Chapter 254 Boutique Route

After entering the working day, the box office of "House of the Dead" began to decline sharply. After all, the trend of bad movies cannot be as strong as that of movies with good reputation. On the first working day of its release, the box office on Monday dropped by nearly 7% compared to Sunday Fifteen, $1.38 million.

After pulling as many audiences as possible into the theater with publicity and marketing in the first weekend, the side effects of the bad reputation began to appear.

Moreover, Ronan and the theatrical distribution department of Embassy Pictures also expected this situation, so naturally they would no longer invest money in useless publicity.

Another piece of news that may become a hot spot for publicity, because Eric, one of the parties involved, temporarily hid himself from showing up, and the popularity of the so-called footwashing water is also decreasing.

This kind of thing can't be slapped with a single slap, and only when there is back and forth and tit-for-tat confrontation can we continue to create hot topics.

The professional ethics of that film critic is a bit low, dare to speak but dare not do it.

There is no way, not everyone has the courage to drink footwashing water, even Bai Fumei's footwashing water is the same.

Eric just wanted to take this opportunity to make a lot of money, not to the point of madness.

A film like "House of the Dead" is doomed to only explode once and then slide quickly.

The time is getting closer to the traditional summer holiday season, and more blockbuster films are ready to go. On the last weekend of April, Warner Bros. released "Speed ​​Race" starring Sylvester Stallone in North America. Although 1217 Its first-week box office of 10,000 US dollars was a failure for a production cost of 72 million US dollars, but it easily snatched the North American box office champion from "House of the Dead".

In the second weekend of its release, "House of the Dead" plummeted 70% compared to its first week, with only $5.67 million in the account, falling directly out of the top five box office charts.

This ups and downs are like some people's life.

Although the decline is terrible, compared to the investment in this film, Ronan and Relativity Entertainment are still making a lot of money.

The total investment for this film, including production and promotion, was only US$9 million. It earned US$28.55 million in North America in just ten days after its release.

Even if the follow-up continues to suffer an extremely miserable plunge, the North American box office of "Death House" can easily break through the 30 million US dollar mark.

At the same time, Embassy Pictures also pushed the film to be released in many overseas markets on the last weekend of April.

The North American box office hit in the first week has somewhat affected the movie-watching choices of overseas audiences.

In Europe, in addition to the selling point of Paris-Hilton, the promotional aspect even played the banner of German ghost director Uwe Bauer.

Publicity and hype, of course, we must blow hard.

If it weren't for Uwe Ball's serious lack of qualifications, Ronan would have dared to let Uwe Ball kill Roland Emmerich in the publicity and become Germany's number one commercial director.

In the first week of overseas release of "House of Death", although the box office performance is far behind North America, it still satisfies Ronan.

In 15 countries and regions including Latin America, Europe, and Australia, "House of the Dead" earned a box office of US$5.58 million in its first week overseas.

Embassy Pictures made an estimate based on the situation after its overseas release, predicting that the film's final overseas box office should be around US$10 million.

The production cost was 1.2 million US dollars, and the global box office was 40 million US dollars. This result is quite good even in Hollywood as a whole.

Especially the terrifying input-to-output ratio.

In fact, some comments from overseas media can also reflect the real situation of this film.

For example, the German "Bild" said: "The House of the Dead" is indeed badly shot, but it is not useless, and there are still some bright spots.

Perhaps this is why Uwe Bauer's German compatriots are more tolerant of him.

When Ronan received the overseas box office data, he also got news that Uwe Ball went to Irvine City and contacted the people at Blizzard headquarters, intending to win the film copyright of "Warcraft".

It is said that Uwe Ball was rejected by Blizzard one after another, but he did not give up, and he refused to leave at Blizzard headquarters.

Wu Bao is very persistent, and he will not return to Los Angeles until he gets the copyright.

Ronan deliberately checked on the Internet, and now "Warcraft 3" has not yet been released, and "World of Warcraft" is probably still early.

If Wu Bao made a Warcraft adaptation movie now, would he be beaten to death by crazy Warcraft fans in the future?

Especially fans of the East, maybe the tribe and the alliance will unite and brush Wu Bao as a big villain.

If Wu Bao is really going to make an adaptation of Warcraft, if it is still a bad movie, in the style of Blizzard, when "World of Warcraft" comes out, Wu Bao will definitely make money, and he will be turned around countless times by the footmen.

Ronan has never played World of Warcraft, but he has seen a lot of related stalks on the Internet, such as Tyrande's bananas, such as the three-war hunting Shaman, such as my name is Weapon Wars, and orcs never wash their hair.

It is said that there is also a socialite who sells luxury goods in the game, also named Paris Hilton.

