Chapter 972: The Incredibles

Since Pixar Studio joined Relativity Entertainment, it has maintained a relatively large degree of independence. Many animated feature films have received strong support from Ronan. The only project restricted by Ronan is "Wall-E".

Strictly speaking, "The Incredibles" was completed during the cooperation between Pixar Studios and Walt Disney. Because of the need to fight against Disney's exploitation, it was finally delayed and fell into the hands of Relativity Entertainment.

This is also the first time that Pixar's animated feature film has gone through the marketing channel of Relativity Entertainment.

There are plenty of companies in the Hollywood industry who are watching with their eyes open, hoping that Relativity Entertainment will screw up Pixar Studios.

Commercial acquisitions, strong alliances, and countless examples of past failures, too many people hope that Relativity Entertainment's acquisition of Pixar Studios will be a lose-lose deal.

But Ronan would never allow such a situation to happen. Since the first half of 2006, Embassy Pictures has been promoting "The Incredibles".

Moreover, Pixar Studio has formed a brand effect, with its own aura that attracts audiences.

Especially unlike the Pixar Studios in the Walt Disney era, which was always wrapped in a veil of mystery, under the active instigation of Ronan, Pixar Studios continued to invite movie fans and media reporters to enter the Pixar Industrial Park to explore the so-called secrets of Pixar Studios and increase The appeal of the Pixar brand.

What kind of place is Pixar Studios? What kind of people are there creating unforgettable animated images? How do they work and live? From a blank sheet of paper to the lovely animation presented on the big screen, what steps do you need to go through? What are some interesting anecdotes about Pixar Studios?

This is what countless viewers and the media are very curious about.

Therefore, after visiting the Pixar Industrial Park again and again, there have been many descriptions of Pixar Studios in the media and on the Internet.

Here is "Monster Inc.", here is the "seabed" full of treasures, here is the paradise of "toys", here is the "unknown" full of creativity, and here is the magic animation kingdom: Pixar!

Remarks like this emerge in endlessly in media reports.

Even another sentence has gradually become popular: Pixar products must be high-quality goods!

In the words of John Lasseter in an interview: Jumping Lights is the symbol of Pixar, and it is also their official first animation work.

This image represents the characteristics of Pixar: cute, playful, smart, lively, full of technical sense and artistic style.

Ahead of the second weekend in November, Relativity Entertainment's distribution label, Embassy Pictures, held a grand premiere of The Incredibles at the Nokia Theatre.

Ronan also came to the premiere scene.

Compared with the premiere of "The Wanderings in the Rat Country" last week, the scale of the premiere of "The Incredibles" is not particularly large. The guests present are mainly the insiders of Relativity Entertainment and Pixar Studios, as well as the main creative personnel of the crew.

And of course the founder of Pixar Studios, Steve Jobs.

Ronan made a point of chatting with "The Incredibles" writer-director Brad Bird before heading into the Nokia Theater.

One of the later Pixar Five Tigers, unlike John Lasseter and Andrew Stanton and other Pixar veterans, belongs to the latecomers,

It was not until 1999 that he officially joined Pixar Studios.

When Brad Bird, the director of the traditional animation "Iron Giant", who had just won the "Annie Award" for Best Director and Best Screenplay, decided to embrace Pixar Animation Factory, the most excited person was John -Lasseter and Steve Jobs.

The former and Brad Bird are classmates.

The latter even described Brad Bird's move to leave Warner Bros. to join Pixar Studios as "going to freedom", and expressed that he welcomes Brad Bird back home.

"The Incredibles" is also Brad Bird's first work after joining Pixar Studios.

The animation director can be said to be a genius in the traditional sense.

Brad Bird has been a super animation fan since he was a child. He started drawing hand-drawn animations at the age of 11 and was able to complete works independently at the age of 13. His works have long been appreciated by Disney, and he became an apprentice of Disney's legendary animation master Milt Kaha at a young age.

He has worked for Disney for many years and directed many popular TV cartoons, including "The Head of the Family" and "The Simpsons".

In fact, Brad Bird was able to come to Pixar Studios because he was invited by his college classmate John Lasseter.

This is destined to be a powerful alliance.

Ronan has two deepest impressions of Brad Bird. One is Pixar Studio's "The Incredibles" series, and the other is the "Mission: Impossible" series that almost collapsed.

If Ronan remembers correctly, "Mission: Impossible 4" is also the one where Tom Cruise climbs the Burj Khalifa, and the director is Brad Bird.

This shows that Brad Bird also has considerable skill in directing live-action movies.

