Chapter 32 Brand

The British "Daily-Mirror", the world's first tabloid, was founded in 1903.

The "Daily Mirror" used to be the tabloid with the largest circulation in the world. Now, although their circulation has declined due to the development of TV, Internet and other industries, they are also a big British media that can compete with "The Sun". .

In May of this year, the Daily Mirror and The Sun entered into a price war. In order to beat the competition, the price of the Daily Mirror dropped from 32p to 20p. Immediately, 'price War experts' The Sun immediately lowered the price to 20p.

Although the circulation of the two newspapers has increased by hundreds of thousands of copies every day, for a mature market, such a price war is only a lose-lose situation. By June, the Daily Mirror's new boss, Bai Li, called the dispute to a halt. The price of the two newspapers returned to their former levels, and the price war ended in failure.

Although the price war strategy failed, it can also be seen that the influence of the "Daily Mirror" is not only in the UK, but also radiates throughout Europe.

In terms of the development of emerging media, the news website and e-weekly newly created by "Daily Mirror" also have very high click traffic on the Internet. According to data from the British Internet General Administration last year, the official media website of "Daily Mirror" Traffic ranks 11th in the UK, which is very good data for the traditional newspaper media that publishes tabloids as its main source of income. In terms of industry comparison, The Sun also only ranks 17th.

In short, the "Daily Mirror" occupies a very important position and influence in the British media.

In the various sections of the "Daily Mirror", sports news is also very important, but as a big media, their sports news can not only focus on football in England, but also football and other sports in Europe. Of course, football is also a major part of sports news.

Inside the "Daily Mirror", there is a department responsible for covering sports news, and football is separated from other sports, and a small department has been opened. Brand is the main outbound reporter for the football subdivision. He is in charge of all English football with three colleagues.

With four journalists in charge of English football, the scope of work is quite large.

Their main focus is still on the Premier League, especially the strong teams in the Premier League. The news of the English second league, that is, the English Premier League, will also occupy a part of the content. After all, the attendance rate of the Premier League is still very high. It still has some influence in England. No matter how low-level leagues are concerned, they won't do interviews.

In March of this year, Brand came to Derby County for an interview.

That time, it was because of the coaching change of Derby County. The temporary coaching change would definitely have some impact on the team, so Brand went to interview in person. He didn't get any useful content in the interview that time, but during the interview, the new Derby County manager, a young man in his twenties, was speechless, which gave Brand a sense of accomplishment.

So the next day, the Daily Mirror was only on state media news. Derby County's coaching change was reported, just mentioned. "The new coach of Derby County is a young Chinese who is less than 26 years old."

And then... it's gone.

As for who this young man is, what his name is, and what skills he has to become the head coach of Derby County, the "Daily Mirror" doesn't even bother to mention it. The most important thing is that, in Brand's view, this young man He won't be able to stay in the Derby County manager's position for long, he just needs to wait until the next time Derby County changes the manager to interview.

As a result, after waiting and waiting, Brand did not wait.

However, for him, Derby County is just a topic too small to be small, and he will forget it until the beginning of this season, when Brand and his colleagues checked the information of various teams in League One together, he didn't know the truth. It was discovered that the head coach of Derby County was still that young Chinese.

This kid is very talented!

He was able to lead Derby County to relegation successfully, and he can continue to stay in Derby County as head coach in the new season!

So Brand's interest came to Derby County again in the first round of the League One battle. For a big media reporter like him, the process of the two League One teams' games is not important, even if there are more of them. It was wonderful, and they couldn't possibly do a detailed report on the game itself, he only needed to know one result, so he felt the Pride Field between games, only to catch up with the post-match press conference.

Not long after entering the stadium, Brand knew the result of the game between the two teams - 3:0, Derby County beat West Ham United at home.

This result is really surprising!

Although Brand doesn’t pay much attention to the League One on weekdays, West Ham United were a Premier League team last season, but they were unlucky and fell to the bottom three in the league, while Derby County was only a relegation team last season. , Is there any big transfer news in the summer, the gap between the two teams is still not small, but Derby County can actually beat West Ham United 3-0 at home?

How did this match come about?

Brand couldn't help but regret not being there to watch the game, but he quickly put his mind back because the press conference was about to start.

Walking into the press conference, Brand sat directly in the front row. He has this qualification because he represents the "Daily Mirror", and there are no reporters of the same level as him.

Brand felt the gazes of his colleagues behind him, and felt a little complacent in his heart. He liked this kind of gaze very much. There are also three, six, nine, and nine reporters in the media industry. Therefore, these small media reporters can only look at themselves with reverence. That look must be somewhat envious, and of course jealous, but he doesn't care at all. Instead, he stretches his legs and waits leisurely for the press conference to start.

But what he didn't know was that the eyes of those reporters actually contained a special meaning called 'expectation' and 'schadenfreude'.

