Five Hundred and Seventieth Chapters Violent Heat

From the pre-screening publicity of "The Passion of the Christ", Mel Gibson has become the focus of most attention in the whole film. With the operation of the Embassy Pictures and the active efforts of Mel Gibson himself, almost all media shots All aimed at him.

With the exposure of the trailer, the scene of the bloody flogging of Jesus also caused a lot of controversy.

In some ways, Mel Gibson is a very responsible director and star.

Since the trailer was exposed by the media, various negative criticisms about "The Passion of the Christ" have emerged in an endless stream, which has also triggered protests from certain groups, but Mel Gibson is worthy of being an Australian savage, just as Ronan expected, not only to stand up and take responsibility. All kinds of firepower attacks, and several publicity campaigns against media criticism.

Unlike Spielberg, a typical "good old man" director, Mel Gibson is definitely a director with a personality.

"If you don't like this kind of cruelty, then you don't want to watch the movie after it is released. If you go but feel that you can't stand it, then you can leave halfway through."

At a pre-screening press conference in Los Angeles, Mel Gibson continued to play his big-mouthed nature and didn't mind sparking more controversy.

"Jesus was scourged for human injustice, he was wounded for our crimes, he suffered for us so we can be forgiven."

"This film of mine is about faith, hope, love and forgiveness, about the sacrifice that Jesus made for us. It's not about asking who killed Jesus, or who is responsible for Jesus' death. "

Working with someone like Mel Gibson can be very frustrating at times, because no one knows what amazing words will come out of Mel Gibson's big mouth.

Think about the "Braveheart" that year, Mel Gibson publicly released certain remarks about England and Scotland during the screening, which caused an uproar in the entire Kingdom of Great Britain.

Moreover, this man has his own calculations under his rough side.

Having said that, choosing a controversial character like William Wallace who is regarded as a Scottish traitor by the historians as the protagonist, and Mel Gibson, as a senior big name who has worked hard in Hollywood for more than ten years, it is impossible not to expect the controversy that will be caused, but Not only did he not evade controversy, but he further stirred up controversy, and even raised "Braveheart" to the height of "Hollywood filming freedom" under the pressure of the British media...

The results of it? Although it caused great controversy and even an uproar,

But Mel Gibson had the last laugh in business and awards.

Ronan analyzed from his own point of view, feeling that "The Passion of the Christ" is a replica of the successful model of "Braveheart".

Therefore, when working with Mel Gibson, you never have to worry about not having any publicity topics. This guy can easily attract the attention of many media, and when he doesn't drink alcohol, his head is relatively sober, and he won't show those who just see the light. The idea that it might be over in Hollywood.

Of course, a drunk Mel Gibson is definitely a killer.

Like those film companies that have worked with Mel Gibson, Relativity Entertainment has no superfluous relationship with Mel Gibson other than pure film business dealings.

After all, no one can guarantee when Mel Gibson will be drunk and what his mouth will say when he is drunk.

"The Passion of the Christ" is an unusual movie, and its promotion and marketing are also different from previous movies. Normal movies try to keep it secret to avoid spoilers, but the general plot of this movie is basically unknown to these Western audiences. Those who don't know, there is no question of spoilers at all.

The Embassy Pictures has continuously released new trailers, and more controversial scenes appeared in front of the audience before the film was even released.

Propaganda is also promoted in two aspects. On the one hand, it is normal hard and soft publicity.

"Mel Gibson's stunning The Passion of the Christ!"

Advertisements like these are routine,

Embassy Pictures, on the other hand, continues to stir controversy, in Mel Gibson style.

The film held advance screenings in New York and Los Angeles two weeks in advance. When the audience who got a sneak peek left the cinema, it can be said that there were constant debates.

Some people criticized the scenes in "The Passion of the Christ" for being too violent, and some thought the film was racist, but some felt very moved after watching the film.

When the picture of Jesus being scourged appeared, there was constant sobbing in the crowd, and many people also showed great anger during Jesus' crucifixion.

When Jesus was born again at the end of the movie, someone shouted "Hallelujah", and the crowd burst into applause.

Immediately after the test screening, as Ronan expected, the North American media launched an almost crazy "siege" on "The Passion of the Christ".

