Chapter 643 643 First Single

EMI is absolutely overjoyed at the results of "Almost Famous" after its release, whether it was the album's platinum sales within five weeks, or the waves the album set off in the entire rock world, it made EMI record again. Satisfied.

Roger Fazon gave Glory to Death enough freedom under great pressure, now it's time for a risky strategy to reap big rewards, so Roger started planning the release of the single very early, but this plan But they were hindered a few times, mainly because the members of Glory to the Dead didn't have time to shoot music videos, and they didn't have much interest in doing music videos.

In the era of popular television, the role of music videos is undoubtedly huge, because it allows songs to be promoted on TV stations, otherwise they can only be played on radio, and the reduction of publicity channels will also limit the exposure of singles. After Michael Jackson took the music video to a whole new level, the existence of the music video as a topic has an unshakable publicity effect.

After the release of a music video, the sales of singles can often increase by more than 50%, and even double it is possible. The importance of music videos to singles can be seen.

Roger offered his opinion to Henry, but Henry had already asked the members of Glory to Death, and even if Hugo wasn't out of time because of "Pulp Fiction", they had no idea about making a music video. Imagine how awkward they were when they shot the album cover. If they went into the studio to shoot a music video, it would probably be a kind of torture. Therefore, Henry also firmly rejected Roger.

After hesitating and thinking about it, Roger came up with a way to shoot the stage performance of the glory to death, edit it and make it into a music video. This method is also used by most rock bands today, Pearl Jam, Nirvana, Smashed Pumpkin, and so on.

After considering this condition, Henry nodded in agreement. In the end, the staff and Junjie Music Festival completed the communication, filmed the performance of Glory to Death in Seattle, and produced a music video after editing.

On the last day of 1993, on Friday, Glory to the Dead debut single "Lithium" was officially released.

In fact, rock bands do not often release singles. On the one hand, it is because the singles themselves are commercial activities, and the singles are selected from the albums that have the value of singles promotion. Album sales; the second is to attract scattered listeners who don't buy albums but only singles, or to make loyal fans buy albums and then pay for singles, so this is completely commercial, which is for most rock bands. Not interested.

On the other hand, it is because the audience of many rock bands is a fixed group, and it is not easy to expand the audience. This is also the reason why the Nirvana Band caused such a sensation when they relied on "Never Mind" to create miracles. They called the entire market to Nirvana. Love the band music. Under such circumstances, even if the rock band does not release a single, the audience who are willing to buy the album is fixed. If a single is released, it means that this group of fixed audiences will pay more, and the effect of expanding publicity will not be so great. .

Of course, another important reason is that most rock bands came out of independent record companies. With limited resources, they would no longer spend money to promote singles, but instead use tours to focus on the entire album. publicity.

But this is not absolute. If it is a large record company, or if the album sales have achieved gratifying results, out of commercial interests, the release of singles is imperative.

Take Nirvana as an example. The album "Never Mind" was released by DGC Studios, a subsidiary of Geffen Records. No one expected this album to achieve the results it is now. After "Never Mind" sold 10 million in the U.S., they immediately released singles, from the original single "Smells. Like. Teen. Spirit" to four singles in total. song.

Afterwards, DGC Studio hoped that Nirvana would be able to reach a higher level, so it cooperated with Universal Music, one of the top five record companies in the world, in terms of distribution, hoping to obtain a wider range of distribution resources, so as to achieve better results. , so the next two albums "Incest. Lun" and "Zi. Inside the Palace", although the results are not as good as "Don't mind", they both released two singles.

The release of the single "Lithium" also has this kind of meaning. After the sales of the album "Almost Famous" was certified platinum, the single was released at the same time. Obviously, EMI has enough confidence in the glory of death. Hope While album sales can reach a new high, I also hope that the singles can perform well.

In fact, the audience's enthusiasm for glory to death did not disappoint EMI. "Lithium" achieved sales of 13,000 in just three days in its first week of release, landing at No. 4 on the Billboard singles chart. Thirteenth place, outstanding achievement.

