Chapter 115 Crowded Newspaper Industry (Sixth!)

Yin Jun has a little more entertainment these two days.

When he came out from Aunt Zhang's side, he didn't go back to his house, but went directly to an apartment next to him.

This evening, Zhou Yuping, Zhou Haimei's father, invited him to Yin Jun's house in person after he was discharged from the hospital yesterday, and insisted on inviting him to a meal.

Everyone said that if you don't go out to eat, you will have a light meal at home. Naturally, Yin Jun has no way to refuse.

In addition, Zhou Yuping is Zhou Haimei's father, so Yin Jun is naturally happy to have a good relationship.

If the relationship is a good friend, Zhou Yuping will always be reassured when he kidnaps his daughter for filming in the future.

It was school days in two days. Zhou Haimei seemed to be busy sorting out her things. When Yin Jun came over, she waited for a while before coming out.

She was just wearing a small floral dress and looked slim, much prettier than Wen Bixia, who foolishly said she was going to marry her just now.

This girl is half a year younger than Wen Bixia.

Adequate nutrition and proper exercise have made Zhou Haimei's development much better than Wen Bixia.

To say that Wen Bixia is really beautiful by nature, in such an environment, even at the age of twelve or thirteen, such an ugly duckling can make her look so beautiful in the end. God really takes good care of her.

Perhaps because she is not familiar with Yin Jun, Zhou Haimei doesn't speak much, but judging from her actions and words, she still likes to be intimate with Yin Jun.

Although the young man was only 16 years old in this life, he was not short, he was already 165 cm tall, and he was handsome and handsome. Although he was not as handsome and handsome as Zhang Guorong, it was not bad for ordinary people.

The key is that Yin Jun has a sense of closeness. When Zhou Haimei was lonely and helpless, Yin Jun calmly and stably helped her take care of Zhou Yuping, and took her to complete the hospitalization procedures, etc. This is in Zhou Haimei's heart. The thought of "Brother is very powerful and I rely on" is implanted.

This is the same thought in Qiu Shuzhen's mind when Yin Jun helped Qiu Shuzhen who was almost falling, and then let her ride on his head to find Daddy and Mommy.

Zhou Yuping's wife, Zhu Cuixiang, Xu Xian's wife, was cooking in it. When she saw Yin Jun coming, she came out to say hello. She was very grateful to Yin Jun for saving her husband, and then went to the kitchen to work again.

In just a few short sentences, Yin Jun could see that Zhu Cuixiang, who looked a little ordinary, was definitely not a woman with deep scheming, but rather unpretentious, just an ordinary housewife.

As for why Zhou Haimei doesn't like her, I'm afraid this is the difference between a real mother and a stepmother.

But Yin Jun won't intervene in other people's housework.

At the dinner table, Yin Jun briefly said a few words to Zhu Cuixiang. Her knowledge is not bad, and she should have received a good education, but perhaps because of her average appearance, she also doesn't talk much.

But Zhu Cuixiang's fried dishes taste really good, not as bland as the local products in Xiangjiang, but some of the spicy taste of the two lakes.

After drinking a few glasses of beer, Zhou Yuping's conversation became stronger. As he talked, he chatted with Yin Jun about the printing and newspaper industry where he worked.

Yin Jun himself is in the newspaper industry. Although he is the editor-in-chief of an unpopular magazine with a small circulation, he is a family with the printing industry, so he knows a lot, but at this time he is not good at showing it, so he just Listen quietly, listen to see what is the difference between the printing and newspaper industry of Xiangjiang now and later generations.

In the era when Yin Jun lived in later generations, the simple procedures and low cost of running a magazine and newspaper in Hong Kong were simply beyond the imagination of mainlanders.

At that time, if you wanted to open a magazine or newspaper in Hong Kong, the minimum registered capital was only 10,000 yuan, and there was no need for capital verification. After you registered the company, prepare some simple materials according to the regulations of the Hong Kong government , such as the content direction of the newspaper, whether it is a daily or weekly, etc., at most a week, the publication can be issued and the issue number can be issued, and then you can go to recruit troops and prepare to open a newspaper or magazine.

Then, when you are ready, you can apply for the issue, and the government news department will review the content. As long as it is not anti-human, there is no need to worry about encountering obstacles. Just follow the steps, and then Just pay the due fee.

Especially in terms of magazines, basically, the Hong Kong government does not have any restrictions on magazines except that you publish xx content, which needs to be marked "under 18 years old cannot buy".

So Yin Jun realized that the husband of the jade goddess Zhou Huimin, the so-called "talent" Ni Zhen, started a magazine and started to brag about being young and promising, and how funny it is - even any college student can do it. Done, okay?

In fact, Ni Zhen just relied on the fame and connections of his father, the famous pseudo-science fiction writer Ni Jiao, to make some hype.

