Chapter 287 Such an Opponent

Chapter 287 Such an opponent

Lu Zixin came directly to Liu Tong's office and asked him to find the company's relevant performance data for the past few quarters to check.

Liu Tong, Zhu An, and a vice president promoted by Liu Tong, Yue Hui, all stayed in the office, explaining the company's operations to Lu Zixin.

"I took a cursory look and it seems that since August last year, the company's business has begun to decline. What is the reason?" Lu Zixin asked.

Liu was a lot whiter and fatter than before, but he still spoke very calmly. He explained, "Our company's early business was mainly the mobile game "Wild God of War", plus the online games that followed. When we were doing it, it was the booming market for chicken-eating games, so the performance rose rapidly."

"After half a year, things are different."

"At that time, when Hongxin developed cloud hosts and smartphones, we mainly made online game accelerators and Hongxin game platforms."

"During that period, the business developed very quickly. We launched some games and stabilized some users."

"By June of last year, our revenue from games was significantly less than that of game platforms. The game market share was also compressed by Wangyi and Penguin, and gradually decreased."

Lu Zixin also read the reports they submitted, and the popularity of the chicken-eating game has been declining, and with the continuous optimization of the chicken-eating game by NetOne and Penguin, many users have been diverted away. Therefore, in this section, it is normal for the turnover of Hongxin Games to decline.

"Why hasn't Hongxin made a new blockbuster game in this short period of time?" Lu Zixin asked.

Liu Tong and the others looked at each other in dismay, and their faces were a little overwhelmed. Zhu An embarrassedly said: "Our company is not bad in game production technology, but it is indeed weak in terms of market control and creative trend, which is inferior to those of the old game companies."

Yue Hui added: "Actually, we launched two games last year, and the market response was not bad. One is the mobile game "Haoyue Ling", and the other is the new open-map shootout online game "Future Warrior."

"Well, then why haven't these two games been made, what's wrong with the operation?" Lu Zixin's question made Yue Hui a little nervous.

After all, this is the boss of the Red Letter Group, the boss of the boss!

He said: "Mr. Lu, it may be because of our insufficient investment in operations and the pressure from our competitors that neither of these two games has been done."

Speaking of this, Zhu An said with some dissatisfaction: "Mr. Lu, look at this information!"

"Less than half a month after we launched the "Haoyue Ling" mobile game, Penguin Games launched the same type of mobile game "Ancient Legends"; two months after launching the "Future Warrior" online game, Penguin Games launched another online game of the same type! "

"They already have a large number of user resources, and together with promotions and discounts, they took away more than half of our users at once! This... It's really hard to do!"

"Is this the reason?" Lu Zixin looked at Liu Tong, and Liu Tong also nodded, feeling rather helpless: "If a game company has several times as many user resources as you, and can shamelessly follow your works, then it will still be worth it. There are really few people who can compete with them!"

Liu Tong is mainly talking about Penguin Games. Although other game companies also have problems of following the trend or copying them, they are not as big as Penguin Games.

"Of course we also have problems." Zhu An reflected, "Last year, Wangyi Games made two popular mobile games. Penguin Games made five more and acquired four popular small games at home and abroad. The studio, plus their own game accumulation, is indeed a lot ahead of us!"

When Lu Zixin heard their explanation, he nodded in agreement and said, "If this is the reason, then it is understandable."

The opponent is the world-class game overlord Penguin, and it is normal for the Red Letter game to be surpassed. After all, every game has a lifeline. The original "Wild God of War" has been half cold, and the Penguin game has made a comeback, occupying an absolute market advantage.

"Have you thought of any countermeasures to change this situation?" Lu Zixin asked.

"I thought about it." The three nodded, and Liu Tong said, "According to the current market situation, what games need are novel models or ideas."

"Many users now prefer some simple and easy-to-operate games, which requires game makers' observation of the market and their own creativity. We can't guarantee this, we can only do our best."

"But in another direction, with players' understanding of the game and the improvement of hardware equipment, the game's authenticity and experience requirements are also improving. For example, the current VR game is a good direction."

"I talked to Mr. Xie, who is in charge of Hongxin smart glasses. HX and GLASS can fully carry advanced VR games. Together with the upcoming 6G network deployment, VR games will become easy for all people to use, and they can be experienced and played at any time. Gaming is definitely a doable thing!"

"Since we can't compete with Penguin games in the traditional game market, we might as well transform the main direction into virtual reality games, which may have miraculous effects!"

Zhu An also nodded and said, "Mr. Lu, as early as a few months ago, we were preparing to start developing VR games. After the successful trial of the Skynet project, our confidence is even greater!"

"Faster network speed and ubiquitous coverage allow players to play VR games from anywhere. This eliminates the traditional cumbersome equipment and network constraints, and VR games have an immersive experience that other games don't have! "

Lu Zixin thought for a while and said, "The direction you are talking about is indeed correct. Red Letter's Skynet will spread all over the world within three years, and users all over the world can enjoy ultra-high-speed network services."

"Hardware configuration, Red Letter is also improving, chips, sensors, intelligent systems."

"I support this, is there any result?"

"It's a little bit, but it's not very mature." Liu Tong said, "We tried to develop two traditional VR games, but we felt that the market competitiveness was not enough, so we didn't launch them."

"Let me see." Lu Zixin was also curious about what the VR games they developed were like.

"This is to be experienced in the experience room."

Lu Zixin came to the experience room, where some equipment was placed. For example, a 360-degree omnidirectional walking machine for VR games, an auxiliary experience seat, etc.

These devices are bought from abroad at a high cost, or specially made to order.

Lu Zixin first sat on the auxiliary experience seat. In front of the seat, there are auxiliary devices such as steering wheel, accelerator, and brake. The first game is a traditional racing game, but it is from a VR perspective.

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