Then in the first week of 1994, "Lithium" achieved another 40,000 sales and jumped directly to No. 17 on the Billboard singles chart, showing a strong upward momentum.

Under such circumstances, Glory to the Dead launched its propaganda steps. Samora drove the members of the Glory to the Dead band and came to KIIS radio again. Not long ago, it was here that everyone witnessed Hugo's feat of defeating 100 people. To say that KIIS radio is more than welcome to Glory to the Dead.

But this time the band was not on Jojo White's show, but a music show hosted by Nathan Fast at 9 p.m. "Let's welcome glory to death with a loud whistle!"

Glory to Death has participated in the recording of many music radio stations, and has gradually become accustomed to this method, so the five members began to whistle, accompanied by a burst of roars, to make sound effects for themselves, and then Neil took the lead and said, "Good evening, listeners, we are honored to the death."

Nathan watched Glory die in very good spirits, and a smile appeared on his face, "Wow, it looks like the boys are in very good shape today, is it because the single 'Lithium' did well this week. Results? The single you released at the end of last year reached the tenth place in only the third week of the chart, how about it, are the band satisfied with this result?"

"Wow, woo woo..." The band members screamed again, Pedro seemed the most excited, and even began to tap the table to create sound effects. This week, that is, the second week of January, the sales of "lithium" further increased, and it achieved 50,000 results. Relying on the increase in the on-demand rate, it successfully ranked among the top ten.

"I think we've got the answer," Nathan said with a laugh. "The rate of 'Lithium' has been on demand recently. It's a really good song, you can talk to us about it. How did this song come about?"

"I think Fu Jin can answer this question." Hugo took the initiative to give Fu Jin the opportunity to speak, which surprised Nathan, "I thought this song was created by you." Hugo shrugged, "Yes, that's right, but if you pay close attention, there is actually Fujin's name in the composer's column. For details, you can ask Fujin."

Seeing that everyone was looking at Fu Jin, he didn't have much reaction, but simply said to the microphone, "When Hugo and I were performing on the street, there were some sparks, so this song was born. ."

... "Uh, this is really a simple and clear explanation." Nathan was really dumbfounded, he could only turn his head to look at Hugo, "Hugo, is this the case? I think the audience should be very curious. The details that sparkle in your performance."

Hugo glanced at Fu Jin helplessly, "I originally wanted to be lazy, but it seems that Fu Jin is much smarter than me." This sentence made everyone laugh, "Actually, it is about the song 'Lithium'. Song, you have to tell the background. At that time, both Fukukin and I were in a difficult state. I had just finished shooting 'Sleepless in Seattle', and I had not been able to completely get rid of the state of the character; and Fokkin was still in another state. In a band, there were some disagreements within the band. Unexpectedly, we met on the street..."

Hugo simply outlined the situation at the time, but Nathan's eyes widened in surprise, "I can now imagine the surprised expressions of the onlookers on the street at that time, watching the drums and guitars. Collision, this is really a spectacle. Maybe you can feel it from then on, it is destined to be in a band."

"Hehe, I thought so at the beginning, but Fu Jin doesn't seem to think so." Hugo smiled and looked at Fu Jin, and then threw the topic away.

But Fukukin didn't give Hugo any face at all, and just said, "I'm not in the band right now." One sentence directly blocked Hugo's text, which made Nathan burst into laughter.

"This sentence is the truth." Nathan would continue to gloat over the misfortune to give Hugo another blow, so that Hugo could only helplessly twitch the corners of his mouth, "It seems to me that there is a kind of love between you two about music. It is this kind of stubbornness that brings you together. In fact, you can feel it from your music, albums, and performance styles. You are bravely pursuing your own music.” Nathan is worthy of being a radio station. The host, a few words rounded up the whole topic and made the audience in front of the radio nod their heads frequently.

But then, Nathan's conversation changed, and the topic started to sharpen, "Is it because of this reason that Hugo and Fukukin were interviewed by the media a few days ago. So sensitive? Does the band really have no intention of attending the awards show?"