Chapter 739 Young Master Pan Is Proud and Proud

Three days before Christmas, the advertising space of "Qilin Daily", which has recently become in short supply, once again welcomed the wealthy.

An entire newspaper, with four pages, was occupied by one advertiser.

There are four pages, each with only one large color picture, either of exquisite Rolex or Patek Philippe watches, or diamond rings or jade jewelry.

Accompanying these exquisite pictures is a promising advertising slogan and a larger store name.

"It doesn't matter if it lasts forever, it only matters what you once had."

"Desson Watch and Jewelry Store."

Women are inherently incapable of resisting shiny things.

Coupled with such a beautiful slogan that makes people cry, they immediately became excited and wanted to rush to Desheng Watch and Jewelry Store to see what kind of store could match such a perfect watch. Advertising words.

Unfortunately, the advertisement page on the first day did not include the specific address of Desheng Watch and Jewelry Store.

Neither did the next day.

It wasn't until Christmas Eve that the address was marked at the bottom of the page.

"The Landmark Plaza in Central, No. xx on the ground floor, is opening today. Please come and appreciate it."

The so-called underground floor in Xiangjiang means the first floor in our mainland.

After seeing the news, many wives and ladies from wealthy families hurried over in cars.

For a watch and jewelry store that advertises so well, the products on display must be the best, right?

In recent days, this matter has been highly hyped among their circle of friends.

Everyone wants to buy some unique pieces of jewelry or watches and wear them for others to see.

When the wealth reaches the level of their family, whether it is expensive or not is secondary. The most important thing is to have class and taste.

When these famous ladies rushed over, it was only 9 o'clock in the morning, but there were already many people standing at the door, both men and women.

Pan Disheng really spent a lot of money to make his boutique watch and jewelry store an instant hit.

He rented a large two-story shop with a total area of ​​2,200 square feet facing the square on the side. It was magnificently decorated with golden tones, so that you can see the luxurious luxury from the outside.

"What's wrong? Isn't the door open yet?" A younger lady, seeing a friend of hers standing at the door, hurriedly stepped forward and asked.

"No, the door opened just now, but they only let thirty people in at a time. They said they were afraid that too many people would affect the shopping atmosphere." The friend spread his hands helplessly, "There is no limit on their shopping time, only one person can come out. Only then can the new one come in."

"Is it so exaggerated?" Miss Qianjin hesitated. She had waited too long. She was a wealthy woman from a famous family, queuing up like ordinary people. What was that like?

"Don't be anxious, they have already gone to prepare and will come to issue the number plates later. Then..." Another middle-aged woman pointed to the side and said: "Did you see the people moving big umbrellas, tables and chairs? ? They prepared it for this shop, and they will bring coffee and snacks later. I heard that they are all from high-end snack shops inside, not the kind that sell outside for one yuan a cup or a handful for one yuan!"

"It's good to have a place to wait." Miss Qianjin stamped her foot, "Forget it, I've already come, how can I leave empty-handed? I'll line up too!"

When she turned around, she was shocked to find that there were more than a dozen people in the queue that had just been about twenty people. She was so frightened that she ran to the end of the queue.

People are constantly going out and people are constantly coming in.

In this area on the side of the square, there are more than a dozen tables with umbrellas, but none of them are empty.

Many people could only stand and chat in groups because they really didn't have a place.

Until nine o'clock in the evening, when Desheng Watch and Jewelry Store closed, there were still many people lingering outside, regretting that they could not queue up today.

Pan Disheng returned to the Pan family villa in Taipingshan. It was almost 10 o'clock in the evening.

When he returned home, he discovered that the lights were still on in the hall. When he went in, he saw that his father and mother, who should have rested long ago, as well as his second wife and his younger brother Pan Dihua, were all waiting for him.

"Hey, our big entrepreneur is back!" Seeing him come in, the second wife smiled, "How's it going? Our family spent a total of 1 million US dollars to build the store, which cost the master decades of credit. The high-end store, business must be very good today, right? It must be almost full, right? Does the turnover exceed 1 million? "

When Pan's mother heard this, she looked at her son nervously.

