Chapter 1362 The Positions of the Major Newspapers

"How are the sales of newspapers recently?"

Compared with the United States, the living environment of traditional newspapers in Europe, especially the United Kingdom, is relatively better.

It seems a little unreasonable to say this, but compared with Europe, which developed hundreds of years earlier, Americans are more like nouveau riche, and their reading background is not as deep as that of Europe.

The reading habit of Europeans, especially the British, has been developed since childhood.

Although the rise of the Internet has greatly impacted traditional media, the British newspaper industry is still strong until now, all thanks to the long-term habit of reading newspapers formed by the British.

There are newspapers and people who read newspapers everywhere on the subway, on the train, in restaurants, bars, offices, homes, supermarkets, and on the street. If there were no newspapers, afternoon tea in Britain might not be so leisurely. After all, most people May not enjoy the time in a daze.

Now that there is a demand for reading newspapers, there is also a demand for the types of newspapers. There are thousands of newspapers in the UK, and the market came into being for the needs of readers.

The upper class has newspapers that the upper class loves to read, the middle class has newspapers that the middle class prefers, and the general public and people at the bottom have their own favorite newspapers. Some people say that as long as you read the newspapers that a British person is reading, you can probably know his class and social status. Although this sentence is a joke, it is also true. Qiqi's novels are first published on the Internet

British newspapers are mainly divided into serious newspapers, popular newspapers and gossip tabloids. Just by looking at the category names, you can understand what these newspapers focus on reporting.

It is easy to understand that the serious class mainly discusses ZZ topics, even though they advertise that they have nothing to do with any political party;

Popular newspapers not only talk about politics, but also cover a wide range of topics. They often talk about interesting and beneficial things, and are relatively moderate overall. This is also the most acceptable type of newspaper for the general public;

As for the gossip tabloids, it would be unfair to say that they are the one with the least moral sentiments or lofty ideals of the three newspapers, but they have the largest circulation.

This is also the reason why Yang Cheng almost brazenly poached the Sunday Times from Lao Mo. On the one hand, he wanted to build a position of public opinion for himself, and more importantly, he wanted to increase his social influence in the UK.

In England, if you don't have a newspaper in your hand, you are ashamed to hang out in high society! Qiqi's novels are first published on the Internet

However, with the recent melee between Ziyi and the "Brexit" referendum debate, the traditional British newspaper industry seems to have a second spring, and the sales of all newspapers have risen.

That's why Yang Cheng asked this question!

Witherow, of course, is overjoyed at the recent increase in sales. You must know that the "Sunday Times" is about to transform into a gossip tabloid under the hands of Lao Mo. Witherow felt that at that time the sky was dark, No sunlight.

Now that the daughter-in-law has become a mother-in-law, he also has the kind of turned serf to drive the singing away!

So he replied excitedly, "Last week's latest sales reached 910,000 copies, which is the peak after eavesdropping. As the discussion of hot topics deepens, it is expected to reach one million copies next month."

As a weekly newspaper, the Sunday Times is naturally compared with the Daily Mail, which has a daily circulation of more than one million, but the weekly newspaper also has the benefits of a weekly newspaper, with more content, more layouts, and more space For the uncrowned kings to use the power of the pen.

Yang Cheng nodded in satisfaction, "Where are our opponents?"

Witherow signaled Yang Cheng to go to a place with few people, and not to talk about competitors in front of the employees. Whether it is good or bad, it will not sound good to spread.

"Recently, the major British media have been the main force in the debate. At this critical moment, the media that have the right to speak are also doing their best to win as many votes as possible for their respective positions.

The latest poll results show that the strength of the two camps is very close, presenting a 50/50 stalemate.

Therefore, sales are also rising steadily, and each company has almost pulled out the bottom of the box, just to overwhelm each other. Readers are also happy to watch the excitement, even if they are not interested in this topic,

I will also buy several newspapers to watch the battles of various companies, but at present, the situation is developing towards 'Brexit', and the top three newspapers in terms of sales are frantically encouraging voters to vote for 'Brexit'. "

Yang Cheng's expression became serious, "I read the "Daily Mail" this morning. The headline was: If you believe in Britain, vote to leave."

This means that as a newspaper with the top two circulation in the UK and sales of more than 1.5 million copies, its position is not generally firm!

We must know that the influence of "Daily Mail" is not only reflected offline, but also has more than one million fixed consumer groups in the online app.

Not only it, but even the "Daily Mail"'s old rival "The Sun" is also in the same camp as it on the issue of "Brexit", which was unimaginable before.

As a British tabloid famous for novelty hunting and hype news, it is good at sensationalism, and its readers are mainly middle and lower class people in society, ranking first in the circulation of British newspapers for a long time.

In addition, the sister publication of "The Sun" and the third-selling "Sun" Sunday edition in the UK also stand on the same position, which covers almost 50% of the British public. The media is subtly instilling itself into readers will, and so far appears to be successful.

Those who support 'Brexit' naturally have the Remain camp, and the main force of this camp is mainly high-end serious newspapers!

Moreover, these very well-known media have a particularly firm stance, using more aggressive terms, such as the Guardian, the Financial Times, The Economist, the London Evening Standard and the Daily Mirror, among others.

Compared with the "Sun", although the newspaper's circulation is relatively small, the online reading volume of "The Guardian" is not inferior.

It is synonymous with serious, credible and independent journalism, positioned at the high end of the market, and read mainly by politicians, white-collar workers and intellectuals.

"Keep connected and inclusive, not angry and isolated." The Guardian urged British citizens to stay in concise and powerful language.

High-end media believe that the vote to leave the European Union will become the grave of the British government and economy and continue to cause harm, and they are also telling readers about the possible harm.

In fact, the performance of the major media in the UK reflects the deep divisions in the UK as a whole. Even publications under the same group hold different positions.

Just like the sister publication of "Daily Mail", the "Mail on Sunday" is firmly on the opposite side of the sister newspaper!

In short, the British public opinion field is in chaos, and the major media are also taking advantage of this melee, looking for increases in circulation and advertising revenue.

In the final analysis, all of this is for profit. If you know what the people want to read, the newspaper will provide what you want. Otherwise, who will pay for the increasingly high printing costs?

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