In the next few decades, do you see what achievements he has made?

Originally, Ni Jiao wanted to make it easier for his son to start a business, but he didn't expect that he would take all his fame to pick up girls, and also won the top two of the top ten beauties in Xiangjiang, which really made countless people unable to fight for their fathers. Young people are envious and jealous.

Well, let's ignore this matter.

Back to the newspaper industry in Hong Kong.

In a place as small as Xiangjiang, there are 53 newspapers, not including hundreds of magazines, and more than 130 newspapers are issued every day.

But things are so wonderful. Today, the newspapers and magazines on the market have survived the wind and frost. So many newspapers and magazines in Xiangjiang can still live well, so I have to admire the reading ability of Xiangjiang people. .

Of course, there are more than 20 newspapers and magazines involving horse racing and horse racing, which does not hurt the overall situation.

The newspapers in Hong Kong are both in Chinese and English. Chinese people do not only read Chinese newspapers, but many people also read English newspapers, which makes it easier for them to communicate with the outside world and do business with people outside.

In terms of reading newspapers, some people like to read novels, some like to read current affairs reviews, some like to read various news, and some like to watch entertainment editions... Every newspaper can make some of its own characteristics, so naturally can survive.

Generally speaking, white-collar workers in Xiangjiang, especially men in their 30s and 40s, usually "scan all the rows" when they go to work in the morning, which means that they buy all the rows on the newspaper racks.

Anyway, the types are not very the same. Everyone can take it on the way to and from get off work, during the lunch break, or go home and watch it again, so as to kill time, learn knowledge and understand what is happening around you.

Because the current average salary is only 900 yuan, newspapers are not expensive, not 6 yuan or 7 yuan a piece after 2000, the cheap ones are 6 cents, the middle 8 cents, and the most expensive 1 yuan, even if there are magazines, Buying a row is about 8 yuan. For white-collar workers in their 30s and 40s, the monthly cost of buying newspapers is less than one-tenth of their income. In order to have a greater development, it is completely affordable.

Naturally, many young people will not buy a row, but it is also possible to choose two or three newspapers and magazines.

It is precisely because one person does not only buy one newspaper, but also repeats the purchase, that is why Xiangjiang can support more than 200 newspapers and magazines with more than 3 million young adults.

The largest "Ming Pao", "Sing Tao Daily" and "Oriental Daily" in Heung Kong sell more than 120,000 copies every day, which is a great achievement.

"Do you think that there are many newspapers and magazines in Xiangjiang, so it is a good thing for the printing industry?" Zhou Yuping shook his hand and said: "Wrong! There are many newspapers and magazines in Xiangjiang, but there are also many large and small printing houses in Xiangjiang, and there are many printing houses in Kowloon alone. There are more than 20, and there are more than 10 in the New Territories. The largest number is in Kwun Tong, with more than 30! After all, there are more than 100 printing factories in Heung Kong!

With more people doing business, there will naturally be fierce competition. Over the years, I have seen more than 40 printing factories that have closed down. Now the situation is even more tense. There are many funds that want to enter this industry, and directly make the printing factories bigger and stronger, and then squeeze out these small and medium-sized printing companies. Factory, thus forming a monopoly position, and then negotiating with newspapers and magazines, perhaps more profits. "

Yin Jun nodded slightly when he heard the words.

What Zhou Yuping said is a problem that all industries will face in modern times.

The small peasant economy or the small and medium-sized scattered factory economy is destined to be swallowed up by large enterprises and large companies, thus occupying this market segment.

Don't say it's a printing factory, isn't this the case for the newspaper and magazine industry in Hong Kong?

In a few years, large-scale newspapers and magazines will continue to exert their efforts to distance themselves from small and medium-sized businessmen. Coupled with some sales promotion methods and other pressures, naturally many newspapers and magazines cannot survive and close down. Large-scale newspapers and magazines will gain the market of these closed newspapers and magazines, so as to expand their strength and develop again until they form a relative monopoly or a single monopoly.

The current blooming of a hundred flowers and the control of the market by several giants in the future actually have their own advantages. It must be tested for a long time as to which is the best.

Fortunately, the Internet era has not ushered in soon. Otherwise, its lethality will be even greater. According to the standards after 2012, the number of newspapers and magazines in Xiangjiang that can survive after three years will not exceed 20 at most. There will be no more than 50 publications, and the number will be directly reduced by 80%!

Even without the advent of the Internet era, that is, after the era of free newspapers that Yin Jun knew, the newspaper and magazine industry in Hong Kong will usher in a major shock and reshuffle.

But today's people are far from thinking about what will happen in ten, twenty, or thirty years.

Unless it is someone like Yin Jun who has decades of memory in later generations, who would have expected that the changes in the world are so fast and dizzying?