Chapter 855: The Strongest Nail House
From Madrid Airport, go south along the M14 Ring Expressway, and immediately usher in the overpass road network connecting downtown Madrid and the eastern suburbs.
From southeast to northwest, highways in four directions are intertwined here, forming a spectacular scene like a spider web.
Under the overpass, a green leather light rail train coming from the southeast roared past.
Next to the overpass, you can see a large construction site to the west, and the rumbling sound can be heard endlessly. From a distance, it is impressively in full swing. This is quite rare in Madrid, which is economically depressed.
Just get off the overpass, enter the e5 road, go west at the first intersection, and enter the m201 road.
This road had an official name before, Olympic Stadium Road.
On the north side of the road, the construction is in full swing, isn't it the new stadium of Atlético de Madrid and the surrounding commercial centers?
On both sides of the intersection entering the new stadium construction site is the Olympic Stadium Station of the Madrid Metro Line 7.
The surrounding area is a residential area with dense population and convenient transportation.
In addition to the bus, the station of the No. 7 subway line is here at the new stadium, and the No. 2, No. 5 and No. 9 lines also pass from the surrounding area. Fans can easily come to this stadium from any corner of Madrid. .
After two years, the framework and exterior walls of Atletico Madrid's new stadium have been basically completed, leaving only the interior decoration and a series of other supporting facilities, which are expected to be officially put into use in a year.
Upon completion, the new stadium will have a capacity of up to 70,000 people.
If the attendance rate is satisfactory by then, it is not even ruled out that the third floor will be expanded in the future, and the capacity can reach up to 90,000, or even exceed 100,000, which will catch up with the Nou Camp and the Bernabéu.
As soon as Yang Huan got off the car, he raised his head and looked at the magnificent new stadium.
The design of the golf course was designed by Norman Foster and Huang Ying. The latter has gradually gained fame in the past two years after playing several times in a row, and has become a rising star in the international architectural design industry.
What makes Yang Huan most satisfied is that her designs always have a strong Chinese flavor.
Moreover, it is not the kind that is very Chinese and traditional, because it is difficult to satisfy people in Europe, America and the world.
Huang Ying's Chinese style is very international,
Very atmospheric style.
Therefore, not only the Chinese are very satisfied, but even people from European and American countries like her design quite a lot.
"It was the right decision"
Young Master Huan stood outside the gate of the stadium, and after looking at it for a long time, he finally uttered such a sentence.
Accompanied by Master Huan, Atletico Madrid CEO Ferran Soriano, and the new CEO of Miracle Football Group, Peter Kenyon, they all understood what Master Huan meant and kept nodding.
At the beginning, there were two plans for the renovation of the stadium. One was to follow the original plan, which would save a lot of investment and save a lot of time. Even if we followed that plan, we should have moved in now.
Another solution is to overthrow and start over.
Atlético de Madrid used to be a hanger and had no money, so they could save as much as they could, which was unsatisfactory in many aspects.
Master Huan finally chose the second plan, tearing down and rebuilding everything. Even though it would cost a considerable amount of money, it seems that it is worth it now.
If the original plan is followed, the capacity of Atletico Madrid's new stadium will be 70,000 at most.
But now, at least 70,000, and at most, with the third layer added, it can even break through 100,000.
There is no need to worry about the attendance rate of Atletico Madrid. As the most popular team in Madrid, Atletico Madrid's attendance rate has always been quite ideal, and it has not lost to the city's rivals Real Madrid.
In the past, the attendance rate was basically maintained at about 85%, but now, the team has won the La Liga championship and reached the Champions League final. The results have improved, and the attendance rate has also steadily increased.
Last season, Atletico Madrid's average attendance rate was as high as 92%, second only to Athletic Bilbao in La Liga.
But in the new season, the team's season ticket sales are very good. In the second round of the league game against Eibar at home, the Calderon Stadium was packed, with an attendance rate as high as 98%.
A large part of the reason for the high attendance of the team is that Simeone's coaching style is getting better and better.
"The club's preliminary estimate is that the attendance rate of this year's league should exceed 95%. It is hard to get a ticket for our current game. Therefore, we are even doubting whether the capacity of 70,000 in the new stadium is enough."
Yang Huan laughed when he heard it, "Don't be too greedy, you can't become fat if you eat one bite, this kind of thing can't be rushed, first act steadily and serve these 70,000 people well."
Soriano quickly nodded and said yes, and he also knew that there was no need to rush.
If the third-tier grandstand is built all of a sudden, the capacity is too large, but the seats are not full, resulting in a bad home atmosphere, which will affect the fans' viewing experience and affect the team's attendance.
Of course, sometimes, the attendance rate data should not be taken too seriously.
For example, Athletic Bilbao, the attendance rate is high, right? First in La Liga
But their San Mamés stadium has a total capacity of only 35,000. Even if your attendance rate is high, how many people can you seat?
In La Liga, if you have the courage to build a team with a stadium capacity of 70,000 people, apart from the two heroes of the Western Super League, only Atletico Madrid has this qualification. Other teams, including Valencia and Sevilla It is impossible to wait for other teams.
"Go, go in and have a look inside."
