Chapter 637 Burning a Golden Mountain

In the 2nd International Champions Cup in 2013, the group stage was still divided into east and west divisions.

The two semi-finals are scheduled to be held in the central United States.

The championship finals will still be held at Sun Life Stadium in Miami.

Sixteen top-level contests between European giants, in just a dozen days, once again ignited the football enthusiasm of North American fans. They told the world with full stadiums that North America is no longer a football desert. .

On the contrary, there are passionate fans with the most spending power in the world, and this place will become a gold digging ground for the world's richest teams!

The defending champion Southampton has always been the favorite team to win the International Champions Cup since the start of the International Champions Cup.

This dark polo team, which defeated Manchester United last season as a newly promoted team and miraculously won the Premier League championship, is quite important in the hearts of North American fans.

In addition, since the start of the transfer period this summer, Southampton has always been the hottest topic team in the transfer market.

First bought Suarez for 40 million pounds, and then fell into the Neymar transfer soap opera.

Before the start of the International Champions Cup, Southampton first sent Neymar to Barcelona at a record high price, and introduced Chilean winger Alexis Sanchez from Barcelona.

Then at an astonishingly high price, Gareth Bale and Vidal were packaged to Real Madrid.

Two transfers, one is more amazing than the other, and the transfer fee is rising steadily, which shocked the fans all over the world. With the help of these two transfers, Southampton suddenly stood in the limelight of the transfer market wave crest.

There are many teams that sell players at high prices during the summer transfer period.

But how many are sold like Southampton, and each of them is sold at a sky-high price?

And as Southampton, Barcelona, ​​Real Madrid, Manchester City and other star teams in the transfer market have all landed in North America to participate in the International Champions Cup, the eyes of fans all over the world have naturally focused on North America.

The opening game ended with defending champions Southampton beating Barcelona 2-0.

Luis Enrique's side were scolded and criticized by fans after the game, but nothing came of it.

For the remaining two rounds,

They were one draw and one loss, losing to Juventus and drawing with the Red Devils Manchester United.

After defeating Barcelona, ​​Southampton pursued the victory, defeated Juventus and Manchester United successively, won three consecutive victories in the group stage, qualified first in the group, and advanced to the semi-finals.

But the outside world is not satisfied with the performance of the Saints.

In these three group games, Southampton's offense was very problematic.

Sitting on Ibrahimovic, Drogba, Suarez, Hazard, Sturridge, Sanchez, Ravel Morrison and James Rodriguez and other powerful stars and talents A rookie, the Saints have only scored four goals in three group games.

Bielsa adjusted three different starting lineups and several different attack combinations in three games, but the effect was not satisfactory.

Everyone agrees that without Neymar and Gareth Bale, the Saints' attack has been greatly affected.

Although Suarez and Sanchez have also been introduced, it is still unknown when the effect will be achieved!

Sure enough, after skipping the group stage, Southampton faced Bayern Munich in the semi-finals.

Bayern Munich, which has just completed a coaching change, is still adapting to the tactical system of new coach Guardiola. As a result, the two sides played very unsatisfactorily. In the end, the battle ended at zero to zero. In the end, it was thanks to goalkeeper Neuer in the penalty shootout. With outstanding performance, Southampton eliminated Bayern Munich and successfully advanced to the final.

But in the final, Southampton finally lost to Real Madrid with a score of 1 to 2, and missed the chance to defend the International Champions Cup. Gareth Bale and Vidal, who had just joined Real Madrid, both started.

Among them, Gareth Bale also scored the first goal after joining for Real Madrid and took away a championship trophy.

Although Southampton failed to win the International Champions Cup, they made a splash off the pitch.

After signing several big contracts in one go in North America last year, after a year of preparation, Southampton signed four sponsorship contracts with a total value of more than 100 million pounds during the International Champions Cup. Bring at least 25 million pounds of commercial income to Southampton.

This immediately made the whole world amazed again.

Isn't the saint's ability to make money too fast?

The contracts were signed one after another, and it felt like there were a lot of sponsors lined up, holding contracts, waiting for Peter Kenyon to sign.

On the second day after the International Champions Cup, Mr. Bald held a moderate press conference in New York, USA, announcing the four new sponsorship contracts signed by Southampton.

Strictly speaking, none of them are big contracts, they are all small contracts of around £5 million a year.

But isn't there a saying how to say it?

By the way, the accumulation of a little can make a lot, and the accumulation of sand can make a tower!

Not only Southampton, but Real Madrid, Manchester United, Juventus, Bayern Munich and Arsenal have all signed more than one sponsorship contract in the United States.

This immediately shocked the entire European football world.

With the development of European professional leagues, the market has long been saturated, and opening up overseas markets has become the top priority of all European leagues and giant teams.

To put it bluntly, whoever has well-developed overseas markets has more potential for development.

For two consecutive seasons, the North American football market has been detonated, and the rich teams in Europe have made a lot of money. You say, can other European teams not be jealous?