...

Finally, while the media reporters were waiting, West Ham United coach Trevor Breggin walked into the press conference, and the cameras pointed to the door one by one. When they saw that it was Brekin, many reporters lost interest.

Just a loser.

Most reporters want to interview winners. As for the losers, they can simply answer and ask a few questions. They don't need to report more on the losers. Even the detailed coverage of the post-match press conference is enough to record what the loser said, not to mention that Trevor Breggin has nothing to report since he retired as a coach. If you talk about why he is loyal to West Ham United. Maybe it can attract some readers to talk about leading the team... He lost a big score to Derby County in the first game of the new season!

Trevor Breggin may also know the situation he is facing, but he just smiled at the bottom of the podium and said some official language, "I regret losing the game, our The state is not good, maybe it was affected by the relegation. The team is restless. Some people don't know if they will leave next, which affects our state."

"When the team stabilizes, it will be much better."

Trevor Breggin was referring to West Ham's summer transfer work. The problems faced by the West Ham club, the whole of England knows, and their players naturally know that they just need to sell a few players to make money. Contribute to the improvement of the club's economy. At the same time, it is also to balance the salary level of the team. After all, it is a team with a sixth-level salary level in the Premier League. Come to the League One level game, no matter how many games you win, you will lose money.

This work is not over yet, and it is estimated that it will be finished after the summer transfer window closes in early September.

Next, Trevor Breggin talked about Derby County, "They performed very well. I didn't expect them to use active attacking tactics. We didn't prepare for it. This is my mistake."

"But I'm also very happy to see this defeat. It reminded me and the whole team that we are no longer a Premier League team. We need to make some changes in mentality to adapt to League One."

A lot of official languages ​​spoken by Trevor Breggin were very sincere, which attracted the attention of the reporters in the whole venue. This is Trevor Breggin's heartfelt words. Many people thought to themselves, is this the case? The defeat brought Trevor Breggin a major trauma to his heart, which made him say this to reporters.

But then Trevor Breggin realized that he had brought his emotions to work, so he stopped talking and gave the time to reporters to ask questions.

Just then, there was a commotion in front of the venue.

Wansheng has arrived.

Wan Sheng was there with Cahill, and when the two walked in, a flash of flash came in, followed by flashes of light, shooting of all kinds, including all those who were sitting in front of Trevor Breggin. Journalists, all focused on the job.

Not only because of Wansheng, but also because of Cahill!

Cahill was originally a famous player in League One. This is the first time for Derby County to start the game after Cahill's transfer. He also scored two goals and was named the most expensive player in the game. The performance is really dazzling.

Wan Sheng walked in front, waved to reporters symbolically, and stood directly on the stage diagonally opposite Trevor Breggin, with Cahill standing next to him.

Some reporters sent them over to ask Cahill questions. At this moment, Wan Sheng snorted twice into the microphone, and the entire venue immediately fell silent.

Wansheng was very satisfied with the effect. He smiled at the reporters and made an opening remarks and said, "I am very happy to see the team win the first round of the league. I said before the game that West Ham should do it. Ready to lose, looks like they listened to me..."

Speaking of which, Wansheng nodded in Brekin's direction, which meant that the reporters could see Brekin's calmness to prove that the opponent was indeed ready to lose, 'Look, he is still very good now. Sit there calmly'.

Trevor Breggin stood up angrily, but before he could respond, Wansheng continued, "We won West Ham United, a three-goal victory, but the result of the game is irrelevant. , this is just the beginning for us, as I said earlier, our goal is to win the league title, a victory is just the beginning, the process is not important, so you have to interview what tactics we used , why you can win, etc., I will not answer."

Wan Sheng said this is not expected to anger the reporter, because he would never answer, it is related to the team's tactical strategy, and now this set of offensive tactics is still surprising, if more revealed, the opponents will know, then There is nothing 'surprising' at all. It will be much more difficult to win the game like this.

So he won't reveal anything about the game, the tactics.

"Surprise" may not last the whole season, but with a little more time, it may be possible to win a few games more easily. Derby County is not strong enough to ignore the opponent's understanding of their own tactics.

...

Looking at the "arrogant" young Chinese on the stage, many reporters in the audience gritted their teeth and hated it. At the same time, he also has a kind of hatred for Trevor Breggin's "can't help".

They are so supportive of West Ham. As a result, West Ham United lost three goals like this?

Too 'unable to support'!

So they could only endure their unhappiness and gather around this damn Chinese for an interview. Even if they were unhappy, they had to interview the winner. When it was time for free interviews and questions, there were still many reporters who wanted to speak.

But wanting to speak does not mean that the Chinese will answer.

