Chapter 752 Coming for Profit

I don’t know when the news was leaked. In the past few days, there have been rumors in the Xiangjiang film world and even the entire entertainment industry that Yin Jun’s Qilin Film Company is going to produce a grand opening drama.

It is normal for a film company to start a movie and make a movie to get a good omen. Usually the investment will be higher and the gimmick will be bigger.

However, including the opening of Jiahe, none can compare with the opening of Qilin Movies today.

the reason is simple.

Because the legendary drama was directed by Yin Jun himself.

Since his debut in the entertainment industry, Yin Jun's most common identity is that of a screenwriter, a talented screenwriter.

Everyone wanted to get Yin Jun's script, and they kept offering sky-high prices for it.

Prices range from 1 million to 10 million, or even 30 million, which is really crazy.

Yin Jun's title as the number one screenwriter in Hong Kong and even Asia has long been recognized.

Many people in Hong Kong even believe that Yin Jun is the world's number one screenwriter, and no one else is enough, not even his good friend George Lucas.

But many people will never forget that after Yin Jun wrote his first supernatural drama "Bao Qingtian", he wrote and directed another drama - "Wulin Gaiden"!

"Wulin Gaiden" may not have so much connotation, and it is not as sensational as "Bao Qingtian", "Chu Liuxiang", "Shanghai Beach", "Huo Yuanjia" and other super dramas, but it is the only one that can compete with "Bao Qingtian" is a TV series that is replayed every year on various TV stations throughout Asia during their spare time.

Especially during the winter and summer vacations, as long as students are on vacation, the ratings of "Wulin Gaiden" will be very high, higher than some new TV series that have just been aired, leaving the executives of those TV stations very speechless.

Movies and TV series that can be watched a second time are excellent works, let alone played over and over again.

If Yin Jun's wealth hadn't continued to skyrocket in the past two years, someone would have asked Yin Jun to help film a TV series.

Now, Yin Jun jumped out on his own and "told" everyone that he was going to shoot a pioneering film for his film company. This made everyone have their own thoughts and expectations.

Yin Jun is hard to find, and people without sufficient status don't have the guts to look for Yin Jun.

But Yu Zheng, the general manager of Kirin Film Company, has no such scruples. Not only has her office phone been blocked, but the pager she just started using has also been blocked, with more than 80 numbers leaving messages. .

It's not just the entertainment industry bosses who are looking for her, and it's not just the entertainment industry bosses in Xiangjiang, but also from Japan, South Korea, Taiwan, and Singapore.

And many people who are not in the entertainment industry, such as fund investment company managers, savings and loan companies, department store industry bosses, factory service industry bosses, etc., actually called me to see if there were any opportunities for cooperation.

In order to make money, they don't care whether they are in this industry or not, as long as they can squeeze in.

After all, since Yin Jun's debut, every movie he has made has made money, big and small, but he has not lost money.

Anyone who can cooperate with Yin Jun will end up making money.

"Police Academy" was released two months ago. In less than half a year, Qilin Culture, Golden Harvest and Shaw Brothers Movies each earned about 70 million, which is directly equivalent to the pure profit that other film companies have never earned in their entire lives. Profit!

At the same time, Yin Jun also has good taste.

The most famous one is the last "Raiders of the Lost Ark". Zou Wenhuai happened to catch the opportunity and resolutely invested 5 million US dollars with Yin Jun. As a result, he made almost 100 million Hong Kong dollars and came back. He was really smiling from ear to ear. ,

This time, Yin Jun wrote the script by himself and made the first Kirin movie. It is definitely an excellent production. ——With a character like Yin Jun, how could he start with an ordinary film?

As long as you can invest some money and earn 200% in about half a year, there will be no problem at all!

It's a pity that whether high-level people approached Yin Jun directly or others approached Yu Zheng, the answer they received was no.

This new film is the first work of Qilin Film Company. There is no reason to invest with others, not to mention that Yin Jun is never short of money.

The reason for not being short of money is very powerful, but it also leaves people speechless.

It would be a big joke if a super rich man like Yin Jun, who controls the two cornucopias of "Qilin Weekly" and Transformers toys, is short of money.

But some people still don't give up, thinking about using theaters, helping with distribution, etc., to get into the investment circle of Yin Jun's new film.

However, Yu Zheng still resolutely refused. Frankly speaking, if anyone does not agree to let Yin Jun's new film be released, then there will be no chance of cooperation in the future. Anyway, you are not the only theater operator.

This point really stumps many people.

How can ordinary people dare to threaten theater operators like this? If I get angry, I won't show it to you. There are plenty of movies anyway!

But not Yin Jun. You can make money by playing his films. Who would be willing to push the money outside? Not to mention that all of them have competitors. You are stupid, but they are not stupid!

Take Xiangjiang for example.

Even if the three major theater chains, Golden Harvest, Shaw Brothers and Golden Princess, refuse to release Yin Jun's new film, with the strong reputation of Yin Jun's script, he can organize a temporary theater chain with more than 30 theaters on his own.

It's impossible to invest in it, but that doesn't mean that some smart people don't have other ideas.

Especially with Yu Zheng constantly releasing news and newspapers constantly hyping it up.