As a result, the second International Champions Cup has just come to an end, and there is an endless stream of European teams calling Miracle Media to inquire about the next season's International Champions Cup schedule and qualifications.

Some teams even chanted the slogan of halving the appearance fee, just to show their face in the International Champions Cup in North America.

Sun Yue took the trouble to deal with the bosses and executives of this group of enthusiastic giants, but secretly admired the wisdom of Young Master Huan in his heart.

Does the International Champions Cup make money now?

I didn't make any money!

Although they have signed sponsors and TV broadcasts, the fees are not high and there is not much income.

However, when the eight teams came to North America, they were all paid by Miracle Media for food, drink, accommodation, and play, and all of them were treated according to the highest standard of treatment. How much money did they have to invest?

But after two International Champions Cups, the International Champions Cup has become famous, not only among the sponsors, but also among the European giants. It has established prestige, because it can bring them value and Benefit.

During the International Champions Cup, the eight teams successively announced more than a dozen sponsorship contracts, all of which were negotiated in the past year, and were only announced during the International Champions Cup, which created a huge advertising effect .

This event has developed to the present, let alone no profit or loss, even if it is lost, so what?

Burning money can burn a mountain of gold, who wouldn't?

If it takes a few years to lose, it will be worth it to create a gold-lettered signature event similar to the UEFA Champions League!

Just as Sun Yue was smiling happily, someone knocked on the door of his office from outside.

"Come in!"

She saw an American girl with a hot figure, wearing a standard OL uniform, but looking extremely bumpy, walking in, and she did not forget to cast a wink at Sun Yue in her swaying posture.

"Mr. Sun, just now the mayor's office in Miami called and said that he would like to invite you to have a meal together."

Sun Yue stared at his secretary unscrupulously, and said with a chuckle: "I'm not interested in having dinner with old men, but I'm more interested in having dinner with you, especially dinner!"

The female secretary gave him a very charming look again, as if to say, you dead ghost, you tossed about seven times last night, isn't it enough?

After a while, Sun Yue quickly returned to seriousness, "He is inviting me to dinner now, it must be for the final of the International Champions Cup, you tell him that I am not here, if he asks where I have been, you just say I went middle East!"

"Middle East?" The American girl clearly thought of the hot Sahara desert.

"Don't ask so many questions, just answer as I tell you!"

The beautiful secretary looked a little depressed, pouted, turned around and was about to leave with a twist of her high heels.

But when he heard a slap, his buttocks hurt, and it turned out that he was sneak attacked by his boss.

But she was not angry at all, instead she turned her head, giggled at Sun Yue, and walked away quickly.

"What a little goblin who is so awesome that people don't lose their lives!"

Sun Yue sniffed his right hand, as if he could still smell the lingering fragrance between his fingers.

But after the secretary closed the door and went out, he picked up the phone from the table, found a number, calmed down solemnly, let out a breath, and called.

"Master Huan, it's me, grandson."

"Old Sun, what's the matter?" Yang Huan's voice came from the phone.

Don't look at Sun Yue when he was facing Young Master Huan, he was thinking of flattering all day long, and sometimes he was quite rude, but in his bones, he admired Young Master Huan and was extremely loyal.

Three years ago, when he followed Young Master Huan, Zhang Ning and Long Wu out of London Heathrow Airport, who knew them? Who knows who these four guys are?

But three years later, who in the world doesn't know Master Huan? Who doesn't know Zhang Ning? Who doesn't know Sun Yue?

All of this is bestowed by Master Bai Huan!

Moreover, Master Huan has never been stingy with him. He has given him the wages that should be given, the benefits that should be given, and even gave him the shares of the company. You said, he, Sun Yue, would not dedicate himself to Master Huan and die. ?

"Master Huan, there is another call from Miami. Qatar, Dubai, and Abu Dhabi in the Middle East, Australia in Oceania, and Asia have contacted us from some countries, cities, and regions. I don't know what you think... ..."

Yang Huan pondered for a while on the phone, "What do you think?"

Sun Yue thought for a while, "I personally think that the development momentum of our event in North America in the past two years is really strong, especially this year, it completely overwhelmed the North American Invitational Tournament held by RS Company. According to sources, including Chelsea European teams, including Milan, have made it clear that they will not continue to participate in this event."

Yang Huan just hummed indifferently on the phone and didn't say anything more.

"I think we should, for the time being, continue to be based in North America."

The entire North American sports market is indeed too big, unimaginably big!

Therefore, it took only two years for the International Champions Cup to barely gain a foothold.

If Mao rashly gave up this piece of fat at this time, it would be difficult to guarantee that no one else would take advantage of it.

Besides, the meal needs to be eaten bite by bite, there is no rush.

"Okay, I will leave this matter to you."

"I see, Master Huan!" Sun Yue replied flatteringly.

With these words from Master Huan, he can deal with many things boldly with confidence! r1148

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