"

"Don't worry, Yiping, I will not let you down," Zhao Yong assured, "I also asked everyone to seriously study the two most successful examples of viral marketing, your Facebook, and Skype, which you invested in, to plan the dissemination of the short film after it is shot,"

"Haha, this is a great opportunity. During the silent period, they will definitely be hesitant,"

Feng Yiping nodded. He was relieved to have such a proactive and comprehensive person in charge.

Because he knew very well that his strengths were not in execution. The executive ability of senior executives represented by Jin Ling played a very important role in his current achievements.

…………

The meeting in Ideal Building was quite heavy.

"The problem is, even if we know what they're going to do, we can't react too much at this stage," said Liang Dong, the new vice president who joined Wolf Factory and is responsible for the formulation and implementation of marketing and public relations strategies, leading the brand and cultural construction of Wolf Factory, and assisting the company in cooperating with the media, film, music and publishing industries. He frowned and said.

This is a very competent vice president. “Baidu it” made Baidu a verb, which was his handiwork.

“Without breaking the silence, there must be an effective response plan,” Robin has rarely smiled since the beginning of the meeting.

He feels that he and his company have a hard life.

Wolf Factory actually had a good start this year.

First, Fox Factory became the network sponsor of the 2008 Olympics, which was also the first network sponsor of the 100-year Olympics. Taking this opportunity, Fox Factory wanted to establish its position as the largest portal website in China.

But Zhalang was definitely unwilling to give up its position as the boss, so the two companies launched a fierce hand-to-hand fight in many fields such as news and blogs. Under such circumstances, they naturally did not have much energy and resources to lean towards search.

This is equivalent to the two companies who are committed to search, and they have abolished their own martial arts.

Then, because of Chief Yang and Feng Yiping, Yahoo China is now demoralized, which is equivalent to abolishing its own martial arts.

The four biggest opponents, before they even had time to exert their strength, took the initiative to fall down three, which is really too happy.

However, Google, which had been dormant for so long and had been somewhat ignored by them, suddenly took action, and it was such an unrestrained action.

Please, I am going to go public now, and I really don’t want to encounter such a fierce storm.

“We all know Mr. Feng’s ability, and we can also infer from his past experience that he agreed to invest 6 million US dollars in publicity and what results he expected to achieve,”

The executives of Wolf Factory all looked very ugly. In the past two years, their sales have grown rapidly, but even so, last year, their annual revenue only crossed the threshold of 10 million US dollars.

And you Google China, now easily took out at least 6 million US dollars for advertising and promotion, which made them feel a little depressed that it is not a good thing to rely on money to attack people.

The stronger emotion is not depression, but the same fear as Feng Yiping and others speculated.

No one knows the difference between themselves and Google better than them. Previously, they dared to call themselves the largest Chinese search engine because Google did not make efforts. But now it seems that Google is starting to make efforts in the field of Chinese search. How long can this brand last?

They are quite unsure.

What's more terrible is that they chose such a sensitive time. Many people here have already made a rough estimate of their net worth after the company's successful IPO. They think that it will be at least tens of millions.

There are also several people who think that their net worth will exceed 100 million by then.

But if Google's promotional activities are effective, it is conceivable that it will definitely affect the IPO results in the third quarter.

This is closely related to their own interests, and everyone is very active at the moment.

After more than an hour of intense and heated discussion, Liang Dong finally came up with a plan that he thought was the most reliable, "Mr. Li, we think this is possible,"

"After knowing the content of all Google's short films, I will ensure that in the shortest possible time, we can produce a targeted promotional video that can not only fight back against them, but also improve users' favorability towards us,"

Robin looked at him hesitantly, "Is it okay?"

Google is going to invite domestic and world-class directors, use the best actors, and spend an average of 2 million US dollars per film to produce three promotional films. Such an arrangement does not seem easy to deal with.

"I believe our team has this ability," Liang Dong said affirmatively.

One of the main reasons for him to join Wolf Factory is naturally to take the train of Wolf Factory's upcoming listing.

If nothing unexpected happens, this train will be a train to make money. In order to ensure this, he believes that he and his team can definitely eliminate the unexpected factor of Google.

"What happens next?" Robin continued to ask.

If it were normal times, they could naturally invite friends to help them promote themselves, but in the silent period, if they did so, it would be self-destruction.

"You don't have to worry about the problem of dissemination. Colleagues from other teams have confirmed that the promotional video we made does not need to issue a press release or spend a penny on advertising. It may only need to let company employees send emails to make it widely spread,"

"Viral marketing?" Robin asked.

He also thought of this at once.

"Yes,"

On the issue of dissemination, they and Google can be said to be heroes with similar views.

"Then, in the end, I still have to ask you," Robin announced the adjournment and patted Liang Dong on the shoulder a few times.

From his professional point of view, such dissemination is indeed likely to succeed, provided that the promotional video produced by Liang Dong and his team is attractive enough.

"Don't worry, Robin," Liang Dong said.

This is almost the same as what Zhao Yong said to Feng Yiping.

…………

On this day, Zhou Dapao, who was mentioned by Robin more than once, also made an important decision.

"Old Qi," he called his old subordinate, Qi Xiangdong, who is now the vice president of Yahoo China, "see if my arrangement is feasible,"

"Although from the current situation, we cannot get all the remaining part of the $120 million acquisition payment that Yahoo originally promised, but what we have received and will receive before I leave should be enough for us to start a new business,"

Previously, due to his contact with Feng Yiping at the beginning of the year, there were rumors in the market that he obviously would not stay at Yahoo China for long, and one of his positions was the person in charge of Google China.

In fact, anyone who knows something about him knows that this guy will never work for others again, he will only start his own business.

"That's enough," Qi Xiangdong said. They expected that of the US$120 million promised by Yahoo, they would eventually receive at least more than US$90 million.

Although it is not news that a start-up company raises US$5 million this year, raising US$10 million definitely counts, and they have several tens of millions.

To say the least, it is much better than when they started the business.

"After I leave my job, it will definitely not be easy to engage in this industry in the short term," Zhou Dapao said.

There will inevitably be stricter restrictions in his separation agreement, and Yahoo will definitely not be careless in this regard.

“I think the venture capital firm I contacted recently is good,” Qi Xiangdong said.

"That will indeed be a good transition, so I think it's like this, you leave your job first, take a group of brothers, and start our own Qihu.com first?"