Chapter 258 O2O Real Estate Agency

"Hello, Peterson, it's Jason, is it convenient for you to talk now?"

Yang Cheng avoids the employees of the flagship store, and goes to a corner of the office to make a phone call. Opposite him is Peterson Burke, the head of the real estate agency company under Yuanshan Capital.

"Jason? You haven't contacted me for several years. It's convenient for me to talk. I can help you with anything." Petersen Burke used to be a senior real estate agent. Since he got on the big ship of the Yang family, his career has been booming , by virtue of his superb skills, not only stood out from the positions of store managers of many branches, but also climbed to the high position of managers by virtue of diligent study.

Until 3 years ago, when Yang Sen adjusted the company's organizational structure, he decided to give this hard-working and simple white man a chance. Peterson also gave the head office and Yang Sen satisfactory returns with excellent results. Real estate agencies in Yuanshan spread all over North America and Asia. If Asian compatriots who are new to North America want to find a house, they can go to the real estate agency in Yuanshan.

Yang Cheng smiled lightly, "There is indeed something wrong. I heard that the company has recently cooperated with a website called Composer?"

Peterson hesitated and replied, "Um~yes, they did a good job, what's the problem?"

"Then you should have the contact information of the founder of Composer, right? Please inform him in your own name that Yuanshan real estate agency will terminate all cooperation with Composer. Just say that it was my order. He came to me directly, don't worry, it won't delay the normal operation of the company." Yang Cheng didn't make any detours.

"Terminate cooperation? Jason, you know that if we unilaterally terminate the contract without a legitimate reason, we will have to pay a lot of liquidated damages. I personally cannot bear the consequences." Peterson's voice became serious, with a little dissatisfaction, Obviously expressed displeasure at Yang Cheng's interference in the subsidiary's affairs.

Yang Cheng listened to Peterson's words with a blank face, and patiently explained, "That's why I asked you to notify Ollie Allen in your own name. Needless to say, convey my words to him and let him have questions. Come talk to me and he'll know what to do."

"Personal name? Sorry, Jason, I still can't make this decision. If necessary, I can help you report this matter to Mr. Yang." Peterson refused firmly. Stubbornness, to put it nicely, is to stick to principles, and to say it badly is to be stubborn, old-fashioned, and inflexible.

Being rejected twice and again by Peterson, no matter how good-tempered a person is, they can't stand it, let alone the pampered, young and vigorous Yang Cheng, lowered his face and said in a deep voice, "I will inform the head office, you just need to follow my instructions Just do what you want, and I want to stress it again at the end, this will not interfere with the normal cooperation between you and Compos."

After finishing speaking, he didn't give Peterson a chance to answer, and hung up the phone directly, muttering angrily, "An honest man has a bad temper!"

The mother over there was still discussing work matters with the designer, and Yang Cheng didn't bother, sitting on the sofa quietly waiting for the phone to ring. He believed that no matter how entangled Peterson was, he would eventually follow his orders Acting, never waste your patience when dealing with stubborn people, tough orders are best used.

After being warned by Yang Cheng, if that Ollie Allen's IQ is still online, he should be contacted soon.

At the same time, Yang Cheng is also thinking about what benefits he can get from this matter. This Compos company, which was established in 2012, must have something unique to occupy a place in the chaotic scene of real estate agencies. , Is that to suggest that Dad wins Composer? At least one more channel for house sales and leasing was added, but Yang Cheng wondered if it was worth spending hundreds of millions to buy the channel.

Thinking of this, he couldn't help getting up and picking up the thick information of Composer to look at it. The people from lvmh still had a hand in collecting so much information so quickly.

As we all know, looking for a house in New York is a very frustrating thing. Most of the listing information posted on the Internet is false, and the intermediary is cheating. A few high-quality listings are like high-quality men.

Once it went online, it was quickly sold out, and many new immigrants in New York were trapped in the problem of housing.

Ollie Allen, the founder of Compass and the chairman of the company, gave birth to the original idea, which is to build a platform for discovering and renting apartments that can better meet the housing needs of residents in the ruthless New York real estate market. It is expected that Compass.com will not only provide basic housing listings, but also create a location-based real estate local information network.

The reason why Compass can stand out from the rest is that it is unique in that it uses the unique search technology behind it as the supporting force, and uses the self-developed cutting edge algorithm and big data platform to simplify and improve the traditional real estate transaction process.

Yang Cheng became more interested when he saw the search technology briefly described in the information, and then turned to Ollie Allen's personal background information to read it.

