Chapter 1086 1086 Box Office Leap Forward
The news of "Before Sunrise" returning with honor in Berlin has been put on the North American film market, which has aroused more curiosity. At the same time, Columbia Pictures will also speed up its expansion.
After the "Before Sunrise" screenings in the previous two weeks were always limited to Los Angeles and New York, Columbia Pictures finally expanded its screenings to other cities in the third week, holding a total of 370 theaters across the United States. A large-scale point-and-shoot -- or more appropriately, a limited-run screening.
The distribution strategy of Columbia Pictures this time is obviously carefully arranged. Every step is taken cautiously but boldly, and the promotion is carried out in waves and layers. Such a cautious and serious attitude makes many people feel No brainer - "Before Sunrise" is only a small work after all.
Now it seems that the media is more inclined to believe that Columbia Pictures hopes to use "Before Sunrise" as a weapon to impact next year's awards ceremony, and is determined to gain something at the Golden Globes and Oscars.
Under the precise positioning of Columbia Pictures, "Before Sunrise" continued to make great progress in the third week of February, with a 300-room expansion level, and a single-house box office revenue of 11,000 US dollars. Such results are really impressive. The three-day weekend grossed $40.7 million at the box office.
Easily, "Before Sunrise" broke the $3.2 million box office record previously created by "Crazy Clerk" without any suspense, and became the best-grossing film among all independent films from the Sundance Film Festival! Although this suspense basically disappeared after entering the second week, after the official implementation this week, people still sighed very much.
Who would have thought that after eleven years of development and brewing at the Sundance Film Festival, the first major turning point would be created by a freak movie like "Before the Sunrise"? Not even Robert Redford himself expected it.
After breaking the box office record of "Crazy Clerk", "Before Sunrise" has only just begun. What is even more amazing is that the cumulative box office has reached 758 since the film was released three weeks ago. Ten thousand U.S. dollars! Not only has the Sundance box office record been significantly improved, but according to such momentum, the $10 million box office is a certainty, and the possibility of $20 million can also be put on the issue!
Three hundred and seventy theaters, although they have not yet reached the threshold of five hundred theaters, are still considered to be a high level among the limited screenings. At this time, the score of the theater score is even more valuable for reference. After three weeks of precipitation, the theater score came to "A". Compared with the "A-" at the opening weekend, it did not drop but rose. This is really a very strange thing, especially for the "Before Sunrise". For works that are too special, too personal, and too different.
After a market sampling survey and interview, it is concluded that most of the audience who walk into the cinema to watch "Before Sunrise" are still art film lovers, or further literary youth, art practitioners, etc., among which there are many It is the audience who entered the cinema for the second and third time. Also known as the "Before Sunrise" target audience, positive and positive feedback from these audiences is to be expected.
These audiences generally believe that the film "Before Sunrise" has more connotation than it looks on the surface, especially as Roger Ebert said, the lines of the film are profound and worth savoring, in the mind The shock lingered for a long time. Every time you watch a movie, you will have a different feeling, and every time you discuss the movie, you will have a new harvest.
Under the reputation of such a counter-attack, "Before Sunrise" followed the pace of expansion, and the theater score rose instead of falling, and it actually won the love of more audiences. At the same time, it also further affirmed the Silver Bear Award for Best Director at the Berlin Film Festival.
In the third week of February, "Before Sunrise" secured a place in the top 10 of North American box office charts at No. 6 with a weekend box office of $40.7 million. Interestingly, "Burning Years" ranked seventh.
The "Chicago Tribune" gloatingly joked when they saw such a situation, "Is this 'before sunrise'?" "Pulp Fiction" was suppressed, and then "The Years of Love" finally turned around for a few weeks, but now it was suppressed by "Before the Sunrise" again. more fun.
Although it has only been released for three weeks, and it is always in limited screenings, the box office performance of "Before Sunrise" has exceeded expectations by a lot. People were worried that the film would need to rely on the video tape market to recover costs, but now it is only three weeks. , DreamWorks and Columbia Pictures have both entered a profit model, which is what no one expected.
Even the "New York Post" has been expressing "hard-hearted" concerns about the decline of Hugo's career, but it cannot stop "Before Sunrise" from continuing to receive audiences in the North American market.
