Chapter 830: The Ratings Are Booming, Sparking the Xianxia Craze

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Douban!

As the most authoritative platform for rating movies and TV series in China, many movies and TV series will be rated on Douban after they are released, and then rated by netizens and viewers.

Of course.

It is not ruled out that some movies or TV series are worried that their ratings will collapse, so they have been hesitant to issue ratings.

But Feiyue Media's "Legend of Sword and Fairy" is different. The official immediately opened the rating system for "Legend of Sword and Fairy" on Douban. However, in the first hour or two, not many netizens and viewers were watching. Rate "Legend of Sword and Fairy" on Douban.

Why is this?

Obviously, because many netizens and viewers are immersed in watching the TV series "Legend of Sword and Fairy", the seamless broadcast has made countless netizens and viewers who watch "Legend of Sword and Fairy" originally prepared to watch it after two episodes. I came to rate it, but I accidentally watched a lot of episodes until after twelve o'clock in the morning.

It was after about 12 o'clock in the morning that many ratings and comments began to appear on Douban.

"Five stars. It's really rare to see such a conscientious TV series."

"The light of Chinese drama!"

"excellent!"

"The filming was good. I'll give it four stars. After all, the actors look a bit immature."

"Unexpectedly, there are many veteran actors in it, and the new generation of actors are also very good. The heroine in particular has a special aura."

"It's so beautiful. It really didn't disappoint me!"

"It is indeed a TV series that adapts the pattern of domestic dramas. I watched many episodes in one go. It was so good!"

"From now on, I will become the tap water in "The Legend of Sword and Fairy"."

"I have already started giving this copy of "Legend of Sword and Fairy" to my friends like crazy."

"It feels like at least eight points!"

"A good drama, worthy of five stars!"

"Be confident, I think it's worth at least nine points!"

On Douban, netizens have begun to rate and comment on "Legend of Sword and Fairy". Judging from the comments, the reputation of "Legend of Sword and Fairy" is still very good, and the score reached 8.6 points from the beginning. Degree.

You know, domestic TV dramas that can score above eight points at the beginning are basically very good. After a year, domestic TV dramas that can score above eight points at the beginning are very rare, and they can be counted on the fingers. What's more, "Legend of Sword and Fairy" still starts directly at 8:6.

However.

Just after Ding Yue refreshed the Douban interface, he found that the score of "Legend of Sword and Fairy" had increased from 8.6 to 8.7.

what does that mean?

This means that "Legend of Sword and Fairy" will receive more positive reviews soon, and it will become a TV series with negative growth in ratings.

Under normal circumstances, domestic TV dramas have their peak scores. After the peak scores are passed, as more and more people watch the show, its ratings will start to drop more or less.

First, strong domestic TV dramas generally do not fall too hard.

For example, the peak score of an excellent domestic TV series is 8:50. Then as more and more people watch it, if the score drops, it will only drop to about 8:30 and will not continue to fall. Yes, after all, the basic base is there.

If it is a domestic TV series with mediocre quality and falsely high scores, then even if its initial score is relatively high, as the subsequent scores continue to increase, Douban's score will drop more. For example, a What started out as an eight-point rating might become about a seven-point rating later on.

Ding Yue refreshed the fighting interface of "Legend of Sword and Fairy" again.

TV series: Legend of Sword and Fairy

Douban score: 8.9 points!

It’s up again!

It went from a rating of 8.7 to a rating of 8.9!

Number of people rating: 73016 people

More than 70,000 people have already rated "Legend of Sword and Fairy". In the end, Ding Yue estimates that there will be more than one million people rating "Legend of Sword and Fairy" on Douban, and by then "Legend of Sword and Fairy" will be rated. "The Legend of Heroes" will most likely receive a rating of over nine.

It seems that the launch of "Legend of Sword and Fairy" is off to a good start!

Thinking of this, Ding Yue felt happy for every staff member of Feiyue Media and his own school of film and television at Wucheng University of Arts and Sciences who participated in "Legend of Sword and Fairy". Their hard work and dedication finally paid off.

"Phew, not bad, go to sleep."

