Chapter 59 Football Enters the Internet Era!

Brazilian prodigy Neymar rejects Chelsea and switches to Southampton?

This news detonated the entire Internet almost instantly, and everyone couldn't believe it was true.

But Neymar did announce to all fans at a press conference on the WeChat platform that he would play for Southampton in the new season, and at the same time there was a picture of him wearing the No. 11 jersey representing the core player of Southampton. photo.

It shows the importance the saints place on him.

The fans of the Saints are very excited. After the team introduced Ibrahimovic, all the Saints fans have been very satisfied, but who would have thought that the team would be so generous that they bought out the inside with 30 million euros Marr's contract brought the Brazilian super talent to Southampton.

Is this a heart attack rhythm?

There were even British fans who joked on WeChat, "Heart patients, please stay away from Southampton!"

Southampton's succession of big shots has also attracted a lot of media and celebrity attention.

Twitter celebrity Ronaldo commented on his official Twitter.

"I can't predict the future of this transfer, but I would say, from what I've heard, Southampton is a team with great ambitions, convinced that Neymar is at Saints, and at Bielsa. With adjustment, he can make great progress and I firmly believe that he will become the core strength of the Brazilian national team."

Ronaldinho, who has two or three million Twitter followers, also said, "If you want to ask me which team will attract my attention the most in the new season? I will choose Southampton without hesitation. Looking forward to the delightful attacking football that this League One team with two world-class stars, Zlatan Ibrahimovic and Neymar, can bring to the fans."

Kaka, who has nearly seven million followers, expressed his blessings to Neymar on Twitter.

In addition to these three Brazilian superstars, there are other football celebrities, such as Zidane, Nedved, Diego? Forlan and other stars have forwarded or replied on Twitter.

Of course, there are also some people who are not optimistic, such as Pele. In an interview with the Brazilian media, he said that he is very optimistic about Neymar's transfer to Southampton. He believes that Neymar should stay at home and continue to improve himself, rather than prematurely. Go to Euroleague to make money.

But when Bailey's remarks were posted online, they immediately aroused ridicule from netizens.

"Usually what Bailey says, we should all look backwards."

"I can finally be 100 per cent confident now that Neymar will be successful at Southampton."

"Pele, I want to ask you, how much did Neymar give you to pay you to speak ill of him?"

When Neymar's move to Southampton caused a strong earthquake in South American football and European football, the WeChat team was also actively expanding its territory, including Ronaldo, Ronaldinho, Kaka, and Balotelli. , Diego? Forlan and other stars have announced the opening of WeChat star accounts.

And Neymar's press conference made the new mood stamps very popular.

WeChat also announced that all fans who follow Neymar's star account can use a complete set of Neymar's mood stamps for free.

Ibrahimovic fans can also try out the Ibrahimovic mood stamp for free.

This made the mood stamp seem to have become a label for star fans, and immediately caused a frenzy on the Internet.

Especially in Brazil, the super popularity of Neymar, Ronaldo, Ronaldinho and Kaka has pushed the number of WeChat registrations to a new peak.

One day after Neymar's star account was registered, the total number of followers worldwide was as high as 350,000, and the growth rate was astonishing.

In addition, Kaka's followers in one day also reached 330,000, followed by Neymar.

Ronaldo and Ronaldinho are slightly less popular, but they are not too much, basically more than 250,000.

When the whole world was shocked by Neymar's transfer to a League One team, the British national TV station BBC grandly launched the ace program, the special program of the daily game, Saints Southampton!

Many people say that the daily game has been in decline for nearly 50 years. Although Gary Lineker is still supporting it, it has gradually failed to keep up with the pace of this era, and the ratings have also declined.

But this time, the BBC is determined to break the traditional characteristics of the past. Apart from the host who is still Gary Lineker, among the guests invited, only Alan Shearer, because he is a former England superstar from Southampton .

In addition, the program team invited Charlene Laheri, a reporter from the Southern Echo, to record the program together.

When Charlene Laheri, a stunning beauty with long blond hair, appeared in front of the TV screen, the director immediately gave her a big close-up on the camera, especially her plain face without makeup. The pores that are almost invisible to the naked eye are photographed.

This scene made all the viewers in front of the TV have to marvel at the delicate skin of her.

At this moment, countless otakus and otakus began to search for the names typed at the bottom of the screen.

No Twitter, no Facebook, only WeChat.

In less than a minute, Charlene Laheri's WeChat account has grown by more than 1,000 followers.

After a short introduction with a strong rhythm, the show officially entered the theme.

"I'm sure everyone is very surprised and very strange, we also see that on the Internet and in the newspapers, everyone is arguing, why would Zlatan Ibrahimovic and Neymar choose Southampton?"

Gary Lineker is the host of the show. He talked to Roger Moses before, and he clearly grasped that this special program will completely overturn the previous program tradition and create a new style of special program.

It's an attempt to breathe new life into the fifty-year-old's daily game.

