Chapter 632 Hollywood’s Golden Touch Myth

After the Memorial Day holiday, although in the following weekends, there will not be a large number of top commercial productions with huge investment as in May, but many second-tier commercial productions will be released together, and they want to be in the crowded summer. the big black horse.

On the first weekend in June, "Harry Potter and the Prisoner of Azkaban" dominates the world, and second-tier producers will not foolishly run to the mold of the little wizard.

Therefore, starting from the second weekend, the second-tier commercial producers flocked like crazy to seize the market and audience.

"Wedding Crashers", invested and produced by Shahai Entertainment and distributed by Embassy Pictures, was selected to be released this weekend.

This comedy is a project attracted by Ronan's good reputation. The production budget is only 30 million US dollars. The second male in the crew is the future big hit Bradley Cooper.

It is precisely because of Bradley Cooper's relationship that Sandhai Entertainment has completed the script of "The Hangover" and related copyright registrations under the promotion of Ronan.

Comedy has always had a market in North America, and it is also a type that often appears in small and big movies.

However, the $30 million production cost of "Wedding Crashers" is naturally not as deterrent to other films as "Harry Potter and the Prisoner of Azkaban".

And this weekend, it wasn't "Wedding Crashers" that had the highest popularity and cost.

One of the most important films released by Walt Disney this year, with a public production cost of US$110 million, "Around the World in Eighty Days" starring Steve Coogan and Jack Chen was also selected in this weekend.

The heavyweight IP "Garfield" was adapted into a live-action movie by Twentieth Century Fox, with an investment of up to 50 million US dollars.

In addition, Universal Pictures and its old partner Vin Diesel hooked up again and launched the atypical sci-fi movie "Interstellar Legend 2". The production cost is said to be 30 million US dollars.

"Eighty Days Around the World," "Wedding Crashers," "Interstellar 2" and "Garfield" make up the top group of films to open on the second weekend of June.

The next weekend, second-tier productions will also get together, Paramount Pictures' "Crazy Dodgeball", DreamWorks' "Happy Terminal", New Line Pictures' "The Notebook", Fox Searchlight's "Napoleon" and so on.

Later, there will be medium-scale films such as "Miss is White", "The Spy", "The Copy Wife", "The Princess Diaries 2", "Love to New Jersey" and other medium-scale films.

In the absence of top-level commercial productions to suppress the scene, the North American film market in mid-June looked extremely chaotic. Many films with a production cost of more than 25 million US dollars and less than 100 million US dollars were like a meat grinder in this short period. Strangled in just a few weekends.

That's going to continue until the end of June, as "Spider-Man 2" opens worldwide the weekend before the Independence Day holiday, putting an end to the chaotic competition of so many mid-sized titles.

According to the usual situation, there are no top-level productions released for three consecutive weekends. The demand for summer movies is here. Among the many medium-sized films, at least one or two films will appear at the box office.

Who can be the winner?

Vin Diesel, a bald man, is very confident. When interviewed by the media, he said directly: ""Interstellar Legend 2" is a science fiction film, as well as an adventure film, fantasy film and horror film! The character I played has a depth of character. Extremely rare of its kind, I believe in the charisma of the lead actor Riddick, the guy is cool, he doesn't play by the rules, he's the kind of character that will captivate the audience, and that will bring success to the film!"

Through the media, Vin Diesel showed his super confidence as always: ""Interstellar Legend 2" is not the highest investment among the films released this week, but the box office must be the best, because the leading actor is Riddick!"

The former bald head really had the capital of self-confidence, and now he is also a role that is rapidly rising in Hollywood, and now he can be regarded as a male star with a certain appeal in the second-tier.

The promotion of "Garfield" is done step by step. As an animated character whose reputation has already spread all over the world, there is really no need for too many novel promotional methods.

Among the movies released this weekend, "Around the World in Eighty Days" with the largest investment is very low-key. It can be seen that the promotion and distribution resources that Walt Disney invested in this film are quite limited.

The production cost of the film is here, but the investment in publicity and distribution is limited. There is only one possibility-Walt Disney is very pessimistic about the market prospects of "Around the World in Eighty Days".

This is the third film of the same name after 1956 and 1983.

Different from the previous two films, the male lead of this newly remodeled "Around the World in Eighty Days" is actually Jack Chen, whose role far exceeds that of Steve Coogan.

Two consecutive "Rush Hour" box office hits, even if Jack Chen is only the second male, it faintly reaches the threshold of the 20 million club.

