Chapter 280 Sky Sports' Huge Profits
New York City, shrouded in night, shows the prosperity of the largest metropolis everywhere. When the lights flicker, the city's skyline shortens its range, but the unknown part in the darkness seems to be expanding infinitely. Even if this financial center is in the dark , still has an irresistible charm.
When the buildings with perfect combination of history and modernity are paved with gold on both sides of several main roads, the nightlife belonging to this city begins to come. For tourists, this is the most beautiful moment to experience New York, with lights, The combination of architecture, sunset, and the unique charm of the city is an extremely beautiful scene that makes people linger intoxicated.
But at this time, for the authentic New Yorkers, it is also the most exhausting time. The elites who have been busy for a day still drag their tired bodies and wander around various social occasions, while the ordinary young people let go of their guards and talk to their beloved ones. People are lingering together, nestled on the sofa, drinking red wine and watching a classic love movie, and when the love is strong, there will be a vigorous love movement, until the GC will not go to sleep to welcome the arrival of a new day.
It is now 10 o'clock in the middle of the night, and Yang Cheng, who smells like cigars, is lying lazily in the spacious back row of the Maybach, with a mixed expression on his face, and he closes his eyes and doesn't know what he is thinking.
Although the conversation with Murdoch did not reach any substantive agreement, but before leaving, Yang Cheng could see that Murdoch had already moved. As long as he gave him a little push, New Era Media and News Corporation would divide the sky The breaking news of the TV station will be on the front page of the newspapers and websites of the two media empires tomorrow.
However, Yang Cheng left the cigar bar without saying a word. He felt that now is not the best time to push Murdoch to compromise. So far he can’t come up with 500 or 60 billion US dollars. He has not forgotten that there is still the Brooklyn Basketball Team Net and Barclays Center are waiting for him to acquire. That project will basically save the last penny of the four-dimensional space. If you want to spend billions of dollars, you can only wait for the feedback from the Toutiao app, which will take at least until next year. Toutiao Only then will it really enter the period of profit explosion.
But if he missed the present, when Murdoch came back to his senses, or if he resolved the divorce case with Wendy, would he willingly endure Yang Cheng's persecution in turn? Obviously not! Even Yang Cheng was worried about his idea of playing New Era Media.
Money, money, money, in the final analysis, it is still a matter of money. Thinking that because of lack of money, he couldn't bite down the big fat piece of Sky TV, Yang Cheng scratched the wall anxiously, like an ant on a hot pot, fidgeting.
However, speaking of Sky TV, its real name is British Sky Radio and Television. It was formed by the merger of Sky TV and British Satellite Broadcasting Corporation more than 20 years ago, becoming the largest digital TV payment operator in the UK.
However, Sky TV is well-known to the world because of the existence of the channel Sky Sports, which owns the copyright of the Premier League. At least half of the TV station’s more than 20 million subscribers choose to subscribe because of Sky Sports. It can be said that Sky Sports supports half of Sky TV. It's not an exaggeration, this is the real half, not the half that the singer Wang Banbi boasted about, md, it's a mouthful to say.
If you look at Sky Sports to Sky TV, you can understand why so many media want to win the Premier League broadcast rights at all costs. Perhaps one of the most successful businesses that Murdoch has done in his life is to bind the Premier League live broadcast at all costs. Copyright, because behind the high investment is an astonishingly high output, and Yang Cheng also saw this, and racked his brains to reach a cooperation with Murdoch.
Throughout history, Sky TV, which was born almost at the same time as the Premier League, was unknown at the beginning and has been in a state of loss. After the se~qng channel was banned, and the movie channel lost to video tapes and DVDs, Murdoch was forced to play sports. The channel goes all out.
In 1992, Sky TV defeated the independent TV station TV and bought out the local copyright of the Premier League for five years at a high price of 300.5 million pounds.
At that time, the Premier League had just been born, and no one could predict and analyze the consequences of this high investment.
Especially in the UK, almost no one would pay to watch TV. At that time, every household watched free open-circuit TV. Now, more than 60% of the UK’s households, or about 16 million households, pay to watch pay TV. However, the Premier League has long since ceased to be a sports game for entertaining the whole society, but a purely commercial activity. It was precisely because of that gamble that Sky Sports was gradually accepted by people.
In a short period of time after 1992, Sky TV turned around from a mess with an annual loss of more than 40 million pounds to a TV kingdom with an annual profit of 67 million pounds. Remember, in the nearly five years after 1992, the Premier League has become more and more exciting, and the games have become more and more intense, and Sky Sports has also tasted the sweetness of monopolizing sports games, adding English football to football. Rugby, cricket and golf.
As a result, people gradually changed their consumption attitudes and began to buy Sky TV services one after another. Especially in the mid-to-late 1990s, the Premier League was the most popular, gathering the world's top stars. Every family was discussing the Premier League and football. In other European countries where the TV station radiates, there are countless customers who order the Premier League program package. Every day, the office of the sports channel receives several sacks of checks, and the accountants have really tried the concept of counting money and getting hand cramps.
As the pound earns more and more, Sky Sports has also strengthened its cooperation with the Premier League. In the next round of copyright competition, Sky TV directly paid the Premier League a sky-high copyright fee of 670 million pounds, but this is far from enough. To the limit, in the next round of copyright, they raised the price to 1.024 billion pounds, which shocked everyone's eyes.
At the same time, the number of Sky Sports customers has officially exceeded the 10 million mark, which is a very impressive number for the UK with a population of only 64 million. According to the predictions of industry peers, just because of the Premier League copyright, Sky Sports is expected to increase subscriptions by around 900,000 to 1 million users every month in the last quarter of 2014. A booster.
In contrast, the BBC and ITV, which were established earlier than Sky Sports and have been in operation for a longer time, also have the opportunity to buy the copyright of the Premier League. However, these public television organizations lack the foresight of the football audience market and adhere to ancient concepts from beginning to end. I think it is "the Premier League needs TV" instead of "TV needs the Premier League". Nowadays, they can only watch Sky Sports and the Premier League achieve a win-win situation and make a lot of money, while they can only smash their teeth and swallow it in their stomachs. This is the penalty for poor decision-making.
At present, users who subscribe to Sky Sports need to pay 600 pounds per year, including 7 high-definition channels under Sky Sports, and can watch almost all sports events including football, basketball, F1, and tennis at any time, 600 times 10 million, Even elementary school students can understand this simple arithmetic problem. You must know that this is only the subscription fee, and the advertising fee, which accounts for the largest part of the TV station's revenue, has not been included in it.
No wonder Yang Cheng was so excited, he was not greedy, as long as he bit off 1/3, it would be enough for him to have a dream for a year. ...