"Alan Shearer, you used to be the top superstar player, what do you think about this problem?"

Alan Shearer has always given the impression that he is not good at speaking in this show.

"I've been thinking about this myself, and like everyone else, I'm confused. I think Southampton must have something worth pursuing for these stars."

Gary Lineker was somewhat disappointed by Alan Shearer's answer, but immediately turned to Charlene Laheri.

This stunningly beautiful reporter was met by Barbara Slater when she was following Southampton, and she was very amazed when she saw her. Before the show, Gary Lineker was especially told to push Charlene Laheri more. .

"As an important media in Southampton, a reporter who has been following Southampton for a long time, Charlene Laheri, what do you think?"

Charlene Laheri reappeared in front of the camera, still a standard close-up, and even the amber eyes were clearly visible, which immediately made her fans soar again in the next minute. Thousands of people.

"Maybe many people will be surprised, but I personally think that this is a very normal choice."

"Why?" Gary Lineker likes this kind of startling topic.

"First of all, you may not be very familiar with Southampton because he is in League One, but as far as I know, Southampton has been the focus of the media and fans since it was acquired in late July, and even Before the acquisition, it was already a talking point.”

Gary Lineker smiled, "You think this is a conscious publicity plan?"

"I don't think it's conscious, but the point I want to stress is that this club is the one I've ever seen that puts the most emphasis on the internet, and we all know that the internet is gradually replacing it. The traditional media industry, whether it’s newspapers, magazines, or even TV stations.”

"In the past, the Premier League did not sell online copyrights alone, but now, from the latest official data from the Premier League, the Premier League's future broadcast rights will be divided into three major parts, British domestic, overseas and Internet rights. ."

"The growth rate of Internet copyright is the fastest, so we absolutely have reason to believe that professional football is rapidly entering the Internet age!"

Lineker nodded, "I agree with what you said, this team really attaches great importance to the Internet, and even they even arrange the star joining press conference to be held on WeChat, but how to explain the sudden popularity of this team Now? How do you explain that both Ibrahimovic and Neymar are willing to join Southampton?"

Charlene Laheri smiled, a charming smile that once again made her WeChat followers skyrocket.

"First of all I have to say that it looks like two things, but it's actually one."

"In the past, traditional media controlled news dissemination channels. Fans could only watch games and know stars through traditional channels such as newspapers, TV and magazines, and these channels would inevitably pour all resources into the most news. The realm of value, without a doubt, the top leagues, the Premier League and the Champions League, even the top giants like Manchester United!"

Both Lineker and Alan Shearer nodded, which is indeed the norm in traditional media.

"But the rise of the Internet has broken these. I remember many Premier League teams saying that there are fewer and fewer young people who are willing to enter the stadium to watch games, and fewer and fewer young people like football, but they are Never thought about why."

"Now is the Internet age. It used to be a long time to go to the ticket window to buy a football ticket, but now I sit at home, download a mobile APP, pay for things easily, and go back when the time is almost up."

"Young people are reluctant to enter the stadium to watch the game, not because they don't like football, but because there is nothing that moves them into the stadium, and they don't want to stand in line for a long time to watch a game, and they don't want to go. Watching someone you don't know or know play football."

"Young people nowadays like to participate and are eager to know what the star they follow on their mobile phones is doing and thinking, so when Zlatan Ibrahimovic was in the third round of League One, he said on WeChat that this round When he couldn't play, Southampton fans put up banners in the stands to encourage the Swedish centre."

"So, when Southampton decided to hold a press conference on the WeChat platform, so that all interested people could participate through WeChat on their smartphones, young people were eager to watch the fun and put forward their own A whole bunch of weird questions."

"But it's these questions that let them know more about what kind of person the player in front of them is, and they can get a sense of participation from it, and after these people participate, they will socialize on WeChat, Twitter and Facebook. By expressing your own thoughts and opinions on the tool, it is tantamount to free publicity and promotion for Southampton."

Lineker nodded again in agreement, "Miss Laheri, you have solved some of our doubts and let us know clearly why Southampton is so popular. Do you think the Saints' marketing model will continue? ?"

"Yes, definitely!" Charlene Laheri was very convinced of this.

Because Yang Huan personally confirmed to her.

"I got some inside information from some sources. Southampton is still in the trial stage this season, but it is progressing very well. The season tickets are sold out. Unlike the past, among the holders of the season tickets, 5% Sixteen are women and young men under twenty-five."

"I heard that they are looking into the possibility of lowering the price of tickets next season and attracting more fans, not only that, but they are also planning to build a new top-notch stadium in Southampton."

"Wait!" Lineker put out his hand to block, "Miss Laheri, I was also very excited when I heard the news, but I would like to ask, with Southampton's finances, the introduction of Ibrahimovic, Neymar and other superstars have to build new training bases, build new stadiums, and further reduce ticket prices, I don’t understand very well.”

Alan Shearer also looked concerned, "Yes, I'm curious, how do they maintain the business and operation of the team?"