In the next week, Columbia Pictures will further speed up the expansion of "Before Sunrise", and the screening scale of 508 theaters also allows the film to officially enter the pace of North American release, although it has only reached the bottom line of full release. That's it, but "Before Sunrise" is still in the public release stage.
With the expansion of the screening theater line, the audience group has also further expanded, separated from the art crowd, and ordinary audiences have also begun to enter the theater. Falling from "A-" to "B+" again.
It can be seen that the boring and nagging movie "Before Sunrise" is indeed not in line with the public's aesthetics. For many people, this is a boring and wordy movie, even better than Woody Allen. Also noisy. Not everyone can accept this form of work.
However, this momentum has not detracted from the further rise of the film in the box office. The box office of the single hall is 5,800 US dollars, and the box office of the weekend is 3.3 million US dollars. Five!
Although this is the first time the box office has dropped since "Before Sunrise" was released four weeks ago, the overall momentum has been rising. Ten thousand U.S. dollars!
From doubting whether it can exceed the cost line to harvesting 10 million box office, the performance of "Before Sunrise" after its release can be said to be very strong. This small step is definitely a big step for "Before Sunrise", and it also means Among the works from the Sundance Film Festival, it finally has a box office performance of tens of millions for the first time.
After reading "Before Sunrise"'s third and fourth weeks of box office numbers and the return of audiences, Columbia Pictures finally took a big step forward in the film's fifth week, bringing "Before Sunrise" to theaters. The number of lines increased to 890 in one go, almost double the number of the previous week.
Such a bold move also made the entire North American film market take a breath. Generally speaking, if an art film like "Before Sunrise" can be shown in 500 theaters, it is a huge success, and if it is more than 700 theaters, it is a huge risk, because the audience is not willing to go to the theater. Watch these movies, but the distribution company has to pay a certain fee to the theater.
In addition to box office dividends, the distribution company must also pay a fee called a fixed expense, which determines the number and size of the movie theater, as well as timing and other related issues. This is all important.
Therefore, it is very likely that there will be a situation where the box office dividends will not be enough to cover the fixed expenses of the theater. That is blood loss.
Such a move by Columbia Pictures also demonstrates their absolute confidence in "Before Sunrise". "Before Sunrise" also relied on the strong word of mouth and Hugo's huge appeal to return the trust of Columbia Pictures.
In the first week of March, "Before Sunrise" once again won the box office of 3 million US dollars, and the box office of a single venue exceeded 3,300 US dollars. Although it was slightly lower than the previous week, considering the rapid growth of the expansion scale, it is still possible to Maintaining such a high standard is really impressive!
Released in 890 theaters, it still maintains such an excellent box office in a single hall, which also proves a fact: although "Before Sunrise" cannot obtain the astonishing and sturdy box office data of "Sleepless in Seattle", it is more Don't say it's compared with "Pulp Fiction", but there is no doubt that this eccentric work has been recognized by the North American film market. As a Cult film, "Before Sunrise" has achieved unattainable success. !
After that, Columbia Pictures did not continue to be greedy and maintained at the level of 890 theaters. Although many viewers complained that "Before the Sunrise" is too boring, like a glass of boiled water without any surprises, and some people even think that this movie should not be made, it is enough to be a novel; but it still cannot affect the perception of specific groups. Love this movie.
It should be said that in fact, everyone yearns for a love story like "Before the Sunrise" in their hearts. It happened to two strangers during the journey. It was full of excitement and anxiety, with strangeness and anxiety, but then it happened again. Infinite sparks burst forth; or, when looking back at dusk, I found that the person I had spent my whole life looking for, I met by chance, and then spent a wonderful time and slowly fell in love.
The purity of this love is more desirable and admired than "Sleepless in Seattle". More importantly, it is more realistic and more mundane, just like... just like the love you can meet when you walk out of the movie theater.
In this respect, "Before Sunrise" has won the love of a large number of audiences, especially many viewers compared this work with "When Harry Met Sally", thinking that these two works interpret the Two completely different loves, but both are full of life philosophy, which can be called film history classics.
Therefore, although the box office performance of "Before Sunrise" did not have a strong explosive force and lacked surprises, the trend was very stable, and it was marching towards the box office of 20 million US dollars one step at a time!