659 Yang Yi's Killer Weapon (2/4)

Chapter 659 Yang Yi's trump card (24)

Of course, the main purpose of Yang Yi's visit to Modu this time was to talk about "Extreme Challenge" with the people from Modu TV, so after meeting with Yun Yangfeng on Modu TV, Yang Yi asked Xixi to Yun Yang Feng's female assistant asked her to help take care of it, and then he and Yun Yangfeng met her best friend under the leadership of Luo Xin.

Luo Xin's best friend is Ms. Cui Zhilin, deputy director of Magic Capital TV. Deputy director Cui is in her fifties, but she is well maintained. Although she is not as cold as Luo Xin, she is about thirty years old, but her eyebrows There is no wrinkle in the horns, the face is red, and the smile is full of grace.

Obviously, she and Luo Xin have the same hobbies and topics in fashion and nursing.

But the public returns to the public, and the private returns to the private. Yang Yi and their "Extreme Challenge" want to grab a quasi-prime time slot in an environment surrounded by wolves. They have to prove the value of their show to each other, and Cui Zhilin will do her best. Support "Extreme Challenge" in the upper position of Modu TV.

It's still the same as before. Yun Yangfeng's eloquence is good. He came to tell Cui Zhilin about the mode and selling points of "Extreme Challenge". , were all attracted by this plan.

"Manager Yun, I admit that the show you mentioned is really interesting, and there is a certain possibility of success, but I still have a question." Cui Zhilin put down the planning book in her hand and asked, "How can you ensure this show? We Modu TV, and you Zhongxing Production, both of us can get good benefits? Because you are a brand new program after all, saying it is wonderful is just empty words, I need to convince other people, why not put it This opportunity for other shows? For example, the "Celebrity Kitchen Challenge" during the daytime..."

Cui Zhilin wasn't joking, she said sternly: "I'm not afraid to tell you, the show is very important now, because it's the best program in the daytime program, the ratings are stable, and it is widely praised by the audience! "

"Because our show is more interesting and exciting than it is, the star kitchen has a lot of limitations. Its studio is in a fixed kitchen scene, which cannot bring more fresh points to the audience, and our show It’s not the same. Every time we switch between tasks, the location is different, and many props are used, such as cruise ships, cars, mobile phones, etc., which can bring us a lot of high-quality advertisers! "Yang Yi said.

It is not uncommon for advertisements to appear on variety shows, and even soft advertisements and placement advertisements are not uncommon. However, Yang Yi believes that the overwhelming placement of advertisements in his shows will give a new concept to variety shows that have not yet played tricks in the world.

Seeing that Cui Zhilin was already vaguely moved, Yang Yi took out the trump card from his bag, the photocopies of the two sponsorship contracts!

"This is the sponsorship contract of the Sahara Online Mall, 30 million, just the title sponsorship fee for the first season. There is also an advertisement placement contract on the Weibo mobile client, 10 million." Yang Yi said after handing it to Cui Zhilin He looked at Luo Xin next to him gratefully.

These preparations were made by Luo Xin instructing Yang Yi to do it. Luo Xin obviously knew exactly what was needed to convince the TV station group!

Now the advertising costs of variety shows have not soared to hundreds of millions, but one 30 million, one 10 million, Yang Yi has not given any discount to his own people, these are the industry advertising standards, and still Sponsored to prime-time variety shows.

Luo Xin smiled enviously and said, "Big money, Yang Yi, the two sponsors you found are very generous. My show only has more than 60 million advertising sponsorships a year."

You must know that "Interview with Zhixin" is one of the top variety shows. Its popularity and ratings remain high, but it is only limited by talk shows. There is still a gap between her advertising sponsorship and comprehensive variety shows. Earnings are also at the top of the pyramid.

Of course, it makes sense that Yang Yi is willing to let his company invest such a large sum of money in his program. On the one hand, he is confident that as long as "Extreme Challenge" is done, it will definitely have a greater impact on Sahara and Weibo. Putting those 40 million dollars to advertise in newspapers or other places has a much bigger impact!

Think about the sponsors who were willing to spend hundreds of millions or hundreds of millions to be the name of the good voice in the past life, are they not because they can earn more and more benefits from it?

