Chapter 686 Now Is the Era when Word of Mouth Is King

New Year's Day.

On the first day of the new year in the Spring Festival of the Xia Kingdom, on this day, people do nothing but play.

With the development of film and television entertainment, the cinema on the first day of the new year has become a way of entertainment for young people, even middle-aged people and even the elderly.

Therefore, the Spring Festival of the film has become one of the two most important periods of the year.

The other schedule, of course, is the summer schedule.

Every year during the Spring Festival, there are many large-scale domestic films that are officially released in major cinemas across the country, and this year is no exception.

For example, Heung Kong director Liu Hui's "Xiangjiang Talkers".

During the Spring Festival in previous years, a new Hong Kong film was inevitable, and the new Hong Kong film released this time is a brand-new masterpiece by director Liu Hui, who has directed many classic Hong Kong films, and the actors selected are also many. Heavyweight or even king level.

Such a brand-new Hong Kong police and gangster film masterpiece must be very popular.

In addition to the "Xiangjiang Talkers" directed by Liu Hui, Master Zhang, the famous director of Xia Guo, also participated in the popular Spring Festival.

Director Zhang's new film "National Luck", this time can be said to use an all-star lineup.

The all-star lineup here does not refer to those traffic stars or the like, but the actors and stars that Director Zhang has used over the years.

Then there is Comedy Paradise's "New Year's Prosperity". Comedy Paradise's humorous drama films have dominated the box office charts for many years. Audiences often say that Comedy Paradise's productions must be excellent.

What's more, "New Year's Good Fortune", which Comedy Paradise has withdrawn this time, can be said to bring together all the comedians under Comedy Paradise's "New Year's Good Fortune", so it is extremely competitive in the Spring Festival stalls.

Finally, Q Entertainment Media claims to have spent nearly one billion yuan in the magical masterpiece "Feng Mo Zhuan", which uses a lot of traffic stars, depending on how appealing it is.

Today, the cinema in the campus mall of Wucheng University of Arts and Sciences is full of people.

Many students who stayed in school, like Principal Ding, came to the cinema to watch movies, and the movie they watched was naturally the sci-fi movie "The Wandering Earth" directed by Director Su Yangfan.

In the largest IMAX hall,

Ding Yue and his friends watched this scene, and in the blink of an eye, it was full.

"Brother Yue, I looked at the major platforms. The volume of our sci-fi movie "The Wandering Earth" is very low."

Sitting next to Ding Yue is Huang Youjie, he said after watching the arrangement.

"how many?"

Ding Yue asked.

At this time, An Yujia replied, "Principal Ding, our "The Wandering Earth" is currently only about 7.5% of the film."

"So little?"

After Ding Yue heard the words, he was slightly surprised.

Although I knew that "The Wandering Earth" might have a small number of films at the beginning, I never thought that it would be so small, because Ding Yue expected it to be 15% anyway.

It turned out to be good, that is, half of what was expected.

"Guess which movie has the highest volume on the first day of the New Year's Day today?"

Huang Youjie asked with a smile.

"I should be Master Zhang's "National Luck", right?"

Director Chen Yilin guessed.

After all, from Chen Yilin's point of view, a famous domestic director like Director Zhang, even a so-called national director, has various actors in "National Luck", so Chen Yilin guessed that Director Zhang's "National Luck" has the highest number of films.

"NO! NO! NO!"

Huang Youjie shook his head.

"Is it still a guess?"

Ding Yue shrugged and said with a light smile: "In the film arrangement on the first day of the Chinese New Year, capital is generally the leading film arrangement, so it must be Q Entertainment Media's "Feng Mo Zhuan" with the highest film arrangement rate."

"Really, the film placement rate of "Feng Mo Zhuan" has exceeded 30%, which is outrageous!"

Huang Youjie nodded in disbelief.

"Q Entertainment Media is rich, and it claims to have invested one billion in "Feng Mo Zhuan"." Xu Bin said.

"Hahaha, 1 billion, it is estimated that 900 million was spent on publicity. I saw the promotion of "Feng Mo Zhuan" before. publicity."

Huang Youjie joked.

"more or less."

