Chapter 828: Paid TV Series, Copyright Awareness

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Even if well-known domestic companies such as Penguin Group, Ali Group and NetCloud Games wanted to recruit outstanding students from their Wucheng University of Arts and Sciences with high salaries, Ding Yue would not do it.

No matter how much annual salary they pay, Ding Yue will always pay more than them.

Besides, the outstanding students among the first graduates of Wucheng University of Arts and Sciences have already been captured by Ding Yue's Feiyue Group. This is called talent circulation. Of course, you have to use the talents you cultivate.

If it was done by someone else, wouldn't it become someone else's wedding dress?

After Ding Yue and An Yujia had a chat, they unanimously decided that after these big companies came to Wucheng University of Arts and Sciences for recruitment, they would try their best to deceive them and recruit those students who were unable to enter the Feiyue Group. They all promoted it to Penguin Group, Ali Group and NetCloud Games.

However, I just don’t know if they are willing to be taken advantage of.

"Mr. An, give this data to the Academic Affairs Office and publish it after the school recruitment is over."

Ding Yue gave An Yujia a few words of advice.

"Okay, Principal Ding."

An Yujia nodded immediately and took note of Principal Ding's instructions. Once this statistical data is released, many people will probably marvel at how high the salaries of graduates of Wucheng University of Arts and Sciences are in Feiyue Group.

Even the lowest internship salary is 3,600 yuan. You know, this is an internship salary.

Many fresh college students basically do not receive any "salary" during the internship stage, which is daily transportation and food allowances, and some even have to pay for it themselves.

The internship stage referred to here is not the internship period before joining the job, but the internship period for college students. Generally, this kind of internship is as short as two or three months, and it may be as long as one and a half years.

In the Feiyue Group, there are almost countless people with a normal monthly salary of tens of thousands, there are also many people with an annual salary of hundreds of thousands or millions, and there are many people with an annual salary of tens of millions or even hundreds of millions.

Such data is simply not very attractive to college students, right?

"Principal Ding, there is another news, that is, our first TV series this year, "Legend of Sword and Fairy", will be officially launched on the Feiyue streaming platform starting tomorrow."

Anyujia reported another work arrangement.

"Legend of Sword and Fairy" is a fairy tale TV series jointly created by Feiyue Media and the School of Film and Television of Wucheng University of Arts and Sciences. It is based on "Legend of Sword and Fairy" on the earth in Ding Yue's previous life and reproduces the original version of "Legend of Sword and Fairy" as much as possible. "Legend of Sword and Fairy" to fill the gap in classic fairy tales in this parallel world.

"Hmm, is it finally going to be broadcast? Thank you to the crew and production staff for their hard work. I hope this TV series can achieve good ratings."

After Ding Yue heard this, he smiled lightly and said.

"A few days ago, Penguin Video, Aiyi Video, and Xiaopo Station have all negotiated with us, and they all hope that we can authorize them to broadcast "Legend of Sword and Fairy" on their platforms."

An Yujia said again.

"As expected, the trailer of "Legend of Sword and Fairy" was released at the New Year's Eve party, and it was quite popular. It's normal for Penguin Video, Aiyi Video and Xiaopozhan to follow them. of."

Ding Yue spread his hands and said.

"Yes, but judging from the current situation in which we want to develop a leapfrog streaming media platform, it is impossible for us to authorize the broadcasting rights of TV series to them. This will only divert their attention."

An Yujia said seriously: "But Principal Ding, now that we are leaping to the streaming media platform, there is a conflict of opinion about the launch of "Legend of Sword and Fairy". I wonder what Principal Ding thinks?"

"oh?"

When Ding Yue heard this, he frowned slightly and asked, "What's the contradiction?"

If there are some internal conflicts, they must be resolved in time. Otherwise, when the conflicts accumulate for longer and longer, they will become a powder keg and eventually explode out of control. situation.

"Is such that."

