Chapter 612 New Standard

There was once a sentence in the media that was used to describe the development process of Marvel - Stan Lee belongs to the past of Marvel, and Kevin Feige shapes the future of Marvel.

Ronan had no contact with Stan Lee, but Kevin Feige left him an extremely deep impression in two hours.

When living on the other side of the Pacific Ocean, because of the relationship of the Marvel Cinematic Universe, Ronan has seen a lot of news about behind-the-scenes production.

When Stan Lee grew up, there were only magazines and magazines, and when Kevin Feige grew up, the most popular cultural consumer products were movies.

They don't write scripts themselves in Marvel, but they will set the tone and outline for each work, making each work leave a deep personal mark.

Most importantly, once Stan Lee and Kevin Feige were the leaders, both created a universe for Marvel.

Marvel's "Avengers Project" is an extremely important part of the development of Theory of Relativity entertainment. Ronan attaches great importance to it. He had an interview with Kevin Feige once. Kevin Feige has passed his initial test at best.

Ronan is also worried about accidents, and must ensure that Kevin Fitch is indeed capable.

In the next two days, Ronan met with Kevin Fitch twice more.

After the fourth meeting, under the premise that Kevin Feige signed a strict non-disclosure contract, Ronan let him see the "Avengers Project".

Kevin Feige was very surprised, surprised by the ambition of Ronan and Relativity Entertainment, and even more surprised by such a long-term plan.

The man behind the success of the Marvel universe has also further strengthened the idea of ​​​​participating in Marvel superhero movies.

"Frankly speaking, the difficulty is very high, and the risks cannot be ignored." Kevin Fitch did not lose his thinking because of such a huge plan. Instead, he reminded Ronan: "Interweaving the stories of different movies together, It’s a very confusing idea. If one or two movies don’t work out, the whole franchise can fail.”

Ronan said: "As long as there are enough outstanding talents, I believe that this plan can be realized. When I acquired Marvel, I had very high expectations for Marvel. I also believe that Marvel's development can far surpass me. expectations."

If someone else said this, Kevin Fitch scoffed. After all, the actual situation of Marvel is there now, but it is particularly convincing to be spoken by a gold medal producer and a film investor who has created a miracle of Hollywood development. force.

Ronan continued: "The goal of the Avengers program is very clear,

Defining a new era of superhero movies, expanding their relevance and setting a new standard for the genre! Kevin, it takes more than luck to be successful, it takes talent, ability, vision, passion and grit, and I believe you will do it. "

Kevin Fitch understood that after several contacts and in-depth exchanges, he had already won Ronan's approval, and immediately said: "I don't have Peter Parker's spider sense, but I am confident that I can hit the key point of the market and let the Avengers Movies in the pipeline that can keep making money like the Spider-Man movies."

Undoubtedly, Kevin Fitch is a smart man who knows what film companies and investors want most. At this time, talking about film art is all useless nonsense.

Producers don't want to make money for the production company, why should the production company use you?

After multiple contacts, side-to-side understanding, related assessments, etc., after a series of procedures, Ronan decided to use Kevin Fitch as the associate producer of "Iron Man".

Unlike other previous film projects, this will be the future position of the "Iron Man" project after Ronan, and will actually be in charge of the work of the crew.

"Superman", "Batman", "Blade Runner", "X-Men", "Spiderman", "Catwoman", "Daredevil" and other superhero movies, despite their successes and failures, are superhero movies. Hero movies blazed a trail.

Marvel is not the creator of superhero movies. Before Marvel launched Iron Man, DC's classic IP "Superman" and "Batman" have been remade many times.

These predecessors have proved that superheroes have certain market appeal and cross-cultural communication power.

Frankly speaking, we can only start with "Iron Man" as a successful start, step by step to build the Marvel brand, and drive the comic heroes who are less well-known behind.

Relativity Entertainment did a simple online survey about Doctor Strange and the Bank Guard. The results of the survey showed that out of 100 people in the United States, on average, only two knew Doctor Strange and the Bank Guard.

Worldwide, this number is infinitely close to zero.

The adaptation movies of these small comic characters can only be driven by the cascading effect.

Ronan believes that as long as it works properly, Marvel superhero movies can be enough to entertain The Theory of Relativity for 20 years, or even longer.

As long as people are willing to watch superheroes save the world, Marvel can't be killed.

Before the arrival of May, under the impetus of Ronan and Relativity Entertainment, Marvel Entertainment formally signed a contract with Kevin Feige and hired Kevin Feige as the second producer of the "Iron Man" project.