Pan Desheng originally borrowed 1 million US dollars from his father to build a Desheng watch and jewelry store, but since he wanted to buy advertising words from Yin Jun, he bought the advertising words and felt that a small scale would be too wasteful, so he urgently asked Yin Jun for advertising words. My mother borrowed 1 million U.S. dollars of private money, totaling 2 million U.S. dollars, to build this store.

In this way, Pan's mother knew that her son still owed a lot of money outside, and even used a lot of her husband's favor to borrow a lot of valuable jewelry and watches on credit with the Pan family as a guarantee. Sell ​​it to him.

If such a big move fails, my own money doesn't matter, but losing so much money and so many favors from my husband will make her husband furious!

Coupled with the fact that there is a second family and a family watching here, it becomes even more troublesome.

The second wife and Pan Dihua were naturally jealous all the time.

Pan Disheng has been favored by Pan Jingxi since he was a child. He gives priority to everything and uses the best of everything.

Relatively speaking, Pan Dihua, whose qualifications are somewhat average, received limited attention.

Especially this time, Pan Jingxi actually gave Pan Disheng 1 million US dollars to start a career, which made the second wife and Pan Dihua jealous.

Although the Pan family is relatively wealthy, with total assets of 40 to 50 million yuan, and an annual profit of more than 2 to 3 million yuan, their expenses are also very high, and they don’t have much money at all. Most of them have They are all family properties purchased in the early years.

He gave Pan Desheng 1 million US dollars in one breath. Although it was said to be a loan, can the money lent by a father to his son be considered a loan?

If he loses money, will Pan Jingxi take his son to court and ask him to pay back the money?

Pan Disheng was relaxed and had no responsibility for the loss, but half of the 1 million US dollars should have belonged to Pan Dihua!

If he continues to struggle like this, I really don't know what kind of wealth Pan Dihua will get.

So the second wife had already made up her mind. Today she must try hard to save Pan Disheng's face. The best result would be to make him angry and lose points, and then her son would get 500,000 US dollars to start a business, or directly Taking over a watch shop. Anyway, the master owns two watch shops. Isn't it natural to leave one to the second son to take care of in advance?

Pan Dihua was also very nervous. He was not very talented, but seeing that his elder brother could start a business, but he could only work part-time, he felt very unbalanced and felt that he should also get support and start a business. look.

In contrast, Pan Jingxi was much calmer. She just looked at him and motioned for him to answer the second wife's question.

"Haha, Mom, you praise me too much. I am not a big entrepreneur. I have just started." Pan Disheng sat on the sofa beside him, loosened his tie, and said lazily: "Do it. After preparing for so long, I really feel that running a business is not easy. It is really amazing that my father can go from poverty to today."

Pan Jingxi smiled when he heard this.

The eldest son has always been very smart and likes to think about things. This is the main reason why he values ​​his eldest son.

But he was worried that his eldest son was too smart and did not like to be down-to-earth in doing things. Therefore, after his son graduated from college, he forced him to study in a Swiss watch shop for a period of time.

Pan Disheng came back, inspected the market for a while, and then asked him to borrow 1 million US dollars. Pan Jingxi didn't want to give it at first, but his son seriously made a plan and wrote an IOU. In order not to dampen his son's enthusiasm, he still borrowed.

After all, my son is not a playboy. If he loses money in business, teaching him a lesson will be more beneficial to his future.

Pan Jingxi also knew about the eldest wife giving money to Pan Desheng, but he didn't say anything and just wanted to see what Pan Desheng did.

Now it seems that even if he did not succeed, with this mentality and this kind of understanding, he has already made great progress.

The second wife was not satisfied with Pan Desheng's answer, "Young master, how is your opening today? You can tell me!"

Pan Disheng smiled, turned to the servant and said, "Bring me a bowl of bird's nest."

