Chapter 1123 Entrustment

The sound of "bang" and "bang" came one after another. It was the sound of champagne being opened. Feng Yiping looked at the several cars pushing in and asked Merbach with a smile, "I seem to remember that we are a very rigorous company. ?”

"Yes, we are also very strict in expressing our joy," Merback handed him a full glass and gestured along the way.

Feng Yiping couldn't help but wonder, what would it be like to use a less rigorous method? Should we also invite some clowns and a group of strippers? Well, it seems that it is not impossible.

"Have you all got the wine?" Feng Yiping raised the champagne glass obediently, "Then, cheers!"

"Cheers!" There was a sound of clinking glasses and endless laughter. This originally ordinary day has now become a bit like Christmas Eve.

However, the excitement passed quickly, and as soon as the wine glass was put down, the original rigorous company mode returned.

Feng Yiping sat in the conference room and asked questions one after another, "After the three-month trial period, has the sales of customers increased significantly? What is the average range? How is customer satisfaction? How many have decided to continue in-depth cooperation? ?How many people think it is unnecessary?..."

With ordinary employees, you can talk about performance, but with these executives, you have to find real problems. He completely entrusts Merbach to how to carry out the specific work, but he still has to control the general direction.

“This is the voucher redemption status of all cooperative customers in the past three months,” Merbach told the projection. “It can be seen from this that national chains such as Starbucks, McDonald’s, 7-11, CVS Caremark, and Sears customers have the largest redemption volume,”

Judging from this data, Starbucks is the biggest winner.

"However, judging from the sales increase, the one with the largest sales increase is not the one with the most consumer voucher redemptions." Merbach changed the table. "The highest merchant is this one, which is a local chain in Texas. After the restaurant, Pollo Campero, which specializes in fried chicken, cooperated with us to launch consumer coupons, customers can use the coupons to make purchases in the restaurant, which has boosted their recent sales by 17.8%, nearly 20%,"

"What is the year-on-year improvement of Starbucks' pilot projects in those three cities?" Feng Yiping asked.

"Seattle still has the largest increase, more than 10 points, San Francisco is close to 10%, and Las Vegas is only close to 8%,"

This number is not pretty. Compared with the highest figure, it is almost halved.

"However, everyone at Starbucks is very satisfied. Feng, you must also pay attention to another set of numbers, which is that Starbucks has a very large sales base in these three cities," Merback said.

"You're right, we need to look at sales." The reason is simple. 20% of 1 million, in terms of amount, is not as high as 10% of 10 million.

"It's just that judging from the exchange data, for example, Starbucks' sales boost should be at least 15 points on average. Why is it so low now?"

"We also analyzed the reasons, mainly because we found that many customers exchanged all their coins into consumption coupons for a certain merchant at one time. For example, we often need to replenish goods, that is, Starbucks coupons, but this large amount of coupons cannot be used up in a short period of time,”

"Understood," for Americans who like simplicity, consumer coupons like Starbucks are indeed the most popular.

Because its consumption coupons are applicable to all drinks in the store, but for cooperative merchants such as Sears and 7-11, the consumption coupons they provide may only be for a certain product category, or they may be for consumption coupons. There are requirements on frequency and time of use.

This is also very simple. The gross profit difference of Starbucks coffee is not too big, but for department stores, the gross profit difference of different categories of goods may be very large.

"But I think Howard (Starbucks chairman and CEO) should still thank us, right? If I have a thick stack of his coupons at home, I originally only drank three times of coffee a day, but now I might drink three times a day. I’ll drink six drinks,” Feng Yiping said with a smile, “Did he call you to thank you?”

"Howard and Drucker both called me," Merback said, "both urging me to sign a formal cooperation agreement, hoping to roll it out nationwide as soon as possible."

"Didn't you notice?" He pointed to the coffee cups on the table and said, "These days, the company's coffee is delivered to your door by Starbucks. Of course, it's free."

"Just coffee, no pastries?" Uncle Benshan wants a watch and a bicycle, so I have to learn from him.

