Chapter 260: The Highest Realm

When he came to Cannes, Ronan first met Gabriel, the director of the French office of the Embassy Pictures, and introduced him to the DreamWorks Animation Studio team headed by Jerry Katzenberg to assist the "Shrek" "Publicity and promotion during the Cannes Film Festival.

"Shrek" will have its world premiere at the Cannes Film Festival before being released in North America.

Because it involves the competition unit of the Cannes Film Festival, this premiere is in charge of DreamWorks Animation Studio.

Ronan deliberately asked someone to find a list of films participating in the competition and screenings of this year's Cannes Film Festival, in order to find valuable films like "Crouching Tiger, Hidden Dragon".

Not to mention, there are really familiar movies.

The opening film of this year's Cannes Film Festival is "Moulin Rouge", which can be said to be the pinnacle of Nicole Kidman's appearance and figure.

But Ronan has no idea about this film. On the one hand, the producer has signed a contract with 20th Century Fox. On the other hand, his friendship with Tom Cruise is not suitable for releasing a film starring Nicole Kidman. .

However, on the opening day of the Cannes Film Festival, Ronan went to participate in the opening ceremony and watched the opening film by the way.

I vaguely remember that "Moulin Rouge" was the first Hollywood film to premiere in the East.

Ronan meets old acquaintances at the premiere, and Chris, Sony Entertainment's screening supervisor, is in Cannes.

"Is there any good movie?" Chris asked directly.

Ronan pointed to the poster hanging in front of the Palace of Festivals, on which Nicole Kidman was glamorous, and said: "I am very optimistic about this "Moulin Rouge", but unfortunately it is a 20th Century Fox film. "

Chris looked up at the poster and said, "The test screening of this film is said to be very good."

The red carpet below the Palais des Festivals erupted into bursts of shouts. Nicole Kidman walked on the red carpet. It seemed that after leaving Tom Cruise, the Australian actress had really found herself.

Ronan greeted Chris: "Come on, let's go in."

Chris-Nod: "This is not where we play."

Both of them are behind-the-scenes characters, even if they walk on the red carpet, few movie fans know them.

Ronan ascended the grand steps of the Palais des Festivals,

I took a special look at the jury standing near the main entrance, except for Yang Dechang, I didn't know anyone.

It is estimated that most of them are from Europe or small film countries.

Entering the theater, Chris looked at the large poster of Nicole Kidman in the theater and said: "It is said that in order to prove himself, Nicole Kidman is going to use this film to hit the Oscar for Best Actress next year."

"This role?" Ronan shook his head straight: "It's impossible to succeed."

Chris looked at Ronan: "Why?"

Ronan said indifferently: "Will the old men of the academy let an actress who is famous for her appearance win an award beautifully?"

"That's right." Chris agreed.

The film "Moulin Rouge" is full of commercial taste, and it is also a nostalgic musical, so it is not without market.

There might even be a brief renaissance of musicals in Hollywood.

Frankly speaking, Nicole Kidman was really beautiful in this period, in stark contrast to the stiff face later.

Except for this "Moulin Rouge" and the long-established goal "Irreversible", Ronan has not seen any more memorable films.

Perhaps "The Piano Teacher" can be counted as one, and the standard of the film made by Isabelle Huppert can reach the sky.

Aunt Yu not only dares to take off, but also always chooses some subjects that touch the bottom line of social ethics.

No wonder she is honored as the goddess of art by so many people.

Ronan went to watch "The Piano Teacher" before the premiere of "Shrek".

This film is very instructive!

The student seduces the female teacher, but the teacher is a pervert...

The story of this movie profoundly tells people that the teacher-student relationship has no good results, so please take it easy.

European directors seem to be particularly fond of and good at shooting such twisted films.

In fact, the stories of these themes are completely hidden gems, and they should be handed over to Woodpecker or a company in the San Fernando Valley to shoot, to ensure that the shoots are artistic, action-packed and romantic.

The scale of the three major European film festivals has always been very large. For example, the film "Paula X" in 1999 is basically equivalent to the scale of adult sex education films. The leading actors truly interpret the lives of men and women.

In "The Express Named Desire" in 1996, the scene where the hero tried to use that thing to enter the knife wound on the heroine's thigh was even more shocking.

In the 1970s, "The World of the Senses", the film's frank and blatant sensuality was almost abnormal, and the actors were all genuine, and finally became a frequent visitor on various banned films.

Last year, Ronan heard about "Rough Me", but he didn't go to see it. It is said that because the forced scene was going to be real, the scale of the shooting was too large, and no actresses were willing to take it. In the end, the director simply hired two girls as main character.

