Chapter 529: All Men Are Created Equal

The box office hit the first day of the film, which is undoubtedly a positive result of the series of publicity and marketing promotion promoted by Embassy Pictures, but at the same time, Relativity Entertainment also stopped investing in the promotion of "Dungeon Siege", although And on the Internet, all kinds of related information is still spreading, but it is a spontaneous response.

The popularity of "Dungeon Siege" has risen, and there is no need to continue to invest money.

Moreover, with the end of the first day of screenings, the word-of-mouth of the super-bad movie has been completely spread. Word-of-mouth can indeed be used for marketing operations. The previous series of activities have tried their best to attract movie fans to enter the theater on the first weekend, but no matter how vigorous the promotion and marketing, It can't save the bad reputation of "Dungeon Siege".

Bad movies often sell big at the box office, but they don't have staying power.

By Saturday, Dungeon Siege's IMDB score was down to a 3.3.

The Rotten Tomatoes index continued to decline, falling to two percent.

At the same time, Cinema announced the on-site scores of theater audiences, and the average score of thousands of movie fans was "E".

It is rare for a movie that can enter the theater to be shown on a large scale, and Cinema is "E".

But what is even more surprising is that according to the forecast released by Cinema, "Dungeon Siege" will achieve great commercial success. It is expected that the box office in North America will be close to 30 million U.S. dollars in the first week, and the final box office is likely to be more than 70 million U.S. dollars. .

The first-day box office data of "Dungeon Siege" also proves that Cinema's prediction is not groundless.

By Saturday, "Dungeon Siege" was still far ahead of other films in the same period in terms of film schedule and attendance rate, but dragged down by the super-bad negative word-of-mouth, the box office trend began to decline as Ronan predicted, and the decline was a bit large.

On Saturday, the film only received $9.81 million, a drop of nearly $3 million from its first day of release.

Even if a bad movie sells well, driving high and going low is an unavoidable fate.

As time goes by, single-day box office revenue will only plummet.

When Monday came, the latest box office statistics were sent to Ronan as soon as possible. As expected, "Dungeon Siege" surpassed "Scary Movie 3" which was released in the second week, and became the top box office leader in North America. throne.

It was released for three days and grossed 29.55 million U.S. dollars in 2920 theaters, achieving a box office of over 10,000 for a single theater.

The box office success of "Dungeon Siege" has made the entire Relativity Entertainment happy. After all, this is not the victory of the movie, but the result of the commercial operation of Relativity Entertainment.

The professional film critic circle was wailing.

Richard Brody, a full-time film critic of "The New Yorker", broke a silent tacit understanding, and announced through his official blog and the newly registered Netflix share: because there are a lot of garbage viewers, there are so many Garbage movies, Hollywood movies are full of garbage, it must be related to a large number of garbage audiences, the current audience is really dead, and they still miss the high-quality audiences of the golden age.

As soon as these words came out, crazy movie fans almost overwhelmed Richard Brody's blog and Netflix account with all kinds of crazy abuse.

Richard Brody's commentary style on "The New Yorker" has always been known for his acrimony, and he doesn't care about the reaction of fans at all. Instead, he continues to praise the golden age of Hollywood, and denounces today's impetuous commercial film era and trash audiences.

As if there had never been a bad movie in the golden age.

Movie fans began to argue with film critics, but the production company was not affected at all. Uwe Ball's two consecutive game-adapted films sold well. With Hollywood's consistent production strategy of following the trend, other work will certainly not be missed.

Twentieth Century Fox has acquired the film adaptation rights of "Street Fighter" and publicly announced that it is preparing to shoot an adaptation of the same name.

Lionsgate Films bought out the copyright of "Life and Death", and the adaptation of the film has already started writing the script.

This is the consistent style of the film industry, no matter in the golden age, or now, or in a long period of time in the future,

The types of movies that can make money are all swarmed until they are completely smashed.

The producer is a commercial organization, and the goal is to make money. It doesn’t matter whether a movie is bad or not. If a bad movie makes money, make a bad movie. If a good movie makes money, make a good movie. The reason is very simple.

The film industry has developed to the present. From some aspects, the film market is very simple and utilitarian. With money voting, Hollywood will put what the audience likes into the market, regardless of film ideals or artistic feelings.

In the eyes of film companies, art films are no more noble than bad commercial films, not to mention "Dungeon Siege", which is really bad from beginning to end, the main reason for some "bad films" is that people who don't like them scold him It has become a "bad movie". After all, this group of people has a great voice and a strong desire to express.