Everyone was stunned, what, is it too greedy?

"Just kidding, haha, then I think we will definitely get an ideal discount," Feng Yiping said.

"You happen to be here, Feng. Why don't you come with us? Let's use Amazon's 92% off as a benchmark?"

Amazon's 92% off discount is really helpful. When negotiating with other customers, we always use this for comparison.

"I also asked for 20% off, but I won't go. Regarding Starbucks, I don't have that many ideas,"

Amazon's 20% off was obtained with his very stimulating opinions, but Feng Yiping's understanding of coffee chain stores is not as good as that of e-commerce.

"Yes, every idea is too cheap, but the discount is too big, and it is difficult for them to explain it to the board of directors," Merbach said to put gold on Feng Yiping's face.

I didn't expect that this handsome guy would say such nice things.

"Okay, what's the company's opinion on the past three months of operations?"

"First of all, since the coin exchange card program is so popular, then we should also select the customers who are most suitable for us,"

When the plan was first launched, everyone naturally hoped to sign as many customers as possible, a bit like picking everything into a basket.

However, on the one hand, the capacity of the exchange machine is limited after all. On the other hand, if there are too many choices, the effect may not be good, so it is necessary to eliminate some merchants.

"Secondly, we give priority to cooperation with merchants that provide universal consumer coupons,"

This makes sense too.

"The coupons we redeem on the machine can be divided into two categories, one is for nationwide use, and the other is for local enterprises..."

…………

"Is the operation of Redbox smooth? Especially in terms of cooperation with McDonald's, is there any negative pushback?" Feng Yiping looked around his office, "I rarely use this place once. The space is so tight now, so I might as well change the use. ,"

"That's definitely not possible." Merbach helped open the curtains, and the quiet Lake Washington and the snow-capped mountains in the distance immediately came into view. "I'm not nervous enough yet. Besides, many of the employees we are recruiting now will be working abroad in the future. group,"

"As for the cooperation with McDonald's, overall it is very good. Of course, there are problems, mainly in the connection of some work. However, this is because the two of us are not familiar with each other and are still in the running-in period. I I believe that everyone’s cooperation will become more and more tacit in the future,”

As the person in charge of Redbox, Merback's attitude is naturally very good, "It's best if you think so. In short, if you need to communicate with McDonald's, please feel free to tell me."

"Jiayi, come in," Feng Yiping said to Zheng Jiayi, who was looking curiously outside, "Old Mo, her parents entrusted her to me. Now, I entrust her to you, in the Coin Star, in Please help me take care of her during this period of time in Seattle,"

"What entrustment? What other care is there?" Zheng Jiayi didn't appreciate it, "President, I don't need you to take care of me,"

"Don't think too much. I asked Lao Mo to take care of your life and safety so that you won't always go hungry or be tricked into going to the North Pole. As for work, Lao Mo must hold her to the strictest standards. ,"

The United States is safe, but everything has exceptions. If something happens to Zheng Jiayi, it will be difficult for him to explain to Director Fang and Zheng Bochan, so he must solemnly tell Merbach about this matter.

Am I that stupid to be hungry? Am I that stupid to be deceived? Zheng Jiayi glared at him fiercely, you are the boss, now I will bear it!

"No problem, Zheng. I have made arrangements for your accommodation. Whether it is work or rest time, if you have any questions, you are welcome to call me at any time. At the same time, I believe you will be qualified for your job soon,"

"Thank you Mr. Merback, and please call me Jessica," she gave herself an English name as soon as she arrived.

At this time, someone knocked on the door, and Merback looked back, "Oh, here it is, Jessica, this is your roommate, Amelia,"

"Hello Jessica, welcome, please call me Millie," Millie is her nickname.

"Hello Milly," Zheng Jiayi said very happily, but she didn't expect that her roommate was Chinese.

"Hi, Feng, we meet again," Amelia said to Feng Yiping with a smile.

ps: I have created a group, 454, 231, 228. Everyone is welcome to visit and provide valuable opinions. I look forward to the opportunity to communicate with you!