When it is impossible for Ronan to put all his energy on one crew, Kevin Feige is very clear that he is actually the person in charge of the "Iron Man" project.

And Kevin Fitch was encouraged by Ronan, as long as the "Iron Man" project is successful, he will become the first producer of the next Marvel movie project.

In addition, Kevin Feige served as the vice president of Marvel Entertainment.

Nearly thirty-one-year-old Kevin Fitch, as if he had been injected with chicken blood, prepared to risk his life in this film project related to the future of fate.

The position of vice president came from Robert Iger's suggestion, and Ronan immediately agreed after hearing it.

This is from the perspective of power structure balance.

Moreover, Kevin Fitch is in charge of the production business of Marvel Entertainment. If superhero comics want to appear on the big screen, substantial adaptations are essential. It is inevitable that Kevin Fitch will have conflicts with traditional comics.

The representative of the traditional caricature school is Avi Arad.

As long as the adaptation of "Iron Man" is successful, Kevin Feige will not only gain a firm foothold in Marvel Entertainment, but also further share the power of Avi Allard under the coordination of Relativity Entertainment.

Ronan has read relevant reports. After the success of Marvel movies, the conflict between Kevin Fitch and Avi Arad broke out immediately, and Avi Arad asked Kevin Fitch to be subject to Marvel Creative Committee, Kevin Fitch directly approached Robert Iger to make a report. In the end, Walt Disney revoked the traditional and conservative Marvel Creative Committee. Kevin Fitch was no longer responsible to Marvel, but directly to Walt Disney is in charge.

Subsequently, Avi Allard resigned and bid farewell to the Marvel stage.

Marvel has also become the world of Kevin Feige.

Ronan has an absolute controlling stake in Marvel, and he doesn't worry much about Marvel's management, but he won't let the management really unite. A cooperative and competitive management is the most ideal.

As for the organization of the Marvel Creative Committee, Ronan plans to withdraw directly. The members of the Creative Committee are too old and their thinking is too rigid to adapt to the development of the times.

Among other things, after Marvel signed the contract with Relativity Entertainment, Ronan personally called Avi Arad and sent the idea of ​​"Civil War" to Marvel, hoping that Marvel could operate the film that had been produced. The political thriller theme that has had a huge influence has produced some influence to some extent, and it has also made some preparations in advance for future film adaptations.

But this theme was directly rejected by the Marvel creative committee, thinking that the concept was too dark...

Ronan has already communicated with Robert Iger. When the Marvel Entertainment situation stabilizes, the Marvel Creative Committee will be the first to be abolished.

The "Iron Man" movie adaptation will naturally not be responsible to the creative committee, but directly to the Marvel Entertainment Board of Directors.

Ronan will temporarily serve as the chairman of Marvel, and to put it bluntly, he is directly responsible to Ronan.

"I have carefully studied the Avengers plan. The plan is very risky, but once it succeeds, the rewards are huge."

In the office, Kevin Fitch, wearing a pair of panda eyes, said to Ronan: "We interweave and weave the stories of the superheroes in Marvel to tell the audience, which will produce an extraordinary potential. Power—will imprint this magical web of Marvel fingers in people's lives."

Ronan said: "Kevin, from now on, the preparations for "Iron Man" will officially begin. Let me remind you of two things." It leaves a deep impression on people and can connect the following films together."

He raised his second finger: "You have to face a very big challenge to mobilize directors and actors to join our Avengers plan."

Kevin Fitch has seen all the plans, and has already considered this, and said: "All the participating actors and directors signed long-term contracts?"

"Yes." Ronan said directly: "In an ideal situation, the director signs a three-part contract, and the actors sign ten or more contracts."

Kevin Feige told the truth: "It's a little difficult, but I will try my best to do it."

Ronan added: "This is the prerequisite for determining the actor. Any actor who refuses to sign a long-term contract will be directly rejected."

If Robert Downey Jr. was only willing to sign a movie contract, Ronan would not hesitate to change.

Of course, with the current situation of Robert Downey Jr., it is not difficult to get him to sign a long-term contract.

In the past, Marvel never thought that "Iron Man" would be so successful, and had no idea of ​​signing a long-term contract with Robert Downey Jr. When the movie became too popular, Robert Downey Jr. said nothing Ken signed a long-term contract with Marvel that limited his pay.

This directly led to Robert Downey Jr.'s later remuneration becoming astronomical, and it became normal for a single film to earn 70 to 80 million US dollars.