An Yujia began to explain the situation to Principal Ding in detail: "With regard to the debate over whether the online broadcast of "Legend of Sword and Fairy" should be paid or free, at present, whether it is the TV series producer or the operator of the Feiyue streaming platform, There have been debates between free and paid. Some people believe that the TV series "Legend of Sword and Fairy" should be temporarily free for viewers to watch like the previous movie animations, because the Feiyue streaming platform is still in the process of attracting traffic. user stage.”

"Are some people not wanting to see no benefit from their hard work?"

Ding Yue asked calmly.

After listening to what An Yujia said, Ding Yue guessed the so-called contradiction. It is obvious that both sides have their own concerns about the contradiction between free and paid. This is normal.

"Yes."

An Yujia nodded and said: "The main reason is that the production team does not want the TV series that I have carefully produced to be broadcast for free."

"This "Legend of Sword and Fairy" will not be broadcast on TV stations, but will only be broadcast on our Feiyue streaming platform. So it is up to us to decide whether it is free or charged. This is also the idea of ​​the crew and producers. It’s understandable, and, Mr. An, what is our purpose of building the Feiyue streaming platform?”

Ding Yue looked at An Yujia and asked.

"Create the largest entertainment streaming platform in China and even the world." An Yujia replied.

"So, as cultural entertainment, should we charge for it? Do we charge for movie tickets? Do we charge for songs? Do we charge for games?" Ding Yue asked again.

"According to the current general trend and the global awareness of copyright, charging is naturally the mainstream."

An Yujia replied again.

In this case, An Yujia basically understood what Principal Ding meant.

The free experience era of Feiyue Streaming Media Platform may be coming to an end. After all, the current Feiyue Streaming Media Platform already has a very large user base.

"How many active users does our Feiyue streaming platform have now?"

Ding Yue asked.

"More than 10 million daily active users."

An Yujia replied: "Currently on the Feiyuan streaming media platform, the number of movies, animations, games, TV series, live broadcasts, second-generation videos, etc. is beginning to increase, especially the second-generation creations based on the works on the platform, the number has surged, and the content The number of users has increased, and the number of users has also increased. Previous activities have brought many new users, and now the number of daily active users on the Feiyue streaming platform has exceeded 10 million, and the number of monthly active users has reached hundreds of millions."

"In other words, now that we have a very strong user base, in an environment with strong copyright awareness, we can start to take the paid route, but we will not take the VIP route."

Ding Yue said calmly.

"Don't take the VIP route?"

An Yujia was a little confused when he heard this.

Since the platform takes the paid route, then VIP is obviously a good choice. Penguin Video and Aiyi Video both take the VIP paid route, and small websites also have big members.

Obviously, member users have been tested by the platform and can be used. If the Feiyue streaming platform starts charging, the membership system is indeed very suitable.

But why did Principal Ding say that he would jump to the streaming media platform instead of taking the membership route?

"What do you mean, Principal Na Ding?"

An Yujia asked with some confusion.

"Since it is paid, every work, whether it is a music song, a game, or a film or television series, has its value."

Ding Yue didn't say it clearly, but said this.

But An Yujia is such a smart person. He knew what Principal Ding meant as soon as he heard it.

It's an independent fee.

Just like a movie or a song now, if you watch a movie, you have to pay to buy its content. If you listen to a song, you have to pay to buy the song before you can listen to it.

The same goes for TV series. If you want to watch a TV series, you have to spend money to buy it.

But here comes the question, what is the appropriate price for a TV series?

Or for songs, a market price has been formed. For words, it is usually three cents per thousand words. For a song, if you want to unlock it and listen to the song, it usually costs one yuan or two yuan. It's relatively cheap.

But TV dramas are different.

The effort and costs involved in a TV series are obviously much more than a book or a song.

Therefore, a phone call for a TV series obviously cannot be as cheap as a few yuan.

"It is indeed possible to charge independently, but Principal Ding, there is no such precedent in China, and the price of a TV series is also a problem."

An Yujia raised the doubts in her heart.