Ding Yue also participated in the discussion, but soon, the movie will start to play: "It's started, let's watch "The Wandering Earth" quietly."

After Ding Yue finished speaking, everyone fell silent.

Before the movie was played, everyone was talking about it in the whole cinema, but after the movie was about to start, everyone was quiet.

Because the students of Wucheng University of Arts and Sciences all know that watching a movie must be done in a quiet and civilized way.

When the audience saw the amazing scenes in the movie, they couldn't help but exclaimed.

Especially the long shot from the earth to the navigator space station, which amazed countless audiences.

Ding Yue also never imagined that Director Su Yangfan could actually restore this long shot, and Ding Yue looked at it and it seemed that the restoration was even more shocking than the original version, especially in the processing of the picture and soundtrack, it was simply unbelievable Call it perfect!

The shocking sci-fi movie "The Wandering Earth" was officially released in cinemas across the country at nine o'clock in the morning on the first day of the new year, and it has been well received by the audience.

Although the schedule of the sci-fi movie "The Wandering Earth" is only 7.5%, the number of viewers watching is very large, and the attendance rate is extremely high. The attendance rate of almost every show exceeds 90%. .

This means that basically every viewing of "The Wandering Earth" is almost full.

However, since the filming rate of "The Wandering Earth" is really low, in terms of box office, it is definitely not as good as those "blockbusters" with a high filming rate for a while.

For example, Q Entertainment Media's "The Legend of the Devil" was the first to hit the box office of 100 million yuan.

It was followed closely by Comedy Paradise's "New Year's Day".

Unexpectedly, the national director Zhang's "National Luck" does not seem to be as powerful as expected, and its box office performance is similar to that of Xiangjiang director Liu Hui's "Xiangjiang Talkers". The two films are basically over 100 million at the same time. 's box office.

In the end, it was the turn of the sci-fi movie "The Wandering Earth". When the afternoon was close to the evening, the box office exceeded 100 million.

In the evening, it is a strong period of explosive growth at the box office.

Because everyone is playing outside during the day, at night, after dinner, everyone will invite them to watch a movie or something.

Since today is the first day of the Chinese New Year, it is still the first day that these films are released, and word of mouth has not yet been brewed.

Even the science fiction movie "The Wandering Earth" has an excellent reputation, but due to the low rate of filming on the first day, the speed of word-of-mouth spread is not so fast.

After watching his company's "The Wandering Earth" in the afternoon, Ding Yue felt that he chose director Su Yangfan to direct this film, and he really did not make a mistake.

The plot of this "Wandering Earth" is basically not much different from the one on Earth in the previous life, and it has also become much more delicate and fuller in terms of emotional handling.

Therefore, Ding Yue even thinks that the "Wandering Earth" directed by Su Yangfan is better than the one on Earth in his previous life.

With this rhythm and quality, Ding Yue believes that it is only a matter of time before his Wucheng University of Arts and Sciences makes this "Wandering Earth".

However, Ding Yue couldn't help but take a look at the box office before dinner.

Today, Q Entertainment Media's "The Legend of the Devil" has surpassed 250 million at the box office, and Comedy Paradise's "New Year's Day" has exceeded 200 million at the box office.

The two films are currently leading the way on the first day of the Chinese New Year.

Q Entertainment Media's "Legend of the Devil" had this box office data on the first day, which was actually expected by everyone. After all, it exceeded 30% of the filming rate.

And they are still using large traffic. Ding Yue can even see this trend. Under normal circumstances, the box office has risen sharply in the first three days, and then there is no ability to attract money at the box office.

Because of the quality of "Feng Mo Zhuan", Ding Yue knew that it was just after watching the trailer.

If it is 100%, Ding Yue will get 60 points if he is dead, and these 60 points are still for special effects.

After all, Q Entertainment Media did spend money, so basically there is nothing to say in terms of special effects, but in terms of the plot, after watching the trailer, Ding Yue knew how bloody it was.

It is unexpected that the box office of this "New Year's Day" in comedy paradise is so strong.

This has not yet reached the peak of the evening, and it has already exceeded 200 million at the box office. If this momentum continues, it is possible to exceed 400 million at the box office on the first day.