"Adele's Life", which won the Palme d'Or in Ronan's previous life, is really nothing but trivial in front of these films.

The highest level of European art film directors shooting art films has never been on a large scale, but for real.

In the words of the art schools, on the one hand, this is to show a broader world, and on the other hand, it is also to present the new ideas of film authors.

But it is undeniable that pornography extends to movies, which seems a bit too exciting: almost every year, there are one or two pornographic movies that challenge the lower limit of shame for audiences all over the world.

It is said that this all originated in the 1970s, and it is also the fault of the Cannes Film Festival itself.

The 1974 Cannes Film Festival did not have any high-quality works, and the atmosphere was quite miserable. The organizers were quite unhappy: one of the three major film festivals in Europe, why not be so bleak!

So in order to gain attention, I found a large wave of pornographic movies, and simply organized a "erotic movie exhibition": all thighs, buttocks and breasts, let the audience and the media see enough of the headquarter!

In May of that year, Palm Beach suddenly became a stage for third-tier actresses to show off their poses and show off their lust.

The Cannes Film Festival, which was so excited that it couldn't find its way, has been out of control since then on the erotic road: a large number of erotic films are exhibited every year.

A director once said, what is the use of 3D film technology? It's only really useful when shooting this artistic shot.

The Cannes Film Festival has always entertained the audience with its sexy nature: providing a stage for aboveboard rogue, as long as everyone is happy.

Not only is the scale of the film large, but the scale of the promotion is also large.

In order to attract attention, a Swedish film called "Again" participated in the screening, and the film studio dispatched many nearly naked blonde beauties to help promote it, and distributed ice cream to the buyers...

A film like "Shrek" must not use similar large-scale publicity methods, if it scares children, it will be self-defeating.

On May 12, "Shrek" held its world premiere in Cannes. Compared with other films competing in competition, this film is definitely a clear stream.

The premiere was all organized by DreamWorks Animation Studio. Although Embassy Pictures is the overseas distributor of "Shrek", the screenings during the film festival have no direct relationship with Embassy Pictures.

The box office revenue generated by the screening of films in the exhibition and competition units is all owned by the film festival, and has nothing to do with the producers and distributors.

Compared with "The Piano Teacher", the premiere of "Shrek" was on a large scale, but not many audiences came, and there were still many empty seats in the Palace of Festivals.

From the perspective of the audience, Ronan made a little analysis, and there may be reasons for this.

Many viewers come to the Cannes Film Festival because they want to enjoy the feeling of legally watching pornographic films with hundreds of thousands of people in the public. Animated films can be watched at any time in the future, and large-scale films may turn around. It became a banned film worldwide.

Some movies, if you miss the chance, you won’t watch them.

A film like "Shrek" has no possibility of being banned.

Of course, everyone knew very well that "Shrek" came to the Cannes Film Festival for publicity, and it was impossible for the jury to award this film.

Ronan asked the embassy film industry to come forward and invited many overseas media reporters at the Cannes Film Festival. The news reports sent back by these people from Cannes can play a role in promoting "Shrek".

Moreover, don't worry too much about negative word-of-mouth, Ronan is very confident in this subversive film.

The best part of this film is that it not only absorbs Disney's classic model, but also makes a huge good-natured joke with this model.

In the past, Disney's films can be summarized as the law of "the prince saves the princess in distress, the two fall in love at first sight, and finally grow old together".

Needless to say, the prince and princess are kind-hearted, but more importantly, they are handsome men and beautiful women.

However, most people in the world are mediocre, neither star face nor athlete body, so are they only worthy of being Cinderella's sister or stepmother?

This aspect also fits the psychology of the audience.

In addition, the computer technology of DreamWorks Animation Studio has also made breakthroughs, making the picture quality far superior to the previous few animated feature films.

When the film was shown, there was constant laughter in the theater, and the atmosphere was extremely joyful. Even Ronan, who had seen it many times in his previous life, couldn't help laughing several times.

At the end of the screening, there was extremely warm applause, and the applause lasted for at least five minutes.

Dreamworks Animation Studio is about to become a big winner in the animation film industry, completely establishing the status of Hollywood's first-class animation studio.

Jeff Katzenberg is about to be a winner again.

The winner is also the talking donkey in the movie, who has completed the amazing achievement of "Sun Dragon".

After the premiere of "Shrek", almost all the media and audience praised it.

"The story is very exciting, the theme is very novel, it breaks the conventions of fairy tales, and it is a cartoon suitable for all age groups."

This good reputation is also conducive to the overseas distribution of Embassy Pictures.