On the other hand, Yang Yi wants to use these two sponsorships to set a benchmark for the advertising sponsorship of the first season of "Extreme Challenge". Can't let the cost of other people's advertising placement be higher than the cost of the title?

"It's not just 40 million, I am confident that after our program is released, more manufacturers will come with money and hope that we can help to place advertisements!" Yang Yi and Deputy Director Cui said confidently, "When the time comes, , we will only sigh why our advertising space is so small, but we can't make money!"

Of course, he would not frantically place advertisements and ignore the content of the show. He must give priority to the content of the show, and only use subtitles to advertise sponsors on the premise of ensuring that the show is exciting and beautiful.

"Director Cui, think about it, we still have high-quality sponsors such as cars, clothing, mobile phones, etc. that have not been decided yet. Are the benefits that these can bring to us and Magic City TV still worse than the star kitchen?" Yun Yangfeng said to Cui Zhilin in an instant.

Cui Zhilin flipped through the photocopied document in her hand, and the 40 million yuan was enough to make her move, not to mention, there was a bigger piece of cake drawn there.

I saw her smile gently and said calmly: "Of course it's not worse than the celebrity kitchen, I believe that seeing this, the people in the stage will make the right choice, don't worry, for Luo Xin's face, I also fully support you. , I hope to see "Extreme Challenge" shine on Modu TV!"

There is no need to elaborate on the following polite words. In the follow-up, Cui Zhilin has to talk to Yun Yangfeng about some details of the benefit distribution of the cooperation between Magic City TV and Zhongxing Production. Luo Xin is inconvenient to stay and listen. He and Luo Xin walked out together.

"Where's your daughter? I heard from Murphy that Xiao Xixi came with me. I haven't seen her in person yet!" Luo Xin said to Yang Yi with a smile.

"She's visiting on Modu TV. Let me see where she is now!" Yang Yi was also concerned about her daughter, so she quickly took out her mobile phone and called the female assistant who was taking care of Xixi.

After a while, Yang Yi and Luo Xin saw the little girl outside the recording studio of a show. Xixi, who had not seen her father for two hours, couldn't wait. When she saw her father, she immediately ran over and jumped to her father. 's arms.

"Baba!" The little girl's crisp voice attracted the attention of many people.

"How did you play with Auntie?" Yang Yi asked first with a smile.

"Let's go to watch other people's TV shoots!" Xixi smiled brightly, she classified the recording of variety shows as TV shoots, "A lot of people sit together, and then everyone will applaud! Baba, they clap their hands, but they don't. Does it hurt?"

Xixi knew that clapping her hands too hard would make her hands sore and red.

Yang Yi was happy and said, "No, it's their job, they're used to it."

"Come on, Xixi, let me introduce you to my father. This is my mother's good friend, Aunt Luo Xin." Yang Yi did not neglect and quickly introduced Xixi and Luo Xin.

"Xiao Xixi, how are you! Your mother often mentions you to me." Luo Xin waved to Xixi with a smile on her face. Luo Xin didn't know whether it was flattering singleism or something. She wasn't married yet, but she saw Xixi, she is still motherly, and her eyes are full of love.

"Hello Auntie..." Xixi greeted Luo Xin obediently.

Suddenly, the little girl who was looking at Luo Xin seemed to think of something, she turned her head and whispered in her father's ear.

"Haha, Sister Luo Xin, Xixi said just now that she remembered that she had watched your show, and was asking me if you were the auntie on TV."

"Oops!" Xixi blushed embarrassedly, and burrowed her face into her father's chest. How could father say his own whispers?

The little girl is also worried that she has recognized the wrong person.

"Yes, yes! Oh, what a cute little Xixi! Come, let Auntie hug!" The more Luo Xin looked at Xixi, the more he liked it.

However, Luo Xin was still a little too thin. Yang Yi asked her to hold Xixi for a while, but Luo Xin couldn't hold it for a while, so he held Xixi's little hand instead. The two stood together, Luo Xin told Xixi intimately. After a while, he smiled and wanted to take Xixi to go shopping.