Before the advent of the Internet age and the information explosion, the criteria for judging the quality of Hollywood movies existed to protect the aesthetic taste of old audiences.

Those nostalgic old films are often more likely to get good reviews.

But in the eyes of film companies, it is different. Older audiences are older, mature in three views, often have family pressure, impulsive consumption may be low, and the number of times they watch movies every month is very limited.

Younger new audiences are just the opposite.

It is appropriate to use what Robert Iger said to Ronan to describe it-all people are created equal, why can only movies be produced for old audiences? The money of newcomers is money, and the money of newcomers is more profitable!

On Monday morning, after reading the data of "Dungeon Siege", Ronan received the script from Lindsay Beal himself.

"Congratulations." Lindsay Bill put the script on Ronan's desk and said, "Such a film can sell well, what else can you not do?"

Ronan was not humble either, saying, "It's just that we chose the right marketing method at the right time."

Lindsay Bill said again: "Where did you find such a director?"

Ronan shrugged slightly: "I was introduced by someone else, and I didn't expect him to be so confident. How should I put it, he has a unique charm that makes fans can't help but care about every news about him."

Lindsay Beal laughed: "I met Jessica yesterday."

"Huh?" Ronan was puzzled at first, and then reacted: "Jessie?"

Lindsay Bill nodded: "Jessica Felton, your dedicated editor and post-producer, I saw her near the Warner Studios and chatted with her for a while, she is very good, the host Post-production of so many films."

Ronan thought for a while and said, "Next month, Embassy Pictures will release two films of which she is the post-producer, "Mean Girls" which you adapted from the screenplay, and Will Smith and Charlize Theron Starring in "The Enemy of All People"."

"It's been a long time since "Mean Girls" was filmed, and it's finally lined up." Lindsay Beer remembered the project, after all, she wrote the script: "Remember to send me an invitation to the premiere, and I want to attend the premiere too."

Ronan smiled: "You are the only screenwriter of the film, so you must be invited to the premiere."

Lindsay Bill pointed to the script: "I added an ending, and the other parts were basically unchanged."

Ronan didn't look ahead, and turned directly to the last few pages of the script. As he said last time, the heroine was immersed in a self-made dream, and exchanged herself for a super high income, becoming a female elite in the metropolis of New York .

Super apartments, luxury cars, and piles of luxury goods, these commodities that hard-working elite white-collar workers and even gold-collar workers dare not consume easily, are readily available around her.

"Is such a rich life a bit exaggerated?" Ronan had never really been in contact with it, so he didn't know very well: "Can they maintain such a high quality of life?"

Lindsay Bill said: "Remember the college classmate I told you about? I feel that I am already the best in my class, but I can't compare with her in terms of income. Ronan, you suggested For this ending, I have appropriately borrowed from her current situation."

Ronan nodded slightly. The situation of some high-level courtesans is indeed beyond the imagination of ordinary people.

Lindsay-Bill added: "And her remarks are self-contained. For example, she said that she created such a huge value without taking up any social resources. This is worthy of recognition."

Ronan said directly: "This kind of person can't escape."

"I talked to her on the phone recently." Lindsay Bill shrugged: "Do you know what she said? When you earn enough money, leave New York and start a new life in another city."

Ronan added: "And then find an honest man to marry?"

Lindsay Bill's eyes lit up, and she said, "I can give her this suggestion when I call another day."

Hearing this, Ronan could only mourn for three seconds for an honest man in the future.

Having said that, maybe this is not a big deal in the eyes of some men in the United States.

"Okay, it's well written." Ronan closed the script and said, "I'll make changes in the future. I'll wait until the director is in place. If you have new ideas and content, you can continue to make changes."

Lindsay Bill asked with concern: "When will this script start to work?"

As one of Ronan's trusted subordinates, Lindsay Bill is very clear that the future of this film is aimed at the awards season. If she can win one or two awards at the Golden Globes or Oscars, she, the screenwriter, will benefit a lot!

Ronan said: "Don't worry, it may start operation next year, and it will be released in 2005 or 2006. To find a suitable director, we must also look at the current social development situation. This kind of film adapted from social reality will inevitably be affected by the entire society. The environmental situation has a greater impact."

Lindsay Bill nodded and said, "I have nothing else to do. I have to go back and adapt "The Devil Wears Prada."

"Is this subject easy to write?" Ronan asked.

"It's okay." Lindsay Bill said honestly, "I'm going to New York again next month to see my classmate. I'll also check out the fashion circle and talk to the author of the original book."

Ronan opened the drawer, found Lauren Weisberg's business card, and handed it to Lindsay Bill: "This is the contact information of the original author."

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