Chapter 633: The Wool Comes Out of the Pig

Perhaps it was because Yang Huan himself felt a little embarrassed when he described himself so magnificently.

This person, if he is too majestic and upright, wouldn't he become Yue Buqun?

Seeing the suppressed smiles of the group of bastards below, Yang Huan sighed in his heart, blaming himself for not maintaining a good image in front of them, which made him not even want to do anything for Chinese football. Be trusted by them.

Well, it seems that it is very necessary for me to save their wrong thinking logic!

Thinking of this, Yang Huan coughed heavily twice, making everyone look over.

"Don't think I'm joking, on the contrary, I'm very, very serious!"

Who knows, it's okay if he didn't say that, but when he said it, everyone laughed.

"Master Huan, you don't need to emphasize it, we all know and understand that you are serious!"

"Yes, very, very seriously!"

"I'm afraid it's a little too serious, isn't it?"

Yang Huan was depressed, I will meet your sister, I said I am serious, do you think I am just playing?

It's all caused by not putting on the airs of the boss. The boss should keep a little bit of mystery.

So, Yang Huan coughed heavily again, "I will say important things three times, and I am very serious, very very serious!"

This time, everyone will look at me and I will look at you, so I dare not be careless.

Repeated three times, it seems to be serious!

Once Master Huan is serious, others will not dare to be careless.

Everyone knows that Master Huan has very high requirements on the ability of his subordinates to handle affairs. If he fails to meet his requirements and standards, then he will not be merciful to you. The few people present are all killed from the crowd , how can you not understand?

Yang Huan glanced at the crowd, and only then began to be satisfied with the effect he had created.

Hey, I don't talk to you guys with a straight face, you all think I'm joking with a smile on my face?

OK,

Now I will count slowly with you!

"I'm telling you very seriously that there is no charge for broadcasting the Premier League in China!"

Everyone present was surprised, even Sun Yue couldn't sit still.

"No charge?"

"Oh my God, how can I fix it without charging?"

"Yeah, we have to invest so much money every year without charging, wouldn't we have to lose money?"

"No, Master Huan, didn't we decide to try to charge before?"

From what you said to me, everyone obviously felt that Master Huan's decision came too suddenly and caught people off guard.

Investing so much money in a year for broadcasting rights of the Premier League, but in the end there is no charge?

Yang Huan glanced at the crowd, shook his head and sighed, "That's why I said, you guys have all gotten into money's eyes!"

But just when everyone thought that Master Huan was going to start to make some upright remarks, Yang Huan directly asked a question that was so realistic that they were caught off guard.

"How many people do you think will pay to watch the Premier League?"

Sun Yue and Zhao Yuanfang looked at each other, and they both understood what Master Huan meant.

They are all smart people, and they have conducted detailed investigations on the market. They are naturally clear that almost all live broadcasts of games in China are free. Even if they are given to traditional TV stations, the broadcast fee is quite cheap.

As for the Internet, it is free and pirated everywhere.

In such an environment, charging fees is undoubtedly a kind of suicide.

The former Tiansheng and Xinying are both lessons learned from WeChat videos.

"Let me tell you, in a country where the copyright system is immature, there is no hope of charging fees. Regardless of the number of fans and how fiercely they shout on weekdays, how many people are really willing to pay to watch the game?"

After a pause, Yang Huan continued: "Also, you know the current domestic bandwidth and tariffs. Do you think the current environment is suitable for charging?"

Hearing what Master Huan said, Sun Yue, Zhao Yuanfang and the others immediately felt that this was the case.

"However, Master Huan, this market needs to be cultivated, but if we give up charging now, how can we cultivate it?"

Sun Yue also has his own considerations, because once it is free, it is very difficult to charge again.

Even if one is not careful, it is likely to cause public dissatisfaction. At that time, the image of WeChat company will collapse.

Unexpectedly, after hearing this, Yang Huan laughed, "This is the point I want to say!"

All the people present heard the cloud and mist, what do you mean?

Is it not the point to charge for the Premier League broadcast, but other things?

"You guys always focus on the broadcasting rights of the Premier League. I just said that you are all in the eyes of money. I was right, and you still don't understand it at all!"

It has to be said that Sun Yue has been with Master Huan the longest, he is also the shrewdest, and he flatters the loudest.

Just now, Master Huan didn't give a hint, so he couldn't understand it, but now when he heard the hint, a flash of light flashed in his mind.

"Master Huan, what do you mean, the wool comes from pigs?"

Yang Huan laughed and praised, "Yes, that's right!"

Everyone suddenly realized, but there was still a problem.

This Premier League broadcast right is different from other Internet products. How come the wool comes from pigs?

Also, there is a consensus among everyone in the industry that the free lunch will come to an end sooner or later.

If WeChat Video does not actively cultivate users' awareness of paying, wouldn't it be a big loss to invest so much money in running so many events every year?

"Actually, you've been doing one thing wrong all along."

"What's the matter?" Even Sun Yue couldn't figure it out.

"It's not that Chinese netizens are unwilling to pay, the key is that you have to provide services that impress them and cater to their needs!"

