Chapter 981 Not as Good as Discs

Free authorization may seem silly, and there is no short-term benefit, but in many cases, the initial free is to obtain higher income later.

National TV stations in the East have obtained many free licenses to broadcast copyrights, such as the Bundesliga and Serie A, etc. What are the free licenses of these commercial leagues for?

Of course it is not for the friendship between the East and the West, let alone for the friendly exchanges between the two countries.

Therefore, after the audience and potential consumers are cultivated, the copyright fee becomes sky-high, and some people rush to pay the bill.

"Peppa Pig" doesn't have much influence in the Eastern market. If it wants to become a real hit, it must have a strong enough platform to promote and broadcast.

The particularity of the Eastern media market also determines that Relativity Entertainment itself cannot do this at all.

Today, the Internet in the East has just entered the fast lane, and the national TV station is still the only one, and no broadcasting platform can match it.

Ronan wants Peppa Pig to have the same popularity as Mickey Mouse and Donald Duck in the East, and to achieve as much as possible in the next few years the response that once exploded after 2015.

Although there are various problems such as piracy and copycats in the market on the other side of the Pacific Ocean, no one can deny that the standardization of the eastern market is getting better every year. The copyright authorization obtained by the channel.

If Peppa Pig becomes popular in the market on the other side of the Pacific in the future, copycats and piracy will inevitably run rampant, but products and authorizations through formal channels also have considerable room for market profitability.

Moreover, the series became popular, and the subsequent broadcast rights were not the price of cabbage.

Even if the national TV station does not want it, as long as the influence is there, some people will rush to pay the bill.

The media market on the other side of the Pacific Ocean has long passed the era when setting up a TV signal tower and playing some Hong Kong and Taiwan movies or TV series video tapes can attract viewers.

The market management over there is getting stricter and more standardized.

Steve Liu was quite cautious, and he was not overjoyed by the so-called free licenses. The Eastern National TV Station had obtained quite a few free licenses, and some of them had extremely stringent conditions.

There are even hidden traps in some of them.

"Free authorization?" Steve Liu said with a smile: "Relativity Entertainment is really sincere,

I don't know about authorization..."

Ronan was straightforward and said, "Of course, there are several conditions for free authorization."

Hearing these very direct words, Steve Liu was relieved. If the other party said it directly, the possibility of traps would be relatively small.

But he did not take it lightly: "Mr. Anderson, what is your request?"

Ronan knew very well that in terms of the relationship between the two parties, it is best to put the conditions in the clear, so he didn't go around in circles: "First, Relativity Entertainment licenses the first two seasons of "Peppa Pig" to you for free."

Steve Liu remained calm on the surface, but secretly nodded in his heart. Bringing in and going out is the general policy of high-level animation production. "Peppa Pig" has been extremely popular in the world in the past two years, and the content is also educational. Le's pure children's entertainment does not involve any sensitive issues, which is very suitable for introduction.

Being able to get the authorization of the first two seasons for free, he can be said to have overfulfilled the task.

Ronan's words continued: "Second, "Peppa Pig" must enter the animation prime time of your TV station's first program..."

Steve Liu immediately understood that what the other party was talking about was a big windmill.

This has always been the back garden of domestic cartoons. It must be a bit troublesome to play imported films.

But compared to free licensing, this is not an unsolvable problem. After all, he is the first person in charge of Taili's animation business.

Ronan just set out the basic conditions, and the details will be discussed as follows: "The third point is that the free authorization period is three years. During these three years, you need to broadcast a set of programs in prime time every year. Children's Channel Golden The era replayed no less than three times."

These conditions are actually to increase the promotion and broadcasting of "Peppa Pig" on Eastern TV stations.

Steve Liu didn't make a sound. After thinking about it for a while, the condition of the free license was not too much, and it didn't touch his own bottom line. Ronan Anderson was indeed a Hollywood producer who knew the East very well.

But he is not in a hurry to make a decision. This kind of thing must be seen clearly before and after. Once an unexpected situation occurs, it may become an excuse for others to attack, and even affect the future.

When dealing with Americans, one cannot be too cautious.

Steve Liu said with a smile: "Mr. Anderson, I can't make decisions about many things. I need to ask the country for instructions. Look at this, I will talk about it after I ask the country for instructions."

Ronan understood the other party's cautious attitude, so he didn't force it, and said, "Yes."

The meeting came to an end, and Relativity Entertainment hosted a banquet at the hotel for Steve Liu and his party that night. Ronan did not show up again, and George Clint and Chris Leonard were solely responsible for the reception.

The framework policy has been set, and Ronan will not participate in the subsequent negotiations.

His personal appearance today has already shown enough importance, and also shown that Relativity Entertainment is willing to cooperate.