What impressed him the most was a piece of news that was released in the form of news, whether it was true or not.

It is said that a die-hard fan of Warcraft celebrated his birthday. His son, who doesn’t play games, decided to celebrate his father. He specially ordered a gift. On the day of his birthday, he gave him a handful of Frostmourne. sent myself to the hospital...

Ronan suddenly thought of one thing, if Wu Bao got the copyright of the Warcraft movie and he became the producer, would Blizzard send him into the dungeon as well?

This is a question that requires careful consideration.

As long as Wubao can get the copyright, investment must be made. The big deal is to hire an external producer like "House of the Dead".

Ronan checked the files on the office software, and slowly hummed an out-of-tune song that ran to Mount Everest: Be careful, be careful, daughter of the sea...

Humming a song and processing documents, Ronan's mind was extremely active. It would be even better if he had another piece of Alps... no, it should be a piece of Everest candy, which was once a specialty of his hometown.

Most of the working documents are related to movies. At present, Shahai Entertainment is preparing several movies such as "Underworld" and "Reaper 2". It will be released one after another every month. The filming of "Resident Evil" has ended, and the crew is temporarily on vacation. After entering May, it will be transferred to post-production.

In addition, "Taken" and "Human Purge 3" have entered the stage of script creation, the latter will enter the stage of actual preparation and shooting in the second half of the year, and the former will wait until next year.

Then there is "Grey's Anatomy". Ronan just contacted Shonda Rhimes a few days ago. This black woman got into the hospital in Seattle and hasn't come out yet.

As for the script, it's pretty far from completion.

As a screenwriter, the writing is not the kind of medical drama that sells dog meat, which requires a lot of field inspection experience and professional knowledge.

According to what Shonda Rhimes told Ronan, she found that her thinking was too simple. If she wanted to complete such a script, she would have to stay in the hospital for at least a few months.

For this kind of dedication and professionalism, Ronan also gave support.

The project has already signed a contract and is in hand, and there is no rush to start. Since it is going to invest in filming, it must produce a high-quality drama.

As we all know, unlike the film industry, screenwriters and scripts in the American drama industry are very important, even more important than directors.

Ronan is also asking people to inquire more about the news in the circle, to see if there are any movie or TV drama projects that are looking for investment. If he bumps into one that can impress him, it might be a good project.

Sandsea Entertainment is taking a high-quality line in production, which is also determined by Ronan's unique experience.

Most of the Hollywood film companies, such as the six major companies, shoot and produce about ten films each year, and distribute more than ten films. As long as one-third or fewer of the films are successful, studios are profitable enough.

The number of productions produced by Shahai Entertainment is much smaller than that of the Big Six, but it belongs to the project designated by Ronan that is very likely to generate a large amount of profits.

After all, Ronan is far from being able to compare with the six major companies in terms of company size and capital. Moreover, last year, there were four or five projects or preparations or shootings that cost more than 10 million yuan at the same time, which is already close to many weaker medium-sized companies. The number of producers of companies of this size has increased.

Most mid-sized companies in Hollywood shoot five or so films a year.

Of course, that doesn't count releasing films from other companies.

Shahai Entertainment also holds a large number of adaptation copyrights, such as Marvel’s superheroes, the movie copyrights of two series of toys, and some copyrights of other works that Ronan authorized to buy.

These can ensure that Shahai Entertainment will not lack themes for filming and production.

Koch Films from Germany and Mountain Foundation from India will allow Shahai Entertainment to have relatively stable overseas financing channels.

The scale of Shahai Entertainment is also slowly expanding in a planned way. This step by step, the roadbed is very solid.

Speaking of which, the biggest flaw of the entire company is that it does not have a large film library.

This kind of thing can't be rushed, and the film library of any medium-sized company can't get it without hundreds of millions of dollars.

Ronan also lacks a channel to directly operate the copyright of the film library, so there is no need to worry about this.

Entering May, the North American film market has opened the hottest summer season of the year. The first large-scale commercial film released in this year's summer season has made a good start. Universal Pictures' "The Mummy 2" has achieved great commercial success. It grossed nearly $70 million in its first week.

The monsters of Universal Pictures once again wreaked havoc on the screen.

Since Universal Pictures has firmly grasped the copyright many years ago, Ronan can only watch, and perhaps find another way to shoot animated versions of the monsters, which is enough to bypass Universal Pictures' live-action film copyright.

But it takes an animation studio.

Ronan could only continue to look for opportunities.

Corresponding to the film market is the downturn in the stock market. From March last year to May this year, the stock market led by Nasdaq Internet stocks has fallen worse than anyone else.

It was in this situation that Ronan received a call from Scott.