Chapter 528 Too Unfair

On the last weekend of May, "Dungeon Siege" was fully released in North America. Due to a series of controversies, the popularity increased sharply. The number of theaters opened in the first weekend increased from about 2,500 to 2,920.

In the comments of many film critics, not only the audience is not good this time, but also the theaters are not good this time!

"Dungeon Siege" was originally bad in all aspects, and it has such a deep hatred with film critics, the treatment it enjoys can be imagined.

On the first day of release in North America, "Dungeon Siege" became the most eye-catching movie on the Rotten Tomatoes website, which collects film critics' reviews as the basis for scoring.

Because this movie broke all kinds of records on Rotten Tomatoes.

Dungeon Siege is marked Rotten Tomatoes at an all-time low three percent! The film critics scored an average of 23 points!

In the words of Todd McCarthy, a columnist and film critic for the "Hollywood Reporter", "Dungeon Siege" should not have been established, should not have been filmed, let alone released.

Kenneth Turan, a columnist and film critic of the "Los Angeles Times", said: "The appearance of a film like "Dungeon Siege" in theaters is the sadness and depravity of the entire film industry!"

The famous film critic Roger Ebert did not directly comment on this film, but left a sentence: I am ashamed to comment on "Dungeon Siege"!

The various word-of-mouth of "Dungeon Siege" fell unexpectedly.

On IMDB, the average user score of "Dungeon Siege" dropped to 3.5 points.

Even the members of Brother Bao's support team and the comment group of Uwe Bauer's forum, basically no one scored more than 5 points.

"Dungeon Siege" is indeed out of style, out of character.

In terms of Cinema, which best reflects the word-of-mouth of film audiences, the theater audience scored "E" on the spot. Using Cinema's measurement standards, it is a bad movie that should not be shot.

Under normal circumstances, the commercial performance of a film rated "E" by theater audiences on the spot will be so miserable that the producers can't bear to watch it.

"Wright, do you think this figure can actually reflect the real market situation of the film?"

In a luxurious suite at the Belle Hotel in Las Vegas, Ed Mintz, the founder and CEO of Cinema, looked at the report in his hand and asked his subordinates: "The first weekend box office is predicted to be 16 million US dollars, and the North American box office A point of $40 million?"

Wright-Sobieski said: "The audience score of "Dungeon Siege" is E, according to our calculation formula, the box office of the film will be lower. This has been multiplied several times based on the hot dynamics caused by the film."

Ed Mintz shook his head: "The accuracy of our calculation formula based on theater audience scores is very high, but isn't your working method a bit rigid? Not every movie is suitable for the calculation formula. "Dungeon Siege" It is the kind of film that our formula can't calculate at all."

"But..." Wright Sobieski has always believed in the calculation method of Cinema's box office prediction based on audience scores: "This formula allows us to predict the success or failure of countless movies."

Cinema literally translates to audience ratings. This company can be said to be the most authoritative film market analysis agency in Hollywood and even North America. Its research and analysis does not involve the art or other professional ratings of films, but only focuses on the market.

For the name Ed Mintz, ordinary movie fans and even senior movie fans are very unfamiliar. Only professionals in the industry know the capabilities of him and his company.

He has never attended any premieres, and the name Ed Mintz has never appeared on the Hollywood power list, but he has made a huge contribution to the entire Hollywood film industry in the past few years-the film market he founded Research companies provide incalculable box office reference information for the industry as a whole.

Unlike professional film critics or the media, which use the market as a reference, they often conduct surveys immediately after the audience has watched the film. The ratings based on the audience's word-of-mouth are also the best first-line market data.

It’s easy to understand the ratings. A means success, B means fair, quite satisfactory, and C means bad news, which means that the box office tragedy is about to happen. Getting the film basically means it shouldn't be in theaters at all.

Although he is sixty years old, Ed Mintz not only has no intention of retiring, but also maintains a good habit of going to theaters to watch movies in person to experience the first-tier market. However, while watching many mainstream commercial masterpieces, he will also choose some Low-budget movie viewing.

"There are always exceptions," Ed Mintz said.

Wright-Sobieski asks: "The Dungeon Siege stats..."

During the day today, Ed Mintz had already watched "Dungeon Siege" and followed various news trends, especially the heated discussions on the Internet.

He said slowly: "The first weekend box office in North America may be close to 30 million U.S. dollars, and the North American box office should be around 70 million U.S. dollars."