It turns out that Compass is not Ollie Allen’s first start-up. He is a serial entrepreneur and an experienced engineer. The first company he founded, which focuses on search technology, was sold to Google , whose code has become one of Google's current core search algorithms; Julpan, the second real-time search tool developed, was incorporated by Twitter in 2011.

"Talent!" After reading this, Yang Cheng's eyes were shining brightly. Only God knows how hungry he is for search technology talents. It is important to see the uniqueness of its search algorithm, which is what Toutiao urgently needs.

Going back to the introduction of Composer, I continued to look at it. Currently, Composer provides housing information through the Web and APP, and displays the addresses of these houses on the map with related pictures.

Composer’s operating model is—users search for verified and verified real estate information on the platform, and Compasz draws a commission of up to 15% from each transaction. In fact, it moves real estate agencies from physical stores to the Internet.

So how do the housing resources needed come from? It is natural to cooperate with real estate intermediaries. The two parties cooperate based on commission. Since last year, Compas has achieved a nearly 10-fold increase in revenue, and the current cumulative transaction volume has reached 1 billion US dollars.

Since its establishment more than two years ago, based on its unique search technology that is superior to its peers in the industry, Compass has helped real estate agents calculate the value of real estate, formulate marketing return on investment plans, and predict the response of new real estate markets. Its core business has always been focused on For house sales, not house rental, the main role of its local real estate information is to improve the sales performance of real estate agencies, not to simplify the process of searching for houses for potential residents. This part is also valued by Yang Cheng. Sales performance of real estate.

Composer’s rapid development must be attributed to the favor of investment bank capital, with a two-year valuation of 800 million yuan and financing of nearly 100 million US dollars. The main reasons are: 1. Unique property search technology , to improve the operating efficiency of the real estate industry; second, an excellent management team with excellent vision and creativity; third, a long-term expansion strategy that enables Compas to quickly become a leader in the real estate field.

In fact, the original brand name of Composer was prefixed with NY (abbreviation of New York). However, due to the rapid development of business, it is no longer limited to New York or the satellite cities radiated by New York. Therefore, the prefix was removed at the beginning of this year, which also shows that The ambition of the founder team is to aim at the US market.

In addition to the headquarters in New York, the Washington region is currently the second largest market that Compas is focusing on. According to the data, Compas is seeking to acquire a similar company in Washington, releasing Compas to replicate its model and formally enter other markets outside of New York. Regional signals, using mergers and acquisitions of well-known large companies to promote business development, instead of building an agency system from scratch, it seems that Ollie Allen has thoroughly learned the logic of Silicon Valley.

The recently completed B-round financing of US$40 million will help Composer expand its business to other cities in the United States more quickly. According to reports, Ollie Allen announced the plan at the financing meeting. Washington will target Boston, Miami and other big cities on the east coast, and in the next year, will gradually increase the number of western metropolises including Los Angeles, Chicago and Seattle.

According to the information, the real estate local information network is only an integral part of the data system of Composer. The platform obtains data from multiple sources. In addition to the real estate information itself, it also includes a broader analysis of local trends and market dynamics. This part of the technology Patent licenses are already worth tens of millions of dollars.

Next, Compas will continue to profit from the share of house sales and leasing transactions. In fact, in addition to transaction commissions, the current data system of Compas can be regarded as a free gift for real estate agents. There is no forever free dinner in this world. It is imperative.

Then in the future, this data system will become another profit point for Composer. Yang Cheng almost drools when he sees it. This is a big database covered with a layer of real estate, search + big data, just like A piece of delicious braised pork was placed in front of Yang Cheng who had been starving for months. If he didn't eat it, he would be sorry for the whole world!

It seems that this ambitious and poised real estate O2O company does not intend to license its technology to other fields that have not set foot in it, but is preparing to accumulate strength for future cross-border, and Yang Cheng has a feeling that if he continues to let Kang The expansion of Perth will affect the traditional real estate intermediary market sooner or later. This sign must be stopped as soon as possible. At present, there are no familiar names among the investment banks participating in Composer’s financing, which proves that this rookie company has not been noticed by predators. , This is Yuanshan's opportunity.

Thinking that Yang Cheng couldn't sit still any longer, he put down the materials and stepped forward to urge his mother to finish work and go home quickly. He had to have a long talk with Yang Sen about the Atlantic Garden Project, Compus Company, etc. Yang Cheng couldn't help being in a hurry , this involves his own interests, Yuanshan Capital will not have to be passed on to him in the future? If you are not in a hurry to fight for your own interests, what else is there to worry about?