Chapter 1363 The Betrayer

In the end, Yang Cheng and others came to Witherow's office, and some things really couldn't be said in front of the employees.

"I found that you are very supportive of Brexit?" Yang Cheng asked meaningfully as she sat down and drank her lipstick tea.

Witherow didn't change his face. Regarding the question from the boss, he behaved calmly, as if he had expected it, "Yes, but this doesn't mean it's my true opinion."

Yang Cheng raised her eyebrows playfully, "Oh? How should I say it?"

Witherow straightened his tie. He knew what Yang Cheng wanted to ask, and it was not his own opinion at all. To put it bluntly, his own thoughts and positions were worthless. What Yang Cheng wanted to ask was as a What does Witherow, editor of The Sunday Times, think? Why should the report be biased towards the 'Brexit' camp.

"I represent the views of conservative forces, and the "Sunday Times" has always been the main force of the extreme right. We cannot easily change our position."

Yang Cheng nodded slightly, and sighed, "To be honest, my intention is to be neutral, our newspaper is only reporting the facts from an objective standpoint, rather than joining factional struggles.

But then I realized that this is unrealistic. The UK is so big that there is no room for a third position. We have to choose sides. "

Witherow has known for a long time that Yang Cheng and Lao Mo are bosses with completely different styles. Lao Mo is more staid and better at using the power of the newspaper to influence ZZ, the economy and the whole society.

Yang Cheng, on the other hand, belongs to the boss of the new era. He knows people well and assigns them well. He advocates professional affairs and leaves them to professional people to manage them. Allow for disharmony within the company.

Which of the two bosses is better or worse?

Anyway, Witherow thought that he could show his full strength under Yang Cheng, but at the same time, his words and deeds were under great pressure. He knew that the boss was watching him. If he accidentally made a mistake, he would get Maybe it's just one sentence: fire!

"Boss, the fact that the Remainers used us to attack the Brexiters last time gave me a wake-up call. If we continue to choose neutrality, the final result will be nothing more than becoming pawns used by both sides and dying in the crushing of both sides."

Yang Cheng put down the teacup, stood up, faced the floor-to-ceiling windows, and looked at the Capitol building from the air, "I understand that your choice is right, so I didn't interfere with your work.

But you know, no matter how things go, this is a show, don't take it too seriously. "

Witherow solemnly stated, "Yes boss, I'm just a media person, not a damned politician."

Yang Cheng smiled and turned around, "It's a pity to say it. It would be great if we had another newspaper with social influence. See how old Mo is playing 6. The Sun supports Brexit, and The Times The newspaper supports staying in Europe, no one can understand his context, but he pleases both sides, and he earns face, what an old fox."

Witherow hesitated for a moment, then brought up the matter again, "Boss, do you remember the Independent?"

Yang Cheng was taken aback, "Of course~"

After saying a word, he immediately patted his forehead, "You said before that you wanted to buy The Independent, right? In the end, nothing happened."

Witherow gave a wry smile, "Yes, I thought the Independent could be saved,

However, when we launched the acquisition investigation, we found that the "Independent" was completely unnecessary to save. It was riddled with holes and piled up with debts, so I immediately terminated the acquisition plan. "

Yang Cheng nodded in understanding, "Then what do you mean by bringing it up again?"

Witherow said sternly, "The print edition of The Independent officially ceased publication at the end of last month, but the digital edition is still in operation."

Yang Cheng looked serious, "You mean that the parent company of The Independent separated its non-performing assets, allowed it to go bankrupt, and then fully operated the digital version?"

Witherow nodded affirmatively, "That's right, what is surprising is that the digital edition of The Independent has a very good subscription, and has even become the fastest-growing news newspaper website in the UK, which can guarantee coverage of at least 500,000 regular readers." group, surpassing its print circulation at its peak.

For us, this is a very considerable user scale. My suggestion is to contact ESI, the parent company of The Independent, to acquire the digital version of The Independent. "

"Evening Standard is also a newspaper brand under ESI?" Yang Cheng's memory was a little fuzzy, so her tone was not sure.

But Weatherrow gave a positive answer, "Yes, in fact ESI has done a good job, and their new advertising model has brought a very strong response."

"A new advertising model?" Yang Cheng had never heard of it, so she was curious.

After thinking for a while, Witherow roughly explained, "ESI opens up the data of the most popular articles in its newspapers to agencies, helping advertisers respond to hot spots within a few hours.