"The investment in Yin Jun's new film is as high as HK$100 million!"

"Hollywood's second largest special effects company under the Kirin Group - Digital Field, has assembled elite manpower to be responsible for special effects production. It is said that this will be an unprecedented special effects experience and will be the world's leading!"

"Rising actress Zhong Chuhong has joined! The reporter photographed that she has begun receiving professional training and looks very thin!"

"Eddie Murphy, who is very popular because of "Police Academy", plays a major supporting role!"

"The male lead is said to be a newcomer, but he was recognized by Yin Jun and appointed him to star!"

"It is said that Qilin Film Company is already negotiating with the MTR Corporation. It is said that there is an extremely popular scene and a subway car may be used as a gimmick!"

"Kai Tak Airport declares that in principle it does not agree with Qilin Film Company's filming of dangerous scenes at the airport. This will have an impact on the airport's operations!"

"..."

When these news came out, not to mention the relevant people, even ordinary people were attracted.

Damn it!

An investment of 100 million Hong Kong dollars, and it’s real money!

It also involves blowing up subway cars and blowing up airports?

This is a must-see!

Okay.

That's it, the movie hasn't even started filming yet, and people are paying so much attention to it.

Some advertisers finally couldn't help it and came directly to the door.

They are smart people who know when advertising is most cost-effective.

The first person to come to our door was Mercedes-Benz, the world's largest luxury car brand. This German car company began sponsoring American and European movies as early as 30 years ago so that it could get good results in them. publicity.

Their most recent collaboration with Yin Jun was "Raiders of the Lost Ark", in which they sponsored US$1 million, but it was all squandered by Spielberg and not included in the profits.

Now the president of their Asia region heard that Yin Jun was going to make a movie, and there were scenes of cars in it. He immediately called Yu Zheng and offered to let Yin Jun pay 2 million Hong Kong dollars in cash and provide all the cars. In Jun's movies, all the vehicles that are required to appear in the camera are Mercedes-Benz.

Yu Zheng was a little surprised when he heard this request for sponsorship.

After all, for a company as powerful as Mercedes-Benz, although advertising costs a lot of money, it is unique that they are willing to spend so much money on advertising for a Hong Kong movie.

But when I thought about it, I realized that they valued Yin Jun's influence and sold it to Yin Jun in advance.

If it succeeds, there will be more opportunities for everyone to cooperate in the future. Even if it doesn't succeed, it will be easy for them to join in Yin Jun's good movies in the future.

As soon as Yu Zheng told Yin Jun, Yin Jun agreed.

For a commercial film, there is nothing to be fussy about where advertising can be done without affecting the specific production and expression. This will not only achieve a win-win situation, but also greatly reduce the cost of the film.

When Yin Jun agreed to the reply, Yu Zheng immediately invited reporters from Kylin TV and "Kilin Daily" to report on the cooperation between Kirin Film Company and Mercedes-Benz.

As Yu Zheng knows, there were very few sponsorships for Xiangjiang movies in the past. Even if there were, most of them were mainly in-kind sponsorships, which did not involve money at all, and even if they were in kind, the prices would not be expensive. Where to go.

Unlike this time, Mercedes-Benz will not only bring out dozens of cars, which may also include sports cars, but also take out 2 million in real money as sponsorship!

This is the first time Hong Kong Film has sponsored advertising!

My colleagues in the film industry in Hong Kong are filled with envy and jealousy.

Only a movie produced by Yin Jun himself can have such big brands rushing to advertise!

With Mercedes-Benz taking the lead, some other manufacturers have also called to see if there is room for their own products to be included.

To others, it must be how many people want to advertise, but I must take it all without saying a word, because it is all money!

But at Yin Jun's signal, Yu Zheng said to the reporter in a carefree manner, "Jun Shao's movies only make the best, so the advertising products we cooperate with must also be the best, so that they can match .We are not short of money and don’t care about money.”

After hearing this, the president of Mercedes-Benz Asia made a special phone call to Yu Zheng to express his appreciation and support.

It sounds a little strange.

After what Yu Zheng said came out, although many small and medium-sized brands retreated, more big brands came forward.

Among them are Chanel, Louis Vuitton, Rolex and other top brands, all of which have proposed to cooperate with Yin Jun's new movie.

They value not only Yin Jun as a person, but also the entire Southeast Asian market that Yin Jun represents.

Because even though Yin Jun's movies may not be popular in Europe and the United States, they are definitely dominant in Southeast Asia.

What's more, for a super-large production like 100 million Hong Kong dollars, with Yin Jun's caution, this money is definitely not a waste of money, but really requires that much money to produce.

In this way, their products are equivalent to being exposed in front of two to three hundred million people. Compared with the advertising fee of one to two million, such an opportunity to be exposed is much more cost-effective!

That is to say, Yin Jun is unwilling to accept their advertising, otherwise even the director and creative director would dare to shoot it with their 20 million advertising budget.

Yu Zheng did some calculations and found out that taking into account the various products they provided, plus financial sponsorship, the crew of "Speed ​​of Life and Death" could save at least 20 million in costs!

20% of the cost of the film has been canceled before production of the movie has even started. This is really a good start!