Chapter 1084 1084 Point Screening Box Office
When the first batch of reviews of "Before Sunrise" came out, Colin Myler was choked directly. Putting aside the box office, "Before Sunrise" once again took the lead in the competition of film critics' word of mouth. It was a depressing result for Colin.
Colin couldn't help but wonder: what happened to Hugo, it seems that after two years of lows, the Golden Raspberry Award swept away all the bad luck of Hugo, and Hugo has been invincible since then!
Not only Colin, but almost everyone is curious and surprised. As of "Before the Sunrise", Hugo has an advantage in word of mouth for seven consecutive works, and he has never missed it. He can definitely be called an eagle. A sharp and accurate eye. The viciousness of Hugo's selection of films made every industry insider amazed.
The major media and people in the circle have different opinions, the reasons for the speculation are various, and there is even an absurd "Wizard Rumor". Some people say that Hugo will invite Indian wizards to do divination before each selection of works. The willingness to take on the script has made Hugo's seven works successful and climbing.
Such a ridiculous and ridiculous rumor reached its peak after landing at the Sundance Film Festival "Before Sunrise", and many people still believe it! At that time, Joseph received a call from Nicholas McClen in Park City, thinking that Nicholas was joking, but then someone slapped Rick. When Rick and Joseph communicated about this, the expressions of both of them were very strange, which became the funniest talk of the Hugo group in the past week.
Although it is too speechless to say "Witcher Rumors", it can also be seen from the side that Hugo's vision for selecting works is indeed recognized by the entire entertainment industry.
"Before Sunrise" received unanimous praise in its first reviews, which is surprising, but not surprising. It's just that Colin couldn't laugh at the high score of 83 in the media comprehensive review, and the theater score also reflected the audience's love for "Before Sunrise", and the "A-" score remained quite high. s level.
Of course, the score of the theater cannot be considered objective, because it is currently only screened in art theaters, and the audience who are willing to enter the theater are professional enthusiasts, which means that the movie is in line with their taste, and the score is naturally not low. The real audience feedback depends on the floating level of the score after the expansion.
But even so, Colin still felt a headache. Under this situation, the "New York Post" can only insist on the latest report. On the one hand, criticizing "Before Sunrise" for being lengthy and boring, it is just the groaning of literary and artistic youth. There is no depth or breadth, but simply put the discussion in life on the movie screen, shoot it into a movie in a literary way, and become a means to deceive the audience; Inference, due to the excellent word of mouth during the screening of the art theater chain, the box office of the screening will definitely not be too bad, and he can only pray that the follow-up box office results of the film will not be too good.
It’s actually very simple for media reporters to oppress artists. It’s true that they don’t give up or leave their ghosts. It’s not as difficult as imagined for artists to fight against media reporters: they speak with their works and their achievements, and then the artists can have the right to speak. , can have the initiative.
Of course, there are only a handful of artists who can do this. Therefore, the uncrowned king has always had the upper hand.
But this time, Colin, as an old-fashioned editor-in-chief, still accurately predicted the development trajectory of "before sunrise". Under the circumstance that the media's comprehensive evaluation has been going up all the way, and the audience's ratings are not inferior, the box office results of the seven art theaters in the first week have undoubtedly set a red plate!
During its screening in 1993, "Schindler's List" broke the single-house box-office record for a live-action movie with a single-house box office of $90,000. Two years later, no work has yet been able to break this record. This time, the box office of "Before Sunrise" is naturally not comparable to that of "Schindler's List". After all, from various perspectives such as film theme and publicity momentum, the two works are not equal to each other. Even so, the performance of "Before Sunrise" is still impressive!
Forty-three thousand dollars!
"Before Sunrise" was screened in seven art theaters. With the help of the Sundance Film Festival and Hugo's unparalleled appeal, it broke out a single-house box office of $43,000. It shocked the entire North American film market and debuted with a proud attitude.
In the single-hall box office history of live-action movies, $43,000 is not the highest, but it is not low. It can be ranked in the top 20 and 18th in the current movie history rankings! This is definitely a huge breakthrough for "Before Sunrise", which only invested 2.5 million, and grabbed everyone's attention in an instant.