Most of the mainstream media reporters in Derby County can only hold their questions in their hearts. Because they knew that the Chinese would never answer. Wansheng also emphasized that he will not answer questions related to 'tactics', which includes all the questions in the coverage area of ​​'how did we win', so they have to think carefully if they want to speak.

The first to stand up was Brand, and he didn't have the thoughts of other colleagues.

Brand's question is also very simple, because he heard the Chinese talk about a keyword 'champion', the goal is the championship? Derby County's target for the new season is the title?

What a ridiculous thing this is! !

Brand stood up directly and asked, "Hello. Mr. Wan Sheng, I'm Brand from the Daily Mirror. I heard you just now that Derby County's goal for the new season is the championship, right? Excuse me, What gives you the confidence to set your sights on a title this season? A league title is not something you can get, sorry, it's rude to say that, but in my opinion, Derby County are just a relegation team It's just a team, do you think that if you win West Ham, who is not in shape, you are eligible to compete for the championship?"

Although Brand said politely, his words were not polite at all, and the questioning tone was unmistakable. If he didn't say what was inside, he definitely didn't pay attention to the object of the question.

Anyone who listened to Brand would be very upset.

The tone of this kind of big media is really not small, and it looks like a high-level question, not a serious question from a media reporter.

Of course Wan Sheng was also very upset.

However, he didn't vent his unhappiness, but sat down and stared at Brand, looking at Brand, dragging his chin with his right finger and thinking, "This guy seems to be familiar, the name 'Brand' also seems to be Very familiar and very…”

Suddenly Wan Sheng thought of the press conference held a few months ago when he first became the head coach of Derby County. He immediately took out the notebook in his arms, opened the first page, and saw 'Brand' three in the first line. word, followed by the representative media "Daily Mirror".

Wan Sheng immediately raised his head and looked at Brand with a smile on his face.

...

Brand just stood there waiting for Wan Sheng to answer the question.

But the next situation made him a little puzzled--the Chinese in front of him seemed to be thinking about something and looked at it seriously, and then he took out a notebook from his arms and opened it to read it seriously.

"Is he looking for an answer temporarily?" Brand rolled his eyes.

Before he could think about anything, he saw the Chinese raised his head again and looked at him again, with a gentle smile on his face, but Brand also felt that the smile was somewhat 'playful' .

The strangest thing was that it wasn't the two who answered the questions, but the entire venue. After Brand stood up to ask questions, no one spoke in the entire venue. In normal times, even if there are reporters asking questions, it would not be so quiet, but now Everyone looked at Brand's question.

The atmosphere is a little weird...

Before Brand could understand, Wan Sheng finally spoke. He pointed at Brand and said, "I remember you, Brand, "Daily Mirror".

Brad was a little confused.

"We had a feud!" Wan Sheng said seriously, "Yes, my memory is not wrong, and my record is not wrong, Brand, "Daily Mirror", we have a feud! So... I refuse to answer all your questions and will not give you any interviews."

Brand stood blankly, his mind full of wonder.

This time, it wasn't that he asked the other party, but the other party directly rejected his interview. The result seemed to be no different from the last time, but the process was reversed - last time, he humiliated the other party, and now the other party humiliated him!

Just like his current situation.

All the colleagues in the venue were staring at him, it was not reverence or anything, but sarcasm, funny, gloating, and disdain, Brand felt the meaning represented in those eyes.

For a time he was very embarrassed and annoyed.

During the entire press conference, he stared at Wansheng, and he deeply remembered this humiliation!

Next, other reporters also started asking questions one by one, and the damn Chinese cheerfully answered one after another seriously, but none of them refused like him.

really!

He is deliberately humiliating himself!

Of course, Brand doesn't know that those mainstream media reporters in Derby County who are in the same situation as him will not stand up to ask questions at all, so Wan Sheng will answer them carefully and carefully, because the questions are all those who have no hatred with him. The reporters, especially several reporters from the Derbyshire Life Daily, seemed to compliment Derby County with their questions. Faced with such polite questions, Wansheng naturally had to answer them seriously.

Of course, it doesn't matter whether Brand knows or not.

When the press conference was over, Brand walked out of the Pride Field without doing any more interviews.

When he went outside, his mind was still full of the scene at that time, thinking of the mocking and gloating eyes of his colleagues, and thinking of the playful eyes of that damn Chinese, he gritted his teeth fiercely.

"What, bastard! Dog-mother-raised!"

He cursed harshly.

"just wait!"

Brand spat fiercely. He felt that this damn Chinese still lacked understanding of the "Daily Mirror". Did he think the "Daily Mirror" was those small local media in Derby County! ?

To humiliate him is to humiliate the Daily Mirror!

Shame the Daily Mirror and just wait to die without a burial!

---I have a fever today, I have been lying in bed all day, and now I am still a little weak and dizzy. I'm very sorry, the update is a little late, I will insist on updating another chapter in a while---(To be continued ~^~)