"So high?" Wright Sobieski also watched the film, and he really didn't have the slightest confidence in "Dungeon Siege", which was so bad that the screen was full of shit: "This film is really bad."

Ed Mintz said slowly: "Have you forgotten the "Blair Witch" back then? Is this movie bad?"

Wright Sobieski was speechless for a moment. In terms of film quality, "The Blair Witch" is also a super bad film.

Ed Mintz reminds: "The Blair Witch hit at the box office was more a marketing success than a movie success. The same person is behind Dungeon Siege and The Blair Witch. The film is driven behind the scenes by him."

Wright Sobieski suddenly realized: "You mean Ronan Anderson?"

"That's right, it's him." Ed Mintz said: "In "The Blair Witch", everyone's attention was attracted by the director and producer of the film, but not many people noticed it. Ronan Anderson in the film directed the whole viral campaign. Now? All eyes are on Uwe Ball without understanding that Uwe Ball is just a puppet controlled by Ronan Anderson."

He said categorically: "Ronan Anderson is not just a producer and a film company boss. Numerous examples in the past have proved to me that Ronan Anderson is also a top film marketing master! A person like him, or he doesn't shoot , Once you make a shot, it means you have spotted the opportunity!"

Wright-Sobieski recalls Ronan Anderson's various film projects: "He's really good, he can bring dead pirate movies back to life."

Ed Mintz had said enough, he waved his hand: "Publish it as I said."

"Dungeon Siege" naturally became the film with the highest screening rate on Friday, and "Scary Movie 3", which was released the previous weekend and produced and distributed by Dimension Pictures, could only follow closely.

"Mystic River", which started painting on the same weekend, was directed by the old cowboy Clint Eastwood and starred by big stars like Sean Penn and Tim Robbins, but the film's commercial atmosphere is not strong, obviously it is Going for the award season at the end of the year, it doesn't have much market influence.

Although there will be another weekend of horror films such as "The Texas Chainsaw Massacre" and "Freddy vs. Jason" released in the Halloween schedule, "Dungeon Siege" still easily preempted it this weekend. The top spot in the film market.

Early Saturday morning, the sun in downtown Los Angeles illuminated the streets and dispelled the evil hidden in the darkness of the old city.

Charles Eric went out to buy breakfast, ate hot dogs and hurried towards his old apartment. When he came to the door of the apartment building, he took out the change and asked for a newspaper, and grabbed the old-fashioned stair railing with mottled paint, Walk towards the third floor.

There was a couple's quarrel on the second floor. The building is too old and the sound insulation is too poor. Living here is too frustrating.

Charles Eric touched the bruises on his face that were still a little blue. The beating was not in vain. He got nearly 100,000 dollars in his hands. He will go to see the house on the working day next week. He must move out of the city center. It is better to go to the surrounding cities to buy a new house.

I don't know if there will be a chance to cooperate with the employer Mathias in the future.

There are not many good employers in Los Angeles who pay so much attention to reputation and can get corresponding rewards for their efforts.

With my full cooperation, in just half a month, the income I got exceeded the sum of the income of the past three years.

Professional film critics must have integrity, but film critics also need to eat and improve their lives.

Back at the apartment, the quarrels from downstairs were still coming. After eating the hot dogs, Charles Eric simply put on his headphones and played music to block out the annoying noise. Anyway, he was going to read the newspaper next, so he couldn’t hear the outside world at all. Has no effect.

Open the newspaper, go to the entertainment page first, and find the most concerned news about "Dungeon Siege".

The most conspicuous is undoubtedly the premiere box office of "Dungeon Siege", and the statistics are right in front of us.

Charles Eric sighed: $12.34 million!

Are film critics really behind this era, and their influence on commercial films is constantly decreasing? So many negative reviews and attacks from film critics can't stop the film "Dungeon Siege" from achieving box office success.

Bad movies get high box office, what's the matter? It's really unfair to those directors who are serious about making movies!

Thinking of Uwe Ball's possible high-spirited appearance, Charles Eric felt bitter.

But when he thought about the reward he got, the agreement he signed, and the powerful group forces that might exist behind the whole thing, the bitterness disappeared without a trace in an instant.

I am also one of the beneficiaries of this incident.

"Dungeon Siege" is sure to be a success, indicating that Uwe Ball's directorial career is far from over.

This German will definitely make new films in the future. When his new film is released, is there another chance to make a lot of money?

Strictly speaking, the success of "Dungeon Siege" is also a good thing for myself.

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