Objectively speaking, it is a fact that the box office of "Before Sunrise" does not have such a strong explosive strength. But in the end, the film can achieve such incredible results. This is the power of publicity. From a series of topics at the Sundance Film Festival to the right publicity of Columbia Pictures, to the unintended promotion of the "New York Post", the whole publicity process. Short and powerful but full of effect; at the same time, this is also the so-called star power. Richard Linklater and Charlize Theron have no appeal, and Hugo alone provoked the lead, attracting a large number of people just for the sake of it. Watch his audience enter the cinema!
Not only did the Hollywood circle feel Hugo's unique and accurate vision for film selection, but the audience has already formed this perception, especially "Sleepless in Seattle", "Life and Death", "Pulp Fiction" seem to have no Any movie with no gimmicks to watch, actually presents a super high level, which makes people love it, which also makes the audience feel trust in Hugo.
Coupled with the title of "The Sexiest Man in the World" and the theme of the romantic movie "Before Sunrise", it has attracted a large number of moviegoers desperately to the cinema. Even if it's not for the movie, just to see Hugo take on the romance again on the big screen, it's all worth it.
There is also undeniable that, "Before Sunrise" was held in the art theater chain. Richard and Hugo are both high-profile figures in independent films. Several works of the former director have been professionally received. The popularity of moviegoers, the latter being one of the core figures of the recent independent film storm, makes those who are keen to watch movies in art theaters choose to go to the cinema for the first time and enjoy the film.
Of course, the most worth mentioning is Columbia Pictures' final distribution strategy. They gave up the plan to screen in 200 theaters on a large scale - for screening, 200 theaters is indeed a large scale, and It is to concentrate firepower to conquer the art film market in Los Angeles and New York, attract a large number of fans to only seven theaters, rely on strong topics to break out the amazing single-house box office, and then expand rhythmically every week and third week. Screening - cooperate with the corresponding publicity means, in order to hope that the final movie box office can achieve more than expected results.
The confidence of Columbia Pictures in formulating such a strategy lies in the absolute confidence in the quality of "Before Sunrise", and now it seems that at least their first step is very solid.
Under the superposition of many factors, the box office of the premiere of "Before Sunrise" exploded.
One fact can be seen from Before Sunrise: Why is the distribution department so important? Why does the distribution department attach so much importance to publicity strategies? And why are the major movie companies always not stingy with their checks for big-name stars?
In the end, "Before Sunrise" grossed $301,000 in its opening weekend, placing it at No. 20 on this week's North American box office charts.
Of course, no one cares about the ranking, just a single-hall box office is enough to attract all eyes.
The same is true. The $43,000 single-hall box office of "Before Sunrise" is the best of the best, and it has no suspense this week. There was only one film that exceeded $3,000 at the box office, and the rest were wiped out, and the only one was the "Pulp Fiction" that entered the later stages of its screening.
The competition for the box office champion this week is even more boring. "Cheerful Love Day" became the North American weekend box office champion in the first week of February with a weekend box office result of 5 million US dollars. Three consecutive championships, behind $200,000 in runner-up.
Compared with the box office figure of the champion's $5 million, "Before Sunrise"'s $43,000 single-hall box office is obviously much more powerful.
Although there is a lack of topics in the winter season, everyone has been paying attention to the showdown between "Pulp Fiction" and "Age of Love" for more than a month, but even so, this deserted movie market is still disappointing, "Sunrise "Before" is the only work that can wake up the mind.
Because "Before Sunrise" chose to make its debut at the Sundance Film Festival, it missed the deadline for registration at the awards ceremony at the end of last year and could only participate in the competition for awards at next year's awards ceremony. Although it is said that there is still more than a year of precipitation and brewing, no one can tell the result, but with the release of "Before Sunrise", some media have preemptively stated that this film is very hopeful to win the Best Director and Best Actor awards. Leading role, best actress, best original screenplay and several other awards compete for a nomination spot.
Not only that, the voices are not small, not only the media began to discuss on a large scale, but also film critics and industry insiders have also discussed and expressed their approval of this point of view.
It can be seen from this small detail that after the "Before Sunrise" screening was held, the momentum is still rising, and people are more and more looking forward to the next expansion of the film. And will the box-office fiasco that The New York Post was expecting come as planned? Perhaps some clues can be seen in the pace of expansion of Columbia Pictures in the second week.