Chapter 1538 The Expected Change

Of course, Nu Bijian did not directly agree to Yin Jun. He needed time to consider and weigh the pros and cons before making the final decision.

But as long as he still has the desire to make a comeback, he will definitely choose Yin Jun's Qilin Group.

Because this is his only chance.

In Disney's previous life, when Yin Jun traveled through time, there were a total of six theme parks around the world.

Two are in the United States, one in Europe is in France, one in Japan, one in Xiangjiang, and one in Shanghai.

Among them, the most profitable ones are in Japan, but basically all the profits are taken away by the Japanese.

Shanghai's profits are good, but this is because China was too weak during negotiations and gave away too many benefits. It was China that suffered huge losses in the past few years. The US headquarters has been making money since it opened.

Xiangjiang is not bad, mainly because the profit distribution requirements are high. The operators of Xiangjiang are usually the ones who lose money, but the losses are not large, and they have already started to make small profits in 2020.

The two directly operated parks in the United States can barely maintain a balance of payments and make a small profit.

The worst thing is this company in France, which suffers huge losses every year. The key is that it is operated by Disney itself, and no one can be found to share the risks.

The reason is that Disney chose the wrong place and had problems with its business attitude and philosophy.

Which country in Europe would you say has the longest history?

It must be France!

Any country with a long history must be very narcissistic and proud, and cannot tolerate others saying that their country's culture is not good.

France is one of the best. The key is that the people still have money and the economy is developed, so this is even more true.

Well, to put it simply, it is xenophobic.

They especially hate the upstarts in the United States who have high self-esteem. They feel that they have no quality at all and are not as good as John Bull next door.

This kind of contempt is also reflected in the various confrontations between the European Union and the United States.

In any matter where the EU and the United States confront each other, France must be involved, and it must be the vanguard.

For example, in 2018, the youngest president in French history visited the United States. The Senate in the United States directly attacked the United States and Trump, which made the American people extremely embarrassed, and then had to smile. applaud.

Not even the so-called Iron Lady of Germany could do this, nor the crazy Italian football prime minister, but this gentle young man did it.

Because he is French, he has never been afraid of Americans.

How do you think a country like this feels when it encounters Disney's arrogant entry and wants to buy 2,000 hectares of farmland at a low price for commercial use?

Coupled with Disney's arrogant attitude, no regard for the emotions of the French, and the fact that it makes the French tired of everything in terms of employment, management, etc., it is surprising that this Disneyland can be run well.

Then, Disney's success in Japan was because they caught up with Japan's economic boom at the end of the 1980s, which really promoted the consumption of wealthy Japanese people.

But Europe happened to experience a round of economic recession in the 1980s.

Factories in developed countries in Western Europe have relocated to Asia where labor costs are cheaper, causing a large number of workers to lose their jobs. As a result, the country's financial economy has declined and consumption capacity has naturally declined.

Therefore, Disneyland Paris, France, which opened in 1992, happened to catch up with this stage of economic recession.

This resulted in Disney's ambitious attempt to attract people from all over Europe to visit, but in the end it had to swallow the bitter fruit of 20 consecutive years of losses.

By 2020, although Disney is so powerful, the loan amount they borrowed from the French Bank for the construction and operation of Disneyland France has not yet been repaid - anyway, they will slowly pay it back after making a profit, and they will be a bit broken. feeling.

In fact, for now, the first Disneyland in continental Europe should actually belong to France.

Because France had already obtained the right to settle the Disney project in 1972, it was just that they had not started approving the land purchase. They had been delaying on the grounds that "the public's hostility was too serious", which had long aroused strong dissatisfaction from Disney. .

Yin Jun has already read the savings clause. If Disney unilaterally breaches the contract, it will need to compensate US$1 billion, which is a very high number.

It is because of this that during subsequent negotiations with Disney in Japan, the liquidated damages were as low as US$800 million.

Although what Yin Jun did in Japan frightened the Japanese, they still went their own way in Paris and didn't worry at all that Disney would do the same to them.

France and Japan are not on the same level. Americans dare to do this to the Japanese, but they dare not do this to us - this is the idea of ​​the proud Gallic rooster.

The current US$1 billion is indeed a problem for Kirin Group.

First of all, the debt is 6 billion U.S. dollars. Although Japan can still lend money, and even Koreans actively want to lend money to Yin Jun, Yin Jun is not that interested in increasing the debt ratio.

But Yin Jun, who comes from the future, also has some tricks of his own.

For example, when it comes to negotiating a breach of contract, France is also at fault. They delayed for too long and seriously delayed the progress, so that they have not yet broken ground. This must be responsible.

If Disney insists on going to court with them, such a huge lawsuit may not be resolved in three to five years.

With such a buffer time of three to five years, Yin Jun will naturally have enough money to terminate the contract.

Besides, the money may not come from Yin Jun.

If Germany wants to grab this paradise, doesn't it have to pay a price?

I don’t want you to provide 1 billion US dollars, but you can give me a preferential loan with the lowest interest rate. Is that okay?

I can use the proceeds from Disneyland Germany to repay it, or let you take some shares, that’s fine too!