Yang Huan, like most Chinese people, has a very special complex about real estate in his heart.
It’s not that he wants to keep investing in real estate, but he enjoys this kind of building a lot of landmark buildings in Madrid on a large piece of barren land, attracting tourists from all over the world. The sense of accomplishment is very great. different.
Building a new stadium is actually a very complicated matter, not just the appearance and interior decoration of the stadium, there are quite a lot of factors to consider.
For example, the simplest one, the seat, the difference and tricks are quite obvious.
In addition, the multimedia system and intelligent management system are also the standard configurations that modern stadiums must have.
Atlético de Madrid contracted all these supporting facilities to professional companies, but the specific operation is still quite troublesome.
Yang Huan is very afraid of trouble, so he just looks around and never interferes.
After taking a quick tour of the new stadium, Yang Huan went to the commercial plaza to the north.
"By the way, Peter, how are you talking with the group?" Yang Huan asked Peter Kenyon.
The commercial center supporting the stadium is now handed over to the group for unified operation, so Peter Kenyon is naturally in charge of the negotiations with the partners.
"Negotiations are going well, but there are still some issues that need to be resolved."
"what is the problem?"
"There is still a big gap between their rent and our psychological price."
Yang Huan nodded, "Are there any other options to consider?"
"Yes, several large shopping mall chains in Europe and the world are interested in cooperating with us, and some even offer more attractive prices than the group, but..."
Peter Kenyon said cautiously.
It was Yang Huan who suggested him to negotiate with him, and Peter Kenyon knew very well that the owner of the group was the most famous rich fan of the Hamburg team, Alexander Otto.
Therefore, when he was negotiating, he was somewhat at a loss, but he couldn't figure out what Master Huan meant.
"Since there are more attractive options, our attitude should be stronger. We are here for business, not for friendship. Don't have other concerns. If Alexander Otto really wants to cooperate with us, he will know what to do"
"Understood," Peter Kenyon knew.
In Yang Huan's opinion, it would be good if he could cooperate with Alexander Otto.
But if you have to sacrifice your own interests because of this, it may not be too compromising.
After all, he didn't owe anything when he took over Hamburg, and he didn't need any help from them. He could handle it by himself.
Therefore, there is no need for him to accommodate Alexander Otto in this matter.
Of course, he also believed that the people under the Otto family should be responsible for this kind of thing, and it had nothing to do with Alexander Otto.
Just like Yang Huan, Peter Kenyon was responsible for the whole thing, and he didn't interfere at all.
"How are the preparations for attracting investment?" Yang Huan asked again.
Peter Kenyon nodded, "It's almost there. We plan to hold two investment promotion conferences in Madrid and Milan in October. At present, many merchants and enterprises have expressed interest in us. Therefore, we believe that there is no problem in this regard. big."
With Southampton's previous popularity and the United States' very mature operation precedent in this regard, it is not surprising that many companies and merchants are optimistic about this model.
"By the way, Ferran, what's the answer from the Madrid City Government?" Yang Huan turned to look at Soriano.
Soriano immediately replied: "They have already agreed, but it still takes a little time to prepare. After all, there are many residents in the surrounding area. Recently, we have been working very fast, and many residents have responded very well. There were even many residents before. The fans of Real Madrid and Getafe collectively accused us of disturbing the people, and it was hard to suppress them."
Yang Huan laughed out loud.
Real Madrid and Getafe are both Madrid teams, and the other is Vallecano.
So, no matter which angle you look at, it is impossible for the supporters of these teams not to give Atletico Madrid eye drops, especially when the project is indeed a nuisance.
No, didn't Manchester City build a new training base before?
As a result, during the land expropriation process, they encountered a household with the strongest nails.
Damn, it turned out to be a diehard Manchester United diehard.
According to Mubarak, that bastard doesn't like hard and soft, and doesn't get into water and fire. Anyway, no matter what you say, he won't accept it, and he won't bother you at all, which makes Manchester City really exhausted.
So, the current situation of Atletico Madrid is considered good.
"Implement it as soon as possible, the naming rights of these two roads are also very valuable," Yang Huan said with a smile.
When he decided to build this new stadium and commercial plaza, the Madrid city government promised that the Olympic Stadium Road and the west road could be named by Atletico Madrid.
The consideration of Yang Huan and the business team is that these two roads are named after the name of the stadium's naming rights, which can greatly increase the commercial value of the stadium's naming rights, which is also quite attractive.
"Okay, I'll follow up," Soriano promised.
Yang Huan didn't say anything more.
He still has a lot of trust in Soriano and Begiristan, and the abilities of the two are also quite outstanding. They are both well-known professional managers in European football. One is in charge of management and the other is in charge of competition. up.
Before, Mubarak of Manchester City took the initiative to find Yang Huan and begged for a long time, hoping that Yang Huan would let them both go to Manchester City.
In the end, Master Huan refused to agree, and almost threw Mubarak out of the house.
The group continued to walk in the commercial plaza until Yang Huan's phone rang.
Caller ID, Florentino
"Haha, this old boy can't wait"
Yang Huan shook his head with a smile, "Let's go to the Bernabéu"
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