In a rare front-page review, the Los Angeles Times warned that the film would "provoke audiences," while a New York Times story called it a violent film, describing it as "weird, brutal, and narcissistic." The Passion of Jesus.

Jamie Borna, a well-known professional film critic, even described the film as "disgusting" and "cruel".

Mel Gibson has never been the kind of person who pretends to be an ostrich after being scolded. As one of the most famous savage villains and big mouths in Hollywood, of course he will not let people insult his films.

Even though Embassy Pictures remained silent, Mel Gibson himself couldn't help jumping out and confronting the media.

Mel Gibson expressed his resentment towards Jamie Borna in his Netflix share: "I want to kill him, pick out his intestines, and kill his dog too."

When interviewed by the reporter, he also said without hesitation: "When someone punches you in the eye, your natural reaction is to fight back immediately, an eye for an eye."

The "Passion of the Christ" controversy amplified because of Mel Gibson's unabashed response.

If the most controversial thing in the pop music world since the New Year is Janet Jackson and Justin Timberlake's "breast-exposed incident" at the Super Bowl, then in the movie market, Mel Gibson has attracted much attention during this period Directed the "Passion of the Christ".

This film not only caused protests from Jews, but also caused protests from countless Christians because it involved religious issues.

Mel Gibson can be said to be a typical thankless person.

But corresponding to the protest, the film's market response has shown a hot trend.

One week before the premiere of "The Passion of the Christ" in North America, the pre-sales of the first weekend in North America sold 12 million US dollars, which also gave the distributor Embassy Pictures more confidence.

As Embassy Pictures stepped up its push behind the scenes, the debate grew louder.

Although the film has not yet been released, it has gradually aroused discussions in the entire American society. Many people said that the film is a blasphemy against religion.

With such a big hat under pressure, Mel Gibson was also a little timid, and quickly stated publicly that he did not disrespect anyone with faith.

Even the authorities in Washington have taken notice of the controversy over The Passion of the Christ.

The topic of "The Passion of the Christ" is not limited to the field of entertainment news, it has become the focus of everyone's attention in American society. I'll find time to watch it after it's released.

For a while, even the limelight of the upcoming Oscar ceremony was completely overshadowed by "The Passion of the Christ".

The Embassy Pictures also hid in the dark and provoked, for example, equipped the main crew, including Mel Gibson, with super-high-standard security veterans.

"There are always some crazy people in this world." An unknown deputy director of the publicity department of the Embassy Pictures announced to the outside world: "We must do everything we can to protect Mel Gibson and the leading actor Jim Caviezel from physical assault."

In order for a film to sell well, it must attract people's attention.

Embassy Pictures didn't need to elaborate at all, because of Mel Gibson's big mouth and the sensitivity of the film's subject matter, eye-catching news time began to appear one after another.

When Mel Gibson was promoting in London, the recent remarks and the controversy caused by "Braveheart" that year, the British probably wanted to settle their old and new hatreds together, and a group of fanatics publicly declared that they would assassinate Mel Gibson and the creative team of the crew.

Back in North America, at a publicity event in New York, a group of demonstrators chanted slogans and poured a bucket of sheep blood on Mel Gibson on the streets of New York.

"Passion of the Christ" is already about to explode.

Before the film was released, Mel Gibson and "The Passion of the Christ" were on the cover of "Time Magazine".

"Would Mel Gibson's future be ruined by 'The Passion of the Christ'?"

This is the title distributed with the cover.

At the same time, "Entertainment Weekly", one of the largest entertainment newspapers in North America, also used the controversy caused by "Passion of the Christ" as a cover story.

It can be seen from this that "The Passion of the Christ" caused such a shock in North America even before it was released.

A number of authoritative forecasting agencies have issued predictions that the North American box office of "The Passion of the Christ" will exceed US$50 million in its first weekend.

Although people in the industry are optimistic that the film will hit the box office, many people also think that this film may end Mel Gibson's career.

As the director and producer of the film, Mel Gibson is bound to be influenced to a certain extent.

But it would be a lie to say that the career is over.

Hollywood filmmakers have always been realistic and do not believe in God but only in money, so as long as "The Passion of the Christ" achieves good box office results, some filmmakers will continue to cooperate with Mel Gibson in the future.

A week before the Oscars ceremony, "The Passion of the Christ" was officially released in North America, and the premiere held by Embassy Pictures was completely shrouded in protests.