Such a move will enable advertisers to have more right to know and control the purchased advertising space, and ESI will be able to establish a deeper and longer-lasting relationship with advertisers. "

Yang Cheng suddenly realized that the so-called new advertising model is not clever, it just provides optimization services, so that advertisers can feel the effect of their advertising faster, more conveniently and more intuitively.

Simply put, taste before you buy.

"Who is the current controlling party of ESI?"

Witherow hesitated, "It seems to be a tycoon of the polar bear, called... By the way, his name is Lebedev. He was once known to the public because of a big fight on a talk show. He is a media with a lot of personality. people."

Yang Cheng smiled and said nothing. Just now, she wanted to buy ESI directly. When she heard that it was in the hands of a polar bear, she suddenly lost interest and waved her hand, "Forget it, you can try to get in touch with the digital version of "The Independent". But don't get your hopes up too much."

Witherow was puzzled, "Why?"

"If I'm not mistaken, that Lebedev, probably from the KGB, can successfully control the mainstream British media. As long as he doesn't encounter a life-and-death crisis, I'm afraid it's impossible for him to sell the weapons in his hands."

Witherow didn't know much about these twists and turns, but he was not ignorant, so when Yang Cheng reminded him, he immediately realized that his idea was a bit out of the ordinary, no wonder he planned to buy the paper version of "The Independent" The other party behaved very happily during the time, cooperating with him as an idiot.

Thinking of this, a layer of anger appeared on Weatherrow's face, he cursed the Russian in a low voice, and then apologized, "Boss, this is my mistake."

Yang Cheng waved his hand, "It's nothing, there are thousands of media outlets in the UK, and they can always find their favorite acquisition targets. What's more, the current environment is not good, and life is almost difficult. Who will sleep with the glory of the past?"

After a word of reassurance, he turned to ask about the object of his funding. When Yang Cheng was not in the UK, Weatherrow and Recosta were basically connected. They can use each other. Recosta needs public opinion to build momentum, and Witherow was interested in Recosta's ZZ resources.

"How is Recosta?"

Witherow pondered for a moment and said, "I feel like he has found a new backer."

Yang Cheng's face darkened, he hated the feeling of betrayal, "Huh? Are you sure?"

Witherow was silent for a while, then slowly shook his head, "I'm not 100% sure."

"That proves that he has signs of betrayal." Yang Cheng said in a cold voice.

He once said that if he could send Recosta to the Lower Council, he could be kicked out again.

He hooked his fingers at Carson and made a smoking gesture. Carson understood it, and immediately took out the cigar. The movement of roasting the cigar was skillful and elegant.

He took the roasted cigar, took a puff, and slowly exhaled the smoke. The aroma of the cigar filled the whole office instantly, "Tell me in detail, what did he do?"

Without Yang Cheng's orders, Carson also toasted a cigar for Witherow, thanked him and said, "Originally we cooperated tacitly and each took what he needed, but in the past month, he has stopped talking to me about my phone calls." He paid attention to it, and there was even a situation where he didn’t answer the phone three times in a row, although he finally explained that he was in a meeting, but this reason was too weak.”

Yang Cheng nodded in agreement, and raised his hand to signal him to continue.

"And two weeks ago, I met him by chance at a party and found that he was very close to a nobleman. It was very pleasant to see them chatting."

"Huh? Nobility?"

Witherow immediately echoed, "Yes, the Bute family, which originated in Cardiff, is a Scottish aristocratic family closely related to the Stuart dynasty."

Yang Cheng was not very happy, so she found a lover who was neither rich nor handsome with his girlfriend behind his back. What does this mean? Does it mean that he is not even as good as a piece of trash?

Yes, although he doesn't know this family well, but in his impression, the Scottish nobles are almost dead, and the few remaining are lingering on their last legs. threaten?

Is this Recosta crazy? Everyone climbed up the tall branches, but he was lucky and rushed down.

Seeing Yang Cheng's expression, Weatherrow hurriedly said, "Boss, the Bout family has a very deep heritage and cannot be underestimated."

"As early as 250 years ago, after arriving in Cardiff, Lord Mountstuart, John, married a local noble daughter, and obtained a huge real estate interest and mining rights in southern Wales.

Their grandson, the second-generation Marquess of the Bute family, accumulated a lot of wealth in Cardiff's rich coal resources. He is a very adventurous person. Later, he took a risk and built the first dock in Cardiff. , This bet made Cardiff's coal exports flourish, and also made the Bute family earn a lot of money, laying the foundation for the Bute family's right to speak in Cardiff City.

After his death, his son John II, the third Marquess of Bute, became one of the wealthiest men on earth at the time. "

The genius remembers the address of this site in a second: Mobile version reading URL: