Chapter Fifty-One Door-to-Door Sales

"I want to do internet gift cards."

Andres Ihahn was a little excited when he said this idea.

Yang Huan knows that gift cards are the kind of shopping cards or vouchers that are very popular in China, but this industry is not new. There are already many websites that make gift cards, especially in the United States.

It is said that the gift card market in the United States may reach 50 billion US dollars this year, and it is expected that by 2012, it will exceed 100 billion US dollars, so this market is indeed very large, but the problem is that the competition is too fierce.

"I'm not trying to do that kind of gift card sale or deal." Andres Ihahn shook his head vigorously.

Yang Huanqi asked, "Then what do you want to do?"

"Gift."

"Gift?" Yang Huan was a little confused.

"Now that social networks are so developed, whether it's Facebook or Twitter, there are hundreds of millions of users, and the connection between users is getting closer and closer, but I don't know if you have found a problem. There are almost no online gifts. Serve."

Andres Ehahn said this, showing a touch of excitement, "We all know that giving gifts is more exciting than buying gifts, so my idea is not to do a gift card transaction or consumption, It's a gift."

Yang Huan remembered that in China, the gift of shopping cards and gift cards is indeed very popular, especially in reality, it is an important channel for accepting bribes that the government is determined to crack down on.

Available online, this...

"According to the analysis I got, in the U.S., gift cards are the number one gift for women and men are number three, and in Europe, gift cards are also the most desired by everyone. Received gifts, which is why gift card trading sites have become so popular in recent years.”

Although Yang Huan didn't know the details very well, it seemed to make sense.

This guy has done a lot of work on this.

"My idea is to get friends' birthdays and other important or need to celebrate information through social networks such as Facebook and Twitter, and then choose appropriate gift cards to give to friends and write a message."

Yang Huan listened lightly, "It's a bit like the concept of Internet greeting cards."

"Yes, that's right, but the interesting thing is that after this gift card is given away, it will be temporarily stored and kept secret, and the recipient of the gift card will not see the specific information on the gift card until the preset On a memorable day, he will receive reminders and learn more about the gift card."

interesting!

It's kind of like giving the recipient a nice surprise.

"However, everyone other than the recipient can see the details of the gift card, and if they want to give that recipient a gift too, everyone can add an amount to it, and the recipient receives The available spend on your gift card is the sum of the amounts added by all your friends."

After listening to Yang Huan, he felt that the concept was a bit like group buying, but this time it was a group buying gift.

"Then what?" Yang Huan felt that it wasn't enough.

What Andres Ihahn said is only the user and the recipient, what about the channel of the gift card?

"You know, many brands are now reluctant to offer discounts,

They think it will damage the reputation of the brand, but everyone knows that the lower the price, the better the competition, so we use the gift card method, which is a kind of discount in disguise. For consumers, they take the gift card and walk away When you enter a physical store, you will not feel that it is a discount, but that it is a gift carefully prepared by a friend for him. "

“For brands, they can sell their products more cheaply without compromising the brand reputation, so I believe there will be a lot of brands willing to offer some free or low-cost gift cards for this. "

Yang Huan felt that this idea sounded really good. At first glance, it seemed like a group purchase, but it was actually more interesting than a group purchase.

In his previous life, he had seen some reports that the biggest problem with group buying websites was the lack of user stickiness.

Merchants publish preferential information on group buying websites, and users flock to them and enjoy low price discounts, but they are gone forever, and users have no stickiness at all, so the group buying model is difficult to solve the many problems among group buying websites, merchants and users. win situation.

But Andres? Ihahn's idea can effectively solve this problem.

At the very least, this gift-giving gimmick is good.

There is a saying, it is better to give than to receive.

Giving gifts to others is more fulfilling and proud than receiving gifts from others.

Plus, the market for gift cards is indeed quite large, and over the years, countless people have been groping and finding how to break through the barriers between online and offline.

Now it seems that this is an opportunity worth trying.

Seeing Yang Huan pondering, Andres Ihahn smiled awkwardly, "This is a relatively primitive idea of ​​mine, but I think this model has great prospects for development, especially your WeChat, All the users are users in the mobile phone address book, and they are more connected than Facebook and Twitter.”

Generally, the people who give gifts are those who are close to each other, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between the users of these two aspects.

It is estimated that this is the reason why he found Yang Huan.

"It's interesting!" After listening to Yang Huan, he smiled and praised.

He has always felt that free is the ultimate killer on the Internet. As long as anything is free, it will immediately become popular.

But free is also a double-edged sword. If you use it well, you will win more. If you use it badly, it will end.

From the current point of view, the whole idea of ​​Andres Ihahn is still relatively complete.

And he feels that with this app, it will be able to attract users on Facebook and Twitter to WeChat as much as possible.

"I can promise you now that I am willing to invest in this project!" Yang Huan made the decision on the spot.

This kind of project does not require much capital to invest, and it is even more painless to him.

After all, he just extorted 30 million pounds from Dad.

"Now, I solemnly invite you to join my company and work for me with an annual salary of 200,000 pounds and no shares, but I will give you the freedom to play, and equip you with a research and development team, and give you two hundred thousand pounds. £10,000 in research and development funding, and as long as you do well, I will definitely give you a raise."

"200,000 pounds?" Andres Ihahn was a little dumbfounded.

That's more than five times his sky-high salary in Sweden, and even at Google, which claims to be the best paid, senior technicians earn about that.

He didn't expect that Yang Huan's shot would be such a big deal.

Two million pounds of research and development funding is enough to stun him.

In fact, Yang Huan found Shengpotian from his mobile phone. The company is not small, and being able to serve as the chief technology officer of a company like Shengpotian at least proves that this Andres Ihahn is very powerful. .

"You think about it." Yang Huan was not in a hurry.

Everyone took the initiative to come to the door, why are you in such a hurry?

Are you still afraid that he won't run away?

Even if he runs away, Yang Huan can immediately organize the manpower and do it himself according to this idea.

"Don't think about it, I'll follow you!" Andres Ihahn nodded in agreement without hesitation.

People go high and water flows low. Of course, he will not be so stupid that he will continue to go back to Stockholm without putting on a high salary.

Yang Huan nodded and praised, "You won't regret today's decision!"

Sweden's Internet innovation companies have always been outstanding. For example, Skype was acquired by eBay at a high price in the past, and Yang Huan was acquired by Microsoft in 2011 for a sky-high price of 8.5 billion US dollars.

The current performance of Shengpotian is also quite good, and it has been favored by many investors.

Sweden also has a lot of game development and software development talents, Yang Huan is now the most scarce talent.

So his calculus is to keep people first, and then look for opportunities to attract more Swedish talents to join his team through him. After all, talents are the primary productive force.

…………

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Gelsenkirchen, Germany.

Clemence Tennis is sitting in the office. On the desk in front of him is a financial statement that has just been delivered to him, and on the opposite side of the desk is the team's new president. Manager Peter Petters.

Since the retirement of the chairman of the board of directors Joseph Schnusenberg this summer, Turnis has become the only person in charge of Schalke 04 as chairman of the supervisory board, but at the same time, he has also taken over from his predecessor. Schalke 04's huge debt.

"Currently our debt is as high as 270 million euros, and the annual interest payment is nearly 15 million euros. If we can't solve these problems as soon as possible and reduce the debt burden of the team, even if we successfully reach this season's In the Champions League, at the end, we will be overwhelmed by debt and even bankrupt."

Peter Peters, once the sports editor of WAZ magazine, was invited to take over the helm of Schalke 04 this time to help Turnis improve the team's management, but after taking over, he found that the situation was much worse than expected.

It can be said that Joseph Schnusenberg left them more than a mess.

"The team's current total salary expenditure is more than 70 million euros, which is only a little less than Bayern Munich, but we are nearly 150 million euros less than Bayern Munich in terms of income. We simply cannot afford it. Heavy salary burden."

Peter Peters was a little excited, "On the other hand, the money owed for the renovation of the stadium, now just the interest alone is enough to give us a headache. The British Shecott Investment Bank has asked us to use the ticket income as collateral. , to raise funds from the society to repay debts.”

When he said this, Peter Petters stared at Clemens Turnis and said word by word.

"We have no choice!"

This summer, in order to save wages, Schalke 04 has successively released the main stars such as Westerman, Rafinha, Kuranyi, Asamoah, and the superstar Raul introduced for free, all because Real Madrid helped to advance the salary to be able to join the team.

But this can only save money, but the team has entered the Champions League this season. If you want to make a difference, get more Champions League bonuses, and relieve the team's financial pressure, you must sign to strengthen the team's strength. overall strength.

The premise of signings is to sell people!

"Neuer?" The only thing Turnis could think of was the team's most valuable player at the moment.

Manuel Neuer.

Petes nodded. "We need to sell him for a cash flow."

"But you should be very clear that Bayern Munich also knows our needs. They are unwilling to offer a reasonable price, and the price offered by Manchester United has been hovering around 15 million euros and cannot be sold at a high price."

Tenis is not that kind of pedantic person. He is very clear that the most urgent thing for the team is funds. If selling Neuer can get a considerable amount of money, then he will agree without hesitation.

But the problem is that the two teams that are interested in Neuer now, Bayern Munich and Manchester United, are not in a hurry. They are waiting for Schalke 04 to take the initiative to come to them to find them, so as to take the opportunity to lower the price. .

Therefore, selling Neuer at this time is undoubtedly a very disadvantageous transaction.

"Actually, we have another potential customer."

"Who?" Tenis asked curiously.

"Southampton!"

"That League One team?"

Petes nodded, "I received news that they now want a goalkeeper, and they have brought in the 18-year-old Courtois from the Belgian Genk at a price of 1.5 million euros. The player lacks game experience."

When Tenis heard this, he immediately understood what Peters meant.

"You mean, we took the initiative to sell Neuer door-to-door?"