After reading the comments and ratings of netizens and viewers on Douban, Ding Yue felt sleepy and was ready to sleep.

"Babai, turn off the TV, I'm going to sleep."

Ding Yue said to Dabai.

"Okay principal."

Dabai responded, and then turned off the "Legend of Sword and Fairy" playing on the projector.

Although Ding Yue went to sleep, many of the crew and production staff of Legend of Sword and Fairy did not sleep.

Tonight is really important to them.

After all, this is the first TV series they have participated in, and many people in the crew are students from the film and television school that just graduated from Wucheng University of Arts and Sciences. This is their first time.

How can they sleep while watching the data of "Legend of Sword and Fairy" continue to skyrocket?

Everyone is excited.

The number of views has exceeded one million at the beginning, then 10 million, and then quickly exceeded 100 million, and the number of purchases has skyrocketed from hundreds of thousands at the beginning to more than 3 million, and then to close to 500 Ten thousand, until it exceeded five million, and rushed towards ten million.

Every data makes the staff of "Legend of Sword and Fairy" excited.

If the purchase amount exceeds 10 million, then one purchase is 31 yuan, then 10 million will be 300 million or 10 million more.

The crew and producers of "Legend of Sword and Fairy" have calculated that as long as the profit of "Legend of Sword and Fairy" exceeds 100 million, it will have started to make money. Now it is not just 100 million, it has already sold 300 million.

This is just the sales volume, there are so many viewers coming to the Feiyue streaming platform, and the traffic brought to the platform is broadcast money.

You know, in this era of traffic data, the amount of plays that users play while watching TV can also be counted as revenue.

And the sales volume of 300 million seems unstoppable. At two or three o'clock in the middle of the night, the sales of "Legend of Sword and Fairy" on the Feiyu streaming platform are still increasing and have never stopped. , every minute that leaps to the streaming platform, a lot of small money will be paid to buy "Legend of Sword and Fairy".

In WeChat Moments and on the Weibo social media platform, many netizens have begun to recommend Amway's "Legend of Sword and Fairy", a domestic fairy tale TV series.

Especially in the circle of friends, there are already signs of swiping the screen one after another.

Under normal circumstances, only phenomenal movies or TV series will hit the screen in WeChat Moments. The last time a work by Feiyue Media hit the WeChat Moments was the animated series "Love, Death" produced by Feiyue Animation Studio. And Robots".

Nowadays, "Legend of Sword and Fairy" has once again hit the screens in the circle of friends. Many people who don't know the producer and distributor of this TV series look at it and wonder, good guy, it's Feiyue Media again?

Is Feiyue Media so awesome?

From the first "Big Hero 6" to the later "The Wandering Earth", as well as the animated series "Love, Death and Robots" and other top domestic film and television animation works, they are all produced by Feiyue Media.

"I really beat the couple Xiaoyao brother and Ling'er to death."

"Ah ah ah, my brother Li Xiaoyao is so handsome."

"Who is this actor Zhao Ling'er? She is so beautiful, she looks so pure and pure, and she has a sense of spiritual energy. She is a fairy, right?"

"I've gone from eight o'clock last night to three-thirty in the morning."

"Zhuo! It's already three-thirty in the morning? No, no, no, I can't watch anymore, I have to go to work tomorrow!"

"Good guy, it feels really good to watch it now. If I didn't have to go to work tomorrow, I would continue watching it."

"I've asked the leader for leave."

"It's four o'clock in the morning. Let's take a shower, watch two more episodes, have breakfast, and then go to work."

"Brothers and sisters, do you work so hard while watching the show?"

The majority of netizens and viewers were fascinated by the drama while watching it. Coupled with the seamless broadcast, many netizens and viewers accidentally saw what it was like at three or four in the morning, and ended up having to go to work the next day. They couldn't help but feel Feeling emotional.

In this way, the whole night, the discussion of "Legend of Sword and Fairy" continued to grow, and no one was discussing it just because it was three or four o'clock in the morning, or five or six o'clock in the morning. Today's young people should not be trivial. Look at their ability to stay up late, let alone stay up late to watch dramas.