Seeing that Pan Desheng ignored her, the second wife wanted to get angry, but Pan Dihua spoke at this time, "Mom, don't force the eldest brother to say it. If he doesn't say it, it must be that the situation is not good... This is also No wonder, I have told my eldest brother a long time ago that the best watch shop model in Hong Kong is still my father's, with high, high and low-end products.

Mainly relying on a down-to-earth attitude, serious service level, and the best after-sales service, only in this way can we slowly build a good watch shop. When my eldest brother wanted to open this famous brand watch and jewelry store, I asked many experts in the industry. They all asked me to advise my eldest brother not to be so ambitious at the beginning, otherwise it would be easy to lose my father's hard-earned money. All lost. "

"So, sir, I think it's better to be more cautious." The second wife turned to Pan Jingxi and said, "Look, Ah Hua is not young anymore. He can definitely end his part-time job and start studying management. , isn’t it? It’s not like you don’t know this child. Although he is not as smart as Desheng, he is hard-working, down-to-earth and hard-working, much like you, sir, when you were young.”

Faced with the repeated pressure from the second wife and his brother, Pan Disheng did not get angry, and did not even respond to the second wife's obvious words of wanting to compete for power.

Mother Pan couldn't help it anymore, "Son, how are you today? You tell me!"

At this time, the servant had brought the bird's nest that was warm in the kitchen. Pan Disheng took a bite first and then said to Pan's mother with a smile, "Okay, very good!"

The second wife and Pan Dihua were stunned. Before they could ask questions, Pan Jingxi asked with interest: "What do you mean by good or very good?"

"Dad, here are today's turnover statistics and specific sales data." Pan Disheng took out a rolled paper from his pocket and handed it to Pan Jingxi.

Pan Jingxi took it and took a look, his eyes widened: "Impossible!!"

The second wife was startled and hurriedly came over, screaming: "13.58 million? You are lying! There must be a limit to lying, right!?"

Pan Disheng did not respond to her, but slowly ate the bird's nest.

Pan Jingxi calmed down and began to read the agreement document given by Pan Desheng seriously.

These documents were all typed out from electronic printers. They were arranged in very neat rows, with detailed time and items sold. At first glance, they did not look like fraud.

Looking carefully, Pan Jingxi found that from 9:20 in the morning to 8:30 in the evening, basically every few minutes, there was a business transaction, and they were not bargains, which made him very emotional.

"How did you do it?" Pan Jingxi asked his son.

"The first is that the advertising slogan I paid a lot of money to ask Mr. Jun to write has played a big role." Pan Desheng said, "The group of rich kids and rich ladies all thought they could come up with such an advertising slogan. A watch and jewelry store will definitely be able to sell very good things. Then there is the boutique route that I take. Whether it is decoration, furnishings, services or the goods themselves, they are all of the highest quality. I let them come to my watch and jewelry store. Shop, you can enjoy unique treatment.

I have long said that there are many rich people in Xiangjiang now. They need some brand-name products to show their wealth, stand out from others, and become more popular in the social circle. Dad, take a look at the second statistical table here. There are 39 people who have purchased more than 100,000 yuan in watches and jewelry. One of them, a rich lady, even bought a Laokeng jade necklace worth more than 800,000 yuan, which was very generous! "

"Well." Pan Jingxi looked at his son and smiled, "Today is still good, but this is also a business. Whether it can be maintained depends on the future! I hope that in one month, one year, three years, you can Come and tell me so confidently!”

"Don't worry, Dad, I will try my best to do better!" Pan Disheng said seriously, "I will follow your example, continue to work hard, and seriously carry forward the cause of our Pan family!"

"good!"

Pan Jingxi laughed happily, her eyes filled with relief.

Mother Pan on the side was also smiling from ear to ear.

Only the second wife and Pan Dihua looked extremely embarrassed and ugly.

The two father and son did not exist at all, and Pan Desheng ignored them from beginning to end, as if they were nothing.

But Pan Desheng is now in business and has achieved a great situation that even Pan Jingxi has not achieved. Even if the two of them are dissatisfied, what can they do?

In this world, winners are the most popular!