Chapter Eight Hundred and Seventy-Seven: Treating the Body in the Same Way

No matter who it is, as long as it appears in front of the camera of the media, it must be cautious.

Because any irresponsible behavior, even if it is extremely subtle, will definitely cause serious damage to the image of the club after being magnified by the media and appearing in front of the fans.

This sentence was said to Young Master Huan by Yang Huan, the most famous journalist in Germany, when he met Christian Falk. Professional, run the most successful team.

Such as Real Madrid, Southampton, Manchester United, and Bayern Munich.

The famous German reporter even joked that he was very sure on the first day Mourinho took over Real Madrid that the Portuguese madman would not stay in Real Madrid for too long.

"Florentino will find out sooner or later that the most controversial coach in the world, no matter how successful he is on the sporting level, but on the commercial level, what he brings to Real Madrid's brand image, Not a benefit, but a detriment!"

Yang Huan also had to say that what Christian Falk said was really good.

Today's commercial era has long passed the era when the smell of wine is not afraid of deep alleys.

What matters now is that even if your wine is very fragrant, you have to take the initiative to go out and let everyone smell it.

Even if it is the core of the football world, the top European professional football league teams must do this.

Unless, you never thought about making money.

But let me ask, if there is no money, where will the funds come from to sign up?

In fact, Christian Falk did make his first press conference after serving as the press director of the Hamburg team.

If you apply a saying when watching a movie, there is no urine point in the whole process!

In this press conference, the Hamburg team mainly announced several major events.

First of all, the Hamburg board of directors unanimously agreed to remove several board members such as Kerhoff and Kruse after consultation. Technical Director Dietmar Beiersdorf.

In addition, the club announced the termination of the work contract with Kruse,

The position of director of football will be held by Bernhard Peters, who will be specifically responsible for the reform of the team's youth training system and scouting system.

What has not been announced is that after Hamburg introduced the data analysis system from Southampton, Bernhard Peters will be the person in charge of this system, because the Germans have attached great importance to data analysis in the past.

As for the position of the chairman of the board of directors Kerkhove, the chairman of the fan representative assembly, Alexander Otto, will temporarily hold the position until the board of directors elects a new chairman at the right time.

None of the reporters present were surprised by this personnel change in the Hamburg team.

Although there are various rumors, many people know it well.

The big earthquake just happened in Hamburg, to put it bluntly, was a power struggle.

Now that Yang Huan has won, it is natural to appoint his own person to take over.

Therefore, it is only natural that Thomas Lake and Beiersdorf hold the power of the club.

These two people have accumulated enough prestige in the past period of time.

Although Bernhard Peters is a newcomer, his work performance in Hoffenheim is obvious to all who are familiar with the Bundesliga. He is in charge of the youth training. Just around the corner.

As for Alexander Otto, this is a well-known local wealthy fan of the Hamburg team in the past few years. Among the fans in Hamburg, except for Claude Michael Kuhn, he is the most famous and the richest.

So, who would doubt him as the chairman of the board?

At the very least, with his multi-billion net worth, fans don't have to worry about him being corrupt at all, right?

With the time for corruption, he might as well concentrate on running his own company, and maybe earn more.

After a solemn introduction by Christian Falk, Thomas Reck, Beiersdorf and Alexander Otto each said a few words individually.

Both of them introduced the development goals of the club at the commercial and competitive levels, which also shows the division of labor and cooperation between the two.

Alexander Otto said in his speech that, as a fan representative, he felt saddened by the behavior of Kerkhove and others. At the same time, he also hoped that the board of directors would seriously consider whether the Hamburg club's management model should be adjusted.

"We all know that it was the previous shareholding reform, which brought in foreign investors and a professional management team, that caused this storm to happen. This is a good thing for the long-term development of Hamburg. Therefore, the board of directors will seriously Considering the development direction of the team, I hope that Hamburg can return to the peak of glory."

Regarding what Alexander Otto said in his speech, the reporters also actively asked questions, hoping that he could explain his views in more detail.

But Alexander Otto had discussed it with Christian Falke, Yang Huan and others before, and felt that it should not be too hasty to let the wind out temporarily and explore the way.

Therefore, when answering inquiries, he always practiced Tai Chi.

Coupled with the help of Christian Falk, the reporters can only catch clues, but can't go further, which also makes many people feel depressed.

Fortunately, after announcing the appointment and removal of personnel, Christian Falk once again threw out a big gift package.

That is, the Hamburg team will sign sponsorship contracts with a number of local companies, including Kuhn's Kuehne Group and Alexander Otto's group. Among them, the Kuehne Group will sign the naming rights of the Hamburg training base, and the group will sign the The naming rights of the youth training base and the home stadium of the youth team.