On Weibo's hot search rankings, hot discussion topics related to Legend of Sword and Fairy have always been in the top ten.

On Douban, the number of people rating it continued to increase. By the next morning, the number of people rating it had reached 150,000, and the rating had risen to nine points, reaching a whole new level.

A nine-point TV series, what does this mean on Douban?

This means that it can basically make the gods immortal, and at worst it will be on the level of the best domestic TV series of the year. And looking at this trend, the ratings of "Legend of Sword and Fairy" still have room to continue to rise.

...

Ten o'clock in the morning.

Penguin Group.

A senior executive at Penguin Video was extremely angry after receiving the news that "Legend of Sword and Fairy" produced by Feiyue Media was a hit!

Originally, Penguin Video was planning to win the broadcast rights of "Legend of Sword and Fairy" to add this year's domestic dramas to Penguin Video. Who knew that Feiyue Media would not buy it at all and would not give Penguin Video the rights at all? To save face, they did not license the broadcast rights of "Legend of Sword and Fairy" to Penguin Video.

Now that we see that "Legend of Sword and Fairy" is so popular and is about to become the most popular domestic TV series this year, as the person in charge of Penguin Video, how can Zhang Wu not be irritable.

Just when Zhang Wu was very irritable, Chen Xueming, the chairman of Q Entertainment Group, called.

"Director Chen."

Zhang Wu answered the call.

"Mr. Zhang, I think you already know. Look at the good drama produced by Feiyue Media. What's going on with your Penguin Video? It's already April this year, and you haven't come up with any of it yet. When a decent TV series comes out, what do you do for food?"

On the phone, Chen Xueming said angrily.

After all, Chen Xueming was defeated several times by Feiyue Media. Several Q Entertainment Media movies that year were defeated by Feiyue Media's "Super Marines" and "Traffic Earth". Chen Xueming would not be able to swallow this tone no matter what. Go down.

Now, Feiyue Media has extended its claws to domestic TV dramas. As one of the largest platforms for domestic film and television dramas, the future survival of Penguin Group is seriously threatened.

That's why Chen Xueming called Penguin Video to question Zhang Wu!

"Director Chen, from last year to this year, the few TV series we have produced have not achieved very satisfactory results. We really have nothing to do about this. The current audience does not know what is going on. It seems No one likes watching TV series starring popular celebrities anymore, Mr. Chen, why don’t we change our strategy and temporarily give up TV series starring popular celebrities and use some old actors to make some in-depth TV series with good scripts? See if it works?"

Zhang Wu said helplessly and gave his own suggestions.

Actually, Zhang Wu clearly sees the current dilemma of domestic film and television dramas. Why are domestic film and television dramas, especially those of Penguin Video and Love Video, not popular?

That's not because the quality of film and television dramas is actually not good enough. From the actors to the scripts, basically they have not been carefully polished. They are directly broadcast online after being filmed. In this way, it may be better at the beginning. Use Traffic stars may be able to create a few popular works by building momentum, but if things go on for a long time, the audience will gradually stop paying.

Now, Penguin Video has begun to gradually lose users, and where have these users gone?

Obviously, these users all went to the Feiyue streaming platform one by one, because there are domestic movies and TV series that they think are good on the Feiyue streaming platform.

"Mr. Zhang, what do you mean by this? Do you mean that our big entertainment strategy is wrong? Can't the star actors we have trained ourselves be able to hold on?"

Chen Xueming said to Zhang Wu angrily.

"No, no, Director Chen, I mean...I..."

Zhang Wu didn't know what to say for a moment.

If the senior executives of Q Entertainment Media do not change their idea of ​​using popular celebrities, Zhang Wu thinks it will be basically impossible to make a comeback in film and television dramas.

Moreover, what kind of talented actors have Feiyue Media started to train? People have their own opinions, okay? Now that the foundation of Feiyue Media has been laid, and there is a basis for cooperation with the old domestic drama stars, Q Entertainment Media wants to transform in the future and wants to find those old dramas. It may be difficult to find opportunities to cooperate with the bones.

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