"In terms of pricing..."

Ding Yue touched his chin, thinking that this was indeed a problem.

How to price it so that it can satisfy the audience?

As An Yujia said, there has not yet been any idea in China that a single TV series can be broadcast at a fixed price. There are games and music, but for TV series, someone must set the precedent for how to price them.

As for this first of its kind, Ding Yue thought about it for a while, but he didn't think of how to price it for a while.

If the price is high and the TV series cannot satisfy the audience, then it will definitely be criticized.

But if the price is too low, how can it be worthy of the hard-working crew and production staff?

So, to weigh this problem, we have to come up with a solution.

"Mr. An, please think about it and see if it is possible to set the price based on the audience's reputation for this drama?"

Ding Yue looked at An Yujia and asked, "For example, let's watch the first episode for free, and then set the price based on the reputation of the audience for the first episode."

After hearing this, An Yujia asked a question: "But Principal Ding, what if there are people in the evaluation who are trolls or opponents?"

"That's true."

Ding Yue took a deep breath and felt that An Yujia's question was very reasonable. The idea he just raised was indeed inappropriate.

A bit too idealistic.

"If it doesn't work, then try to set a price. We are still very confident in "Legend of Sword and Fairy", right? The price we set should only be worthy of the money paid by the audience."

Ding Yue couldn't help but spread his hands and said.

Instead of thinking about so many bells and whistles, it is better to be simple and crude, and not do any serialization, like updating one or two episodes every day, three or five days a week, etc.

These methods are simply an insult to the audience!

If you want to go online, just put the whole episode online. After the audience spends money to buy it, they can watch the whole episode directly. It will be a pleasure to watch it in one go. If one or two episodes are updated a day, isn't that treating the audience like monkeys?

"Principal Ding, what do you mean, set the price directly and then release the complete series?"

An Yujia asked after hearing this.

"right."

Ding Yue nodded.

"It is true that many platforms abroad do this. I have always felt that the domestic way of updating broadcasts every day is boring the audience. We can really try to release all the episodes at once, and you can watch the entire episode in one go after purchasing it. .”

An Yujia agreed with Principal Ding's idea.

"That's it."

Ding Yue said calmly: "As for pricing, you can ask the production team and the Feiyue streaming platform users for some opinions, and then as soon as possible before the official broadcast of "Legend of Sword and Fairy" tomorrow, The price is set.”

"Okay Principal Ding, I'll do it now!"

Seeing that time was running out, An Yujia immediately started to take action.

To set a price for "Legend of Sword and Fairy", it is necessary to comprehensively consider various opinions from the crew and producers of "Legend of Sword and Fairy" and users of the Feiyue streaming platform.

the next day.

Early in the morning, An Yujia came to find Principal Ding and reported on the temporary pricing of "Legend of Sword and Fairy".

"Principal Ding, "Legend of Sword and Fairy" will be broadcast online on the Feiyue streaming platform at eight o'clock tonight. I talked with the production team for a long time yesterday, and then combined the platform user questionnaire released yesterday, and finally We decided to set the price of "Legend of Sword and Fairy" at 1 yuan per episode, which is 34 yuan."

Anyu Jiahui reports.

A total of 34 episodes of "Legend of Sword and Fairy" were filmed. The plot rhythm was pretty good. There was no lengthy and protracted plot. The story of "Legend of Sword and Fairy" was completed in 34 episodes.

If the price is 34 yuan, it is quite reasonable.

"good."

After hearing this, Ding Yue nodded and said, "Let's treat it as a first-of-its-kind test of the waters. Finally, we will see the audience's feedback, and then we will have experience in the future."

"Yes, Principal Ni Ding."

An Yujia thought so too.

After all, "Legend of Sword and Fairy" will be the first domestic TV series to do this. As for what kind of reputation it will gain, it is still unknown.

"Okay, let's set the price at 34 yuan. Let's see the effect tonight."

Ding Yue agreed to the price.

Whether the audience buys it or not depends on tonight.

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