Ronan once remembered the clearest shots of "Mission: Impossible 4", one is Tom Cruise climbing the Burj Khalifa, and the other is the missile that flew directly to Pixar headquarters at the end of the film...

Entering the Nokia Theater, Ronan saw Steve Jobs.

"Long time no see, Steve." Ronan shook hands with him gently: "You look much better."

Steve Jobs pushed down the disc glasses: "It's been good recently." He turned to Ronan: "Is there any problem with this film?"

Ronan said directly: "Don't worry, Pixar will only become bigger and stronger in the hands of Relativity Entertainment, not be destroyed."

This is the painstaking effort of Jobs for more than 20 years. Although it was sold to Relativity Entertainment, it does not mean that it can be completely let go. He said: "I never worry about production."

Ronan smiled: "There will be no problems with the announcement and marketing channels."

Jobs nodded slightly and asked, "Has Netflix made any new moves recently?"

"Mainly focus on stable development and increasing market share." Ronan lowered his voice slightly: "Netflix is ​​developing too fast, and we also need to stabilize it appropriately to avoid a weak foundation."

Steve Jobs agreed: "I'm also worried about this. It's unbelievable when I think about it. It's only been a long time since Netflix went public, and its market value has reached 70 billion US dollars. With this speed of development, it will definitely exceed 100 billion US dollars in a few years. Dollar."

Ronan said: "By 2010, the market value can reach 100 billion US dollars, which is our goal."

Instead, Steve Jobs asked, "How are the talks with AT&T and Comcast going?"

The other party is the third largest shareholder and a member of the board of directors. Ronan has no need to hide it, and said: "After so long, basically everything has been negotiated. Netflix and these two companies will cross-shareholding, AT&T and Comcast We will fully support and promote the development of Netflix in terms of technology and platform."

"Equity?" Steve Jobs asked tentatively.

Ronan knew what Jobs was worried about: "Relativity Entertainment still holds a 70 percent absolute controlling stake."

At the same time, Relativity Entertainment will also become shareholders of AT&T and Comcast.

This cross-shareholding is a common cooperation model in North American business circles.

Ronan and Steve Jobs walked to the main hall of the theater together, and asked as they walked, "Have you been to India recently?"

Jobs has a deep affection for India, which is beyond the imagination of ordinary people: "I have a lot of work recently. After I have been busy for a while, I will go to India again."

Ronan had nothing to say about this. From his personal perception, every time Jobs went to India, it was equivalent to scrapping part of his banknote ability.

If Steve Jobs stayed in India for half a year, it is estimated that the possibility of belching directly would be very high.

Of course, it is also possible that a certain super master of the third brother suddenly burst out with spiritual energy, and it may be possible to cure Jobs all at once.

Compared with India and Jobs' body, Ronan was more concerned about the other side, and asked: "Isn't the iPhone 1 already made various technical adjustments? When will it be officially launched?"

At the developer conference held by Apple last month, Steve Jobs announced the existence of iphone1, and also disclosed the prototype and some data to the public, but the first generation of the kidney machine was not listed for sale.

Steve Jobs simply explained: "Apple still needs to do some business layout, and it will not be officially launched this year. My plan is that the first-generation iPhone will be officially launched on January 9 next year. The initial models are The 8GB version sells for US$."

Ronan nodded slightly: "Steve, I've been waiting for this day for a long time."

Steve Jobs understood the meaning of these words. Through continuous investment over the years, Ronan is now one of Apple's largest individual shareholders. Apple's performance and estimates are closely related to Ronan's interests.

If the first-generation iPhone can be successful together, Apple's stock price will soar, and Ronan's net worth will skyrocket again after Netflix.

Even ascending to the position of Forbes' world's richest man is a breeze.

Ronan is very clear that the investment in Apple is about to return, and the return will become more and more rich in the future. Apple once became the company with the largest market value in the world.

Some people also said that if Steve Jobs hadn't died, maybe Apple would be the world's first trillion-dollar company.

There is no way to verify this kind of thing. After all, Jobs’ pancreatic cancer was also maintained by the ability of money, and the third brother came out from time to time to offset the ability of money. It would be good if Jobs could live beyond 2010.

With Steve Jobs' self-confidence and stubbornness, even God himself could not pull him back from the third brother's embrace.

Ronan didn't tell Steve Jobs any more. As one of the hosts of the premiere, he accompanied him into the main hall of the theater to watch "The Incredibles" together.

Nowadays, superhero movies are gradually gaining momentum, and the popularity of this type of market is getting higher and higher. Brad Bird has undoubtedly grasped the dynamics of the movie market very accurately.