Having said so much, it is actually Yin Jun’s thoughts on Disney’s foreign strategies.

This is also the reason why Yin Jun arranged Disney’s second overseas park in Germany in this life.

Germany is the only country in Europe that will maintain healthy development in the next 40 years.

Not only because the Chinese market has given them a lot of profits, but also because the Germans are rigorous in running companies, allowing them to basically make money all over the world.

The German people are also very wealthy and are very willing to spend on pleasure - you can see this from their annual sales of beer and sausages.

Moreover, the terrain of Germany is also very good. It is located in the middle of Western Europe and is surrounded by wealthy countries. It is also relatively convenient to come to Germany.

Convenient transportation is a prerequisite for the development and growth of the park.

The disadvantage of Hong Kong Disneyland is that Hong Kong is too small and the transportation is too inconvenient.

If we install it in our Guangdong Province, we will definitely start making profits in five years, and we will make more money every year.

Of course, Yin Jun didn't have the slightest fondness for the Germans. When he put down his chopsticks and cursed, he was referring to these bastards.

The Germans are the ones in Europe who claim to drive out all Chinese companies.

But the problem is that the most profitable people in China happen to be you Germans!

Well, you hate me so much, but I am here to make money from you, consume your people’s financial and material resources, and make money from you to help the development of mainland China. Isn’t it wonderful?

It's not that Yin Jun hasn't considered the UK, but the UK is far away from the European continent. Everyone has to fly to your place. Unlike France and Germany, you can just drive there, so the increased cost will definitely make it more expensive. Disneyland's revenue is down.

Besides, Britain's economy has never been very good. It has always been at the bottom among the three major powers, Britain, France and Germany. This still needs to be taken into consideration.

When working on Disneyland in Germany, Yin Jun was also prepared to learn a lesson: Don’t be foolish enough to build something so big.

A large part of the 2,000-hectare Disneyland in France is wasted, and even the hotel occupancy rate has never been higher than 70%.

It sounds like Disney is out of their mind.

They bought so much land because they wanted to build incidental real estate in France, including building high-end office buildings and residential areas around Disneyland... You can think of all these, it's really sick of your brain.

But in the end, these plans were shelved, and so much previous investment was wasted.

The most successful Japanese Disneyland is only 201 hectares in area, and then a little expansion every year, up to 500 hectares, is enough to cover all expenses.

For example, the 12,000-hectare Disney Ultimate Park in Orlando will be fine as long as Americans are happy. Anyway, it is absolutely impossible to have a Disney of this size overseas.

The first phase of Shanghai Disneyland in China is only about 300 hectares, and the maximum area is expected to be 800 hectares. This is also an improvement influenced by the lessons of French Disneyland.

Therefore, Yin Jun plans to buy only 500 hectares of land in Disneyland in Germany, and the first installment of 200 hectares is enough.

If it is too big at the beginning, how should we arrange the future Jurassic Park projects, Pirates of the Caribbean projects, Harry Potter projects, Spider-Man projects, Marvel hero-themed projects... these?

The reason why Disney in Japan can make so much money has a lot to do with the fact that they expand every year and come up with new projects every once in a while.

Don't underestimate the opening of Disneyland. In fact, it is a very tedious and time-consuming process.

Before Yin Jun wanted to recruit Michael Eisner, half of the reason was because he wanted him to develop the Disneyland project.

Now that I have found Niu Bijian, who also has rich career experience and real estate experience, it should not be a bad idea.

When the British did business with the Germans, they basically never suffered losses.

Not to mention that Niu Bijian has worked in Xiangjiang for many years and has been influenced by the cunning business atmosphere of Xiangjiang for so many years. He will definitely not suffer when dealing with those old-fashioned and underdeveloped Germans.

Building a Disney requires a lot of investment.

On the one hand, Yin Jun is looking forward to getting a loan in Germany, but on the other hand, he also needs to make some preparations.

Disney invested a total of 5 billion US dollars in French Disney in the previous life, half of which was wasted. Now the area of ​​German Disney prepared by Yin Jun is only 40% of that of France. Basically, 2 billion is enough.

Moreover, the 2 billion was not invested all at once, but was paid in installments over at least three years of construction.

If you include the approximately 40% shares that German companies may hold, in fact Yin Jun only has to give 1.2 billion US dollars.

After adding 1 billion in liquidated damages, it is only 2.2 billion US dollars.

If in three years' time, Kirin mobile phones are still not selling like hotcakes around the world and earning more than 1 billion US dollars every year, Yin Jun will really have wasted his time travel.

Once the mobile phone industry develops by leaps and bounds, you only have to look at Nokia and Motorola to see how great the achievements will be.

These two companies were among the top ten largest companies in the world from the 1990s to 2010.

Not to mention that it is only the 1980s, and Kirin Communications, which has long been lagging behind the two major companies, has taken a big step forward.

The initial monopoly and continuous technological leadership will definitely make a lot of money!

Just 2.2 billion US dollars, sprinkle it with water!

…

(Please subscribe! There seems to be no website that recommends entertainment books? I have to rely on the old man!!)