Why were fans in Britain willing to pay a fee to buy a Sky TV set-top box and pay to watch the Premier League?

To put it bluntly, they have this kind of demand, and only Sky TV can provide them with this kind of service, so they pay for it.

Now in China, WeChat videos are not the only broadcasts of the Premier League. They can be downloaded for free on a lot of websites.

More importantly, what percentage of fans actually followed the live broadcast in the fan base?

As Yang Huan said before, as long as he pays attention to football, he can be regarded as a fan, whether he watches the live broadcast or not, whether he is a real fan or a fake fan, he is a fan, and there is no saying that anyone is superior to anyone else.

So, these fans who like football, they may not watch the live broadcast, they may not pay attention to the game, and they may not even know the stars, but so what?

They like football and pay attention to football, so there must be their needs!

In other words, their needs are not in the broadcast of Premier League games, but outside the game.

However, WeChat, as the world's number one and the largest social media in China, can do too many things after winning the exclusive rights to broadcast the Premier League.

"Master Huan is right, our previous thinking was too narrow!"

This time Sun Yue was really convinced.

Master Huan can always think of some ideas that they didn't think of.

"A very important reason why foreign countries can charge for broadcasting rights is because they have a mature copyright operation environment, but in China, it is obviously impossible, so we have to change!"

Zhao Yuanfang also kept nodding, "Old Sun is right, if you look at it according to the operation idea of ​​Master Huan, although there is no charge for broadcasting rights, as long as we give a little guidance, we will definitely be able to greatly increase the activity of WeChat users and even attract If more fans join in, it will really greatly cultivate the domestic fan market!"

"From the perspective of capital operation, once the activity of WeChat users increases, it will have a huge boost to our listing in the future!"

Compared with the money earned from going public, the current Premier League broadcast rights investment is a piece of cake.

Unexpectedly, Master Huan still shook his head vigorously.

"You all have a point, but not enough!"

"Not enough?" Both Sun Yue and Zhao Yuanfang were a little surprised.

Yang Huan nodded, "You are right about one thing. We must charge a fee and use the broadcast rights for free to attract as many fans as possible. We can even give CCTV and several other companies willing to agree to our conditions at a low price. , the TV stations we cooperate with, let them broadcast live.”

"Internet and mobile copyrights are operated exclusively by us. We can produce some supporting programs that the audience likes, similar to daily competitions or off-site ones, and then launch a series of attractive special fee-paying services to cultivate the user's interest. Awareness of charges, even if the income is small for the time being, in the long run, it is definitely very promising.”

Yang Huan himself started his business for free.

All the mobile games he made were free, but he turned out to be the most profitable game company owner in the world.

Therefore, he played this set of patterns more skillfully than anyone else.

"In addition, I think there are too few sports media in China. There were one or two professional newspapers before, but they are all half dead now. As for the Internet, there are too many and complicated information on major portal websites, and they are very cheap. Attraction!"

Yang Huan remembered the news app jointly invested by the three beauties Zhuang Ziqing, Zhang Ning and Su Jingyan. It can be said that it was launched in China and immediately caused a huge response, which touched him.

"We should build a professional sports app, a mobile app that integrates live sports, professional news, in-depth topic analysis, and forums with an excellent atmosphere."

When Sun Yue and Zhao Yuanfang heard this, their eyes immediately brightened.

Sports fans can be said to be the most loyal fan group on the Internet. How amazing would it be if such a mobile application could attract huge fans?

Speaking of this, Yang Huan himself felt that this idea became clearer and more interesting.

"Well, isn't there a saying on the Internet? These days, everyone can be a football master, so our mobile app is called a football master!"

"Ah?!" As soon as Sun Yue and Zhao Yuanfang heard this, their faces were covered in waterfall sweat.

Know the ball emperor?

This doesn't seem like a compliment, does it?

It should be a derogatory term used by some fans to ridicule and satirize another group of fans, right?

But why does it seem that the word is very good after hearing the tone of Young Master Huan?

"Well, the name is good, I know the football master, I have already thought of the slogan, everyone is the football master, that's great!"

At this moment, everyone present was stunned.

Master Huan, is this a big joke?

Are you sure you want this name?

When the time comes, don't be laughed to death by netizens!

But Sun Yue quickly grasped a key point.

Netizens these days have a lot of laughs, and it is not easy to amuse them.

Therefore, in the past so many years, all the products and services that amuse netizens have finally become hits.

In this way, the name Knowing Ball Emperor may be controversial, and may be laughed at, but from another perspective, isn’t this the basic element of becoming a hit?

If you take a Wei Guangzheng name in a serious way, it probably won't be beautiful!

Thinking of this, Sun Yue looked at Young Master Huan with admiration.

A name that I came up with casually is full of praise. Just ask, who else can there be besides Young Master Huan?

"Old Sun, go back and prepare quickly, I will call Zhang Ning."

Yang Huan immediately stood up, he has always been the kind of master of words and deeds.

"Before the start of the Premier League, it must be launched. Next year is 2014, the year of the competition, and we want to be a hit!"

While speaking, Yang Huan's expression was full of confidence.

Because as long as it is something he really wants to do, there is nothing he can't do! r1148

... ()