And this "New Year's Good Fortune" in Comedy Paradise is purely relying on its own word of mouth to go to the box office, not because of the extremely high rate of filming or the fierce pre-publicity.

"Brothers, this comedy paradise's "New Year's Good Fortune" has exploded at the box office. It is not as high as Master Zhang's "National Luck", but the box office is almost doubled."

After looking at the box office data list, Ding Yue said to Huang Youjie and Xu Bin beside him: "How about we go to see this "New Year's Good Fortune" tonight?"

Ding Yue still likes to watch movies in this parallel world comedy paradise, and thinks that the quality is not bad.

If this "New Year's Good Fortune" has the same quality as the previous films, it is normal to be able to kill it in the Spring Festival and get a good box office result.

I just don't know how much box office this "New Year's Good Fortune" will take away from its own "Wandering Earth" in the end?

Even Ding Yue is guessing, will it be his "Wandering Earth" that will have the final duel with this comedy paradise's "New Year's Day"?

So ever.

After dinner, Ding Yue called his two friends, Huang Youjie and Xu Bin, and went to the cinema to watch the movie "New Year's Good Fortune" from Comedy Paradise.

After watching this "New Year's Good Fortune", it is already past ten o'clock in the evening.

When walking out of the cinema, Ding Yue looked at Huang Youjie and Xu Bin and asked, "How do you feel about this "New Year's Good Fortune"?"

"The plot design is very clever, and there are many laughs, hilarious!"

Xu Bin answered very pertinently.

really.

When Ding Yue was watching this "New Year's Good Fortune", he also laughed several times. It was indeed a funny comedy, and even in Ding Yue's opinion, this comedy was very successful.

In an instant, the pressure fell a little on "The Wandering Earth".

"Comedy Heaven is really awesome."

Huang Youjie said with emotion: "Each of their comedy films is very strong, and this "New Year's Good Fortune" may become the strongest, and the reputation is expected to be very good."

"Now is an era when word of mouth is king, so it seems that "New Year's Good Fortune" will become our most powerful competitor of "The Wandering Earth"!"

Ding Yue also said with emotion.

It's just that Ding Yue's emotion is not the same as Huang Youjie's emotion.

"It's really possible, but if I really want to choose which movie is better, I think it's still our "Wandering Earth", because in terms of subject matter and concept, our "Wandering Earth" is even better, "New Year's Eve" "Da Ji" is just a comedy movie after all, it just makes everyone laugh."

Xu Bin conducted his own analysis.

"I agree with Abin's analysis."

Huang Youjie nodded and said.

In the eyes of these two friends, "The Wandering Earth" is generally stronger. Even if the subject matter is different, the feeling it gives is that "The Wandering Earth" is better.

After all, "New Year's Good Fortune" is really just like what Xu Bin said. It only brings comedy hilarity. After laughing once, there is not much feeling.

But "The Wandering Earth" is different, Xu Bin and Huang Youjie even want to watch it a second time!

At eleven o'clock in the evening, an unexpected scene happened.

Comedy Paradise's comedy film "New Year's Prosperity" successfully surpassed Q Entertainment Media's "The Legend of the Devil" in terms of box office data on the first day, temporarily ranking first!

【Real-time box office rankings of movies】——

1. "Auspicious New Year", the box office was 478 million yuan!

2. "The Legend of the Devil", the box office was 450 million yuan!

3. "Xiangjiang Talkers", the box office is 310 million yuan!

4. "National Games", 240 million yuan at the box office!

5. "The Wandering Earth", 190 million yuan at the box office!

Unsurprisingly, among the five most popular Spring Festival films, Wucheng University's "The Wandering Earth" had the lowest box office on the first day, with no more than 200 million yuan.

This was also what Ding Yue expected.

Who made the filming rate so low? Even if you want an explosive box office data, it is impossible, there are only so many shows!

However!

After seeing the box office data on the first day of the Chinese New Year, theaters across the country immediately adjusted the film schedule the next day.

Fortunately, "The Wandering Earth" by Wucheng University of Arts and Sciences has increased the film placement rate by 2.5%, reaching 10%.

The filming rate of "Legend of the Devil" has plummeted, and the "New Year's Good Fortune" of Comedy Paradise has risen sharply...