As long as "Little Pig Peppa" can enter the prime time period of cartoons on Dongfang National TV, in terms of the appeal of this cartoon to young children, it is predictable that it will become a big hit.

Only when Peppa Pig is well-known on the other side of the Pacific Ocean, can the subsequent operations be realized.

Ronan is also considering whether to let the Eastern branch increase its promotion efforts on the other side of the Pacific Ocean once the two parties can reach a cooperation.

Perhaps, Taylor Swift can practice Chinese, and then go to the other side of the Pacific Ocean to do activities as the voice actor of Peppa Pig and the little country queen?

Ronan forwarded this idea to Big Machine Records, Sandsea Entertainment Animation Studio and Embassy Pictures, allowing the three parties to discuss its feasibility.

Three days later, Ronan received a reply from Steve Liu's team, and the other party agreed in principle to the cooperation method proposed by Relativity Entertainment.

After all, this is far from touching their principles and bottom line, nor will it harm their interests.

The negotiations between the two parties have thus entered the fast lane, and it is only a matter of time before the cooperation on "Peppa Pig" is reached.

This little pig has always been a profitable star of Relativity Entertainment. On the small square in front of the main entrance of Relativity Building, there will be statues of classic characters including Piggy Page and Captain Jack Sparrow soon. .

The latter is a little troublesome. When Relativity Entertainment routinely notified Johnny Depp, Johnny Depp strongly opposed it, even though Relativity Entertainment had already obtained all image authorizations about Captain Jack Sparrow, Johnny Depp Pu still has a licensing fee of $10 million.

The Hollywood superstar has changed his agent, and the new agent has no power to restrain his various behaviors.

Relativity Entertainment ignored Johnny Depp's objections, and related preparations have already started.

If Johnny Depp really doesn't know how to advance and retreat, Ronan doesn't mind learning from Fleet Street in London, creating a superstar and then destroying him himself.

Not too difficult for Relativity Entertainment.

The "Pirates of the Caribbean" trilogy brought Johnny Depp to a very high level, and he was even hailed as the first commercial person among Hollywood stars.

Whether it is the second or the third film, it is the annual box office champion in North America and the world, and the effect bonus that Johnny Depp has received can be seen.

After the trilogy, "Pirates of the Caribbean" entered a period of silence, but after the DVD of "End of the World" was launched, sales were booming.

The weekly sales of 6.29 million DVDs in North America also made Relativity Entertainment's pockets full of money.

Today, the average price of genuine DVDs in North America is around 20 US dollars. After excluding various expenses, Relativity Entertainment can guarantee an average net profit of 10 US dollars per DVD.

There is a saying that is very true, no matter how good a movie's reputation is, it is not as good as a disc.

One of the most important sources of income in Hollywood today is selling discs.

In the era of video tapes, Relativity Entertainment did not have any advantages. Now that video tapes have long since declined, Relativity Entertainment, which owns the Netflix platform, is the most successful film company in Hollywood selling discs.

At the same time, "Night at the Museum 2" spent its second weekend in North America, with a cumulative box office of 157.98 million US dollars in North America and a global box office of more than 300 million US dollars.

The third sequel was also put on the agenda by Shahai Entertainment. Since the main creators signed a trilogy contract, returning to the sequel is not a problem at all.

Entering December, the North American awards season officially kicked off with the Gotham Independent Awards. The films that intend to compete for the awards are either released one after another, or movies, or hold screenings, and try their best to win Ballots in the hands of the judges.

Ronan also saw Dongfang Movie again.

After "Hero" and "Ten Faces of Haze" lost Oscars twice in a row, director Zhang's ambition has never been extinguished, and he once again brought his masterpiece to North America to strive for the Oscar statuette.

The movie he brought this time is called "The Golden Armor in the City".

Since Lionsgate suffered a big loss in "Ten Faces of Haze", the distributor has also changed this time, and it has become Sony Classics.

This is a distribution brand under Sony Entertainment that is independent of Columbia Pictures and is mainly used to distribute independent films.

In view of the good relationship between each other during the cooperation of "Hero", Ronan also accepted the invitation of director Zhang and Sony Classics to participate in the screening of "The Golden Armor in the City".

This film used to be famous, but unfortunately Ronan never really watched it because of the prejudice of the media.

This time, Director Zhang really brought the gorgeousness and group gymnastics to the extreme. The shining golden armor is as impressive as the white breasts.

However, it is almost impossible for "The Golden Flower" to win the Oscar for Best Foreign Language Film or Best Director.

Ignoring other reasons, the investment of Sony Classics alone is not enough.

It is impossible for this film to have too high income in North America, which determines that Sony Classics will not invest too much money in promotion and distribution.

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