If the stadium naming rights of Kuhn's private sponsorship club are added, then the sponsorship contracts signed by the Hamburg team in the past year will increase the team's income by at least nearly 30 million euros every year.

The club's CEO Thomas Lake also gave the club's plan at the first time, introducing in detail the expansion plan of the team's training base and the renovation plan of the youth training camp. It is expected that these two projects will be completed in the next three years. Invested more than 100 million euros in capital.

This suddenly surprised all the reporters present, because the Hamburg team still has a lot of debts to pay off, and does Hamburg have enough financial resources to support this ambitious plan?

Alexander Otto explains this.

"The expansion of the training base and the transformation of the youth training camp are major events that benefit the present and benefit the future. I believe that no Hamburg fan will object to this matter."

"The team does have a debt problem, and it is very serious, but we should see that in the past few years, Hamburg's poor youth training has seriously hindered the development of the team. The fans should know which is more important. "

"As for funding, we intend to follow the example of Bayern Munich and Dortmund's financing practices, attract capital injection from foreign investors, and use this funds to repay the team's debts and start this project."

After hearing this, the reporters below all cried out inwardly.

After all, in fact, it is actually a disguised form of selling the club's shares.

However, the reason for expanding the training base and transforming the youth training camp is really too high-sounding and righteous.

Presumably, no burger fan would object.

Because of the problem of the training base and the badness of the youth training camp, Hamburg fans have been reacting to it for many years, and the board of directors has also shouted slogans for many years, but there has never been any progress.

Now that investors are willing to invest, it is too late for the fans to be happy. How can they object?

All the reporters knew in their hearts that Yang Huan wanted to nibble away the shares of Hamburg step by step, and finally take the only declining giant in the Bundesliga that has not been relegated, completely under his command.

But even if you know, so what?

Now inside and outside the Hamburg team, up and down, they are all Yang Huan's people. The Chinese people's Sima Zhao's heart is well known to passers-by.

But how many will really stand up against it?

In the final analysis, the original management of the Hamburg team was too cheating.

It was so cheating that the fans chose to accept Yang Huan, balancing the lesser evils.

Moreover, it must also be said that Yang Huan's ability to manage the team is indeed very strong.

In just one more summer, Hamburg has transformed from a relegation team to the current Bundesliga leader.

With this in mind, Hamburg fans probably won't be able to resist.

But the fans have joined, but the media reporters have not.

Therefore, after the club solemnly introduced several plans, some reporters immediately pointed the finger at Yang Huan, and asked Christian Falk, Thomas Lake, and Alexander Otto to answer. Whether the investor is Yang Huan, and whether Yang Huan's actions violated the regulations of UEFA and the German Football Association are sharp questions.

However, everyone in Hamburg is obviously mentally prepared for these problems and has made sufficient preparations.

Playing Tai Chi really made the reporters on the scene feel toothache with hatred, but they were helpless.

When it comes to these tricks of the media, Christian Falk knows better than anyone else, and uses them more skillfully than anyone else.

Therefore, he was able to cope with it with ease, advancing and retreating with certainty.

This tai chi pushing hands made the reporters on the scene dizzy for a while, and it also made Yang Huan watching with joy from behind.

I don't know if this counts as using the way of the person to treat the person's body?

This press conference finally ended in a fairly harmonious atmosphere.

All the reporters at the scene gained a lot and made a lot of news, especially they were surprised and admired the grand plan of Hamburg's development in the next few years, but they got nothing for the sensitive inside information that many media and fans care about. arrive.

Some things are better known than seen.

As for the media's speculative reports, who can control it?

I have gained a lot in official affairs, enough to hand over my work, and in private affairs, the Hamburg team has also made sufficient preparations.

An inexpensive but practical gift gave all the reporters on the scene face, and the hospitality in the five-star hotel in Hamburg made the reporters feel the sincerity of the Hamburg team.

Such generous hospitality made those reporters who originally planned to write some unfavorable news about Hamburg feel very embarrassed in their hearts, and they were all thinking about how to avoid the serious and ignore the trivial, and how to boast about Hamburg around the corner.

After all, this is also the tacit understanding between wealthy teams and media reporters over the past few years, isn't it?

Besides, cannibals are soft-spoken and short-handed, and they eat and grab. If they turn around and speak ill of others, it would be too unkind, right?

While the Hamburg team was dealing with the media, and Master Huan was temporarily relieved of the current situation in Hamburg, far away in Milan, Italy, a siege against Yang Huan and Inter Milan was secretly brewing.

What is even more worrying is that on the football field, Klopp's Inter Milan is not as optimistic as people generally expected at the beginning of the season.

In particular, the next opponent Inter Milan will face is...

... ()