Chapter 558 Doll

The world's top 500 supernatural horses sound absurd. The means of this group of guys are not glorious.

For branding and intellectual property rights, Big Rabbit has not yet had a clear understanding. I always think that my own brand is not very valuable. Since we have a joint venture, we can mix together.

From the 1990s to the new millennium, the well-known brands that disappeared can be regarded as the car volume. What good intentions do capitalists have, since you don't pay attention to your own brand, we can help you eliminate it.

During this trip to the Celestial Dynasty, William White had a lot of emotions. He saw a huge market, a thriving market, where anything was possible.

"Filson, the koalas and kangaroos in Tuao, can we buy out the authorization?"

Filson looked confused, he really didn't understand, this thing can also be bought out?

"Boss, it seems that this kind of mascot can be produced, right? Unless it is some sports mascot, such as the Olympic Games."

"No, I bought it in Tu'ao, and it's all from the same company. Go and see what's going on. If it's not very expensive, let Disney come forward to buy it."

"Okay, boss."

William White's inspiration has a lot to do with the fat panda. In his view, the franchise would be very profitable if there were no copycat products.

The mascot of the Asian Games is the panda, which is a national treasure of China. William White also likes this cute animal. The chubby one is really cute.

As a mascot, Panpan is still very popular. If it is not a Chinese feature, some badges and dolls can be sold for a lot of money.

However, whoever wants to engage in franchising in the Celestial Dynasty will definitely die in the street. There is an endless stream of counterfeit goods of all kinds, which can drive people crazy.

For the managers of the Celestial Dynasty, the meat is rotten in the pot anyway, let some people get rich first.

It would be a disaster for William White, all kinds of unknown Mickey Mouse, as well as overwhelming comic books, you fucking meow, at least give me some royalties! These are all regular publishing houses.

With regard to intellectual property rights, it will take at least ten years before the complete rectification, that is, after the WTO, this situation will begin to change.

China is now drinking poison to quench its thirst. If the Asian Games-related products are handled well this time, it will be a billion-dollar business. As a result, few genuine ones have been sold.

The fat panda's gold-absorbing ability is terrifying, and this thing should never be left alone.

Look at people in Tuao, a koala and a kangaroo, it is crazy to make money, a small doll costs tens of dollars, and there is no counter-offer. The mascots sold to tourists every year can make a lot of money back. What do tourists who come to China buy?

silk?

Maybe, if everyone can carry a fat panda home, I believe tourists will be very satisfied, but there is no official version in Tianchao, everyone just does it casually, and the result is self-evident.

William White can only drool over the fat panda. First of all, they won't sell the copyright, and if they sell it, they can't control the imitation. This is an unsolvable problem.

With the frequent appearance of the fat panda, more and more Americans began to like this guy. It is said that what Panpan is looking forward to the most is to have a color photo, this meme makes the US emperor burst out laughing.

Meidi's laughing point is low, they can't shoot Zhou Xingxing's kind of nonsense. Some slightly vulgar little jokes can make them laugh out loud. So, pandas need memes for color photos, and they love them.

However, William White can't make any money from this panda, so he can only torment the koala.

Don't underestimate these toys, they are very, very profitable. Disney's annual profit in this area is in units of 100 million.

"Boss, you are already the largest toy company in the United States in the toy business."

"That's not the case, isn't there Mattel and Hasbro? As I remember, these two are very good."

"Mattel is not bad, and it is comparable to Disney. Hasbro has not been very good in the past two years."

"Hey, if that's the case, it's better to buy it back. The derivative product of comics, Transformers, is not bad. Simply authorize all these things to Hasbro."

William White was also confused. He stole other people's Transformers, and Hasbro can be called hell if it is good. Right now it's just an effort to support.

"Haha, if that's the case, Mattel needs a headache."

The current toy market in the United States is difficult to operate. Lego sells educational toys, and Mattel is more like a hodgepodge. Hasbro, which has no characteristics, is called hell if it is not unlucky.

If it weren't for their lack of money, they would have found a way to buy the Vikings early in the morning. Even if you can't hold all of them, it's good to get some authorization.

"This guy, holding a Barbie doll in his hand, is really enviable."

Listening to his boss's complaints, Filson was speechless. Although Barbie dolls are selling well, our Mickey Mouse is not bad either.

"Boss, they want to get the authorization of the Lion King, and they have gone to Disney to talk about it a few times."

"Hehe, I do have vision. I'll call Michael later. We don't have time to develop it. As long as the conditions are right, it's okay to cooperate."

"They want to open this gap, and they will definitely pay the price."

"Hey, Filson, we are not a professional toy company after all. Besides, with so many IPs, we can't play with them at all."

In fact, William White didn't say a word. If he bought Hasbro here, it might arouse Mattel's fear.

When an enterprise reaches a certain scale, it must learn to master the balance. Simple and rude, only suitable for newly promoted local tyrants. If you want to achieve long-term development, you must not make it an enemy of the world.

Knowing the boss' plan, Filson was relieved. He was actually very worried. The boss's company was too big. If possible, it was best not to expand blindly.

For most comic companies, selling licenses is actually the kingly way. You are good at comics, not necessarily good at toys.

"Boss, when do we need to take action?"

"Sit down first, I'll reply to this email."

Most of Max's people gathered in Jurassic Park. These guys who are used to wandering don't like the current comfort very much.

"It's almost time, this is the time, you know, the employer still wants to meet with you."

"These guys, why did you go early?"

"It's useless, whether it's security or employment, no one will perform the post-discontinuation mission. This is not our country, what position do we have to work hard?"

"Hehe, yes, boss, our task this time is to maintain law and order?"

"Remember Max, I'll just say it again, we're here to fight for soy sauce, there's no need to fight to the death. 1%, at most 1%, once you exceed this number, you can do what you want."

"Okay, boss, I see."

William White has to make it clear to this guy, it's not like the silly Damu is with him, if possible, it's better not to have a head-on conflict.