This "Eighty Days Around the World" also made Jack Chen's remuneration exceed the 20 million US dollar mark in one fell swoop, officially becoming a member of Hollywood's 20 million US dollar club.

In order to invite Jack Chen, Walt Disney and its partners even signed a stepped box office sharing clause with Jack Chen in addition to the $20 million remuneration.

The specific proportion of the share is beyond Ronan's understanding.

In terms of business alone, Jack Chen has reached the highest level of oriental film practitioners in Hollywood.

If "Around the World in Eighty Days" is successful, Jack Chen may even become a legend.

The mythical and fable version of the adventure story, the witty and intertwined difficulties, the pleasing oriental kung fu, coupled with the true performance of the lonely hero, seems to be full of selling points.

But the film has not been released yet, and Walt Disney has shrunk in terms of promotion and distribution.

Compared with these three competitors in the same period, "Wedding Crashers" launched by Embassy Pictures is seriously lacking in selling points. There are no big-name stars and no well-known directors. Because of the relationship between the two, the crew cannot concoct eye-catching gossip. news.

He is not a well-known figure, and no one pays attention to gossip and scandals.

However, under the subtle influence of Ronan for many years, the embassy film industry dared to make a move in the promotion, and after earning Ronan's tacit permission, they did not hesitate to push their boss to the forefront of the film's promotion.

From the beginning of the pre-screening promotion, "Wedding Crashers" has played the golden signboard of "Produced by Ronan Anderson".

In Hollywood, Ronan is also recognized as a gold medal producer.

Like Jerry Bruckheimer, fame in this regard has gradually affected the audience.

As the release of the film is getting closer, related publicity and hype are also constantly exerting force.

"Premiere" magazine, which is very influential among movie fans, has Ronan as the cover character of the latest issue.

"Hollywood ace producer - Ronan Anderson!"

Below the picture of Ronan standing with his arms crossed on the cover, there is such a line of unusually eye-catching text.

This will not cause any controversy, and the "Premiere" magazine also dedicated an article to the cover character Ronan on the inside page.

"Ronan Anderson is one of the top producers in Hollywood. This young man once studied at the Film School of the University of Southern California. Because of family accidents, he took over Sandhai Entertainment, the film production company of his father Anderson Sr., and transformed Sandhai Entertainment from What started as a small company that could only shoot videotapes has grown into what is now Relativity Entertainment Group."

"Almost all of the films he produced are popular films, and he can attack cities and make great contributions in any time frame during the summer vacation."

"The responsibility of the producer is to choose a good theme, attract funds, find a good director and suitable actors, and then the director will complete the film."

"Ronan is a producer of blockbuster films. Almost all of his films are blockbusters, and Wedding Crashers will be one of them."

At the same time, the propaganda department of Embassy Pictures is also fully engaged on the Internet.

"Hollywood's Golden Touch - Ronan Anderson's Production Achievement!"

"Since Hollywood established the producer system in 1931, relying on the fine division of work, producer monopoly and star system, it has quickly created batches of box office myths created on the Hollywood commercial pipeline."

"Ronan Anderson, as one of the outstanding representatives of contemporary Hollywood producers, has produced and produced many commercial films with outstanding box office results, and enjoys a high reputation and influence in Hollywood, such as "The Bourne" and "Pirates of the Caribbean" " have both achieved great commercial success."

"These box office masterpieces not only made Ronan Anderson a huge commercial fortune, but also established him at the top of Hollywood. Now this top producer is coming back with his new work "Wedding Crashers"..."

Ronan never thought of being an unknown rich man hiding behind the scenes. The industry he was engaged in, the social environment in North America, and the degree of media development also determined that this was impossible.

When the need arises, Ronan doesn't mind letting the company push himself to the present and use his influence to promote its films.

Compared with Steve Jobs, he is actually far behind in this respect.

In order to promote "Wedding Crashers", which lacks a lot of publicity, Embassy Pictures launched an endless stream of soft articles and advertisements code-named "Ronan".

"When you mention the name Ronan Anderson, what is the first thing that comes to your mind?"

"The media often use the phrases 'gold medal producer' and 'ace creator' to describe him. The "Pirates of the Caribbean" series, "Bourne Shadow" series, "Human Purge" series, "Death Comes" produced by him "Series, "Fatal Turn" series, "Underworld" series, "Resident Evil" series and other masterpieces familiar to a large number of audiences, as well as the upcoming "Wedding Crashers", as well as Hollywood's youngest billionaire millionaire?"

"Without a doubt, Ronan Anderson is already a winner in Hollywood..."